Posts Tagged ‘ blue

Dot Com Pho – Post Olympic Blues Edition 06 March 2010 at 11:06 pm by admin


Now that the Vancouver 2010 Winter Olympic Games are over, we’re all suffering from post Olympic blues. The blues have especially hit hard for Ed Lau, who has been cruising downtown everyday hoping to find a street party that is no longer there. Seeing the sad state everyone was in, it made sense to hold this edition of Dot Com Pho at Happy Pho because if anyone can cheer us up, it would be Happy Brian.

Joining us for this Pho get together were the regulars like Aaron Koo, Michael “FATal1ty” Yurechko, Wolfgang, Christl, Bonnie and Marilyn. Ed finally realized there wasn’t going to be a block party at Robson Square and showed up last. We were also joined by the George Moen, the President of Blenz Coffee. I want to thank George for giving everyone who showed up at Dot Com Pho, Blenz coffee for life. I plan to make maximum use of that!

Discover the SECRETS I’ve Learned to go from zero a month to over $40,000 a month from blogging. Download Make Money Online with John Chow dot Com for FREE!



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+ Supercharging Your Descriptions With Sitelinks By admin 02 March 2010 at 5:52 pm and have No Comments

Sitelinks in Google search are handy, shiny and new. But what can they do for you? For the answer, you’ve come to the right place.

Speakers:

Jerry Dischler, Senior Product Manager, Google Inc.
Vanessa Fox, Contributing Editor, Search Engine Land
Ariel Sumeruk, Head Business Intelligence, Clicks2Customers

Sitelinks session: Ariel Sumeruk, Jerry Dischler, Vanessa Fox

Jerry from Google is going to talk about the ad side and organic side of Sitelinks. Organic will be covered first.

What are Sitelinks?

Sitelinks help users navigate your site. Our system analyzes link structure of your site to find shortcuts that will help save users time. One line Sitelinks and two-column Sitelinks are both delivered.

Two-column Sitelinks are showed when they believe the result is the most authoritative for a particular query. One line Sitelinks show when they believe the result is highly relevant but not necessarily authoritative for a particular query.

Tips to get better Sitelinks

  • First and foremost, create a site that is well-structured and easy for users to navigate.
  • Use meaningful page titles
  • Pay attention to anchor text throughout your site
  • Avoid boilerplate and repeated text
  • Also consider headers and other content on each page

If there’s consistency across titles, anchor text, navigation, etc., that’s a good signal for Sitelinks.

Turning Off Sitelinks

You can block Sitelinks for up to 90 days via Webmaster Tools. If less than 3 unblocked Sitelinks, no Sitelinks will appear for your site.

Breadcrumbs

This was rolled out more recently and is related to Sitelinks.

  • In place of the normal URL is a site hierarchy that shows where the result fits.
  • Each level of the hierarchy is a clickable link
  • Must have a clear site hierarchy and visible, linked breadcrumbs on your site for breadcrumbs to show.

Now for the paid side.

What are Ad Sitelinks?

Ad Sitelinks is a new feature of AdWords that allows you to attract more users and move them further down the purchase funnel by providing additional links to content deeper within your sites. They’ll accept 10 links from you but will only show 4, based on the query. They show these ads Sitelinks for navigational results.

Choosing Ad Sitelinks

  • User segmentation: Ad Sitelinks can help you segment your user before they ever reach your site.
  • Brand segmentation: Your core brand may have several sub-brands. You can highlight those segments and leverage your core brand.
  • Most Valuable Pages (MVPs): Ad Sitelinks can let you direct traffic to the most popular pages

Writing Link Text

  • Clear calls to action: If you are directing users to pages with actionable content, make those actions clear in the ad text.
  • Briefer is better: Users are more likely to click on short, clear links than longer, more descriptive links.
  • Use landing page language: Prominently display the language from your link on the associated landing page so users are more likely to stay on the page and explore their options.

Ariel takes the podium next. Ad Sitelinks are managed as a campaign-level setting. He’d like to see Google consider moving it into a group-level setting.

