feed hat blog

Moderator: Christine Churchill, President, KeyRelevance.com

Speakers:

Rich Devine, Director of Search, ZAAZ
Dennis Hart, Vice President, SE Jones, LLC
Ryan Lash, Vice President, Search, ymarketing
Ian Lurie, CEO, Portent Interactive

My last lunch of SMX West hit the spot. This session is sure to do the same. Dennis is up first.

He wants to challenge us to think of the goals of your site before you set up an AdWords strategy. They categorize customer needs with some of the first questions they ask them. How many hits can we get? Not a great sign. How can we get more data? Also needs coaxing to get them thinking in the right direction.

What is User Engagement?

• Turning on a prospect and surrounding them with useful information.
• A deeper understanding of site visitor behavior and intent.
• Rarely possible in one metric or KPI
• Beyond: UX, conversion tracking, or time on site
• Beyond satisfaction: it’s a measure of interest and action and may be represented as loyalty
• Importantly, it requires a plan to measure effectively and affect improvement

Observations

• It’s rare to find a company satisfied with their analytics plan
• Too many confuse reporting with analytics
• Too many suffer from analysis paralysis
• You don’t know what you don’t know, and that’s the biggest challenge. Figuring out your marketing goals 6 months or a year from now is hard. But you don’t want to lock yourself into a solution that can’t change with your changing needs.

Analytics Planning Strategies

• Access
  • Do you have access to good data
  • “and” strategy, not “or” (Reflective of Avinash’s comment at this morning’s keynote)
  • There is no perfect or complete tool
• Configuration
  • Conversion metrics (Think of soft conversions as well)
  • Segments
  • KPIs
• Scheduling
  • Reports are not analytics
• Ad Hoc Exploration
  • Plan to fumble around. That’s how you learn.

Here are some search KPI examples (note: all KPIs assume across time)

• SERP rankings for targeted keywords/phrases
• Competitive organic search share for top 200 industry search terms
• Organic search traffic trending

The info in the slide above doesn’t show you compared to what, over time. Plus with new technologies, a single KPI could change meaning over time.

• User engagement KPIs
• Average PVs per visitor from search
• Conversion rate from paid search
• Bounce rate against “competitive benchmark”
  • Review comp sites
• Downloads from socially referred visitors
  • Encourage sharing
• Form completions (leads) from organic
  • Enhance conversion opps on top organic pages

Instead of looking at ranking, it can be better to look at “Breadth and Depth”:

• Breadth=total traffic from organic search
• Depth=total number of keywords from organic search

Ryan is next. He says there are lots of metrics that can be measured and he just threw out 20 different acronyms. So much data, so little time. So what to do about it?

1. Stare at your screen
2. Spreadsheets
3. Take a stab in the dark
4. Or take a step back and audit the situation.

Did you say audit? They take a long time and can be painful. But it gets results. So what to expect?

WoW

• CPC -74 percent

MoM

• PPC CR +264 percent
• SEO CR +250 percent

YoY

• Leads +40 percent
• Cost per lead -40 percent
• Orders +54 percent

With an audit you come up with an actionable plan based on analysis of results.

The PPC scorecard:

1. quantitative
2. qualitative
3. unique KPIs

Here are 20 questions that speak to 1 and 2 above.

