A while ago there was a severe lack of SEO based tools for any Android based mobile phones. Since I use a HTC Hero it was a manual job for checking keywords if I only had my mobile to hand.
I’ve had a quick look on the Android market today and there are about four tools [...]
SEO Rank Pro is a post from: Dave Naylor’s SEO Blog.
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SEO Rank Pro
Awards and recognition are great … but other than putting a smile on your face and a spring in your step, most honors don’t amount to much for a company’s bottom line. Unless you promote it.
If you’ve been recognized by Google as a “favorite place”, now’s the time to start promoting it. And I don’t mean just sticking the decal on your window. There’s more you can do.
1.) Okay … yes … put the decal in your window and talk to customers/visitors about it.
2.) Spread the word away from your bricks-and-mortar shop. Consider what Avante Gardens, a florist in Orange County, Calif., has done:
First, owner Cathy Hillen-Rulloda blogged about it, which reaches anyone that follows her blog without visiting the store on a regular basis. It also reaches any industry peers who may read the blog. Don’t just stop with your blog, though; mention it on Facebook, Twitter, or whatever social network you use. Tell the local Chamber of Commerce and invite them to do a story in their next newsletter. Tell the local newspaper.
If you read that blog post, you’ll see a couple other clever things Cathy is doing:
3.) Build a contest around the decal. Like most people, Cathy doesn’t have the right gear to scan the barcode on her decal, so she’s doing a contest:
“I haven’t been able to scan the window decals bar code yet and am offering a free dozen long stem roses arrangement to the first visitor who can read it with an Android or iPhone, so come on down!”
Very smart. But that contest could be over tomorrow. It could be over right now for all I know! So Cathy has a secondary offer in place, too:
“We’re also offering a free gift to anyone who scans the decal between now and January 31.”
Avante Gardens is going to get a good 6-7 weeks of in-store promotion with that decal. That’s even smarter than a contest that might be over in a day or two. But it doesn’t have to be a contest. The main point is…
4.) Get your visitors to interact with the decal. It doesn’t do any good just sticking on your window; make sure people notice it and get to do something with it. Get them to scan it and see what happens. Why? Because when they make a connection with it, word of mouth will take over.
They’ll tell their friends about the chance to win a free gift. They’ll tell their friends about the cool barcode scanner app that they finally got to play with. They’ll tell their friends to go check it out, too. And that’s really what this decal thing is all about — an excuse to create better word-of-mouth marketing for your small business.
So, go promote it.
Advertisement: Try Site5 Web Hosting free for 30 days! 99.9% Uptime Guarantee and our customer’s love us!
This is a post from Matt McGee’s blog, Small Business Search Marketing.
You’re a Favorite Place? Now Promote It
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You’re a Favorite Place? Now Promote It
Welcome back to Friday, friends. There was no major news this week. Oh, wait. There was that one minor blip on the radar — a.k.a. the release of Twitter’s new, official retweet feature.
The long and short of it is that no one likes it. Lisa Barone dissects the many shortfalls of the function in Why Twitter’s New Retweet Feature Sucks. (Tell the Wall Street Journal I said hello, Lisa!)
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Google also had some news to share this week. The source code for Google Chrome Operating System has been opened up to developers. That news and other updates were shared by Google during a press conference this week. You can find coverage of the event across the Web, but readers got a special treat as Matt Cutts joined the liveblogger corps.
Microsoft announced that their anticipated cloud computing system, Windows Azure, will be fully live early next year. The company is inviting software developers to create programs for the platform, hoping to catch up to the cloud computing pack leaders Amazon and Google.
And Yahoo!’s playing catch up in the social search arena as the search engine introduces Twitter results, as well as photos and videos, to their news search results. However, unlike the direct access secured by Google and Bing, Yahoo! will be using Twitter’s public API to incorporate tweets.
Twitter added a new API to the family this week, the Twitter Geotagging API. Now tweets can be geotagged to display location information about where the tweet was posted from. The feature is opt-in only, and is not available on Twitter itself, but through third-party applications.
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As the wave of holiday season giving rolls up, search aggregator LeapFish is using Twitter as a tool to donate a Make-A-Wish gift to a young boy and his family. A simple tweet and LeapFish will donate $.05 toward sending a four-year-old to Disneyland. They’re still far from the $10,000 goal. Won’t you take a moment and tweet?