  • Google doesn’t provide you with a separate report on Sitelink performance.
  • There is no info on how many times Sitelinks get triggered.
  • Click costs get assigned to keywords generating impressions in the usual manner.

How to get specific performance metrics?

  • We provide unique IDs to all the Sitelinks
  • This enables us to monitor which and how many clicks each Sitelink got
  • We then link the information back to the originating group through the adcopyid
  • We analyze the stats for groups between the first and last Sitelink occurrence

Clicks on Sitelinks are a small percentage of total traffic to triggering groups (2 percent to 10 percent in their experience). About 6 percent of clicks on related ad copy were on Sitelink. This doesn’t mean that 6 percent of clicks happen on a Sitelink when it actually shows. It is likely to be more as Sitelinks do not always show. This means the observed increase in CTR could be due to higher visibility of the ad as a whole.

Do Sitelinks affect shopping behavior?

We compared the percentage of sales happening in Department A before and after the introduction of Sitelinks on brand terms.

There are 2 comparisons:

  1. Year on year of the same period
  2. A comparison to the 6 weeks prior to the introduction of a site

Brand terms: contribution to total revenue by departments for which Sitelinks were added (YoY comparison over same period)

Before Sitelinks: 55.96 percent

After Sitelinks: 64.41 percent

Conclusion

Useful for running tests on brand terms: these are more likely to be eligible for Sitelinks

Could be used to push competitors further down the page: increase above the fold dominance

Also pushes own natural search results down, which is problematic if you rank poorly

Check out their blog at www.clicks2customers.com/c2cblog for more info as they share it.

Supercharging Your Descriptions With Sitelinks was originally published on BruceClay.com, an SEO services company.

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+ Be a Playful Blogger By admin 10 February 2010 at 5:44 am and have No Comments

playful.pngOne of the things that first attracted me to blogging was the creative genius that I saw at work in many of the blogs going around at that time.

There was an ‘anything goes’ type attitude among bloggers who were pushing the boundaries of what could be done on a blog. Of course I look back now and much of this past creativity has become quite normal now (for example I clearly remember seeing a blogger include a short video in a post a number of years back and thinking it was cutting edge).

Another thing I loved about blogging was the humor, irreverence and fun I saw happening on blogs. Bloggers were not constrained by the editorial process, policy and standards that journalists worked with and as a result some of the content that they produced was like writing I’d not seen before (note: I’m not saying that editorial processes, policy and standards of journalism are a bad thing – but that what I saw bloggers doing was markedly different to what I saw happening in mainstream media at that time).

Blogging was an exciting genre – we were cutting new ground as a community of bloggers.

Of course this tradition of pushing boundaries and expressing ourselves creatively lives on – in fact it’s a real feature of many successful blogs.

Be a Playful Blogger

In a presentation last year on principles of successful blogging – one of the points I made that tried to get at this pushing of the boundaries and new way of writing was titled – Be Playful.

Not every successful blog is ‘playful’ but many are. Whether it be in the experimentation with new mediums, tools and ideas, or whether it be in the type of content that they produce – almost anything goes when it comes to blogging.

In fact as I look back on the most memorable posts that I’ve published on my blogs it is often the ‘playful’ ones that stick out. A few examples:

A few quick starting points for being playful

There are many ways to ‘be playful’ on a blog but a few starting points include:

  • Experiment with your voice – it is often not ‘what’ you say but ‘how’ you say it that grabs people’s attention.
  • Humor – careful use of humor can really make an impact upon readers.
  • Surprise – much of what I’m trying to get at with this post is to allow yourself to do things a little different with your blog – things that surprise your readers will make them stop in their tracks a little and take a second look at what you’re doing.
  • Fun Projects – pretty much any project that allows your readers to do something fun and interactive would fit into this category. On DPS this would include our Weekend Photography Challenges where we ask readers to submit an image on a theme each weekend or here on ProBlogger it’d include our group writing projects over the years. These projects are largely about fun, interacting with others and a little self promotion for readers.

How have you been playful on your blog?

