Archive for ‘ Object

100 Episodes of SEM Synergy! 15 March 2010 at 5:09 pm by admin

SEM Synergy this week will be live, and Bruce Clay will be talking to callers and answering questions on the show! People that hang out in the WebmasterRadio.FM chat room during SEM Synergy each week (and really, why aren’t you there?) know that I’m asked “Is this live?” about once per episode. How excited am I to be able to say “YES!” this time around?!

SEM Synergy, our weekly radio show and podcast here at BCI, is actually going live for a very special reason: our 100th episode! (Pay no attention to the episode count on iTunes. It’s a little thrown off because the episode from SES San Jose 2008 was eaten alive by technical issues…)

In the 99 episodes that have happened since the first show came together in April 2008, we’ve been privileged to interview some of the SEM industry’s most respected authorities — privileged not only because our industry’s experts are fun, witty and beyond bright, but they’re also exceedingly generous with their time and knowledge! (And if you needed more proof of the SEO community’sgenerosity…)

I mean, I’m always amazed when I consider the SEM Synergy library is chock full of brain nuggets from the likes of Avinash Kaushik, Matt Cutts, Vanessa Fox, Danny Sullivan, Bryan Eisenberg, Tamar Weinberg, Michael Gray, Marshall Simmonds, Dr. Ralph Wilson… oh heavens, I could go on, but that’s what the archives are for. A serious gold mine of expertise, if you want my opinion. Thanks to all our guests, both past and future, for donating their time and minds to the show!

We really hope you’ll be there as we celebrate our milestone and continue in the industry’s tradition of education and sharing. It’s going down live this Wednesday at 3 Eastern/noon Pacific. And just so you know, there are quite a few ways you can join the party!

  • Call WebmasterRadio on the phone at 866-916-3423
  • Call WebmasterRadio on Skype at webmasterradio.fm
  • Join the WebmasterRadio chat room
  • Send a Twitter message or reply to @SEMSynergy

See you there!

100 Episodes of SEM Synergy! was originally published on BruceClay.com, an SEO tools provider.

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100 Episodes of SEM Synergy!

+ Using 4Ðw0rÐ$ to sell hackz? LOLZ By admin 15 March 2010 at 8:45 am and have No Comments

I’m not so tech savvy as to know how to carry out any hacking or utilise backdoors (the Pentagon can sleep easy tonight) but when I was looking around for a particular filename when Google suggested these interesting options:Like I say, I’m no hacker, but that looks like a list of backdoors to me! Out [...]

Using 4Ðw0rÐ$ to sell hackz? LOLZ is a post from: Dave Naylor’s SEO Blog.

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Using 4Ðw0rÐ$ to sell hackz? LOLZ

+ Friday Recap: Pop-Up Video Edition By admin 12 March 2010 at 5:04 pm and have No Comments

Are you in the mood for some videos? My collection of odds and ends from surveying the Web this week came up heavy on the videos. Nevermind the stats that people have been viewing fewer videos online lately, according to comScore. I bet we can edge that number back up with this blog post alone! :P

screen shot from SEO interview video

At SMX West last week, Jennifer Lopez of SEOmoz and Dana Lookadoo of Yo! Yo! SEO interviewed a handful of attendees with a series of five questions. I was honored to be asked to join in, though completely petrified at the prospect of being stumped on camera. Note the visible sigh of relief as I answer each question. Otherwise, it’s super entertaining to hear these notable Internet marketers’ answers!

One of the featured interviewees in the video above is Ian Lurie, who, among other things, is the blogger at Conversation Marketing. On his blog, Ian takes a cue from Lindsay Lohan, who is suing E-Trade for using a character named Lindsay in their Super Bowl commercial. To avoid Ian’s litigious wrath, avoid all words that contain the letters “I”, “A” and “N” in succession. Thankfully, my name squeezes through the censors by a hair!

Ready for another video? Bruce sat down with WebProNews while at SMX West to talk about everything SEO under the sun. Attracting links, driving conversions with social media, the inner workings of local search, the effect of page speed, and optimizing for personalized search are all on the agenda in this 20 minute interview. If you’ve ever wanted to pick Bruce’s veteran SEO brain, watching this interview may just scratch that itch.