1. Number of PPC accounts

• 1=1, 2=2, 3=3, 4=4, 5(+)=5
• 1=1, 2=2, 3-5=3, 6-10=4, 11(+)=5
• 1=1, 2-5=2, 6-10=3, 11-19=4, 20(+)=5
• 0-100=1, 101-1,000=2, 1k-5k=3, 5k-20k=4, 20k(+)=5
• 1=1, 1,000(+)=2, 51-1,000=3, 6-50=4, 2-5=5
• 1=1, 2-5=2, 6-10=3, 11-19=4, 20(+)=5
• 1=1, 8(+)=2, 5-7=3, 2-3=4, 3-4=5
• 1=1, 2-5=2, 6-10=3, 11(+)=4, Infinity (multivariate testing)=5
• 1=1, 2=2, 3=3, 4=4, 5(+)=5
• 0=1, 1=2, 2=3, 3=4, 4(+)=5
• Non-specified=1, account level=3, campaign level=5
• Broad=1, broad+negative=2, exact=3, phrase=4, embedded=5
• Search Engine=1, Customized SE=2, Google Analytics=3, Customized GA=4, Paid analytics=5
• Annually=1, Monthly=2, Weekly=3, Daily=4, Intraday=5
• None=1, One TFN=3, Multiple TFNs=5
• None=1, Manual=2, Conv. Optimizer=3, 3rd party=4, 3rd party w/ attribution=5
• None=1, Manual=2, Free (WSO)=3, Customized WSO=4, Paid w/ Segmenting=5
• None=1, Location Based=2, Network Selection=3, Bidding/Budget=4, Advanced=5
• DKI=1, Static=2, DKI+Static=3, DKI+Static+Custom Display URLs=4, High KW Dense Converting Static=5
• Never heard of it=1, w/ Text Ads=3, w/ Display Ads=5

1. Number of campaigns in an account

1. Number of ad groups per campaign

1. Total number of keywords across an account

1. Number of active keywords per ad group

1. Number of text ads across entire account

1. Active text ads per ad group

1. Unique landing pages

1. Number of goals (conversion events)

1. Bid rules

1. Budget

1. Keyword match types

1. Conversion tracking

1. Campaign update frequency

1. Call tracking

1. Bid management

1. Landing page testing tools

1. Campaign settings

1. Text ad copy

1. Retargeting/Remarketing

Now tally up your score.

D: 20-50

C: 51-70

B: 71-90

A: 91-100

Rich takes the podium next. They focus on the intersection of creative and data. You can be both, and here’s a new hybrid approach.

Agenda:

• Goals driven analytics
• Beyond the conversion
• Monetization modeling
• Some examples

When we succeed with clients, 5 characteristics pop out

1. They know analytics and technologies
2. They seek first to know their business and goals
3. They seek to improve access and appetite for data – upward and across the organization
4. They focus strictly on actionable data that empowers stakeholder decision making
5. They don’t avoid the weeds, but they don’t get stuck in them either

Getting Started

Identifying stakeholders :

1. Ask really good questions
2. Identify their unique business objectives
3. Roll up stakeholder feedback
4. Define collective business goals
5. Review and seek consensus across stakeholders

Business goals dictate site goals, which inform other digital channel goals.

• Less is actionable
• More is nice to know, or at worse, paralyzing
• Okay to have sub-goals

Looking Beyond Conversion

There’s a lot of site traffic but only a small portion of that is measured as success. All the other activity also has success, so they try to understand the value of it. They build models that define the money value of micro-conversions. They are custom-built performance models.

Examples:

Use monetization to guide project or optimization priority. Score each project for size of opportunity, ROI, and business priority. Weight each score to determine an aggregate weighted score. Use score to guide decisions, not as an absolute rule. As revenue / cost estimates are revised, so is the monetization model.

What’s the opportunity cost of in-action? This is very effective for justifying longer-term, higher-cost projects.

Ian is our final speaker. (BTW, check out our awesome interview from this week’s SEM Synergy!) He says he’s going to get into the weeds. Who has seen a raw log file? A good number of people have, so he says this shouldn’t be too awful.

If you stick your head in the sand, the only thing you can out of is your bum. With organic search, worry about three things:

• Opportunity
• Competition
• Attribution

Opportunity and competition are about optimization, improving rankings on terms you want. Attribution is about keeping your job, showing evidence that what you’re doing is working, and if you need to do more of one thing or another.

Keyword driven research isn’t bad, but you have to look at other things first. You’ll miss opportunities for keywords that are almost on page one. You’ll miss the opportunity gap. If you can follow that up with a narrow competition gap, that’s a good position to be in.

Step 1 is to determine opportunity. Start by looking at pages, which pages are getting the most pages from organic search. For each of those pages, look at which organic keywords are driving traffic to those pages. Now look at keyword data. If you see 2,900 searches for your keyword, and 250 visitors from that term, there’s an opportunity gap. The question now is, can I compete. He recommends the Keyword Difficulty Tool or SEO for Firefox that show you how hard it is to compete on a term.