Being playful is not something you can make a definitive list of how to do. Playful blogging comes in all shapes and sizes so I’d love to hear how you’ve done it on your blog (or how you’ve seen others do it). Please feel free to share a link below to your examples!

Post from: Blog Tips at ProBlogger.

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+ Friday Recap: Wolf Moon Edition By admin 29 January 2010 at 4:47 pm and have No Comments

Oh happy, glorious, liberating Friday. We’re so glad you’ve come back! What’s in store for the recap today? Truth be told, I don’t even know. We must read on to find out!

full moon over city

The biggest, brightest full moon of the year happens tonight. Tonight’s full moon also happens to be the first of the year, an event known as the wolf moon. If you’ve got clear skies, celebrate by snatching your three wolf moon shirt from the closet and check out this celestial beauty.

Before voting closes tonight, take a minute to vote for your favorite finalists of the SEMMY Awards. The SEMMYS honors the best Internet marketing blog posts of the year as chosen by the community. Congrats to all the finalists on this distinction! If you’re not really one to pick favorites, you’ll still enjoy the SEMMYS for pulling together and categorizing a ton of incredible posts from the last year.

Inc., publishers of the annual Inc. 500 list of fastest-growing private companies in the U.S., is predicting the best performing and worst performing industries for the decade ahead. Several tech industries, including search engines and VoIP providers, made the top of the list, while many manufacturing industries were found in the bottom.

Survey results are in! What did the participants of a poll say about the role of blogging in overall marketing goals? Check out TopRank Blog’s analysis of the report. What? You don’t want me to spoil the ending, do you?

Now I never thought I’d say this, but there is such a thing as too much bacon. For instance, here we see bacon to the crazy degree:

[10:26:15 AM] BCI-Susan Esparza: http://www.geekologie.com/2010/01/i_must_live_there_bacony_foods.php
[10:26:20 AM] BCI-Susan Esparza: Creepy

domino's pizza

This one’s probably had marketers scratching their heads ever since those counterintuitive commercials started rolling out. The pizza chain Domino’s is in the middle of an image re-vamp campaign where they admit to passing off cardboard for pizza all these years. Risky move, but could it work? Domino’s CMO shares his insight into the campaign in a revealing interview. Smart move or suicide — what do you think? [My roommate is unhappy. She actually liked the old recipe. …she's very odd. --Susan]

Next week in Spokane, Washington, the first Local University event will be held. The half-day workshop will teach area businesses about locally focused Internet marketing. I didn’t hear about this event in time to include it in our SEO Newsletter’s Shindigs this month, so spread the word to your friends in Washington state!

Pope Benedict XVI has been involved in social media in the five years since he became pope and he’s now encouraging priests to blog, be active on Facebook, and publish YouTube videos. The pope understands marketing and is, like, hip. Color me impressed.

Social-media-interested Businesses, individuals and priests will all appreciate these tips for how to write better tweets and how to better engage Facebook fan page fans. Don’t forget to check your Facebook privacy settings while you’re at it!

Google Earth was updated with a GeoEye layer that provides high-resolution satellite images.

[1:55:17 PM] BCI-Paula Allen: Google set up a GeoEye Featured Imagery layer in Google Earth for satellite photos http://www.webpronews.com/topnews/2010/01/25/google-adds-geoeye-layer-to-earth-zoo-to-maps
[1:56:30 PM] BCI-Paula Allen: Internal images, too (my nightmare scenario is coming closer!) On a somewhat related note, Google is also now mapping interiors of places. Before you get too worked up, don’t worry, they’re not coming into your house), but they do have imagery up from within the San Diego Zoo
[1:57:14 PM] BCI-Paula Allen: I want to trademark a new term: “Google potato”

Brilliant idea! Both clever and original! Unlike China’s newest search engine, Goojje. Google’s sister? More like Google’s identity stealing clone.

