feed hat blog

By Mary Jaksch of Goodlife Zen.

Do you want to create posts that sparkle, dance, enthral, touch the heart, and inform? Do you want your blog to stand out, and subscribers to scramble in at the door? Then I suggest you check out what the New York Times, Reuters, the Washington Post, the Wall Street Journal, the World Wildlife Fund, the blog of Tim Ferris, and Goodlife ZEN all have got in common: they use Apture.

Apture is a plugin that transforms an ordinary blog posts into an extraordinary media experience.

Here’s what Jim Brady, the Executive Editor of the Washington Post says about Apture:

Apture adds a new dimension - a web of information - inside washingtonpost.com stories, and continues our mission of bringing readers the most comprehensive and in-depth news coverage.

The most important feature of this award-winning plugin is that readers can access additional information - without having to leave your page. Whether it’s a Wikipedia article, a related blog post, or a video - all can be integrated seamlessly into a post. And Apture is free for blogs with less than 5 million visitors per month.

So are bloggers thronging to use Apture?

No - not yet. Typical responses I get are “It seems like advertising and it makes a site look too busy.” I don’t agree. I think Apture rocks!

10 reasons why I love Apture:

1. It’s free.
2. It saves time.
3. It keeps my readers onsite for longer.
4. I can create a multimedia experience for my readers.
5. I can offer a greater depth of content through layers of information.
6. I can shape and control the ambience of my blog.
7. I can use high resolution images and videos without bandwidth headaches.
8. I can draw readers deep into my blog through using attractive links to related posts.
9. Apture is stylish.
10. It’s creative, and it’s fun.

I think there are two reasons why bloggers are slow to embrace Apture. Firstly, bloggers don’t know how to use Apture. Which is hardly surprising, seeing that Apture lacks a user guide and tutorials. Not only does Apture lack information on how to use it, the team manages to hide some of the best features - which is an interesting kind of reverse-marketing. Secondly, Apture works with popups, and popups are seen as spammy advertising gadgets.

Are all pop-ups spammy?

A criticism frequently leveled at Apture is that it ‘looks like ads’. That’s because we associate pop-ups with nasty advertising. ‘In-text advertising’ or ‘contextual advertising’ means that links in the text lead to adverts, and not to further information. Some of the worst offenders are Vibrant Media, and Kontera. Personally, I hate contextual ads. They seem to me a betrayal of our readers. After all, readers come to a blog for information or entertainment - and not because they want to be shopped by the blogger.

Contextual advertising has created enhanced hyperlinks, called ‘blooms’. This means that a link can ‘bloom up’ into an image, a video, an article, a flash advert, and so on. There are other products on the market that are easily confused with Apture, for example Snap - which also ‘blooms up’ contextual links. Snap is primarily an advertising tool and gives bloggers and readers little or no control over their online experience. Snap uses pesky auto links, i.e., it automatically creates links in a post.

In contrast, Apture places control firmly in the hands of the blogger and the reader. A blogger can choose what she or he would like to link to, and the reader can determine how they want to use Apture. And they can even disable it. A new player on the market is Zemanta. You can read a review of Apture vs. Zemanta.

I’m sure you can see why Apture is treated with suspicion by many bloggers. I mean, who wants a spammy gadget on their blog!

But forget about ads for a moment. You see, the Apture guys had a brilliant idea: they decided to use the latest in-text advertising technology in order to create layers of information, so that the reader can understand the wider context of a particular topic, or drill down into more detail.

Apture is the art of adding layers of information to your blog posts, and wrapping multimedia around your readers.

You can see why the big newspapers have rushed to embrace Apture for their online resources. After all, their mission is to drive more and better information to the readers. Bloggers have yet to discover how Apture can transform their work. In this post you can learn how to use Apture, and get a taste of what it can do.