Microsoft Advertising released a whitepaper on the effectiveness of digital advertising for brand campaigns. Microsoft’s research proves a connection between the amount of time a user spends with an online ad and that user’s interaction with the brand, including visits to a site, pages viewed and time spent on-site. Not bad to have this research at your disposal when a client wants to know “Why SEM?”

While we’re on the subject of ads, Huffington Post has compiled a gallery of Google ads that bring on the lolz. Looks like eBay’s the market leader for auctions on virgins, lost children, and wives. I believe it. (Susan thinks this issue was addressed years ago, but stay on the lookout for AdWords oddities!)

Next video! What is the state of the Internet, you ask?

JESS3 / The State of The Internet from JESS3 on Vimeo.

After weeks of hyping an upcoming product that would revolutionize the Internet forever, Cisco announced it was upgrading its routing system to “CRS-3″. SiliconANGLE gives us a recap of industry analysis, and from the look of it, no one’s all that impressed.

The jet packs are here! The jet packs are here! Thanks to Martin Aircraft’s persistence, for just $86,000 you may soon be able to have your own personal flying device. Just a matter of time before hover crafts and sky highways, I tell you! [Yay, we're finally in the future! --Susan]

If you lost your iPhone, would you consider it a tragedy? Ever cuddle up with your iPhone before bed time? According to a survey of 200 students, 75 percent of iPhone owners have an inappropriate relationship with their phone. That’s crazy talk. I mean, just the other day my iPhone and I were at lunch and you’d never believe what we saw a Nexus One and its owner doing! In public!

Susan’s posted her SES New York liveblogging schedule and we’re both excited to hear what the day 3 session Spotlight on Fashion: Blogging for Style will reveal. Here’s one real-world example of fashionable tech: a Vivan Tam designed digital clutch. It matches so well with my pretty, nifty things aesthetic.

As does IdeaPaint. Talk about nifty! IdeaPaint is paint that lets you dry erase. Make every surface in your home or office your creative drawing board — literally! I’ve ordered up the free sample and will let you know once I try it out!

Here’s another special offer worth sharing around. Search & Social Spring Summit is coming up in Tampa, Florida on May 3 and 4. Susan attended last year and found the intimate event to be one of the best search marketing conferences she’s ever attended. The team at Search & Social wants everyone to be able to enjoy this high-quality educational experience, so they’re offering a 15 percent discount on the conference pass when you use the discount code for Search Engine Journal readers. I guarantee every penny is worth it.

If that wasn’t enough, it just so happens that Tampa is #44 on The Daily Beast’s list of America’s craziest cities! Did your city make the cut?

After you’ve found the answer to that question, take a moment to answer a few more in the name of feeding the hungry? FreeRice asks you questions, and for every one you get right, 10 grains of rice go to the World Food Programme. You can even pick your category: art, chemistry, English, geography, languages and math. To be honest, it’s so much fun you might actually forget it’s for a good cause. [The language options are good to see how much high school French you remember. Surprisingly, I can still tell my ils from my nous. --Susan]

Here’s another warm and fuzzy. As Susan noted when she shared this with me: zombie elephant! The elephant baby that zoo staff believed had died in its momma’s womb made a surprisingly lively entrance into the world this week. May you grow humongous and prosper, little pachyderm!

And for your final video I present a little story we can all relate to:

Where the heck did that come from?! Have a great weekend!

Friday Recap: Pop-Up Video Edition was originally published on BruceClay.com, an SEO tools provider.

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Friday Recap: Pop-Up Video Edition

+ SES New York 2010 Liveblog Coverage By admin 11 March 2010 at 2:13 pm and have No Comments

Look out, Big Apple. Search Engine Strategies is coming to town. As always, Bruce Clay, Inc. will be there with blue shirts and plenty of knowledge to share. We’ve got a bunch of ways to do that this year.

First up, on Monday, start the conference off right with SEO training. It’s an all-day class taught by Bruce and you get to take home a copy of the book I spent a year of my life on, SEO for Dummies All in One. Bring it with you to the rest of the conference and I’ll force my broken crippled hand to scribble something trite in it.