Now you can optimize the ranking page. Link to newer content to drive people to updated content on your site. A tool that will show clicks from page 2 and one that will show pages with no clicks, will help you.

The only way to do attribution is to learn to love your log files. Scrub the log file so all you have are pages, and sort traffic by cookie and IP address.

I betcha Ian will post these on his vimeo!

[Ian also shared his Google Analytics Cheatsheet. --Susan]

Analytics Action Plans For PPC & SEO was originally published on BruceClay.com, an SEO tools provider.

View original here: 
Analytics Action Plans For PPC & SEO

I’d like to say thanks to the people who sponsored the blog this month. Without them, there wouldn’t be regular posts here.

Text Link Ads – New customers can get $100 in free text links.

CrazyEgg.com – Supplement your analytics with action information from click tracking heat maps.

BOTW.org – Get a premier listing in the Internet’s oldest directory.

KnowEm – Protect your brand, product or company name with a continually growing list of social media sites, read an Interview with Michael Streko.

Interested in seeing your message here? There are banner and RSS advertising options available. Find out more information. Be sure to check out our new Sponsored post option.

Here’s a list of some other programs and products I reccomend

Thesis Theme for Wordpress – Hands down the best theme on the market right now, read my Thesis Theme for Wordpress Review.

Scribe SEO – Improve your blog posts with this easy to use built in tool, read my Scribe SEO Review.

TigerTech – Great Web Hosting service at a great price, read my Tiger Tech Review.
photo credit: nosha

Advertisement: Want to see your message here, find out how. #2

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

Thanks to This Month’s Sponsors – February 2010

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Thanks to This Month’s Sponsors – February 2010

Mostly, people from different fields love the chance to get into a pissing contest about which is the superior art. CSS is better than development… PPC is better than SEO…  MySQL is better than sex. You might notice however, that almost no-one says “**** is better than Analytics”.
SEO has its fair share of gurus, would-be gurus [...]

Google Analytics Book: Get One for your Bookshelf is a post from: Dave Naylor’s SEO Blog.

Related posts:

1. Using Google Analytics Advanced Segmentation to Qualify Visitors
2. adCenter Analytics Closes
3. Google Analytics IQ

The rest is here:
Google Analytics Book: Get One for your Bookshelf

Whew. The 3rd annual SEMMY Awards are finally in the books. The winners in all 17 categories were announced this morning, and it’s a really great collection of articles. I’m proud to say that there are several first-time winners on this list, from several blogs/sites that were never even nominated before. That makes me happy, and suggests to me that the SEMMYS are on the right track. (I’m also proud to see my guest post on Small Biz Trends from last year win — it’s the one in the Small Business category below.)

Here’s the full list of winners:

• SEO: Surviving and Thriving as an Ecommerce SEO
• PPC: Discovering Keywords On the Cheap
• Social Media: 7 Reasons Your Social Media Marketing Failed (and how to fix it!)
• Local Search: Google Maps’ New Rules – Thoughts on Assumed Names and DBAs
• Link Building: 10 Goals For Link Building Campaigns: Moving Beyond “Get More Links”
• Blogs & Blogging: Guest Blogging: The Ultimate Guide
• Viral Marketing: 5 Must Do’s After A Successful Viral Marketing Campaign
• Analytics: Google Analytics For Local Search: Tracking Traffic From The 10 Pack
• Reputation Management: Be Proactive With Your Reputation Management
• Small Business: If I Were Launching a New Small Biz Web Site Today
• Google: Google Enables Real Time Spam and More
• Search Tech: The SEO geeks guide to information retrieval
• Design & Usability: Everyday Usability – 14-Point Checklist for Success
• Online Marketing/General: Thinking Positively About Negative Reviews
• Industry: 10 Questions to Evaluate a Social Media ‘Expert’
• Copywriting: Does Your Copy Need a Makeover? 7 Tests That Measure the Verbal Impact of Your Business Message
• Rants: Ignore the Silly Man, SEO Still Matters For SMBs

What’s Next for the SEMMY Awards

Every year there’s some grumbling and griping about the SEMMYS and how they’re organized. (BTW, if you’re not familiar with how it all works, I had a good conversation with Kim Krause-Berg in the comments of her post here.)