First up are step by step instructions on how to use Apture (including links to 5 training videos), followed by a section on Apture for minimalists. Next, I confront the Apture team with some challenging questions. And finally, you can find out how to wow your readers with Apture. In this section I discuss a post by blogger Arvind Devalia whose inspired use of Apture demonstrates that this plugin can transform a good post into a brilliant one. (If you’re short on time, head directly to Arvind’s 6 Key Lessons in Life From a 140 Year Old Man in order to get a sense of what Apture can accomplish. Make sure you click on all the links to get the full juice. There are some surprises…)

1. How to download Apture

Apture is configured for a variety of different blogging platforms, such as WordPress, Blogger, TypePad, Movable Type, Ning, Tumblr, and Drupal. You can can download Apture here. (If you use Blogger, Typepad, of Tumblr, you’ll need the Apture Firefox plugin.) In this post with its accompanying training videos, the focus is on using Apture in WordPress. If you’re not familiar with how to upload a WP plugin, watch Episode 1 of my screencast series Apture Made Easy.

2. How to install Apture

Installing a plugin is normally an easy process, but Apture is a little different, because there is an additional activation process. You can watch Episode 2 of my Apture Made Easy series.

Here is a short summary of action for more experienced bloggers: Once you’ve uploaded the plugin, activate it like any other plugin. When you then write a new post for the first time, a popup offers to install a short piece of code automatically into your site. You will also need to register with Apture at this point. If the code hasn’t installed, copy it and paste it before the last body tag in the footer code.

Apture has two widgets, the Link Widget and the Embed Widget. Together they make up the Media Hub. The Link Widget creates an in-text link - whether it’s an internal link which opens directly on your page, or an external link which transports the reader to another website. The Embed Widget takes objects, such as images, videos, etc, and embeds then into the post.

3. How to use the Apture Link Widget.

Apture links work just like plain links. For example the blog you link to gets ‘link juice’ - even through your readers dodn’t need to leave your page in order to follow the link. Watch Apture Made Easy Episode 3 for detailed information on how to use the Link Widget.

In brief, when you highlight words and click on the Link Widget ( the one of the right-hand side), a window opens that allows you to choose what to link to.Here is what you can do with the Link Widget:

• Link to Wikipedia or other information sources. Scroll bars in the popups allow the readers to read a complete Wikipedia article. You can also choose Wikipedia articles different languages. You can also link to a particular section in Wikipedia.
• Link to other websites. The links function like plain links,i.e. the blog you link to with Apture gets link juice - without the reader having to leave your site. You can also find links you previously made with Apture.
• Internal links Apture links are a great way to entice readers deep into your blog. I use the Embed Widget in order to link to previous posts. Each Apture popups contain a post image and a snippet of text and looks very attractive. Here’s how to link to a previous post: click on the Embed Widget, and then choose ‘Enter a Specific URL’ . The Preview will show you what the link will look like. If you have more than one image in your post, you can select which one - if any - should appear with your post.
• External links: You can choose to use Apture for plain external links that open in a separate window.
• Customizing your sources: you add additional sources from Apture to pull from.
• How to add links: check out the short article from the Apture team that explains how to add multiple links.
• Twitter links: The Apture team has come up with some great options for embedding Twitter. You can link to a single Tweet, or show Twitter search trends. You can even embed your Friendfeed in your blog. Check out a YouTube video that shows some of the cool Apture tricks for Twitter. I think that Twitter fans will be all aflutter over these options.

4. How to use the Apture Embed Widget

Sourcing and embedding media is a snap with Apture. You can find step-by-step intructions in Episode 4 of my Apture Made Easy video series. Here is what you can do with the Embed Widget:

• Embed images: Using Apture saves me a lot of time. For example when I use an image from Flickr, the shortest time it takes me to source, resize, embed, and credit an image is 06:48 minutes. The same process with Apture takes me just 44 seconds. Check out how to use Creative Commons images in Apture. If you use stock images, you can upload the images from your computer quickly resize them with Apture, using the ‘Upload File’ function. Check out how to resize images.
• Embed audio: Apture embeds an elegant audio player. At present, music can only be sourced from Imeem and NPR. It would be good to see greater range audio sources, including radio stations outside of the US, such as BBC, etc. In order to upload audio podcasts, I suggest you upload the audio to Amazon S3, and then link to the file using the Apture Embed Widget.
• Embed video: At present Apture supports videos by YouTube, Reuters, Truveo, Dailymotion, Imeem Video. If you want to embed your own flash videos, you may run into problems. Apture works with a fixed size of 320px wide and 250px high. In other words, Apture only supports videos that have the Standard Definition aspect ratio of 4:3 , and not ones with the High Definition aspect ratio of 10:9. (I have been assured by the Apture team that this flaw will be fixed very soon.)
• Embed YouTube. With Apture you can control start and stop times of YouTube videos. This means that you can choose a clip from a YouTube video to support your post.
• Use captions: You can use captions on all your embeds.
• Add Additional content: You can add up to 6 pieces of additional content to your main link. The additional content is visible in thumbnails beneath the main embedded item. Watch this excellent video by the Apture team on the effect of adding additional content to one link: Why Include 1 Piece of Content When You Can Include 7