At the conference itself, you can visit our booth (#1217) or you can catch one of Bruce’s three speaking opportunities. I’m thinking the White Hat, Black Hat: Unconferenced session at the bar is going to be unmissable.

As for me? I’m liveblogging this time around and you’ll find my schedule below. Use it wisely to plan treats, bribes and icepacks for my hands.

SES 2010 logo

So, to recap…

Training:

Mon. March 22 Search Engine Optimization Training

Bruce will be speaking at:

Tues. March 23, 4:00 – 4:20 p.m.: Theater Presentation in the Americas Hall 1 exhibit hall – “What to Look For in an SEO Vendor”

Wed. March 24, 5:00 – 6:00 p.m.: SEO Super Tools

Wed. March 24, 6:00 – 7:00 p.m.: White Hat Black Hat: Unconferenced (This is a first-time, unique session, taking place in a bar.)

We’ll be in booth #1217 in the exhibit hall.

And I’ll be here:

Day 1: Tuesday, March 23

Time BCI Liveblog Coverage Session Description
9:00 a.m. Opening Keynote: The New Rules of Marketing and PR – David Meerman Scott Session Description
10:45 a.m. How to Become a Link Magnet Session Description
12:45 p.m. Post Mortem: Banned Site Forensics Session Description
2:00 p.m. Keynote Panel: Search Marketing: Analyze This Session Description
3:30 p.m. From Real-Time Search to Dynamic Discovery Session Description
4:45 p.m. Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat Session Description

Day 2: Wednesday, March 24

Time BCI Liveblog Coverage Session Description
9:00 a.m. Morning Keynote: Be Awesome: Ideas for Approaching Search Analytics Differently Session Description
10:30 a.m. Social and Search: Integrating Social Media and Search to Drive the Brand Session Description
12:45 p.m. Keynote Panel – Video: The Next Digital Marketing Frontier Session Description
2:15 p.m. Stretching Your Marketing Dollars: The Upside of Search Session Description
3:45 p.m. Behavioral Analytics and Search Data-Driven Marketing Session Description
5:00 p.m. Where Search and Social Media Collide: Real-Time Search and Twitter Session Description

Day 3: Thursday, March 25

Time BCI Liveblog Coverage Session Description
9:00 a.m. Morning Keynote – The Evolution of Search: End Users Signal The Way Session Description
10:30 a.m. Eye Tracking Research Update Session Description
12:45 a.m. 21 Secrets of Top Converting Websites Session Description
2:15 p.m. Spotlight on Fashion: Blogging for Style Session Description
4:00 p.m. Conversion Ninja Toolbox Session Description

SES New York 2010 Liveblog Coverage was originally published on BruceClay.com, an SEO tools provider.

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SES New York 2010 Liveblog Coverage

+ SEMPO Announces New Board of Directors By admin 11 March 2010 at 10:27 am and have No Comments

Just a quick note of congratulations to Bruce Clay and the newly elected SEMPO Board of Directors for the 2010-2012 term.

Bruce has been a passionate advocate of SEMPO’s mission of education, research and awareness during his first term on the board, and I know he is thrilled to have the opportunity to serve the search engine marketing industry for a second term.

SEMPO’s 2010-2012 Board of Directors:

Chris Boggs, Director, Search Engine Optimization, ROSETTA
Massimo Burgio, Founder, Chief Strategist, Global Search Interactive
Bruce Clay, President, Bruce Clay, Inc.
Dave Fall, SVP Product and Operations, Clickable, Inc.
Rob Garner, Strategy Director, iCrossing
Mike Grehan, VP and Global Content Director, Incisive Media
Motoko Hunt, President, Japanese Search Strategist, AJPR
Kevin Lee, CEO, Didit
Kristjan Mar Hauksson, Director of Search, Nordic eMarketing
Dmitriy Minenko, Online Specialist, Search Engine Marketing, Tourism British Columbia
Jeffrey Pruitt, CEO, Acendant
Margaret Willette, Search Marketing Manager, Intuit
Michael Y. Xu, SVP, Beijing Gridsum Technology Co., Ltd.
champagne poured into glass
CC BY-SA 2.0

Congrats again to the new SEMPO board, who take the reigns to drive SEM knowledge and growth beginning March 18.