There was a lot less griping this year, which obviously pleases me. But I’ll say what I’ve said before: If anyone has constructive ideas and suggestions for how to make the SEMMYS better, I’m all ears. There’s a contact form right on this blog.

For now, the eight-person nominating committee is already busy nominating articles for next year’s awards. The committee will do that all year, and then next January I’ll roundup the judges to choose finalists in each category and we’ll go through the process again. I’m thinking it would be nice to find some new judges next year, not because I’m unhappy with the folks volunteering as judges now — but because it’s been mostly the same group for three years now, and there are a lot of smart, new people in our industry who I think would add a good voice to the process.

Thanks

First, to web designer extraordinaire David Mihm for all his time and energy keeping the SEMMYS web site in great shape.

Thanks also to the volunteer judges and nominating committee members for their time. They’re all listed in the Contributors & Judges blogroll on semmys.org.

Thanks to the folks who voted for winners in any/all of the 17 categories. There were more votes cast this year than either of the last two years.

Thanks to everyone across the industry who chooses to embrace the SEMMYS, especially those who do so without taking it too seriously. It’s odd to me that some well-known sites/blogs ignore the SEMMYS, but that’s their choice. Life goes on.

And thanks to all the excellent writers and bloggers who continue to teach me and the rest of us with your great articles, blog posts, and other types of content. I hope you see the SEMMYS as a token of the industry’s appreciation for you, whether you win or not.

Advertisement: WordStream’s Free Keyword Tool delivers more keywords, faster than paid tools and always 100% free. Try it today!

This is a post from Matt McGee’s blog, Small Business Search Marketing.

2010 SEMMY Winners Announced

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2. Congrats to the 2008 SEMMY Winners!
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See the original post here: 
2010 SEMMY Winners Announced

In the year and a half that Bruce Clay, Inc. has been doing a weekly radio show/podcast with WebmasterRadio.fm, we’ve been lucky enough to have the most incredible guests. And while I try to feature our expert interviewees on the blog as part of SEM Synergy Extras, there’s usually no substitute for hearing from the authorities themselves.

Unfortunately for listeners, at the moment SEMSynergy.com is in need of a little TLC because the only way to sort and view past episodes is by date — not super helpful if you’re looking for a particular guest or topic.

While we undertake some modifications for the site, I thought I’d do a little organizing for your podcast listening enjoyment. Here are some of our interviews from the last six months, categorized by topic. My hope is that this will allow ya’ll to dive right in to our stellar archive of episodes. So sit back and scan this list to find your favorite personalities or topics.

SEO Strategies & Trends

Gina Poole, vice president of IBM Software Group Marketing 2.0: Gina talks about the difference between traditional CMOs and digital CMOs. She also talks about how a search marketer can pitch the value of SEO in a way that’s best appreciated by a marketing officer. (Subcategory: SEO Evangelism)

Dr. Ralph Wilson, editor and publisher of Web Marketing Today: Ralph talks about best practices for small business e-commerce marketing. He also talks about his recommendations for search marketing during the seasonal peaks and the challenges of PayPal for a small e-commerce business. (Subcategory: E-Commerce SEO)

Heather Lloyd-Martin, president and CEO of Success Works: Heather talks about using principles of psychology to create persuasive copy. Using Maslow’s Hierarchy of Needs as a guide, copywriters can create conversion-driving copy by speaking to the target audience’s needs. (Subcategory: SEO Copywriting)

David Harry, IR specialist, blogger, and founder of SEO Dojo: David shares his analysis of the latest round of testing to observe ranking fluctuations due to personalized search. He also talks about how SEOs might approach optimization in light of personalization and how Google Caffeine, Google’s emphasis on site speed and personalization may fit together. (Subcategory: Personalized Search)

Paid Search

Heather Lutze, Internet marketer and author of The Findability Formula: Heather talks about her book, a plain-English resource that can help SEM students hit the ground running. She also talks about organizing campaigns to target consumers at various stages of the buying cycle and preparing for seasonal PPC campaigns.

