Google has published a new set of guidelines for local businesses using the Local Business Center — guidelines that continue to get more specific to counter the very specific ways small businesses spammers try to bend or completely get around the rules.
In a nutshell, there are three completely new guidelines that deal with spam/attempts to take advantage of the LBC system:
- The business name on Google Maps must be your full legal business name.
- PO Boxes do not count as physical locations.
- A property for rent is not considered a place of business. Please create one listing for the central office that processes the rentals.
I went into more detail on the changes in this Search Engine Land post. There’s also some great discussion in the comments on Mike Blumenthal’s post about the new guidelines.
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This is a post from Matt McGee’s blog, Small Business Search Marketing.
New Google Local Listing Guidelines
Related posts:
- Google Lays Down the Law for Google Maps Business Listings
- The Joy (& Frustration) of Updating a Bing Local Listing
Read the original post:
New Google Local Listing Guidelines