Apple finally announced its touchscreen tablet, the iPad, this week. I wrote about the Apple hype machine yesterday, and by now you’ve probably read all there is to know about the device. But I can’t in good conscience write an end-of-week recap without mentioning the iPad, so here:

[1:52:45 PM] BCI-Virginia Nussey: http://www.buzzfeed.com/dinoi/a-comparative-chart-between-two-tablets-dj0
[1:52:54 PM] BCI-Virginia Nussey: how do you multi task with a stone?
[1:53:01 PM] BCI-Virginia Nussey: you can bash people in the head with it?
[1:53:05 PM] BCI-Virginia Nussey: you can do that with the ipad too!

Other acceptable answers the writers discussed: lap warmer, lap desk and something you can simultaneously read and write on. Who says the iPad can’t multi task? [It can be a paperweight too. Which is probably the best use for it. --Susan]

Things I learned from Boing Boing this week:

  • Who says New Yorkers are cold and isolated? They’ll willingly carry a stranger on their back!
  • I’ve never felt sympathy for a robot before… Keep your spirits high, little Spirit!
  • You know those gorgeous, iridescent blue butterflies? Turns out they’re quite the deceivers.
  • Forget jet-setting in a giant suite. I’d much rather get a ticket in cuddle class!
  • The world’s largest island on a lake, on an island, on a lake, on an island…

Friday Recap: Wolf Moon Edition was originally published on BruceClay.com, an SEO services company.

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+ Two Limited Time Offers for Bloggers Wanting to Learn How to Make Money By admin 26 January 2010 at 5:35 pm and have No Comments

In the last 24 hours two teaching resources have launched that will help you to learn some great lessons on making money online:

1. Blog Masters Club – presented by David Risley, this resource is in it’s second class and will be available until next Tuesday. David presents a comprehensive 16 module course for bloggers including 92 videos, loads of transcrips, MP3s, forum, action guides and some nice bonuses. He’s offering a discount for those who act to join in the first 24 hours so to get in at the discount you need to act today.

blog-masters.png

To get a taste for whether this is the type of teaching for you David has released some free stuff worth checking out:

2. Shoemoney System – presented by Jeremy Schoemaker, the Shoemoney System launched today and Jeremy tells me that he’s already 75% sold out (he’s taking a maximum of 500 students). It looks like they’ll close their doors inside 24 hours if signups continue at the same rate that they have been.

shoemoney.jpg

The Shoemoney system is a little broader in it’s approach than David’s course above (which focuses more upon blogging). Jeremy’s system again focuses heavily upon video presentations (over 100 hours) and is a 12 month training course. He also throws in some good bonuses including $2500 in free advertising from a variety of companies that will help you get yourself going.

Jeremy is a well connected buy and he pulls in some big names and knowledgeable people in his teaching with lots of interviews and tools.

To get a taste of what it’s all about here’s some stuff to check out:

If you’re wanting to focus your energy just on blogging – I’d go with David’s Blog Masters Club. If you’re wanting a broader introduction to online marketing that goes beyond blogging, go with the Shoemoney System.

Post from: Blog Tips at ProBlogger.

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+ The Blueprint To Six-Figure Blogging By admin 25 January 2010 at 7:50 pm and have No Comments


Blogging is huge. I think that probably goes without saying. There’s also a LOT of people who want to make money doing it. If you’re reading this blog, then chances are you are one of them. The reality is… few know how. While most bloggers are struggling to make even just a few bucks from Adsense, it seems only a few actually pull off the big win – going full time.

My friend, David Risley, is one blogger who has it figured out. The thing to know about David is:

  • He has been making a six-figure income from blogging for over 6 years.
  • He made that income in a market OTHER than “making money online”.

So, Dave is the real deal. And he is releasing the BLUEPRINT to how you can do it, too. It is called the Six Figure Blogger Blueprint. This is a 47-page document where David explains what goes into making a six-figure income as a blogger. In it, he discusses things like:

  • The 3 vital questions to help you pick a profitable market for your blog
  • The exact layout of your six figure, traffic sucking empire.
  • The exact reasons why most bloggers fail to make money (and how you can avoid it).

Grab your copy now and get started. 2010 is going to be a HUGE year for blogging and the income potential for those who know how to do it is stellar. But, you have to know more than just stuffing banner ads all over the place.

For those who are too lazy to read, you can download the audio version of the Blueprint too, which you can listen to in your car, on your ipod or on your computer.