5. How to update a published post with one click

Let’s say you’ve published a post and some new information has come to light. Maybe a commenter has suggested a link, or you’ve found a new image that you want to include in your post. The old way of updating your post is laborious: you need to go into your WP dashboard, bring up the post, make changes, and save them.

With Apture, all you need is to go to your published post and bring up your Apture Dashboard by clicking ‘e’. (This is a widget that hovers on top of your published post. Then you can make changes to the published post by highlighting text and adding new links or images. Watch Episode 5 of my series Apture Made Easy for step by step instructions on how to use the Apture Dashboard.

6. Reader control

The reader is in control of her or his reading experience. A small question-mark in the bottom right-hand corner of each Apture ‘bloom’ leads to a popup where readers can customize their Apture experience. They can disable Apture completely, or choose whether Apture links open through a hover, or through a click.

7. Apture for minimalists

Hard-core minimalists may think that Apture look too busy on a page. I think it depends very much on how you use it. I recently ran a Virtual Zen Retreat and used Apture in order to create the daily retreat posts. I used images that supported the calm retreat ambience. I also embedded a couple of videos in order to sharpen the focus of particular posts. My aim was to create a calm retreat ambience that allows participants to deepen their experience. The feedback showed that it worked: most participants mentioned how much they loved the calming images and inspiring videos.

My suggestion to minimalists is to use Apture in a - well - minimal way. For example minimalists could use Apture just for fast selection of images, or for attractive internal links.

8. Apture secrets revealed

Apture hides many of its top features. (Note to the Apture team: how about installing a search function on your site?). Here are some features even die-hard users may not know about:

• Apture uses Amazon S3 to store all media it provides links for, without passing the storage cost on to users.
• Google Street View is supported by Apture. Watch this fascinating demo on what this could do for your blog.
• Apture provides support for Linkedin profiles
• Bing web and image search is integrated into Apture.
• Apture supports super-search engine Lijit.
• Apture integrates into URL shortener Kiw.is.
• Apture supports Wikinvest. You can insert stock charts within their apturized embeds and links.
• Apture has partnered with SlideShare, a community for sharing presentations where individuals or organizations can upload and share PowerPoint, PDF, or OpenOffice presentations. Check out how Apture integrates with Slideshare.

9. How to monetize your blog with Apture

As you can imagine, Apture has great potential for monetization, especially for blogs selling products. I use Amazon Affiliate links on Goodlife Zen and I’ve notice that since using Apture, my Amazon affiliate income has increased by 28%.

I am sure that there are many ways to monetize your blog with Apture. Here are two tips: if your blog is focused on Real Estate, read how Apture can help the Real Estate community make more sales.If you write about the Stock Marked try embedding real-time stock charts on their site.

10. Confronting the Apture team: questions and answers

Transparency is important. If we as bloggers want to engage with Apture and learn to use it, we need to be able to trust the company and know that it isn’t going to change the rules on us. So I asked Andrew Machado

When we invest our energy into learning how to use a major plugin, such as Apture, it’s important to be sure that we’re not going to encounter problems further down the track. So I asked Andrew Machado from the Apture team some searching questions (Andrew is the Community Manager at Apture and runs the Apture Blog.)

Question #1 Is Apture safe?
Answer: Apture was vetted by the technical and security diligence of the New York Times, BBC, Washington Post, and Reuters tech teams. We’ve also tested to make sure Apture is compatible with other WordPress plugins.

Question: If I decided to deactivate the plugin, would I lose all the images, videos and links created with Apture?
Answer: All baked Apture links will turn into regular hyperlinks pointing to their primary destination (Reference, Maps, Videos, Images, ….). All embedded images will remain while Videos turn into screenshots of the video which link to the video when clicked. Documents and Reference Viewers will turn into an image representing document or reference content that links to the document in question.