With Thanksgiving less than a week away, we’ve officially entered the winter holiday season. PPC Hero offers us search and shopping statistics, popular gift categories, peak shopping days, and Yahoo!’s holiday campaign best practices and tips.
As I get myself in shape for the eating marathon that is Thanksgiving, it’s hard not to send out a wish of support to all the poor, deprived waffle lovers in the country. Breakfast lovers are renewing the cry “leggo my Eggo!” ever since the waffle maker announced that a shortage would exist until the middle of next year. Here’s hoping none of your loved ones have waffles on the wish list this year.
SEO industry thought-leader Danny Sullivan wrote a search marketing industry retrospective on the 10-year anniversary of the first search marketing conference. What were marketers talking about 10 years ago? Human powered engines, cloaking and that little engine Google.
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Hard to believe that big monster Google was ever a baby, but it’s true. How are these for some fascinating facts about babies? New research shows that newborn babes cry in their native tongue. Picking up language patterns from the womb, babies come out crying in the familiar inflections of the local language.
One doctor of linguistics has performed his own language experiment with his newborn, speaking to his kid only in Klingon for the first three years of his life. The result? One adorably nerdy three-year-old.
We may never fully understand the mechanics behind language acquisition, but for some, it sure is fun to try. One mystery I wouldn’t touch with a ten-foot pole is the Riemann Hypothesis, an unsolved math problem that turned 150 years old this week. If you’re more adventurous than I am, give it a shot. Solving the problem comes with bragging rights and a cool $1 million. [Also a lifetime supply of pocket protectors, nerd. --Susan]
In coming-down-the-pipes news, Twitter’s co-founder has confirmed that corporate, for-pay Twitter accounts that offer additional feedback and analytics will be launched in a matter of time. Meanwhile, rumors about a Google-branded Android phone have been all but confirmed.
Slightly more certain is the fact that 2010 is just weeks away. How did the first decade of the new millennium pan out for everyone? It’s been quite a ride, hasn’t it? The Webby Awards has published its list of the ten most influential Internet moments of the decade. It boggles the mind that these formative events only occurred in the last few years when it’s hard to imagine life any other way. I mean, like whoa.
Things I learned from Boing Boing this week:
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Friday Recap - Little Genius Edition
Happy Friday the 13th! That doesn’t freak you out, does it? Okay, it freaks me out a little, too.
But I keep telling myself that’s silly, because really, look at all the cool developments over the last week!
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For starters, PubCon Las Vegas has been going on all week, bringing together thousands of search, social and affiliate marketers to the U.S.’s party capital. Blogger Gil Reich has compiled an ever-growing list of Best of PubCon moments from the conference.
Coverage of PubCon can be found across the blogosphere, including TopRank Online Marketing Blog, Search Marketing Sage, Search Engine Roundtable, and Outspoken Media.
As you may know, Outspoken Media’s chief branding officer Lisa Barone has a way with liveblogging. She transforms conference reporting into a straight laugh riot — at least I think so, anyway. And this week Lisa’s fresh and direct instincts and marketing skills were highlighted in Hudson Valley Magazine’s People to Watch. A big congrats to my blogger BFF!
Google Caffeine, a new technology that Google says will improve indexing infrastructure, is now live at one data center, and the full roll out can be expected after the holiday season. Google’s ambassador to the search marketing world Matt Cutts wrote on his blog, “I know that webmasters can get anxious around this time of year, so I wanted to reassure site owners that the full Caffeine roll out will happen after the holidays.” Pretty sure that means big changes are on the way!
Media mogul Rupert Murdoch’s latest denunciation of Google grabbed headlines. The chairman and CEO of News Corp. said that after his publications begin charging readers for unique content, they will block Google from crawling and indexing the content. Is Google feeling threatened? What do you think?
In what’s being called a turning point for mobile advertising, Google acquired mobile display ad network AdMob for $750 million. As explained in Google’s official blog post announcing the deal, “iPhone and Android users browse the Internet more often than anyone else [Morgan Stanley], contributing to Google’s 5x mobile search growth over the past two years.” As expected, it was only a matter of time.
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Google is testing skippable pre-roll video ads in an attempt to find out what kinds of people skip ads and what type of ad content performs better than others. The tech titan is also experimenting with a hybrid programming language that cross breeds Python with C++… I don’t know what that means, but it sounds important, no?
Matt Cutts explained how the search engine generates SERP snippets and titles — an especially curious occurrence when titles and snippets don’t adhere to Meta data. The information is available in a video that is posted on the Google Webmaster Central channel on YouTube.
