feed hat blog

The first big search conference of the new year, Search Marketing Expo West, is just around the bend. SMX West takes place March 2-5 in Santa Clara, California. Bruce Clay, Inc. will be there, with a team in the booth, this liveblogger in the session rooms, and Bruce Clay speaking at sessions and presenting SEO training.

As always, the upcoming conference boasts an impressive line up of speakers and sessions. In my interview with SMX co-chair Chris Sherman on today’s SEM Synergy podcast, Chris ventured to say that March’s SMX West might be the best search conference yet!

Needless to say there’s lots of excitement and planning happening in the BCI office as we prepare for what’s sure to be a great show. In fact, Bruce has blocked out a dream agenda fit for an expert SEO. You could use Bruce’s dream agenda as a guide in your journey to gain advanced-level SEO knowledge at the conference. You could also use it to track him down to ask him all your questions — though if you think that smacks of stalker, you can always attend the Ask the SEOs session, where Bruce is on the panel on Day 3 of the show.

Of course, Bruce isn’t the only one mapping out his schedule for the conference. Step one when liveblogging a fast-paced show like SMX West is to know where you’re going. So with that, here’s this liveblogger’s dream agenda for SMX West, which just so happens to be my actual agenda!

Day 1: Tuesday, March 2

Day 2: Wednesday, March 3

Day 3: Thursday, March 4

Plus, on Friday, March 5, Bruce Clay presents an action-packed one-day SEO training course that you won’t want to miss.

If you’d like to attend the show but aren’t sure you can swing the cost of a pass, the discount code smx10bruceclay gets you 10 percent off your conference pass. Otherwise, you can get that almost-there feeling by checking out the liveblog coverage here on the BCI blog. See you in Santa Clara!

SMX West 2010 Liveblogging Schedule was originally published on BruceClay.com, an SEO services company.

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SMX West 2010 Liveblogging Schedule

I’m a day late in climbing out from under the ever-piling heap called my feed reader — but hey, if Punxsutawney Phil can claw his way to the surface today, I can too. Here’s the search news from over the weekend through today, with a special focus on local and mobile news.

Local Events Added to Bing Maps

The Local Events application in Bing now features event listings. From Bing Maps, go to the Map Apps (if you don’t already have Silverlight installed you’ll be prompted to download it) and select Local Events. From there the local events will populate on the map as well as the navigation pane to the left. From here you can sort events by date and category. [Unless it breaks your browser altogether, like it did for me. --Susan] Currently, the calendar and event site Zvents is feeding the event listings to Bing, and more listing partners may be in store for the future.

“Enchanced Listings” Ads Now in Google Local Results

Google Maps is also boasting a new feature called Enhanced Listings. The feature allows local businesses to add rich media to their listings for a $25 per month fee. The categories for enhancement include photos, videos, coupons, menus and more. Users will see a yellow indicator next to the businesses map listing, which they can select to expand and view. Businesses can apply for and control this feature through Google’s Local Business Center.

Mozilla Firefox Browser Goes Mobile

The Firefox browser is now mobile ready, complete with many features power users have come to rely on. Known for its expansive library of add-ons, Firefox Mobile is now the first and only mobile browser to support add-ons. Other features include Weave Sync, which allows for saved history, bookmarks, tabs and passwords for seamless computing between desktop and mobile devices. And the Awesome Bar lets users search for favorites and previously visited pages. Currently it’s only available for the Nokia N900, but here’s hoping it rolls out to other devices soon.

Illegal Tree Cutters Caught Red Handed by Google Street View Camera

In a neighborhood in Vancouver, Canada, one crime raises questions over Google Street View’s violation of personal privacy. A resident applied for two permits required to cut trees of a certain size, and ended up cutting down 23 instead. The act was caught by a Google Street View automobile, and now prosecutors are deciding if and how the images can be used as evidence. Does the fact that the individual was committing a crime excuse the invasive way the evidence was gathered? Privacy advocates have long been wary of Google’s Street View photography, and I have to wonder if this case highlights the fine line between information gathering and privacy violation.