David Szetela, CEO of Clix Marketing: David shares his recommendations for PPC management, including landing page development, incentives, weighing CPC against ROI, and seasonal campaign planning. He also talks about the effect of a Microsoft-Yahoo! search partnership and why it could be advantageous for search engine marketers.

Social Media Marketing

Dana Lookadoo, SEO and social media marketer: Dana talks about the value of real-time search for individual users as well as businesses and gives her tips on how to optimize content for real-time search. Real-time search can serve as a lifestream, or a window into the interests of an audience, helping a business to engage with that audience.

Michael Gray, Internet marketer and blogger: Michael shares his recommendations for marketing on Twitter, including tips for avoiding reputation nightmares with Twitter Lists and Twitter ad networks. He also talks about a number of content distribution tactics that have proven effective on Twitter.

Tamar Weinberg, Internet marketer, blogger, and author of The New Community Rules: Marketing on the Social Web: Tamar talks about her book, which guides readers to develop a social media marketing strategy and then details specific tools and platforms. She explains that the etiquette of social media marketing is just like social etiquette offline, and she also talks about the role of content and customer service within social media marketing.

Analytics & Conversion Optimization

Jim Sterne, chairman of the Web Analytics Association and founder of the eMetrics Marketing Optimization Summit: Jim shares his insight into topics of importance at the eMetrics Summit this year. The conference lineup reflects the needs of today’s marketers working in tough economic circumstances.

Avinash Kaushik & Daniel Waisberg, author of Web Analytics: An Hour A Day and analytics evangelist for Google, and chair of marketing of the Web Analytics Association, respectively: In the same episode as the one listed above, analytics experts Avinash and Daniel share the findings of a paper they co-authored for the industry’s peer reviewed journal, SEMJ.org. They propose the pioneering concepts of a customer-centric Web Analytics 2.0.

Bryan Eisenberg, author of several books on Internet marketing, including Call to Action and Always Be Testing: Bryan shares his prediction of the marketing skills that will be crucial in the coming year. He also talks about his observations of the increasing mainstream recognition of conversion optimization.

Link Marketing

Eric Ward, Internet marketer specializing in links: Eric explains his recommended approach for link marketing this year, including a shift toward looking at link building from a synergistic point of view. He also talks about the effect of personalization and whether or not it may change the link marketing approach.

Semantic Search Technology

Tomasz Imlienski, executive vice president of Global Search and Answers at Ask.com: Tomasz explains the effort he’s leading at Ask to continually develop their proprietary semantic technology. Some search categories, like TV listings and sports, are greatly enhanced by Ask’s ability to extract information from structured data such as databases and XML feeds.

Doug Leeds, president of Ask.com U.S.: Ask is developing technology to better extract existing answers on the Web as well as to better find and index the source of answers not yet published. Doug explains what people can do to prepare their site for Q&A search and for being considered a subject matter expert by Ask.com.

While I’m on the subject of our WebmasterRadio podcast, this is the perfect time to share the good news. The full SEM Synergy archive is now available on both WebmasterRadio.fm and iTunes!

Archive Dive with SEO Experts — SEM Synergy Extras was originally published on BruceClay.com, an SEO services company.

Read the original here:
Archive Dive with SEO Experts — SEM Synergy Extras

It’s been a week deserving of a shout-it-from-the-rooftops “TGIF!” So much going on, makes a girl just wanna curl up with a bucket of Rocky Road, watching the lightning storm out my window.

Alternately, I could kick back and watch the Sundance Film Festival online. YouTube announced it is getting into the movie biz starting this week. YouTube will start renting movies, launching the offering by making five Sundance Film Festival films available for rent this weekend.

Have you heard that it’s raining in SoCal? A series of monster storms pummeled the Cali southland this week.

Driving about after a storm brought Paula to an observation that I second:

Seriously, what’s up with that? How do rain-drenched towns deal? Someone please speak up in the comments. Think I’m overreacting? This is not just the weather-privileged California girl in me talking. See, this image from space proves that NASA believes me. (Related: Images from space show that Mars is a hottie!)