Question: When a new version of WordPress appears, how fast can you update the plugin? Will there be down times until you’ve adapted the plugin to a new WP version?
Answer: The plugin code responsible for inserting our JavaScript (which enables the viewing experience) is extremely small (10-20 lines) and interacts with a part of WordPress that is extremely stable over time. Very major changes to WordPress might cause problems with the editing aspect of Apture. Because of this (and for general compatibility) we test with pre-release versions of WordPress so the update is always ready in time for new WordPress releases.

Question: Can you confirm that for bloggers (below 5 mill visitors a month) Apture will remain free?
Answer: Yes, we will not be charging for the (current) basic version of Apture.

Question: What’s the long-term viability of the Apture project?
Answer: We raised our Series A round about a year ago and are very happy with our current financial situation and are very actively hiring and growing the team. We are absolutely in it for the long haul and all believe in the vision behind the company. The company was incorporated in July of 2007, we received our Angel financing at the same time, launched a beta in April of 2008, launched fully in July of 2008, and raised our Series A in the fourth quarter of 2008. We have, however, been working on Apture in some form since January of 2006.

11. How to wow your readers with Apture

So far we’ve looked at Apture as a tool for adding levels of information. But for bloggers, the secret of creating outstanding posts is to turn turn a read into an experience. I asked one of the new breed of up-and-thriving bloggers -Avind Devalia of Make it Happen - to test Apture. He was reluctant and wrote: “I’ve previously tried Snap on my blog but found it distracting and irritating as the boxes seemed to open up all too frequently by just hovering over a linked phrase.”

Finally Arvind decided to rework one of his popular posts with the help of Apture! The post is about Gandhi’s enduring legacy. Against this serious background, Arvind created a counterpoint with Apture links that are playful, emotional, rousing, fascinating, and surprising. Arvind’s post leaves the reader inspired, smiling, and with a tear or two. Check out 6 Lessons in Life from a 140 year Old Man. (Make sure you click on all the links to get the full experience!)

I think Arvind’s inspired use of Apture has turned what was a good post - into a brilliant one.

12. Conclusion

I think blogging is at at crossroads between old-style blogging, and new-style blogging. Old-style blogging replicates print media. In other words, the reader’s experience is focused on a page of text, which may contain images. In this scenario, the reader follows outward-bound links in order to access more information. New-style blogging creates a multimedia experience for the reader. Bloggers are waking up to the fact that Broadband allows us to deliver not only text, but simultaneously images, videos, music, and other media to our readers. Apture is a perfect tool for new-style blogging because we can add depth and focus to a post, as well as enhance mood and message - all by using easy one-click actions.

Quite simply - if you’re not using Apture yet, you’re missing out on the hottest tool for bloggers.

You can read more by Mary Jaksch on her blog GoodlifeZen or on Write to Done where she is the Editor. Join Mary on Twitter.

Post from: Blog Tips at ProBlogger.

How to Use Apture

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Originally posted here: 
How to Use Apture

Write. Edit. Write. Edit. Edit. Edit. Edit. Write.

Does this sound familiar? If it doesn’t then you’re probably from Mars, because most of us drive ourselves crazy with self-editing when we write.

And it’s not only when writing.

We self-edit when we’re walking. When you walk on gravel, you walk differently than when you walk on grass.

We self-edit when we’re talking. We choose different words and sentence structure, create different tones, and make different sounds depending on who we’re speaking to.

So self-editing is a very natural part of human behavior. There’s one difference when we self-edit as writers, though.

When we write, self-correction drives us bananas

Writing articles drives us crazy. Our natural tendency to self-edit gets out of hand. We can’t seem to put it on hold, even for a few minutes.

And the reason for that is our lack of competency.

Competency is a state of mind you reach when you’ve made enough mistakes that your brain can now move on.

That’s right. It’s not about getting things right in your brain — it’s about getting things wrong. The brain has to make hundreds, even thousands of mistakes — and overcome those mistakes — to be able to reach a level of competency.

Once it reaches competency, it self-edits on the fly

You can see this for yourself by spending time with a two-year-old.

Get the child to walk on grass, and then on gravel. He’ll struggle, and he may fall.

Get the child to say a sentence, and he’ll struggle to find the right words in the right order.