And for a fun story to end this Google story time, Ann Smarty has charming rounded up of installations and real-life imitations of Google services. What a pervasive cultural phenomenon our frenemy Google is.
Enough Google for you? How about some Twitter in the mix?
Best. Twitter. Account. Ever. @sh*tmydadsays (but without the asterisk) will be turned into a TV series on CBS. The comedic gold that fits into 140 characters is constant entertainment. I can only imagine what lolz will come out of 30 minutes!
Following the inappropriate comments he made on Twitter, running back Larry Johnson has been released from the NFL’s Kansas City Chiefs. Apparently, even super athletes aren’t exempt from the newest rule in the employee handbook: watch what you say online!
Twitter is rolling out its official integration of the retweet, though on first review, it doesn’t look like it will be as easy as the adoption of other user-created features that came before it. I want to be able to add a personal touch to retweets, so could you get on that, Twitter? [Ev explained why they did it the way they did but...meh, I don't like it. --Susan]
I think they’re on the right track though, very unlike the worst application of Twitter to date, the Twitter-equipped bathroom scale. I mean, it’s a wonder this wasn’t thought of earlier. Broadcast your weight to all your Twitter followers. Sign me up. Not. [Well, it's motivational? Maybe? --Susan]
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Twenty years ago this week the Berlin Wall was torn down. And with it Europe and the world changed. Bas van den Beld breaks down the ways that the fall of the Berlin Wall transformed the face of search marketing. It’s a fascinating exploration of history, the present world, and what might have been. [Bas will be on the next SEM Synergy too! Got questions? Send them over. --Susan]
Sometimes you don’t wonder what could have been — you wonder what the heck that was! This point is illustrated in the 25 funniest vintage tech ads, where anyone from Elvira to Bill Cosby is a worthy mascot for that computer the size of your desk.
For Christmas, I want whatever the fellow with the bolo tie and the don’t-mess-with-me mutton chops is selling. Okay, no, I really want one of these that says #justsayin. How great is that? [I want one that says #leverage. It's apparently my most used hashtag. Look, I'm a fan, okay? Don't judge me. --Susan]
While we’re dreaming of the holidays, Matt McGee tackles the question “Is it too late for holiday SEO?” as part of his small business search marketing mailbag. Yes. I mean, no. I mean, read the post.
And finally, Friday the 13th is historically a day of superstitious spooky stories. Why else would we get all worked up over a day with a funny number that falls right before the weekend? Stories are powerful things. So if you’re looking for a way to spice up a blog post, check out 14 Types of Stories You Can Tell On Your Blog.
Things I learned from Boing Boing this week:
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Friday Recap - Freaky Friday Edition
I see no fewer than three other livebloggers covering this panel. You’ll find some alternate coverage around the Internet marketing blogs, to say the least! Our awesome panel line-up:
Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence
Speakers:
Scott Dunlap, CEO, NearbyNow
Michael Martin, SEO Director, Internet Marketing Inc.
Rachel Pasqua, Director of Mobile Strategy, iCrossing
Matt Siltala, President, Dream Systems Media
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Rachel Pasqua starts us off and says that for many brands, apps are becoming indispensible in their strategy. Even for digital marketers, apps are the new Web. A findable, sticky app can create considerable traffic. There’s a great opportunity for visibility, and in some cases, for revenue.
Yet, the average shelf life of a free app is 75 days. The average cost to build an iPhone app is roughly $50K to $150K. So, let’s look at one user’s behavior to find out how users use their iPhone apps. User in question: herself.
She’s found that her iPhone is a great place to start but most branded apps she’s tried out are kind of disappointing. There are 10 apps she uses constantly. There are a lot that she’s deleted, as well.
The Target Gift Finder she used 2 to 3 times and then deleted because it lacked essential functionality that she needs in the mobile context. It doesn’t have a way to search by keyword. There was no way to check for local availability, save to wish list or get any discounts or savings.
The Taco Bell app she used once and then deleted. It has no option to place orders, no special offers, and no link to the GPS store locator app that they already have in the app store.
LL Bean’s Moosentration suffered from no actionable connection to the brand. She used it 3 or 4 times and then deleted it because there was no strong connection to the brand and no links or awareness of merchandise.
Now for the sticky apps she uses all the time. The Amazon app she uses several times a week. It has an intuitive design, there’s easy access to search and wish lists.