That’s it for your weekend in local search. As always, stay tuned throughout the week for more news and analysis. Until then, stay local!

SEO Weekend Update: Local, Mobile and Maps was originally published on BruceClay.com, an SEO services company.

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SEO Weekend Update: Local, Mobile and Maps

Oh happy, glorious, liberating Friday. We’re so glad you’ve come back! What’s in store for the recap today? Truth be told, I don’t even know. We must read on to find out!

http://www.flickr.com/photos/yourdon/ / CC BY-SA 2.0

The biggest, brightest full moon of the year happens tonight. Tonight’s full moon also happens to be the first of the year, an event known as the wolf moon. If you’ve got clear skies, celebrate by snatching your three wolf moon shirt from the closet and check out this celestial beauty.

Before voting closes tonight, take a minute to vote for your favorite finalists of the SEMMY Awards. The SEMMYS honors the best Internet marketing blog posts of the year as chosen by the community. Congrats to all the finalists on this distinction! If you’re not really one to pick favorites, you’ll still enjoy the SEMMYS for pulling together and categorizing a ton of incredible posts from the last year.

Inc., publishers of the annual Inc. 500 list of fastest-growing private companies in the U.S., is predicting the best performing and worst performing industries for the decade ahead. Several tech industries, including search engines and VoIP providers, made the top of the list, while many manufacturing industries were found in the bottom.

Survey results are in! What did the participants of a poll say about the role of blogging in overall marketing goals? Check out TopRank Blog’s analysis of the report. What? You don’t want me to spoil the ending, do you?

Now I never thought I’d say this, but there is such a thing as too much bacon. For instance, here we see bacon to the crazy degree:

[10:26:15 AM] BCI-Susan Esparza: http://www.geekologie.com/2010/01/i_must_live_there_bacony_foods.php
[10:26:20 AM] BCI-Susan Esparza: Creepy

http://www.flickr.com/photos/dongkwan/ CC BY 2.0

This one’s probably had marketers scratching their heads ever since those counterintuitive commercials started rolling out. The pizza chain Domino’s is in the middle of an image re-vamp campaign where they admit to passing off cardboard for pizza all these years. Risky move, but could it work? Domino’s CMO shares his insight into the campaign in a revealing interview. Smart move or suicide — what do you think? [My roommate is unhappy. She actually liked the old recipe. …she's very odd. --Susan]

Next week in Spokane, Washington, the first Local University event will be held. The half-day workshop will teach area businesses about locally focused Internet marketing. I didn’t hear about this event in time to include it in our SEO Newsletter’s Shindigs this month, so spread the word to your friends in Washington state!

Pope Benedict XVI has been involved in social media in the five years since he became pope and he’s now encouraging priests to blog, be active on Facebook, and publish YouTube videos. The pope understands marketing and is, like, hip. Color me impressed.

Social-media-interested Businesses, individuals and priests will all appreciate these tips for how to write better tweets and how to better engage Facebook fan page fans. Don’t forget to check your Facebook privacy settings while you’re at it!

Google Earth was updated with a GeoEye layer that provides high-resolution satellite images.

[1:55:17 PM] BCI-Paula Allen: Google set up a GeoEye Featured Imagery layer in Google Earth for satellite photos http://www.webpronews.com/topnews/2010/01/25/google-adds-geoeye-layer-to-earth-zoo-to-maps
[1:56:30 PM] BCI-Paula Allen: Internal images, too (my nightmare scenario is coming closer!) On a somewhat related note, Google is also now mapping interiors of places. Before you get too worked up, don’t worry, they’re not coming into your house), but they do have imagery up from within the San Diego Zoo
[1:57:14 PM] BCI-Paula Allen: I want to trademark a new term: “Google potato”

Brilliant idea! Both clever and original! Unlike China’s newest search engine, Goojje. Google’s sister? More like Google’s identity stealing clone.

