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Here’s my roundup of the best search/marketing posts I found and read during November. If you’re new to this blog, this is a monthly feature that began way back in 2007. You can find earlier “Best Of”s for each month in the archives: 2008 Best Posts and 2007 Best Posts. I never include my own posts in these end-of-month recaps.

Small Business

• Lisa Barone/SmallBizTrends: 11 Competitive Intelligence Tools for SMBs

Local Search

• Tom Crandall/SEM Report Card: 30+ Online Business Directories To Ramp Up Your Local Search Marketing Campaign
• Gib Olander/SEL: Business Owners: Are You Sabotaging Your Own Local Listings?
• David Mihm/SEL: Blocking And Tackling: 10 Fundamentals Of Local SEO

SEO

• Ann Smarty/SEJ: Breadcrumbs: Everything About Breadcrumbs & SEO
• Jolina Pettice/Online Marketing Blog: PRSA09: Top 10 SEO Tips for Public Relations
• Kevin Gibbons/SEOptimise: 21 On-Site SEO Tips You Can Give to Your Online Copywriter

Link Building

• Debra Mastaler/SEL: 11 Effective, Efficient Ways To Use Limited Time To Build Links
• Garrett French/SEP: The Holiday Link Building Blitz: A Plan for eCommerce Sites

PPC

• Virginia Nussey/Bruce Clay Inc.: The PPC Hierarchy of Needs

Social Media

• Sonia Simone/Copyblogger: The 7 Harsh Realities of
  Social Media Marketing

• Greg Finn/SEL: How To Quickly Customize Your Facebook Page To Attract More Fans

Blogging

• Glen Allsopp/ViperChill: 24 Things I Do When Launching a New Blog
• Glen Allsopp/ViperChill: The Most Important Blogging Analysis Ever
• Joost de Valk/Yoast.com: Practical Guide to 404 Error Pages: What WordPress is Missing

Copywriting

• Dan Zarrella/Copyblogger: Here’s Hard Data for Headlines that Spread on Twitter
• Justin Goff/Shoemoney : How Being A Good Copywriter Can Make You More Money As A Blogger

Design & Usability

• Chris Spooner/Line25: 10 Usability Crimes You Really Shouldn’t Commit

Advertisement: WordStream’s Free Keyword Tool delivers more keywords, faster than paid tools and always 100% free. Try it today!

This is a post from Matt McGee’s blog, Small Business Search Marketing.

November ‘09: Best Search/Marketing Posts

Related posts:

1. April ‘09: Best Search/Marketing Posts
2. June ‘09: Best Search/Marketing Posts
3. May ‘09: Best Search/Marketing Posts

Excerpt from:
November ‘09: Best Search/Marketing Posts

Here’s my roundup of the best search/marketing posts I found and read during July. If you’re new to this blog, this is a monthly feature that began way back in 2007. You can find earlier “Best Of”s for each month in the archives: 2008 Best Posts and 2007 Best Posts. I never include my own posts in these end-of-month recaps.

Local Search

• Bill Slawski, SEO by the Sea: Google Geocoding, Ambiguous Locations, and My Maps Submitted Data
• David Harry/Search Engine People: Geo Targeted SEO: The Technical Review
• Mary Bowling/ClickZ: Advertising and Local Search

SEO

• Peter DaVanzo/SEO Book: Marketing Driven SEO Strategy
• Bruce Clay: SEO is in the Details: Bruce Busts the Boondoggle
• Vanessa Fox/SEL: What Site Owners, Web Developers & SEOs Should Know About The Yahoo Microsoft Deal
• Glenn Gabe/SEJ: Great Headlines, Poor Rankings – Why Clever Headlines Don’t Beat Optimized Title Tags for SEO
• Andrew Goodman/Traffick: Most of SEO a Boondoggle? Jill Whalen Sticks to Her Guns
• Jill Whalen/SEL: Is Most Of SEO Just A Boondoggle?

PPC

• Brad Geddes/bgTheory: Microsoft adCenter & Google AdWords Resources to make your life easier when Yahoo Search Marketing is replaced by adCenter

Link Building

• Pete Caputa/HubSpot: The 5 B’s of Bad Link Building: Borrowing, Begging, Bartering, Bribing and Buying

Social Media

• Meryl Evans/Web Worker Daily: 34 Ways to Use YouTube for Business
• Nick O’Neill/All Facebook: 9 Rules of Facebook Promotion Every Small Business Should Know
• Samir Balwani/Left the Box: Twitter Marketing: A Small Business Guide
• Vince Blackham/Primary Affect: How To Integrate Viral Marketing Into Your Small Business
• Lisa Barone/Small Biz Trends: How to Get the Most Out Of Facebook Fan Pages

Blogs & Blogging

• Darren Rowse/Problogger: 6 Reasons Your Blog Traffic Might Be Declining [And What to Do About It]
• Barry Welford/SEO Scoop: Five Ways To Turn Blog Comments Into Conversations

Reputation Management

• Marty Weintraub/aimClear: Reputation Management Crises? 8 Crucial Priorities

Online Marketing/General

• Adam Singer/Online Marketing Blog: Use A Creative Commons License As An Online Marketing Tool

Rants

• Andrew Shotland/Local SEO Guide: Yellow Pages v. Social Media Marketing: A Rebuttal To The Lazy, Lying Mainstream Media

Advertisement: Improve your website rankings and traffic in just 15 mins/day! LotusJump will show you how to do your own professional-grade SEO. Find Out How Today!