The Zyrtec app she uses daily utilizes geo-location to give you pollen count for that location. It’s quick and easy access and includes discounts for users. The Whole Foods app she uses weekly for many of the same reasons.
Non-branded apps that brands should take a closer look at:
iDomain: enables users to check domain names for availability, get whois info and alternate suggestions.
Colorado Parks: geo-enabled app mapping hiking trails, walks ad climbing routes over 1000 Colorado Parks. Users are able to record, save, replay and share apps.
Car Care: allows drivers to track mileage and receive maintenance reminders for multiple vehicles.
3 simple tips for creating successful apps:
Next up is Michael Martin and he’ll be talking about the growing Android Market. Android is a software stack for mobile devices that includes an operating system, middleware and key applications. Android is open and freely distributed — no licensing fees. It can be programmed in Java and C/C++ components. It can be coded on Windows, Mac and Linux OSs.
Android can run multiple applications and have onscreen widgets. It can run Flash videos on updated versions. It had MMS and digital compass about a year before the iPhone. There is forthcoming text to speech recognition with translations. There will be 40+ different Android phones available in the next 6 months globally.
Some quick facts about the Android Market:
New Android apps are accelerating by more than 50 percent month over month vs. iPhone’s 30 percent.
Approximately 15,000 apps in the Android Market plus other free “markets” — 64 percent are free.
By 2010, Android phones will be available through every U.S. carrier and on most globally.
Benefits of the Android Market:
Android applications that he thinks are important include: Facebook, Pandora, Foursquare, Skype, Shopsavvy, Layar, MTA, Loopt, Ustream, Spotify.
Google marketing tie-in to Android:
Scott Dunlap steps up and asks the audience who has an iPhone, who has an Android phone and who has a BlackBerry. Most in the audience raise their hand for iPhone, a couple raise their hand for Android, and a handful raise their hand for BlackBerry. In their research, they have a survey of who downloads apps, and iPhone users mostly do, while only 7 or 8 percent of BlackBerry users do.
His developer team begs him to let them develop for Android because it’s more flexible and easier, but the market speaks for itself. He thinks that will change in a year.
His apps record about a 6.5 percent conversion rate on their magazine apps. The Find It Near Me feature is converting at about 5.5 percent. The Share With A Friend is converting at about .25 percent, but it’s gotten the app to spread.
An app developed for Runner’s World has proven that users love their videos. They’ve found there’s no such thing as too many videos. The app developed for Lucky Magazine includes a sponsored channel, i.e. an ad, and it’s the way many businesses are monetizing their apps.
Next we’ve got Matt Siltala, who will help us understand what the user sees in their app experience. Yelp’s iPhone app will stand as the example. In the words of Lisa Barone: “z0mg Traffic.” It’s good for more than food reviews. And it’s got a lot of applications for new or local businesses.
Traffic: How Do I Know?
Yelp is much more than food reviews! He posed this question to fellow Yelpers: How often do you use Yelp for things that aren’t food related? Responses were overwhelmingly that Yelp isn’t good just for food reviews. Some users feel like they can’t go anywhere without consulting Yelp first.
New business: Let’s explore a trip to Ventura beach
Search for whatever you want on Yelp.
Put in the location you want to use.
The example we’ll go into further is called Just BBQ.
He reviewed the restaurant, adding photos, reviews, tips and more.
The iPhone makes it super easy to add pictures and help share the real experience you had.
More people need to be taking advantage of pictures because they help sell the place.
Business owners have the option to add business photos on Yelp.
Reputation and branding:
To become active on Yelp, unlock your account from Yelp.com. Unlocking your page ensures that it shows up in the results when people use their iPhone’s browser.
To optimize your page/listing:
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Mobile Search Apps & Opportunities
When SES rolls around next week, how many people in attendance will not own a smartphone? Enough to count on two hands? The mobile revolution has been a long time coming. But don’t be surprised if you feel a breeze in the room during Keeping it Local: The Convergence of Phones & Local Search. That’s just the mobile era whizzing past, slamming the door shut and announcing it’s here to stay.
 Michael Boland |
Michael Boland is the senior analyst for The Kelsey Group, an independent research and business strategy organization that examines the local and digital media space. Michael’s a speaker and moderator of several SES sessions focused on the intersection of local and mobile marketing, and is no stranger to the Bruce Clay blog.
Last year Mike shared his thoughts on the state of local search and small businesses. This time around, mobile search, mobile applications and the effect of the economy take the stage.