Apple finally announced its touchscreen tablet, the iPad, this week. I wrote about the Apple hype machine yesterday, and by now you’ve probably read all there is to know about the device. But I can’t in good conscience write an end-of-week recap without mentioning the iPad, so here:

[1:52:45 PM] BCI-Virginia Nussey: http://www.buzzfeed.com/dinoi/a-comparative-chart-between-two-tablets-dj0
[1:52:54 PM] BCI-Virginia Nussey: how do you multi task with a stone?
[1:53:01 PM] BCI-Virginia Nussey: you can bash people in the head with it?
[1:53:05 PM] BCI-Virginia Nussey: you can do that with the ipad too!

Other acceptable answers the writers discussed: lap warmer, lap desk and something you can simultaneously read and write on. Who says the iPad can’t multi task? [It can be a paperweight too. Which is probably the best use for it. --Susan]

Things I learned from Boing Boing this week:

• Who says New Yorkers are cold and isolated? They’ll willingly carry a stranger on their back!
• I’ve never felt sympathy for a robot before… Keep your spirits high, little Spirit!
• You know those gorgeous, iridescent blue butterflies? Turns out they’re quite the deceivers.
• Forget jet-setting in a giant suite. I’d much rather get a ticket in cuddle class!
• The world’s largest island on a lake, on an island, on a lake, on an island…

Friday Recap: Wolf Moon Edition was originally published on BruceClay.com, an SEO services company.

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Friday Recap: Wolf Moon Edition

Interested in learning white hat SEO from the industry’s best?

Learn SEO the right way at Bruce Clay, Inc.’s SEO training course. Since 2004 we have trained more than 1,000 people in the most current SEO best practices and search engine guidelines.

SEOToolSet® Training is presented by search industry leader Bruce Clay, Inc., the premier SEO training provider for Internet marketing conferences Search Engine Strategies and Search Marketing Expo.

Along with the one-on-one expert training, attendees walk away with their own free copy of Search Engine Optimization All-in-One for Dummies and a one-year subscription to the SEOToolSet suite of diagnostic tools.

The next SEOToolSet Training course will be held February 15-19 in Simi Valley, CA, with both the standard course and advanced certification course being offered.

As Bruce says, everyday is a new day in the SEO industry. Don’t get left behind. Register for SEOToolSet Training today.

Learn SEO from the Expert was originally published on BruceClay.com, an SEO services company.

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Learn SEO from the Expert

Are you up on all of the SEO changes of the last year? It’s a new year and the SEO industry isn’t one to stand still.

Move ahead of the competition with knowledge of powerful new SEO tactics, and steer clear of penalties by avoiding tactics that violate the search engines’ ever-changing guidelines.

At SEOToolSet® Training, Bruce Clay shares the search engines’ latest guidelines and recommendations as well as findings from Bruce Clay, Inc.’s continuous testing and analysis of new search engine features and ranking factors.

The next SEOToolSet Training course takes place February 15-19 in Simi Valley, CA. Both the standard course and advanced certification course are being offered.

Register for SEOToolSet Training today and be confident of your SEO strategy in the year to come.

Refresh Your SEO Knowledge for the New Year was originally published on BruceClay.com, an SEO services company.

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Refresh Your SEO Knowledge for the New Year

It’s been a really newsy sort of month. In fact, on tomorrow’s SEM Synergy, our weekly radio show/podcast on WebmasterRadio.fm, Bruce delves into the news with his analysis of how recent world and technology developments will affect the Internet marketing industry.

CC BY 2.0

Plus guest Bryan Eisenberg, accomplished Internet marketer and author of bestselling books Waiting for Your Cat to Bark and Always Be Testing, comes on the show to talk about the trends he sees for SEO in 2010 — but it isn’t Wednesday yet, and this isn’t SEM Synergy Extras, so tune back in tomorrow for a good time with Bryan and the BCI crew!

In the meantime I’m going to stick to the news vein with a round-up of news stories and developments with special pertinence to search marketers.

Holiday Season Boosts Click Fraud

WebProNews reported today that the click fraud rate spiked in the fourth quarter. Among the findings in the report by traffic quality solutions provider Anchor Intelligence:

• The click fraud rate hit a high of 25.5 percent in the fourth quarter, up from 18.6 percent in Q3.
• Anchor Intelligence attributes the spike to cybercriminals trying to take advantage of the traditionally high volume of ad spend during the holiday season.
• Anchor Intelligence expects the click fraud rate to increase over the next as a result of the increasing adoption of social networks.