Download The Six Figure Blogger Blueprint

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+ Lessons about Blogging from a 90’s Road Trip By admin 21 January 2010 at 6:13 am and have No Comments

I’m in two minds whether this story should go on my personal blog or here on ProBlogger. The lessons are about life but in the second half this post I tie them to blogging. Apologies for the quality of the images in this post – they’re pictures of pictures – my scanner died today! Unfortunately I don’t have any excuses for the clothes I’m wearing in some of the shots!

road-trip

On the spur of the moment on a cool September morning in 1993 a mate and I bundled some camping gear into the back of my 1986 Toyota Camry and left for a four week road to the red center of Australia.

It was a trip that changed my life in many ways and it all started with a hair cut.

But I’m getting ahead of myself here…. lets back things up a little….

To that point in my life (I was almost 21) I’d worked hard at fitting in.

I carefully watched what those around me in my social groups were doing and I always followed their lead.

I had the same hair cut as my friends, I wore the same types of clothes as them, I was interested in the same types of activities as them, I went where they went and acted the way they did.

As a result I was very…. normal…. a very average guy.

Actually – I’m probably being a little generous to myself…. in fact I was probably below average on many levels because despite my best efforts to imitate those around me I wasn’t really that good at it.

I’d only ever had one girl friend, I was failing my university degree, I couldn’t land a job, I wasn’t ever the life of the party and didn’t have many friends and I was pretty depressed about life.

I remember looking at myself in the mirror late one night and realising that it was really not going anywhere – and it was going there fast. Looking back I guess I had a mid life crisis of sorts (I’m hoping that doesn’t mean I only last til 42 years of age).

A mid-life crisis can lead to some pretty crazy things but in my case it was the best thing that ever happened to me.

On the spur of the moment a mate and I decided we were going to change things up and we were going to do it with a Road Trip! Neither of us had ever done anything like it before (we’d been playing it safe and doing what every else did after all) but we decided it might be a good way to get away and have some fun.

We quickly planned our trip and packed my 1986 Toyota Camry with enough camping gear for a party of 7.

IMG_0561.JPGThe night before we left we decided to mark the occasion by shaving our heads. We didn’t shave them to the skin – but it was short, shorter than anything I’ve had before.

This head shaving ended up being a very symbolic moment for me – I didn’t know it at the time but it was a turning point.

At that time we didn’t know anyone in our friendship group with shaved heads but we figured that we were going to be gone for 4-5 weeks so it didn’t really matter – no one would see us and by the time we got home we’d have at least some hair!

I remember looking at myself in the mirror that night before our trip and hardly recognising myself. I also remember being quite glad that nobody that I knew would see me until at least some of my hair grew back!

Side Note: We also decided that night that until we got home we wouldn’t shave. This turned out to be less life changing and only helped me to realise that while I’m capable of growing hair on my chin and above my upper lip that I’m incapable of growing sideburns! This has little relevance to this story but I thought I’d share it for my fellow brothers who have an ability to grow sideburns – you’re not alone!

To cut a long (5 week) story short my mate and I took the trip of our lives.

We drove from Melbourne to Alice Springs (in the center of Australia). It took us a couple of weeks to get there – Australia is big.

Getting into the outback was the best thing I’d ever done to that point – I guess you could say that I found myself and had a spiritual awakening of sorts (another story for another time).

road-trip-2

While the trip itself was an awakening where I came to many realisations about my life and what I’d bee trying (and failing) to achieve by imitating others – what happened on my return home opened my eyes to another important lesson.

I still remember nervously walking into a party the night after we returned home from our trip.

My hair had grown back a little from the ‘great shaving’ but it was still ’skin head (ish) short ‘and I’d trimmed my attempt at a beard to be a Goatee (don’t mock me, it was the 90s).

Walking into the party that night was the first time in my life (and probably the last) that I turned heads.

A ‘whooop’ went up from the guys around the BBQ and a ‘oooooh’ went up from the girls.

At first I thought the whooops were mocking and the ‘ooooohs’ were in sympathy – but I quickly realized that they were not. People were looking at me in a way that I’d never looked at before.

