Would you follow a house on Twitter? (Yes, a house.) If you were auto-followed by a house, would you consider it spam? Think about those questions as you read along.
Ryan Hartman, a real estate agent from York, PA, has created a Twitter profile for one of the homes he currently has listed for sale. (It might be his own house, actually, as there’s a mention in the account of being FSBO.) For years, agents have been creating web sites specifically for each home they list for sale, but a Twitter profile for a house? Yep. Have a look:
The most recent three tweets are … off-topic, I guess. But if you scroll back through the account, you’ll see tweets like
“I’m in a beautiful neighborhood with a great school district.”
“My FSBOnwer is thinking of reducing my price. I’m beautiful, and i’ve been very well marketed, but no bites.”
“French Doors Off Living Room to an additional room with outside entrance.”
There’s also a tweet that says this account will auto-follow anyone who mentions “Philadelphia” in a tweet.
In a post on the Bloodhound Blog last week, Hartman explained what he’s doing:
“Over the next few weeks, this clever little property is going to automatically follow a whole bunch twitterers in the Philly area, systematically inviting lots of local folk to take a little tour inside.”
But back to my original questions: If this account started following you randomly, would you be curious enough to learn more about the house? Would you think it’s another spam account?
Bigger questions: Is this the best way for a real estate agent to use Twitter? Judging from the headline of Ryan’s post — “The Day Realtors Figured Out A Practical Use For Twitter” — and some of the comments he got, it seems like there are a few real estate agents who aren’t sure why and how to get value out of Twitter. What would you say to them?
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This is a post from Matt McGee’s blog, Small Business Search Marketing.
How Should a Real Estate Agent use Twitter?
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How Should a Real Estate Agent use Twitter?