Google’s Battle Against China’s Government Continues

In a recent development regarding Google’s protests against the Chinese government, the company has indefinitely postponed the launch of Google mobile handsets in China. Last week Google went public with an announcement that their relationship with the Chinese government had strained following a cyber attack on the Internet services company which resulted in the theft of Google’s intellectual property. Google said that the company would no longer censor its search results to comply with censorship laws in the country.

In an opinion published by the Chicago Tribune, Pulitzer Prize winning journalist Clarence Page put the unfolding events into scary perspective:

“That may be the real story behind Google’s pushback against the Chinese government. It follows a series of aggressive moves by China’s government that espionage and foreign policy experts say could be the opening rounds in an escalating 21st century cyber war.”

According to Almost Half of Google News Readers, a Headline is Enough

In its third annual News Users’ report, research and analytics firm Outsell says that 44 percent of visitors to Google News, a news aggregator, scan headlines without clicking through to the original news source. It’s a frightening statistic for online publishers struggling to make money in the era of free content. Other challenging realities for the news and publishing industry:

• An overwhelming 90 percent of news readers say they won’t pay for a print news subscription in order to receive online access.
• According to 75 percent of respondents, if their newspapers required a paid subscription they’d look elsewhere.
• When looking for current events, 57 percent of news users turn to digital sources, up 24 percent from a few years ago.

Bruce Clay, Inc. Welcomes a Beautiful SEO Baby to the World

If you hadn’t heard yet, Susan’s just become an auntie! Yesterday at 7:47 a.m. PST, Bruce Clay, Inc.’s vice president of operations Robert Esparza and his wife Jacqie introduced 7 lb., 14 oz. Izabelle Yvonne to an ecstatic group of family and friends. Mom, dad and baby are all happy and healthy! Congrats to the Esparzas!

SEO News: Quick Hits for Internet Marketers was originally published on BruceClay.com, an SEO services company.

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SEO News: Quick Hits for Internet Marketers

Last year was big for the Thesis Theme for WordPress, and our awesome affiliates played a huge role in that. But we’re just getting started.

In 2009, we paid $392,828.80 to Thesis affiliates.

In 2010, we’re aiming for $1 million in affiliate payouts.

To accomplish that goal, it’s time for the DIYthemes affiliate program to once again take a step up. While the wonderful Missy Ward helped us grow last year, this year we aim to accelerate that trend by moving from an in-house to a world-class program.

To do that, we need a world-class affiliate management partner. For us, Share a Sale is the only logical choice.

Why Make a Switch?

We’ve always tried to run a different kind of affiliate initiative, in that we don’t view affiliates as an alternate sales channel that our direct efforts compete with. Instead, we go out of our way to promote the tutorials, resources, and content our affiliates create, because that’s a great thing for us as well.

But when one realizes some have 6-figure businesses revolving around promoting Thesis, while others pay their mortgages each month as our affiliates, perspective tends to change.

It’s at that point you realize that nothing but the best possible solution is an absolute requirement. Our affiliates (call it sentimental if you wish) are part of our family.

In other words, we need to stop trying to save a buck by running our affiliate program ourselves, and start delivering the best program possible. In fact, from this point forward, all of our major affiliate programs will be run with Share a Sale.

Why Share a Sale?

Here are the reasons that drove our decision to go with Share a Sale (SAS):

Tracking – SAS has robust, battle-tested affiliate link tracking that makes sure sales don’t slip through the cracks. With our in-house system, we used a “belt and suspenders” approach because we knew we couldn’t trust the front-end tracking to catch every sale.

Our affiliates never got cheated because we paid four-figures monthly to manually reconcile every transaction. With a high-volume product like Thesis, that just doesn’t scale. Plus, affiliates don’t get accurate real-time sales data. Problem solved with SAS.

