Posts Tagged ‘ a-press-release ’

Sick Of Getting Press Releases? Convert Them Into Sponsors! 10 February 2010 at 8:29 am by admin


As soon as your blog becomes relatively popular inside its niche you’ll certainly start receiving press releases from all kinds of companies. Some will just email you the release, while others will actually ask if you can write a review about their product or simply mention it on one of your posts.

Most of the time these companies are looking for free publicity, so it becomes very annoying to receive their messages. I remember that I used to delete all these emails, without even opening them.

Then one day I figured I was missing a big opportunity there. These emails represented a direct communication channel between me and the marketing person of an online company looking for exposure. The company already my blog, too, which would make things a lot easier.

From that point on I started replying to all press releases and review requests with the following message:

Hi John Doe,

Your product/service is very interesting, and I am sure my readers would love to know about it. Currently I have one 125×125 sponsor spot available on the blog. It receives over 300,000 monthly impressions, and the cost is $300 monthly.

I believe this partnership could work for both of us, so let me know if you want to discuss it further.

Best,
Daniel Scocco

Obviously not all the companies replied with a sign of interest, but some did. On some cases I sold the advertising spot right there, and on other occasions the person said they would contact me in the future when they started spending money on advertising. Overall it was certainly worth my time.

I don’t sell sponsored reviews on my blog, but if you do this strategy will work even better, because a review is exactly what the company is looking for. You could reply to the press release with something like that:

Hi John Doe,

Your product/service is very interesting, and I am sure my readers would love to know about it. If you are interested I could write a sponsored review about it. It will include a description of your product, one screenshot and one link to the page you prefer. The cost is $200.

If you are interested I’ll give you the details on how to proceed.

Best,
Daniel Scocco

I am pretty sure you would get a high response rate under this scenario, especially if the price is right for the size of your blog.

The next time you get a press release or a plug request you should know what to do!

Daniel is the owner of Daily Blog Tips. He is also the author of the Make Money Blogging ebook, which you can download for free by signing up to his newsletter.



Original post: 
Sick Of Getting Press Releases? Convert Them Into Sponsors!

+ Do you Write Outlines for Your Blog Posts? By admin 08 November 2009 at 6:04 am and have No Comments

Do you plan your posts or do you just write them free flow as they come?

This is a question that one of our members at ProBlogger.com (Mark Dykeman) started off a conversation with in the last week.

Mark talked in the thread about how he does both (sometimes he uses bullet points for his main points and then writes on each point while other times it just comes) – but I thought it’d be an interesting question to open up to everyone.

What’s your approach?

My own approach is mixed and sometimes starts with one approach and ends up as the other but in general the way I work depends upon the type of post:

Pillar Content – in most cases if I’m setting out to write what I refer to as ‘pillar content’ (or a big post that is on a central theme of my blog) I generally like to have some kind of plan before I start. Like Mark I’ll usually start out with a list of points that I want to cover that I’ve brainstormed (and perhaps a quick note or two on each). Then I work systematically through the points one by one and write a paragraph or two on each.

Other Posts – other posts that are not quite as structure in their form tend to be written in a more freely written way. For example if news breaks on something relevant to my niche I will generally bounce off a press release or another blogger with a few of my own thoughts. If the post is like this one and is more of a ‘reader question’ type posts I again will usually write it without a formal outline.

I should say that often my posts are a bit of both. Sometimes I’ll be halfway through writing a free flow/non outline post and I’ll suddenly be hit with inspiration for about 5 other things that I’ll want to say in the post. I generally stop writing at this point and capture the points that I want to cover and in doing so write a bit of an outline for the rest of the post before coming back to where I was.

Other times I might be writing a post that I’ve got an outline for and the post will evolve in a direction that makes a lot of the points I’ve outlined irrelevant and I’ll scrap them (or at least put them aside for a future post).

What about you?

Are you someone who plans posts in detail? Or do you write best when you’re writing in a more freely flowing style?

Post from: Blog Tips at ProBlogger.

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Do you Write Outlines for Your Blog Posts?

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Do you Write Outlines for Your Blog Posts?