Posts Tagged ‘ care ’

Friday Recap - Fine Fall Edition 06 November 2009 at 3:36 pm by admin

Crisp fall weather has come again, and it looks like we’ve got a beautiful weekend in store! Before you put on the house robe and hunker down with a log of cookie dough and a new episode of Ugly Betty (What?! Isn’t that how you start your weekends? [No, I dropped Ugly Betty in favor of Numb3rs and Dollhouse. --Susan]) here’s a recap to ease your brain’s transition from work to weekend.

Motorola Droid with Google Android OS

Google fans are excited about the new Droid smartphone for Google’s Android mobile operating system. Google skeptics, meanwhile, are finding solace in the fact that the company’s buddy-buddy relationship with the White House administration is getting some mainstream exposure.

The search engine and Internet service company has announced a new product for retailers. Google Commerce Search is a storefront that e-commerce business owners can put on their site to make searching for products easier. On first glance it looks like a pretty cool tool to offer visitors, but it sure does cost a pretty penny! Minimum fifty-thousand a year!

Digital marketing conference ad:tech is in New York this week. You can find assorted coverage across the Web, including Microsoft’s reporting of the State of the Industry panel and Bruce’s slide deck for his presentation on SEO best practices (pdf) as part of SMX@ad:tech.

10e20 compiled a list of November’s hot topics in social media. Knowing the popular topics of the day is a great place to start when aiming to create popular and sharable content. And who doesn’t love holidays, movies and the latest tech toys?

most popular toys over the years

For a nostalgic stroll down the memory lane of toys, check out the most popular Christmas toys, going all the way back to the holiday season of 1960. In ‘69, were you all about the Hot Wheels, or does your best Christmas memory lie with the Care Bear craze of ‘84? [I totally remember getting a Cabbage Patch when I was little. --Susan]

Or wait, is social media actually the hot toy this holiday season? A report from Reuters suggests that consumers aren’t the only ones excited for what the holidays may bring. Retailers and brands across the country are relying on social media to be a strong team player over the next few months.

We’re also deep into American football season, so I’d be remiss not to include a football-themed post on the 10 fundamentals of local SEO. Thanks for the pep talk, David Mihm!

Social media super stars like Twitter and other status update services have seen a jump in users, says the Pew Internet & American Life Project. Younger Internet users, those connecting with mobile devices, and social network participants make up the three main groups driving the growth.

Over at Facebook, I’m willing to bet there’s been a good amount of head scratching and brainstorming going on following one spammer’s creepy confession. Dennis Yu walked TechCrunch readers through his process of gaming the Facebook ad system and flooding it with scammy, misleading, and highly profitable content.

Yu’s dealings make up but a small part of the aptly dubbed fakeosphere. The FTC is cracking down on ads (or more accurately, scams) parading as blog posts and user-generated testimonials. I know Halloween is over, but consumers beware.

baby green sea turtles

That level of skeezy can only be followed by a unicorn chaser. Of course, I’m the one writing here, so you’re getting a baby turtle chaser! These kids are going to be such lady killers when they grow up. *Squeal!* Time to take a trip to Sea World!

Babies have definitely been cause for celebration in the search realm of late. Loren Baker, president of Search Engine Journal, found out he and his wife, Janna, have a boy on the way. Google co-creator Larry Page and his wife, Lucy, welcomed a boy into the world yesterday. WordPress developer extraordinaire Joost De Valk cuddled up with his new baby girl for the first time this morning. [And tomorrow, I'm hosting my sister-in-law's baby shower! Huzzah! --Susan]

Internet marketing newsletter and Web resource Web Marketing Today ushers in its 15th year on November 9. If you aren’t subscribed to Dr. Ralph Wilson’s power-packed newsletter complete with actionable articles and expert-laden video interviews, really, what are you waiting for? Congrats to all!

A thread on webmaster forum WebmasterWorld suggests that Microsoft’s search engine Bing is honoring 301 redirects after gaining a notorious reputation for not doing so. Wonder if it has anything to do with MSNBot 1.1 being put out to pasture. MSNBot 1.1 may not have been “old” but it sure seemed a little bit senile.