Support – A bigger issue with an in-house program serving a large amount of marketing partners is affiliate support. Remember, DIYthemes is essentially a two-person company with three incredible support ninjas.

Most of the focus of that support team is on customers, where it must be. Moving to SAS means world-class affiliate support powered by years and years of experience, rather than us trying to staff up with newbies on our end.

Trust – Never mind the stellar reputation Share a Sale enjoys in the affiliate marketing world. Never mind that many of our top-earning affiliates practically demanded we make the move.

The final selling point for me was SAS CEO Brian Littleton, who (ironically) I’ve never seen do any selling at all. This guy runs a powerful company, and yet not only takes time for a jerk like me, but for each and every person that catches him at a conference. A true gentleman in the truest sense of the word, and I dig that.

What Does This Mean for Existing Thesis Affiliates?

Okay, so here are the important details.

Whether you are:

• An existing Thesis affiliate without a Share a Sale account;
• An existing Thesis affiliate with a Share a Sale account; or
• Someone who wants to become a Thesis affiliate . . .

Sign up here for the new Thesis affiliate program.

Go ahead and do that right now, no matter which category you’re in.

If you’re an existing affiliate, come back for further details about the transition. The short version is, we’re taking good care of existing marketing partners so you won’t lose a single sale.

What About My Old Thesis Links?

As current Thesis affiliates know, we use a 60-day cookie. That means if you send someone to the diythemes.com site today, and they buy anytime within the next 60 days, you get credit for the sale.

We’re keeping the old program active for 60 days from today, so you won’t lose any sales you would have otherwise been credited for. But you need to go ahead and change your affiliate links as soon as possible in order to start tracking new leads and sales through the Share a Sale system.

While you technically have 60 days to change your old links, you could actually miss sales by waiting due to the cookie issue. Plus, at the end of 60 days, your old links won’t pass commissions at all.

So, complete the quick sign-up process with Share a Sale today.

Existing Thesis affiliates will be getting notifications and reminders by email. I wish we could just port everyone over, but we can’t do that. So don’t delay and you won’t miss out on great revenue opportunities with Thesis in 2010.

About the Author: Brian Clark is founder of Copyblogger and co-founder of DIY Themes, creator of the innovative Thesis Theme for WordPress. Get more from Brian on Twitter.

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Thesis Affiliate Program Moving to Share a Sale

If you’re reading this site, you’re probably a blogger or someone interested in making tons of money from blogging at home. With the world going mobile and online even more than ever before, you’re going to have to make your presence known on the go, so you don’t get left in the proverbial dust.

Since I do a lot of the iPhone development for my current company, I have learned so much about the industry and how important it is for people to really put your presence in mobile devices and with my relatively young site Lakers Nation, I wanted to create an iPhone application to compliment our ever-expanding Twitter (@LakersNation) and Facebook Fan Page (Facebook.com/LakersNation) presence,  that could really give Laker Fans all over the world a way to read our content in the best possible mobile format. I’ve reached out to dozens of vendors from all around the world and the starting price for some of these apps would start off at like $5,000 because of the relatively low supply of developers in this highly demanded market.

Then I read a Mashable Article that had me jumping out of my seat – Build an iPhone App for $50? – I thought there was no way possible that could be, but I checked out the video and low and behold, it’s true. I created one for Lakers Nation in less than 10 minutes then gave John a quick IM and told him I’d make him one, too – so tempted to charge him more, but bad karma stopped me.

So, let’s get started on how you can build an iPhone App for $50.

1) Go to AppMakr.com and register for an account – no affiliate link or anything. I’m not making a dime off this and neither is John (yes, he resisted, but it’s for the betterment of the blogosphere!)

2) Once you’ve created an account and logged in, you’ll be directed to your App Manager Page. To get started, you’ll want to press the “Create an App” Tab on the upper left as seen below:

3) Choose which iPhone App template you’d like to use – Since they are new, you only have one option, so press “Choose This”

4) Submit your RSS Feed of your Blog as I show you below. If you’re using wordpress, you’ll find that adding “/feed” to the end of your category URLs is going to come in very handy.