Read more about SEMPO, its research, its member benefits, and its plans for the future in my interview with SEMPO’s current president, Sara Holoubek.

SEMPO Announces New Board of Directors was originally published on BruceClay.com, an SEO tools provider.

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SEMPO Announces New Board of Directors

+ Bruce Clay, Inc.’s Upcoming Appearances By admin 10 March 2010 at 5:44 pm and have No Comments

On today’s episode of SEM Synergy, Susan, Christopher Hart and I covered a range of Internet marketing topics, including our SMX takeaways (check out our special edition SMX West SEO Newsletter!) and the nationwide battle for Google Fiber.

We also talked about where the Bruce Clay, Inc. team will be in the coming months. From coast to coast to way down under, there are a number of events Bruce and crew are looking forward to being a part of.

Search Engine Strategies New York

Bruce will be a speaker at several sessions at this conference, taking place March 22-26 at the Hilton New York. Susan will be liveblogging the event, so look for her blogging schedule to hit the blog later this week. Bruce Clay, Inc. will be setting up shop in the expo hall in booth #1217, where you’ll be sure to see Chris Hart’s smiling face.

And along with in the booth, you’ll find Bruce all over the conference. On Monday, March 22, Bruce will present a one-day SEO training class. On Tuesday, March 23, Bruce will explain “What to Look For in an SEO Vendor” during a theater presentation in the exhibit hall.

And Wednesday, March 24 is sure to hold more must-see moments than I can count when Bruce speaks on SEO Super Tools and White Hat Black Hat: Unconferenced. The latter is a new take on a search conference classic, bringing the white hat/black hat debate and advice outside the conference hall and into the bar. Madness is sure to ensue. [Same old "debate", now with more tequila! --Susan]

ad:tech San Francisco

The digital marketing conference ad:tech is about to get its world rocked with a full-day SEO training class taught by Bruce. The conference taking place in San Francisco April 19-21 starts with a bang as Bruce presents a live, one-day, soup-to-nuts class on search engine optimization methodology and best practices.

We’re really excited about this opportunity to bring SEO awareness to an audience and conference that has traditionally been light on SEO education. Considering SEO’s growing place in the marketing mix, the attention is well deserved.

SEO Training in the U.S.

SEOToolSet Training logo

In May, standard and advanced SEOToolSet Training will be hitting both coasts of the United States. East Coasters can attend the three-day standard course happening May 3-5, the two-day advanced certification course taking place May 6-7, or both! This class will be held at the Garden City Hotel in Long Island, New York. West Coasters can get the same full-spectrum SEO training treatment from May 10-14 in Simi Valley, California at the Posada Royale Hotel.

SEO Training in Australia

Bruce Clay Australia will be presenting one-day SEO training classes across Australia in the coming months. Course attendees will walk away knowing the keys to site relevance, keyword research, site architecture, and spam avoidance. In Brisbane on April 7, head to the Novotel Brisbane; in Melbourne on May 12, check in to the Stamford Plaza; or visit Sydney’s The Menzies Sydney on June 9.

So that’s where you’ll find the Bruce Clay, Inc. crew in the next few months. If we’re coming to a neighborhood near you, be sure to stop by and say hi or just sit back and enjoy the show!

Bruce Clay, Inc.’s Upcoming Appearances was originally published on BruceClay.com, an SEO tools provider.

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Bruce Clay, Inc.’s Upcoming Appearances

+ Retweet Counts all Shot to Hell By admin 10 March 2010 at 8:59 am and have No Comments

We’ve all kind of noticed that retweets of our articles seem to have dropped off lately. And yet we’re still writing blindingly incisive humourous and topical content with no discernable drop in daily traffic. Sometimes.
Odd.
On one level it hardly matters, but there’s no denying that the Tweetmeme counter up there adds something to the way [...]

Retweet Counts all Shot to Hell is a post from: Dave Naylor’s SEO Blog.

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+ Google Analytics Book Giveaway! By admin 10 March 2010 at 6:31 am and have No Comments

No stupid gimmicks like “follow us on Twitter” or “buy us a beer” or anything – we just happen to have a spare copy of the brand new 2nd edition of Brian Clifton’s superb Advanced Web Metrics with Google Analytics lying around the office and we’ve decided to give it away.
If you fancy getting a [...]