NASA added to the history books today when an astronaut broadcast the first live tweet from space. Careful there, space rangers. Tweeting while astronauting could be dangerous. Multitasking with mobile devices seems to be a dangerous feat these days. Scientists and researchers are beginning to look at the effect of constant multitasking, both behind the wheel and on foot. And maybe even from the space station.

While we’re on the subject of dangerous feats, behold! The flying blogger!

Sorry, that doesn’t have anything to do with anything. I’m just so darn proud!

Know who else should be proud? Internet marketer Lyndon Reid who trusted his gut on a major wager. One group of Internet marketers. One hand of black jack. What happens next?

“What happens next?” is a question that has been top-of-mind for many SEOs staring in the face of a personalized search world. David Harry has published the results of his latest round of testing around the rankings flux of search personalization.

A great company and client of Bruce Clay, Inc. is looking to support their Internet marketing efforts with two in-house SEO/SEM positions. Salem Web Network is looking for two search engine marketers to work in the Richmond, Virginia area, so if you’re an experienced SEM or SEO interested in working hand in hand with Bruce Clay, Inc. at a passionate company in Virginia, be sure to check out this opportunity.

I ran across some fun, interactive visualizations this week. I’m not sure how new they are but I figure it never hurts to share. Digital marketing agency Razorfish brought us A Decade in Search, which outlines the most popular search queries along with the shifting partnerships in search. There’s also the Conversation Prism, now available in a zoomable, clickable format. Last but not least, I learned about Charting the Beatles, a crowdsourced collection of Beatles-themed graphics.

Bing is getting fancy, adding some new visualizations as well:

[10:05:42 AM] BCI-Susan Esparza: Kinda neat Bing feature
[10:06:13 AM] BCI-Susan Esparza: I feel like this is typical of Bing (and Ask too.) They have lots of neat features but when it comes to “just search” they fall down.

Photo by D Sharon Pruitt

Okay, that kinda hurt. [Truth often does. —Susan] How about a unicorn chaser? Shoot. Fresh out of unicorns. How about some funky candy instead? Apparently the chocolate in England is superior to its American counterparts. In the East, Japan takes the gold for these 20 strange candies. It’s like an adventure for your tongue.

I have to veer back around to Twitter news because I didn’t get to it all when I was talking about tweeting astronauts. Rumor is that Twitter plans to release the usernames of inactive accounts. Sadly the Twitter name I’d like is quite active. Making it worse, the user known as @Virginia wouldn’t even be my friend if I asked her to. (See bio. Sad face!)

One tweeter was arrested under the Terrorism Act and has been banned for life from his local airport after tweeting a bomb threat that was intended as a joke. The moral of this story? Bomb threats to airports are never okay. Was that so hard?

A Friday Recap almost wouldn’t be complete without an outstanding blog post by Lisa Barone. Today she caught a new feature making its debut on Twitter called Local Trends. The tool lets you see the trending topics broken down into location. Lisa tells us that people in SoCal are whining about the rain. Ahem. Please refer to the image from space linked to above.

Has Twitter usurped your vanity search results against your will? Turns out you can add one line to your blog or site to indicate it’s your preferred representation of you. Handy-dandy microformat, FTW.

Now on to Google and SEO. Internet marketer Ian Lurie has published the Google Analytics Cheatsheet. It’s not an exhaustive cheat sheet, but it does cover all the tools he and his staff use day-to-day. Ian has generously licensed it under Creative Commons, so feel free to download and share, but definitely give credit where credit is due for this incredible resource.

On the David Naylor blog we find common mistakes of beginner SEOs. Strategy, research, keywords, content, links, and on and on. No SEO sector is immune, so stay alert.

And just for fun, ever think about what properties Google might be looking to acquire? Phone maker HTC? Competitor Yahoo!? Or maybe they’ll look to gain a stake in everyone’s favorite superstore Walmart. Oh the possibilities!