A new forum has been launched by SEO Phill Midwinter, and he’s come out the gate with a bang and unique insights into optimization strategy for semantic search. As Phill explains, Google uses semantic data (technology that identifies the meaning of words based on their relationship with one another) which we can see through Wonder Wheel, the AdWords Keyword Tool and related searches in SERPs.

In a two part series, Phill breaks down his technical tactics for semantic search engine optimization. He’s explained the concept to me before, but getting a formalized version complete with diagrams did wonders to help deepen my understanding. The step-by-step process Phill outlines is primed for adoption and adaptation.

Las Vegas strip
BY CC 2.0

Next week Internet marketers will be converging on Vegas to attend the search, social media and affiliate marketing conference PubCon. I know super-bloggers will be reporting all the action live (or close to it) on Search Engine Roundtable and Outspoken Media. And if you know of other media outlets providing coverage, feel free to drop a link in the comments.

Not too busy gearing up for PubCon to chime in on a convo I started yesterday, Outspoken Media’s Lisa Barone challenged my admonition against the controversial, saying that strongly worded blog posts force readers to face assumptions, potentially leaving us wiser and more open-minded in the process.

Also challenging assumptions, keyword management platform WordStream offers up five SEO myths and proceeds to bust ‘em wide open with dynamite and rubber mannequins. …Or am I thinking of Mythbusters? Take a look at these common assumptions of the SEO’s handbook and consider what you believe and why.

Things I learned from Boing Boing this week:

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Friday Recap - Fine Fall Edition

+ How to Build Credibility By admin 11 July 2009 at 7:36 am and have No Comments

How do you rate when it comes to credibility? But more importantly, how do you go about getting credibility if you don’t have any or not much of it? Important question for bloggers - Andrew Rondeau from We Build Your Blog shares some tips on building credibility as a blogger.

There are some interesting theories around this topic. One such exponent of a theory is Graham Jones who writes about the credibility pyramid.

pyramid.gif

This pyramid is made up of four key elements.

1. Knowledge (10%) - At the bottom of the pyramid is a band of knowledge. Although this only represents 10% of a credibility score, it is nevertheless the foundation. If you don’t know what you are talking about, you have no credibility no matter what else you might bring to the mix.

Focus (15%) - The next level up according to Mr Jones is focus which constitutes 15% of the total score. Focus describes the process wherein people do not deviate or go off at tangents. This is when we come across people who seem to be single minded in their opinions, approach and knowledge.

This does not mean that you need to bombard other people with huge amounts of details and information in order to be considered credible. It is more the clarity and enthusiasm as well as the consistency of the information that is being presented that allows people to assess the credibility factor.

In some instances it is even possible that providing far too much information can undermine the credibility score. Perhaps this is where the popularity of the ‘elevator speech’ comes into play. You have two minutes to present your information. You have to be focused and only provide the most important points.

3. Enthusiasm (25%) - The next component on this pyramid of credibility is enthusiasm. This has an allocation of 25% which is fairly high. We probably call this passion more often than not. We view enthusiastic people as being far more credible than those who are not.

Perhaps it is because we feel that if the person can’t be enthusiastic about their own topic then he can’t be believing in his own words. Of course this can be unfair. There are some people who are too shy to speak up never mind appear enthusiastic.

4. Care and Concern (50%) - Possibly the most surprising component of credibility is the top part of this pyramid. It shows that 50% of your credibility is associated with your care and concern. If you show that you care about your audience you will be able to gather up half of the score towards a strong credibility rating.

This means that when building up your online credibility you have to show a huge amount of caring and concern for the interests and well-being of your audience. No matter what you are trying to do online, whether build a blog, communicate with readers, sell a product or even just hold a conversation on a social media platform such as Twitter or Facebook, if you care for your audience you build credibility.

It seems that a small percentage of your credibility is knowledge, add to that focus and enthusiasm and you only have half of what makes up your credibility. The other half is all about caring and concern for the other person’s well-being.

That could almost sound right.

Post from: Blog Tips at ProBlogger.

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How to Build Credibility

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How to Build Credibility