Actually I suspect that many people in the room were actually noticing me for the first time ever. It was the first time I did anything unique, noticeable or different and people responded so positively.

Life didn’t magically change and become perfect that night but it did change. Things changed in many ways but two of note were:

  • A few days later a girl called me – the first time that had EVER happened.
  • Two months later I was offered my dream job out of the blue (I didn’t even have to apply).

I don’t think all this happened just because I shaved my head (I think the change in my attitude and approach to life in the outback had more to do with it) but I do know for a fact that people started to treat me differently when I started to be myself, stopped pretending to be someone else and allowed myself to be a little unique.

And How Is This Related to Blogging?

OK – crazy story and not really related to blogging – but as I looked back on some photos of this trip today it struck me what a life changing time that was and how some of the lessons that I learned on and after that trip have been mirrored in the way that I’ve built my blogs over the last 7 years.

When I first started blogging I had no idea what I was doing. I’m still amazed that I managed to navigate the setup process on my first Blogspot blog – it was the most technologically advanced thing I’d ever done!

As I began to blog I based almost everything I did upon what I saw others doing. I didn’t copy their content – but I watched what was working for them and did emulate it. The type of posts that they wrote, the type of topics that they covered, the style of design that they used, the tools that they were using….. much of what I did in that first 6 months of blogging was imitation of others.

In some ways that was a good thing – I certainly learned a lot about blogging by watching other bloggers and trying out what they were doing in my own context. However there came a point where imitating others started to hold me back.

6 or so months into my first blog I realised that perhaps it was time to stop imitating other bloggers and to start finding myself as a blogger. In part this happened naturally as I found my groove – but there were a couple of moments when I realised that I was not being true to myself by blogging in the style of other people.

Again – I don’t think I was doing anything unethical by copying someone else’s content or ideas without credit – but I just wasn’t being myself on my blogs.

What I discovered about blogging is that the more real I was and the more true to myself I became as a blogger the more others seemed to connect with what I was doing. Blogging also became a lot more personally satisfying when I was blogging as me and not trying to be something that I was not.

The other thing that I ‘discovered’ through those early days was that the more I was myself the more unique my blog became. There’s nobody else like me in this world (just like there is nobody else like you) and the more I began to just be me the more unique my blog became. Uniqueness is of course a pretty important thing in blogging – there are millions of blogs out there, being unique sets you apart from the crowd.

Take Home Lessons

I’d like to finish this post with a slightly modified excerpt from an email that I wrote to a blogger named Lucas Mayeur recently (shared with permission). Lucas asked me asking for a little advice about getting his blog going as he found himself a little paralyzed by all the blogging advice he was reading. I hope that my response to him is relevant to readers here:

I think it really comes down to just trusting that you’ve probably absorbed a lot and now you just have to do it and trust that what you’ve learned will come out in your blogging.

You will make mistakes along the road and forget to do stuff – but you’ll learn from those mistakes and they’ll shape you as you move forward.

Back yourself, your experience, your wisdom, your style – do use what you’ve learned from blogging advice sites but don’t let having to get it all right slow you down. In fact if you do just emulate everything you read you’ll not create anything that is truly you.

Take the principles you’ve learned and let it marinate with who you are and then do something with it.

And a few thoughts from those much wiser than I (which is quite ironic given the topic of this post):

“Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.” – Dr. Seuss

“To be nobody but yourself in a world which is doing its best, night and day, to make you everybody else means to fight the hardest battle which any human being can fight; and never stop fighting.” – e.e. cummings

“The hardest battle you’re ever going to fight is the battle to be just you.” – Leo Buscaglia

“If I’m going to sing like someone else, then I don’t need to sing at all.” – Billie Holiday

Post from: Blog Tips at ProBlogger.

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Lessons about Blogging from a 90’s Road Trip

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+ Affiliate Summit West 2010 – Party Hopping By admin 18 January 2010 at 9:48 am and have No Comments


Affiliate marketers work hard but they also play hard and the parties at Affiliate Summit West are some of the best in business. There were so many parties happening last night it was impossible to just attend one. So we did what any party happy affiliates would do. We party hop!

