“Few appreciate brilliance, but everyone appreciates clarity.”
I came up with that line on Twitter, and thought . . .
Why waste it there?
Here’s the quick and clear guide to clarity in writing:
Short
Short words are the rule that makes your exceptional words sing.
Short sentences make powerful points faster.
Talk
Write like you talk, except better. Better words, better arrangement, better flow.
Know the rules of grammar, then break them like you do. But better.
Care
Clarity comes from deeply caring if people truly understand.
Do you?
About the Author: Brian Clark is founder of Copyblogger and co-founder of DIY Themes, creator of the innovative Thesis Theme for WordPress. Get more from Brian on Twitter.
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Three Quick Steps to Clear Writing
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A whole bunch of you read the creative entrepreneur report I released last week.
Many of you seemed to like it. But did you know about the Lateral Action entrepreneur course that’s about to start?
It looks like we’re going to have a great group of charter members for the kick-off of the course – it’s an intensive 18 topics designed to give you the head start I wish I had 10 years ago.
Our charter member deal is pretty sweet, so we’ve decided to limit the size of the group based on response so far. We’re cutting off the charter membership group at just 50 more aspiring entrepreneurs.
How sweet is the deal? Charter members not only save 50% off the 2010 enrollment fee, they get access to everything we add to the course in the future – at no additional charge.
Grab your spot before they’re gone.
About the Author: Brian Clark is founder of Copyblogger and co-founder of DIY Themes, creator of the innovative Thesis Theme for WordPress. Get more from Brian on Twitter.
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50 Spots Left in the Lateral Action Entrepreneur Course
I’ve written another piece of extended content, this time for Lateral Action. Rather than sending you over there, I’ll just tell you about it here.
It’s a free 31-page PDF report (don’t worry, it reads fast) called The Lateral Action Guide to Becoming a Creative Entrepreneur. It’s probably the most personal I’ve gotten about my history, but it’s still heavy on actionable, real-life examples.
Here’s what you’ll discover:
- Why I quit my cushy law firm job and turned to online publishing.
- How I failed miserably.
- How I then succeeded miserably.
- How I learned my lesson the hard way.
- The allure of the global microbrand.
- The rise of the “feeder” business.
- Why small is beautiful (and powerful).
- The 37signals approach to market research.
- Real-life examples of creative entrepreneurs.
Plus, a deeper examination of the 5 critical components of creative entrepreneurship:
- Create (Don’t Compete)
- Lead (Don’t Manage)
- Communicate (Don’t be Shy)
- Automate (Don’t Duplicate)
- Accelerate (Don’t Stand Still)
This report is totally free . . . you don’t even have to provide an email address.
Click here to download the PDF.
About the Author: Brian Clark is founder of Copyblogger and co-founder of DIY Themes, creator of the innovative Thesis Theme for WordPress. Get more from Brian on Twitter.
The rest is here:
Free Report: How to Become a Creative Entrepreneur
I’m flying to New York City today for the Audience Conference, so I thought I’d share a quotation about the relationship between writers (or any content creator) and the people they hope to connect with.
When talented people write badly it’s generally for one of two reasons:
Either they’re blinded by an idea they feel compelled to prove or they’re driven by an emotion they must express.
When talented people write well, it is generally for this reason:
They’re moved by a desire to touch the audience.
~Robert McKee
Let’s discuss. What do McKee’s words mean to you?
About the Author: Brian Clark is founder of Copyblogger and co-founder of DIY Themes, creator of the innovative Thesis Theme for WordPress. Get more from Brian on Twitter.
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Here’s Something to Think (and Talk) About
An elderly man stormed into his doctor’s office steaming mad.
“Doc, my new 22-year-old wife is expecting a baby. You performed my vasectomy 30 years ago, and I’m very upset right now.”
“Let me tell you a story,” the doctor calmly replied.
“A hunter once accidentally left the house with an umbrella instead of his rifle. Out of nowhere, a bear surprised him in the woods… so the hunter grabbed the umbrella, fired, and killed the bear.”
“Impossible, ” the old man said. “Someone else must have shot that bear.”
“You got it,” the doctor replied.
About the Author: Brian Clark is founder of Copyblogger and co-founder of DIY Themes, creator of the innovative Thesis Theme for WordPress. Get more from Brian on Twitter.
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The Power of Analogy
1. I’ll be releasing a free report this week, most likely on Wednesday. There’s no product launch or pitch tied to this… it’s just something I’ve wanted to do for a while, because it ties together what we’ve been talking about here for the last several years. Watch for it, because I think you’ll like it.
2. We’ve been getting a lot of mail asking when Teaching Sells is opening back up for enrollment. Never fear, the Fall semester is almost here. We’ll be accepting new members early September, with the course information process starting late August.
3. For freelance copywriters looking for more (and better) business, the Freelance “X” Factor live Q&A calls start this week, so the cut off for getting the course with the calls included is pretty much right away. More info here.
4. The Buy Thesis / Get SEO School Free promotion is still going strong. Why not get more with your Thesis purchase?
5. I never said I could count.
About the Author: Brian Clark is founder of Copyblogger and co-founder of DIY Themes, creator of the innovative Thesis Theme for WordPress. Get more from Brian on Twitter.
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Three Quick Things You Should Know