1. You’ll be speaking during The Convergence of Phones & Local Search panel. A look at the session description seems to suggest that mobile search has finally reached critical mass in the U.S.: “These folks aren’t looking for web sites - they’re looking for physical locations. This is Local Search finally working!” Would you agree?
We’re getting closer but there is still a long way to go. The mobile products are in place, based on better device standards that have entered the market, and an opening up to third party innovation (mobile apps). So the consumer facing models are somewhat in place, but that’s only half of what I consider to be a successful scenario in mobile search.
In order to monetize these mobile search products, we’ll need more advertiser interest. That will eventually follow but right now it isn’t happening fast enough, due to lots of factors, including the economy. It’s kind of ironic that we’ve seen so much evolution on the product and user adoption side, and then the economy tanks - making advertiser interest slow down considerably.
Since mobile is viewed by many advertisers as “experimental” it’s often the first thing to be cut from ad budgets. On the bright side this is having the opposite effect on some advertisers out there who are being forced by recession to reevaluate their ad spends and demand more measurability and concrete ROI. This has accelerated a shift from traditional media ad spending to more measurable media like search and mobile.
But we’ll see even greater advertiser demand as we emerge from recession. Like other forms of media, advertiser demand will start with larger brands or agencies and then reach adoption at the local SMB levels. With mobile marketing that hasn’t happened yet, so that’s another reason why I think we’re not quite there yet. There are 23 million small businesses out there and that’s where the true mobile local opportunity will lie.
2. The Kelsey Group is known for its independent research in the fields of mobile and local marketing. Mobile and local marketing are often tied together because local search is often conducted on a mobile Web device, as a user is out and about and looking for something. But what about mobile apps? Should search or app development be the priority as mobile Web usage continues to grow?
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This is an interesting area. Stepping back to a historical perspective, the online (desktop) web has moved away from heavy desktop software towards more browser based products and content that resides in the cloud. This is behind what many define as Web 2.0 - (although that term has been stretched out).
But in the past few years of mobile, we’ve moved in an opposite direction - towards apps that reside at the client level. To answer your question, I believe we’ll see a reversal of this trend and we’ll move closer to the aforementioned online trend of more browser based products - call it mobile web 2.0.
This will be driven by more capable web browsers that can perform the functionality that was previously reserved for native apps. The most recent example is the introduction of the iPhone V3.0 software which came with a more functional version of the Safari web browser. This includes a lot of self contained functionality like pulling in a user’s location and launching maps from within the browser. More evolutions like this across the industry, which utilize the emerging HTML 5 standard, will signal a move towards more innovation on the mobile web.
In other words - less apps and more mobile websites, a.k.a web apps. Google has already announced on a few occasions that this is the direction it is moving. Most of the products it’s launched on the iPhone so far have been web apps rather than native apps, including Gmail, GTalk, and Latitude. We’ll see much more of this to come.
3. Earlier this year The Kelsey Group predicted local mobile ad revenue is set to grow over the next few years. From your comments in this article, it sounds like most of this revenue is coming from an online ad format that’s been ported over to a smaller screen, with display advertising being a good example of this. You explain that there’s also experimentation happening with mobile ad formats, like game apps, but that these strategies often don’t account for how people use their mobile devices. Could you give these misguided marketers some tips?
What I think I remember saying is that most of the money being spent on mobile marketing so far is national brand advertisers or agencies. And what they’re doing is mostly porting over their online strategies to a smaller screen. This mostly involves display ads in both branding and direct response formats.
This is okay and is what I would expect them to do at this point. But eventually we’re going to require ad formats that better utilize the unique capabilities of the mobile form factor. Because it is location aware, and because it’s portable (i.e. in your pocket when you go to the store), there will be lots of room for other content and ad delivery that more effectively drives conversions. This could involve more cost per action ad models such as mobile coupons, promotions or “reserve item” functionality.
We’re already starting to see product models develop around these principles. TheFind is a great mobile app that pulls in data from point of sale inventory systems and tells users after they search for a product, who carries it, how many are on the shelf, and for how much. Another favorite is ShopSavvy, a Google Android app that lets you scan bar codes at the point of purchase to find out more about products, pricing, reviews and who else carries it. This is a powerful scenario, and different ways to monetize this and drive conversions at the local level will follow.
4. You’ll also be moderating Follow the Carrot: Cool Mobile Apps. In your research, do you see any trends that you expect to grow in the future? Are users showing a preference to informational, entertaining or other kinds of apps?