Generally, I don’t RSVP to any parties because it’s always fun to see if I can get in by saying, “Text your CEO and tell him John Chow is here.” or “I’m John Chow, damn it!” However, I don’t recommend you try this because while it may work for me, I’m not sure if it will work for you.

We managed to hit a total four parties during the night. The first was with Share A Sale and it was a good thing we hit that first because they were the only party with food. All the others had drinks only. Then we hopped over to the Wynn for a party with Copeac. Then it was off to the Palms for a party with Neverblue and Plenty of Fish. There were two other parties happening at the Palm. The one at the Hard Court Suite was the most packed.

Hopping from party to party is hard work but it’s the price I pay to bring you guys the highlights. Enjoy!

Discover the SECRETS I’ve Learned to go from zero a month to over $40,000 a month from blogging. Download Make Money Online with John Chow dot Com for FREE!



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+ Download David Risley’s Six Figure Blogger Blueprint for Free Today By admin 15 January 2010 at 1:24 pm and have No Comments

david-risley-darren-rowse.jpgIf you are interested in earning money from your blog and have a little spare time over the weekend – grab yourself a copy of the Six Figure Blogger Blueprint by David Risley.

It’s a free report that David re-released today and it talks Bloggers through some great introductory stuff on how to make money blogging – but not in the way that most bloggers do it.

David has been successfully blogging for a number of years now and making a good living from his blog PCMECH.COM and in the last year or so has also been making a real name for himself as a teacher of blogging. He’s a genuine guy who I respect a great deal and his blueprint is well worth the read.

We’ve met at Blog World Expo and David is as genuine in person as he is online – I have no hesitation in recommending his teaching and hope you have a moment to download his FREE Six Figure Blogger Blueprint.


Click Here To Get The Six Figure Blogger Blueprint


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+ Keeping Score: 10 Predictions for 2009 — How’d Bruce Do? By admin 14 January 2010 at 5:54 pm and have No Comments

Let me just declare to the world that I’m extremely proud to be employed by a fortune teller. I apparently can’t even read the expiration date on my cottage cheese, yet some people like Bruce can read trends and project them into the future.

Tomorrow we’ll be publishing the SEONewsletter (sign up in the sidebar!). Being that it’s the first edition of the new year, Bruce has authored his annual predictions for the SEM industry in 2010. The article holds the promise of intelligence on which to build a strategy for the coming year.

They always say hindsight is 20/20, so just imagine the accomplishments you could achieve with a clear map of the future in front of you? Sure, no one can actually tell the future, but there’s a definite advantage in having an idea of emerging technologies, of those search marketing services with high upcoming demand, and of how the economy will affect the industry.

Don’t believe me? Check out how on-target Bruce was with his 10 major predictions for the search industry in 2009.

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Prediction: “I predict that user behavior and related community tracking will be expanded (collectively “personalization”) and increasingly applied Web-wide to all search results, paid and organic, regardless of whether the user is signed in to Google or not. By looking at the user’s recent searches, visited sites, bookmarks, communities (common behavior groupings) and other online choices, the search engines adapt the results to what will be most relevant to that individual. […] Google understands what communities, loosely speaking, a searcher is part of.”

Verdict: This prediction gives me goose bumps. In December, Google announced that personalization of search results was being rolled out to signed-out users through cookie technology. Also, in October, the search engine announced a Google Labs experiment called Social Search.

In its Social Search announcement Google explained: “The way we do it is by building a social circle of your friends and contacts using the connections linked from your public Google profile, such as the people you’re following on Twitter or FriendFeed. The results are specific to you, so you need to be signed in to your Google Account to use Social Search. If you use Gmail, we’ll also include your chat buddies and contacts in your friends, family, and coworkers groups. And if you use Google Reader, we’ll include some websites from your subscriptions as part of your social search results.”

Prediction: “As companies have their Yellow Page ads expiring, a fair share of companies will opt for smaller ads and will switch spending to online.”