Things I learned from Boing Boing this week:

• What does vengeance look like when money is no object? (Watch the Bugati Veyron skit to find out.)
• Sloths have gotten a bad wrap. They’re actually fast, smart and, um, really picky eaters.
• Our Stone Age ancestors may have started farming for love of beer. Probably should’ve seen that coming.
• The Shiba Inu puppy cam is back! I also recommend the two-week old Boxer pups and the rambunctious CKCs if that’s your style.
• In 2011 the New York Times will begin charging frequent readers to access the Web site. I plan to pony up. You? [Not a chance. —Susan]

Friday Recap: Storm Chaser Edition was originally published on BruceClay.com, an SEO services company.

Go here to see the original: 
Friday Recap: Storm Chaser Edition

Ok so we just got access to Google Annotations, after it was released aaaaaages ago – they failed to tell us that it was being rolled out slowly – I’m not sure if those in the United States got it first, but it’s now in the UK.
So, how should we use Google Analytics Annotations, well [...]

Google Analytics Annotations – Finally! is a post from: Dave Naylor’s SEO Blog.

View original here: 
Google Analytics Annotations – Finally!

Richard It’s not worth going for honest :I don’t often screen shot my analytics’s but for Mr. Baxter who so wants to rank for UK SEO.. HONESTLY PUT YOUR EFFORTS IN TO SOMETHING BETTER !!! see you at SES London
Dave
Richard Baxter UK Seo is a post from: Dave Naylor’s SEO Blog.

Richard Baxter UK Seo is a post from: Dave Naylor’s SEO Blog.

Original post: 
Richard Baxter UK Seo

Here’s my roundup of the best search/marketing posts I found and read during December. If you’re new to this blog, this is a monthly feature that began way back in 2007. You can find earlier “Best Of”s for each month in the archives: 2008 Best Posts and 2007 Best Posts. I never include my own posts in these end-of-month recaps.

Local Search

• Vedran Tomic/SmallBizTrends: 10 Things You Should Have Done to Make Your Google Business Listing Great
• Ash Nallawalla/NetMagellan: How to SEO for Google PlaceRank
• Tom Critchlow/Distilled: Google Local Research Data Released For Free

SEO

• Mark Thompson/Web Analytics World: 10 SEO Tools I Use That Are Free
• Rand Fishkin/SEOmoz: How Personalized Search Changes SEO (and Doesn’t)
• Michael Gray/Wolf-Howl: Shopping Cart SEO Tips

Link Building

• Wiep Knol: My Link Baiting Idea Generation Process
• Garrett French/SEL: 21 Link Builders Share Advanced Link Building Queries

Social Media

• Lisa Barone/Small Business Trends: 7 Ways to Get More From Social Media in 2010
• Jennifer Laycock/SEG: Four (ok twelve) Reasons to Build a Social Media Strategy for 2010
• Heidi Cohen/ClickZ: Social Media Checklist for Small and Medium Size Businesses
• Mack Collier: Everything you ever wanted to know about creating a social media strategy (but were afraid to ask)
• Rebecca Kelley/10e20: 6 More Social Media New Year’s Resolutions for 2010
• Greg Finn/SEL: 12 Social Media New Year’s Resolutions For 2010
• Jennifer Laycock/SEG: The Super Simple Guide to Setting Up Your First Company Facebook Page Without Blowing a Gasket – Part Three

Blogs & Blogging

• Glen Allsopp/Viperchill: Guest Blogging: The Ultimate Guide
• Michael Martine/Remarkablogger: Real Estate Blogs: Move Beyond Listings, or You’re Dead
• Rebecca Kelley/10e20: Comments or No Comments? That is the Question!

Copywriting

• Renne Leatto/I. Karumbah: Does Your Copy Need a Makeover? 7 Tests That Measure the Verbal Impact of Your Business Message
• Jason Cohen/Copyblogger: 10 Secrets to More Magnetic Copy

Web Design/Usability

• Linda Bustos/Get Elastic: 8 Tips for Account Registration
• Dr. Pete Meyers/SEOmoz: Persuasion 101: Ask Yes/Yes Questions

Advertisement: WordStream’s Free Keyword Tool delivers more keywords, faster than paid tools and always 100% free. Try it today!

This is a post from Matt McGee’s blog, Small Business Search Marketing.

December ‘09: Best Search/Marketing Posts

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December ‘09: Best Search/Marketing Posts