And yes, you may say that a child’s brain is not fully developed. But in fact, the brains of two-year-old children have more neural connections than at any other point in their lives. As they grow older, they lose many of those neural connections. Technically speaking at least, the child is in the best possible situation to learn — and learn quickly.

Yet they struggle

And that’s because the child hasn’t made enough mistakes yet. His brain is still working on finding and correcting them.

Once the brain makes enough mistakes — and corrects them — it now has a database of information that it can call upon at any time. Your brain has now reached its level of competency in that field, be it walking, talking or writing.

Your brain can now self-edit on the fly.

This is what great athletes do

And great writers.

And great singers.

And great speakers.

They’re still constantly self-editing, but they’ve reached such a high level of competency that they’ve moved into the realm of ‘fluency.’

Fluency is when self-editing happens so quickly that we can’t see it

It seems magical. And when things seem magical, we call it ‘talent.’

But what we call talent is just an advanced level of self-editing. Over and over and over again, until it’s second-nature.

Until your article writing looks like this:

Write. Write. Write. Edit. Write. Write. Write. Write. Edit.

P.S. I edited that article twice after drafting it in one sweep. My total writing time was less than 25 minutes from concept to final edit.

P.P.S. I started out writing fewer than 10 articles a year (if I was lucky). Each calendar year, I now write between 300-500 articles, write 2-3 books, and create huge amounts of original content for web sites. I’ve posted more than 15,000 posts in forums in the last five years. If you told me that I was going to do any of this back in the year 2002, I’d have called you a dreamer.

And yet, anyone can do it. Truly, anyone. It’s a matter of competency, then fluency.

Don’t forget to make thousands of mistakes along the way.

About the Author: Sean D’Souza offers a free report on ‘Why Headlines Fail’ when you subscribe to his Psychotactics Newsletter. Be sure to check out his blog, too.

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Originally posted here:
How to Stop Making Yourself Crazy with Self-Editing

Happy Labor Day weekend! I’m sure everyone’s itching to start up the long weekend, so let’s do this weekly recap so you can go on your way and play!

Gmail had an outage on Tuesday. Users appreciated Google’s transparency about the source of the down time. Ironically it was caused by a server upgrade that took longer than expected and ended up knocking the server offline completely. Fun times had by all.

Gmail outages always cause a stir around the Web. Losing touch with your email is very stressful to some. And many people can’t afford to add any more strain to their pressure-filled routines. Forbes published their annual list of America’s most stressful cities. I know I’m a couple weeks behind on this, but if your city is on the list, make an extra special effort to relax this weekend.

Here’s an idea. Comfort food. Maybe something sweet and savory, warm and crispy melting in your mouth? Tomorrow is International Bacon Day! Whip up some toasty bacon, take a few mouth-watering photos, eat the bacon and let it warm your soul like sunshine in your tummy, and then submit your photos to the International Bacon Day photo contest from BBQ Addicts. Entries put you in the running for a bacon-themed goodie bag.

Winning stuff is awesome. But imagine finding a treasure worth more than $1 million in the $4 painting you bought at the antique mart. It’s a stretch, I know. But one lucky art collector discovered an original print of the Declaration of Independence, one of just 24 known copies, in just this way.

Sometimes there are treasures hiding right before my very eyes, and sometimes the important stuff remains under the hood and out of sight. Edward Lewis, aka pageoneresults, has compiled and analyzed the validation of prominent search industry sites and news sites. The SEO Website Validation Showdown will be regularly updated to reflect the sites’ validation of HTML, CSS and errors and warnings. The BCI blog has some work to do, but we fully intend to fill that red and yellow box with more green.

With Labor Day we welcome back the school year — “welcome” might not be the right word there, but you know. [Depends if you're the kid or the parent. For some it's the most wonderful time of the year. --Susan] When the fall semester starts, DePaul University in Chicago will offer a first-of-its-kind journalism course: Digital Editing: From Breaking News to Tweets. The class will look at how to confirm the validity of breaking news in tweets and how to use the Web to find story leads and context.

Looks like kids aren’t the only ones with homework to do. An online survey by Common Sense Media suggests that parents are out of touch with their children’s social network use. Fifty-one percent of children report visiting a social network every day but only twenty-three percent of parents believe this is the case for their child.