This is a post from Matt McGee’s blog, Small Business Search Marketing.

July ‘09: Best Search/Marketing Posts

Related posts:

1. May ‘09: Best Search/Marketing Posts
2. June ‘09: Best Search/Marketing Posts
3. March ‘09: Best Search/Marketing Posts

Here is the original:
July ‘09: Best Search/Marketing Posts

Here’s my roundup of the best search/marketing posts I found and read during May. If you’re new to this blog, this is a monthly feature that began way back in 2007. You can find earlier “Best Of”s for each month in the archives: 2008 Best Posts and 2007 Best Posts. I never include my own posts in these end-of-month recaps.

Small Business

• Carrie Hill/SEW: So I Have This Web Site…
• Bill Slawski/SEO by the Sea: Writing Content for Small Businesses Online
• David Mihm/SEL: All Aboard The Twitter Train, SMBs!
• David Ingram/SEL: A Guide To Video Search Marketing For Small Businesses

Local Search

• Miriam Ellis/SEO Igloo: Edit, Remove and Respond To Reviews - Tools For Conflict Resolution
• David Mihm: A Framework for Thinking About Local Search Campaigns
• Tim Coleman/Convert Offline: The Most Important Analytics In Local Search

SEO

• Andy Beard: Are Blogger | Blogspot Blogs SEO Friendly?
• Ellie Mirman/Hubspot: Four Implications of Universal Search for Small Business SEO
• Marty Weintraub/aimClear: SEO Site Audit, a Guerrilla Webmaster’s Guide

PPC

• Joe Kerschbaum/PPC Hero: Where Do Your PPC Ads Work Best? Find Out! Improve Your Geo-Targeted Performance With These Reports
• John Lee/PPC Hero: 8 Geo-Targeting Dos and Don’ts You Need to Follow

Link Building

• Todd Malicoat/Stuntdubl: Link Development Training: How Link Building for SEO is Like Picking Up a Girl
• Lee Odden/Online Marketing Blog: Link Building Tips for News SEO
• Ruud Hein/Search Engine People: Ruud Questions: Debra Mastaler

Social Media

• Will Scott/Local Search News: How to Twitter… Naked
• Douglas McIntyre/24-7 Wall Street: The Ten Ways Twitter Will Permanently Change American Business
• Travis Campbell/Small Business Trends: 5 Reasons YouTube Should Be A Part of Your Social Marketing Strategy

Blogs & Blogging

• Steve Sherron/Blogger Lens: Marketing Tips For Your Hyperlocal Blog
• Kevin Geary/Problogger: How Not to Promote Your Blog: Top 10 Broken Blog Promotion Strategies

Reputation Management

• Outspoken Media: The Online Reputation Management Guide

Design & Usability

• Pete Meyers/Search Engine People: The Cheapskate’s Guide to Usability
• Kim Krause-Berg/Website Magazine: Everyday Usability - 14-Point Checklist for Success

Online Marketing/General

• Jeff Sexton/GrokDotCom: You Can’t Edit Your Way Out of Negative Reviews

Analytics

• Jeff Sexton/GrokDotCom: Make Your Web Analytics Actionable in 5 DIY Steps

Advertisement: Improve your website rankings and traffic in just 15 mins/day! LotusJump will show you how to do your own professional-grade SEO. Find Out How Today!

This is a post from Matt McGee’s blog, Small Business Search Marketing.

May ‘09: Best Search/Marketing Posts

Related posts:

1. February ‘09: Best Search/Marketing Posts
2. March ‘09: Best Search/Marketing Posts
3. April ‘09: Best Search/Marketing Posts

View original here:
May ‘09: Best Search/Marketing Posts

During all the coverage of Microsoft’s new “Bing” on Search Engine Land today, David Mihm wondered what Bing looks like on a search for locksmiths in NYC and hoped maybe MSFT would clean up the spam a bit. Apparently not:

Here’s the thing: The switch to Bing apparently doesn’t include an algorithm/relevance update, only changes to the functionality and user interface of Live Search. In fact, run that same query on Live Search and you should see the same exact results (albeit with only a 3-pack instead of the new 8-pack).

I really like some of the new functionality that Bing offers, but if you’re expecting better local search results, you’ll be disappointed. Lipstick, meet pig.

(BTW, you can click that screenshot for a larger version.)

Advertisement: Improve your website rankings and traffic in just 15 mins/day! LotusJump will show you how to do your own professional-grade SEO. Find Out How Today!

This is a post from Matt McGee’s blog, Small Business Search Marketing.

Locksmith Spam on Bing? You Bet

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Locksmith Spam on Bing? You Bet

If you’re a small business owner, chances are pretty good that Local SEO matters to you. If you think it would help to understand how Google and Yahoo rank web sites in their local search results, please check out the Local Search Ranking Factors 2009, published today by David Mihm.

I’m one of 27 SEOs that David invited to contribute to this year’s survey. He sends us a huge list of factors that may affect how a web page is ranked in local results, and we respond by rating each factor and giving opinions to support our ratings.

It’s something you’ll want to bookmark and re-read a few times. Not that any of the 27 of us have the exact secrets from Google and Yahoo’s algorithms, but there’s a lot of experience in that list of panelists and you’re sure to end up smarter by reading it.

This is a post from Matt McGee’s blog, Small Business Search Marketing.

What Matters in Local SEO in 2009

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What Matters in Local SEO in 2009