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Lots of the most popular apps so far are more entertainment than they are utility. Gaming is a big category among mobile apps. But it’s getting harder and harder to rise above all the noise in Apple’s app store, given more than 60,000 apps. Many apps see very little usage, and there are only so many apps you can have. Technically you can have 148 on the iPhone but the amount you will use on a daily basis will barely fill up one screen.
I think we’ll see a lot of application developers migrate to other platforms where there is still some semblance of “virgin territory”. This includes Palm’s application store, Blackberry and Android. Android is in fact, where I’m placing a lot of bets. It’s proven to be robust, flexible and not to mention free.
Many OEM’s are beginning to power more devices with Android including HTC, Samsung and Motorola. This will take share from Windows Mobile which has faltered on coming out with its next generation operating system (6.5) which will replace 6.1 and be able to complete with the functionality of the iPhone, Android and Palms WebOS.
5. According to research by The Kelsey Group, Europe, and Western Europe specifically, are witnessing the biggest boom when it comes to mobile search adoption. What can U.S. marketers learn from the European market that might help draw users here in the States?
Yes, that’s our recent Western European mobile forecast which examines mobile search and display ad revenues in the region from 2008 to 2013. During this period, mobile search ad revenues will grow from 39 million euros to 2.3 billion euros, a compound annual growth rate (CAGR) of 125.4 percent. Mobile display ad revenues will grow from 14 million euros to 1.1 billion euros, a 138.3 percent CAGR.
But the fastest growing area of the forecast will be mobile local search ad revenues. This is the local slice of the aforementioned search ad revenues, defined by ads that drive conversions to geographically specific areas or store locations. Ad revenues in this category will grow from 18 million euros to 1.4 billion euros, a 139.3 percent CAGR. This growth will be driven by local search volume increases and rates associated with locally targeted ads.
To answer your question, Western Europe leads the U.S. in each of these areas, mainly due to the region’s greater number of mobile handsets — currently 499 million, compared with 266 million in the United States. Smartphones will also drive mobile advertising, growing from 43 million to 149 million. This is a 28 percent CAGR, compared with overall handset CAGR of 2.8 percent.
Much of the ad revenue growth in the forecast in fact derives from expected smartphone penetration and mobile Web consumption. As mobile Web use continues to gain share among mobile subscribers, ad inventory will grow with it. This will combine with a growing demand for mobile marketing as advertisers shift spend from traditional media to more targeted and measurable mobile advertising. We’ll see a similar dynamic occur in the U.S. market over the next 5 years.
6. While you’re at the show, are there any sessions you plan to attend? Where can people meet up with you while in San Jose?
Definitely. I’ll also be speaking at the Local Search Summit run by Local Search News. It’s essentially an offshoot of SES which attendees can go to. Think of it like a separate mobile and local track. That’s on the 13th at the San Jose Marriot. I’ll also be going to some of the other main SES sessions on online video and social media, which are topics I’m very interested in. Anyone can get in touch with me to meet by following me or sending me a direct message on Twitter @thekelseygroup.
Thanks, Mike. These sessions are a sure win for small business owners and marketers working in the local and mobile space. Viva la smartphone! SES is going to be awesome!
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Six Questions with Michael Boland
En esta parte podrás poder cualquier cosa sobre ti ó sobre tu sitio, una pequeña introducción ó algo que desees hacerle saber a tus lectores. elsonar.es
Look out, Big Apple. Search Engine Strategies is coming to town
Moderator: Matt Van Wagner , President, Find Me Faster Speakers: Meagan Rochelle , Search Solutions Specialist, Microsoft Nicholas Ward , Product Manager, Range Online Media How many people are using Bing Cashback, Matt asks? About a quarter of the audience raises their hand. The rest are interested to find out how it might work for them.
The first big search conference of the new year, Search Marketing Expo West , is just around the bend. SMX West takes place March 2-5 in Santa Clara, California. Bruce Clay, Inc.
I’m a day late in climbing out from under the ever-piling heap called my feed reader — but hey, if Punxsutawney Phil can claw his way to the surface today, I can too. Here’s the search news from over the weekend through today, with a special focus on local and mobile news. Local Events Added to Bing Maps The Local Events application in Bing now features event listings
Oh happy, glorious, liberating Friday. We’re so glad you’ve come back! What’s in store for the recap today? Truth be told, I don’t even know