5) Now, we’re getting into the main graphics of the app. If you have any custom logos, you should get them ready. Here’s what you’re going to need:

• 512 x 512 pixel Logo – This will be the “button” on the iPhone Menu.
• 320 x 480 pixel Splash Screen – This is the loading screen which is the first graphic your app will load.

6) Creating Buttons that represent different feeds to different parts of your site. Remember when I told you that “/feed” comes in handy, well, this is where they come in. These are the feeds that I will be submitting for John’s site by pressing the “+ Add RSS/Atom Feed URL”:

• Blogging – http://www.johnchow.com/category/blogging/feed
• Fine Dining – http://www.johnchow.com/category/fine-dining/feed
• Technology – http://www.johnchow.com/category/technology/feed
• Cars – http://www.johnchow.com/category/cars/feed
• Investing – http://www.johnchow.com/category/investing/feed
• The Net – http://www.johnchow.com/category/the-net/feed
• Dot Come Lifestyle – http://www.johnchow.com/category/dot-com-lifestyle/feed
• Make Money Online – http://www.johnchow.com/category/make-money-from-a-blog/feed
• Trade Show – http://www.johnchow.com/category/trade-show/feed
• Featured – http://www.johnchow.com/category/featured/feed
• Ramblings – http://www.johnchow.com/category/uncategorized/feed
• Videos – http://www.johnchow.com/category/videos/feed
• Featured Video – http://www.johnchow.com/category/featured-video/feed
• Reviews – http://www.johnchow.com/category/reviews/feed
• Wordpress – http://www.johnchow.com/category/wordpress/feed

After submitting each feed, make sure to press the “Validate” link to make sure your feeds work.

This is what it looks like:

Now you may think these are a crapload of categories aka buttons to put into the app, but there is a more button users can press on their iPhones and if they would like to rearrange the buttons on the bottom, it’s as simple as drag and dropping.

7) This is the final customization part of the look and feel of the app, so this is what you’re going to need here:

• 320 x 46 pixel Header Image – This is located at the top of the app at all times.
• Color Codes for Fonts – Linked and Regular – I would suggest similar color scheme to your current blog.

Controls

And this

Controls

Monetizing your iPhone App. To get started, you’ll need to select one of these Mobile Ad Platforms. For Google’s Sake, we’re picking AdMob – Sign up with them and get your publisher ID to put here:

John has decided to make his first iPhone app Ad free, so you won’t be seeing this implemented.

9) Publish your App – This is the part where you’re going to see $199 and freak out, but guess what, I’ve got a coupon from Mashable to save you $150 bucks that expires 1/6/10, so HURRY! Ready? Type “MASHABLE” into the Coupon Field like I did below then press Publish.

10) Once you have paid the $50 for the iPhone App, you’ll be asked to submit details for your App, so that it is listed properly in the iTunes store. Submission and approval takes about 2-4 weeks even though AppMakr is claiming 1-2 week turnaround. I guess YMMV here.

That really did just take 10 steps and I hope you really enjoyed this tutorial.

If you’re a Lakers Fan, feel free to follow my Play-by-Play twittercasts of Laker Games @LakersNation and if you’re an old school blogger, you might remember me at MrGaryLee.com

Now, let’s see those apps. Leave a comment when you’re finished with yours!

Discover the SECRETS I’ve Learned to go from zero a month to over $40,000 a month from blogging. Download Make Money Online with John Chow dot Com for FREE!

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10 Steps to Build a $50 iPhone App for Your Blog

2010 has just burst onto the scene like a squishy new baby —full of love and excitement and endless possibility, and at the same time terrifying, screaming for your attention and about to consume your life. In order to prepare that bouncing newborn for the rest of her life and to set a foundation for a positive and construction relationship in the future, there are things you can do today to get ready for challenges to come. [In related news, my niece is due in 10 days! --Susan]

http://www.flickr.com/photos/billtex48/ / CC BY-ND 2.0

Likewise, there are steps we can take to set ourselves up for SEO accomplishments in the new year, sharpen our skill sets, and fine-tune our strategies. I don’t know about you, but the New Year always infuses me with a renewed sense of urgency, of determination, and of a desire to reach the peak of my potential.