Verdict: All available evidence points to this being true. In 2009, two major yellow-pages publishers, Idearc and R.H. Donnelley, filed for bankruptcy. Advertising produces the core revenue for yellow page directories, and advertisers just aren’t paying for the saffron-hued real estate any longer, thus the sad state of Yellow Page finances.

store closing

Prediction: “I predict that in the second quarter those companies that have survived [the economic recession] will recognize that online is a growing revenue source, and is quite frankly cheaper to operate than storefronts. We have businesses that are getting a larger share of their business from the Web and are closing storefront operations.”

Verdict: I think we can all agree that in 2009 a wave of businesses moved online. We can see a clear example of this in the UK where brick-and-mortar retail stores have been closing their doors, and economic analysts are recommending that the government invest in online retailers to help stimulate the economy. In the U.S. we find that small businesses opening shop online have seen a growth in revenue, and many small businesses have shifted marketing budgets online.

Prediction: “By the end of 2009 we will see SEO as a mandatory defensive move, part of every business and absolutely a discussion at the Board of Directors level.”

Verdict: In 2009 nearly every conference featured sessions (or even full tracks) targeted for an audience of C-level executives — whether convincing executives of the value of search engine marketing or getting them up to speed on the terms, tactics, and economics of the field.

Prediction: “I predict Google will implement Universal Search-driven algorithm changes most likely during the first quarter of 2009. Engagement Objects™ such as images, videos, Flash objects, audio, maps, news, books and blogs will weigh much more heavily than ever before as ranking factors.”

Verdict: Today more than ever, Google’s Universal Search results are filled with engaging content beyond the ten blue links. Among some of the additions made to the results page: expandable Search Options make it easy for a user to filter results by time, by content type (such as news or blogs), and by shopping sites; Google profiles now populate results of queries that are names; real-time search results add movement and interaction to the results page; and even ads are now engaging thanks to images and videos.

google map

Prediction: “The search engines, after resolving personalization factors, will determine if the intent of the query is research, or if the intent is shopping. This was easily seen in Yahoo Mindset before it was withdrawn, and clearly showed that the search engines will present different pages after the query based upon the search intent. […] Added to this is the automatic inclusion of geo-targeted bias.”

Verdict: In April, search engine marketers noticed that Google was delivering local search results for queries that didn’t include a geo-modifier. Rather than taking the cue to return a local 10-, 7- or 3-pack when a town name or zip code was included in the query, Google was confident that it could determine local intent based on other clues in the query. Queries with shopping or commercial intent were the obvious targets of this change, but they’re definitely not the only ones.

Predictions: “I predict that pay per click bids will go up sharply as Web site rankings destabilize. However, PPC ads will also be influenced by behavioral search, causing them to appear to a better-targeted audience.”

Verdict: I’m counting this as two predictions. The first he missed. The second he nailed. According to my PPC sources, PPC bid pricing was stable. Fluctuations were attributed to the normal flux of seasonal demand, though to be fair, bid pricing overall may have been dampened by the effects of the recession.

To the second point, PPC ads are currently the object of tests related to interest-based targeting. Similar to Google’s organic search results, personalization occurs through a cookie that tracks sites the user visits, later using the information stored on the cookie to deliver targeted ads.

Prediction: “I predict that in the first quarter of 2009 that there will be an increase in do-it-yourself PPC spending on advertising.”

Verdict: The jury is still out on this one. We’re awaiting SEMPO’s Annual State of Search Survey for 2009. However, we still expect to see that this was the case, with spending on in-house PPC advertising having gone up.

Prediction: “I am predicting that in the first quarter of 2009 agencies will see decreased services spend per client, tougher collections, and in general that this will be a tight 3 months.”

Verdict: Here’s another prediction that can’t quite yet be confirmed or denied. We believe that it will be much clearer following the release of SEMPO’s Annual State of Search Survey. As with the last, we expect to find this prediction came true.

Keeping Score: 10 Predictions for 2009 — How’d Bruce Do? was originally published on BruceClay.com, an SEO services company.

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Keeping Score: 10 Predictions for 2009 — How’d Bruce Do?