Google Analytics Book Giveaway! is a post from: Dave Naylor’s SEO Blog.

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+ Google Buzz success or failure? By admin 10 March 2010 at 5:13 am and have No Comments

Ok it’s most probably too early to tell but all the signals to me, is that it’s going be a long haul for Google. Today while hopping around sites I fell onto mashable, this thing that hit me was :ok the message is plain and simple to me Mashable really want you to BUZZ their [...]

Google Buzz success or failure? is a post from: Dave Naylor’s SEO Blog.

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+ Attention Students & Parents! Search Contests & Programs that Pay Off By admin 09 March 2010 at 5:35 pm and have No Comments

In the Internet marketing industry, we’re all constantly pushing ourselves to learn more and grow what we know. It’s not unlike what you want for your own children — education and opportunities that build a foundation for future success.

Turns out the search community is interested in sharing just such opportunities with students, a.k.a. the future of the world. Right now Google, Bing and the White House are all running contests and programs for children and young adults that promote learning and education in fun and creative ways. If you think your child might be interested in taking pictures, developing software or code, or hearing the President deliver the high school commencement address, check out the following opportunities.

Earth Day Photo Contest — Open to Students of All Ages

Bing Earth Day photo contest

Contest: Youth ages 5 and older are invited to submit their original photos which celebrate Earth Day. Entries will be divided among four age groups: 5-10, 11-13, 14-17, 18+.

Prizes: The grand-prize winning photo will be displayed on the Bing home page on Earth Day, April 22. The winner of each age group will get to go to the Microsoft Campus and attend a Bing editorial team meeting. Also, first, second and third place winners will all receive an HP Pavilion desktop and monitor and a digital photo software package for their school.

And there’s more! Each day during the voting period, Bing will donate $5.00 for DonorsChoose.org to the first 20,000 people who vote. And voters get to designate what classroom projects will benefit from the donation. Everyone truly wins!

Entry Period: March 29-April 11

Voting Period: April 13-19

Web Site: http://earthdayphotocontest.com/

Juicy Ideas Competition — Open to College Students

Juicy Ideas competition logo

Contest: Eligible college students are invited to answer the question “How can you use data to help your community?” by developing a software application. This contest is open to college and university students within a 50 km radius of Google offices and datacenters. Teams must consist of three to five students.

Prize: The grand-prize winners will receive an Android-powered phone and an all-expenses-paid trip to Google’s Mountain View headquarters.

Entry Period: March 29-April 11

Web Site: http://juicyideascompetition.appspot.com/

Summer of Code — Accepting Applications from Mentor Orgs Now

Google Summer of Code 2010 logo

Program: Every year Google funds a three-month student mentoring program, pairing students with organizations to work on a coding project together. Student developers partner with a group running an active open-source software project.

Who Wins: Everyone involved! Students gain exposure to real-world software development situations and a resume-worthy experience in their field of pursued interest. The mentor organization gets to bring in and identify new developers. And more open source code is released for anyone to use.

Application Period: Mentor organizations may apply by March 12. The student application period opens March 29.

Web Site: http://code.google.com/soc/

Race to the Top High School Commencement Challenge — Open to Public High School Students

logo of White House Race to the Top

Contest: Okay, so this one’s got nothing to do with search, but it’s definitely a student contest. And the White House’s marketing efforts are worth learning from. Public high schools are invited to submit an application of four essay questions focused on personal responsibility, academic excellence and college readiness. To supplement the application, a school can also submit a two-minute or shorter video as well as data on attendance, graduation rates, and other key indicators.

Prize: President Obama will deliver the commencement address to the winning school’s graduating class.

Entry Period: February 19-March 15

Voting Period: TBA – The White House and Department of Education will select the six finalists. The public will then be invited to vote for their top three choices on the White House Web site.

Web Site: http://www.whitehouse.gov/Commencement

Attention Students & Parents! Search Contests & Programs that Pay Off was originally published on BruceClay.com, an SEO tools provider.

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Attention Students & Parents! Search Contests & Programs that Pay Off