Ushering in a new year means reevaluating priorities, refocusing strategy and rejuvenating the internal drive that will propel me for the next 365 days. And with this rediscovered power follows the responsibility to take on the challenge and mentally prepare for the upcoming obstacles standing in the way of my success.

In the SEO industry, everyone is looking for a way to get ahead of the game, which makes your ability to do so that much more critical to staying competitive. Luckily, there are some incredible opportunities coming up that offer just the knowledge and understanding needed at this milestone.

This month Bruce Clay, Inc. kicks off the new year with the Standard SEO training course being presented January 11-13 and the Advanced course being offered January 14 and 15.

The start of a new year is a fitting time to attend an SEO training course as we transfer our renewed energy to improving our craft and setting a strong foundation. But if that’s not enough, here are five reasons to start 2010 with SEOToolSet Training.

5. Get a knowledge refresh on SEO best practices

If last year you were head-down in a complex SEO project, it’s possible that techniques and strategies not used in that campaign have collected some rust. Plus it never hurts to take a refresher course when in an industry as fast moving and sensitive as search engine optimization.

4. Get updates on the changes in the search industry

Likewise, busy SEOs oftentimes don’t have the option of staying up-to-date on all the shifts and shake-ups on the search and Internet landscapes. SEOToolSet Training is continuously updated to reflect changing search engine guidelines, recommendations from search engine reps, and the findings of ongoing tests and SEO intelligence.

3. Get your questions answered from a leading SEO expert

Bruce Clay is one of the world’s foremost experts in search engine optimization, and spending face-to-face time with Bruce provides a valuable opportunity to pick his brain during Q&A time. Bruce opens the floor to any question, including ingredients in the secret sauce of Bruce’s time-proven white hat methodology.

2. Be recognized as an expert with SEOToolSet certification

SEO is finally being recognized by the mainstream business community as a requirement of business in the world today. SEOToolSet Certification is generally recognized among industry insiders and those in the know as a sign of an SEO’s high standards for ethics, expertise and abilities. When speaking with a potential employer or client, point to SEOToolSet Certification as proof of your knowledge and skills in SEO.

1. Receive a free, year-long subscription to Bruce Clay’s SEO tools

The SEOToolSet is a fully integrated, fully supported, high performance suite of search engine optimization tools. By attending SEOToolSet Training, receive a year subscription to the SEOToolSet, including a variety of ranking monitors, the Check Server Tool and the Competitive Link Analysis tool, among others.

So what are you waiting for? Register for SEOToolSet Training in January and prepare yourself for a rocking new year of SEO.

Upcoming SEOToolSet Training dates:

• Standard and Advanced SEOToolSet Training in Simi Valley, CA, happening Jan. 11-15.
• Standard and Advanced SEOToolSet Training in Simi Valley, CA, happening Feb. 15-19.
• Standard and Advanced SEOToolSet Training in Simi Valley, CA, happening Mar. 15-19.
• Standard and Advanced SEOToolSet Training in Sydney, Australia, happening Mar. 10-12.
• Standard and Advanced SEOToolSet Training in Long Island, NY, happening May 3-5.

One-day conference concurrent SEO training dates:

• Online Marketing Summit in San Diego, CA, happening Feb. 22-26, with Bruce Clay’s SEO training on Feb. 26. Use the discount code BRUCE30 to receive 30 percent off the cost of registration.
• SMX West in Santa Clara, CA, happening Mar. 2-5, with Bruce Clay’s SEO training on Mar. 5. Use the discount code smx10bruceclay for 10 percent off the cost of registration.
• SES New York in New York City, NY, happening Mar. 22-26, with Bruce Clay’s SEO training on Mar. 5. Use the discount code 20BRU for 20 percent off the cost of registration.

5 Reasons to Launch 2010 with SEO Training was originally published on BruceClay.com, an SEO services company.

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5 Reasons to Launch 2010 with SEO Training