Another survey released last week shows that in July, the online video TV channel Hulu had more unique viewers than Time Warner Cable. Considering the scope of Hulu’s minimal market share when compared to highly-viewed properties like YouTube, these statistics suggest strong tendencies for online video viewing.

If you like statistics — who doesn’t? — you may get a kick out of an infographic that maps the prominence of the seven deadly sins across the country. Los Angeles seems to be a hotbed for greed, sloth and pride. That’s a triple threat that’ll get you far! Did your region make the map?

Things I learned from Boing Boing this week:

• Wikipedia’s making some changes to the article editing process. Find out what it really means.
• This week was the Internet’s 40th birthday. Happy birthday, Internet!
• iPhone fanboys/girls like myself will get a kick out of the Best iPhone Apps: Guide for Discriminating Downloaders.
• And to end things on an up note — we’re all mutants! Yeah! [Does that mean we're now owned by Disney? --Susan]

As a reminder, since Monday is a holiday, we’ll be closed and there will be no blog update. We’ll see you all on Tuesday. Have a great Labor Day weekend, everyone!

More here: 
Friday Recap - Sensation ‘Round the Nation Edition

Recently Google announced they are experimenting with including Wikipedia in Google News. Personally I’m not a fan of Wikipedia, so I think this is the perfect opportunity to share some tactics on how to make Wikipedia a whole lot more fun.

A key part of this strategy is knowing the rules better than most of the other people involved. Why … if you know the rules better than they do you can force them into doing things which may result in their short term gain, but an overall win for your strategy.

Threshold for Inclusion

This rule is a key part of you overall strategy, according to Wikipedia the threshold for inclusion is verifiability, not truth, really go check for yourself. So all this means is you have to find a reliable source with a history of fact checking to use as your source material for example CNN saying bigfoot isn’t a myth. Oh sure later on that story was proven to be a hoax, but CNN doesn’t say that on that page or even link to a later article, in fact finding a story with facts open to debate can even work to your advantage. The takeaway here is use good trusted verifiable sources as the basis for your entry.

Neutral Point of View

As wikipedia strives to be more encyclopedic in nature and contain more verifiable facts, entries are also supposed to have a neutral point of view. News sources are also supposed to have a neutral point of view, but as anyone who has compared CBS, FOX, and CNN can tell you media has a bias, and so should your entries in wikipedia. For example, if you were to edited the wikipedia entry for Supreme Court Nominee Sonia Sotomayor saying “she has a racial bias”, your entry would get edited out for not having a Neutral Point of View (NPV). Instead go with “many conservatives have argued she has a racial bias” with a nice reputable verifiable source. The fact that you can find reputable sources news sources that state otherwise is irrelevant … unless you need to invoke the next rule …

Three Revert Rule

The rule basically states “Contributors must not perform more than three reverts on a single page within a 24-hour period”. There are some other subtleties so you really should acquaint yourself with some of the rules finer points and details. The rule was implemented and put into place to prevent edit wars. If the rule is invoked troublemakers accounts can be suspended or banned and pages can be locked, preventing further editing, which is what you want to happen. The key is of course getting it to be locked in place with the edit you want there, this requires a bit of timing, and “wasting” a move to get your opponent to move (in chess we call this zugzwang). Often times this requires a wingman to pull of properly as no one wants to appear to self interested. If there’s no wingman around using a Netbook on a Verizon air card IP, a disposable Gmail account, and cookie shredder works too (just sayin’ ) . If you’ve ever attended a wikipedia session at a search conference, you’ve got a good idea what wikipedia administrators think are likely signs someone is a spammer (you know in case you intentionally wanted to give them a bone and divert them from your true course). The goal here is to use your zombie account to insert some inflammatory but cite able “facts” or NPV opinions, and engage the three revert rule at the right time getting your edits locked in while the admins sort it out. Those edits may not be permanent, but you just want to make the wikipedia article as dated and irrelevant to the general public for as long as possible.

The tactics work well in the short term, but what about a more long term solution that has a bit more sticking power, that you can use to deal with some pesky wikipedia result that Google always like to show first … read on …

Wikipedia is an Online Encyclopedia

While wikipedia fully admits it isn’t a paper encyclopedia, it does strive to be encyclopedic in nature, in some cases helping wikipedia on the path to being more encyclopedic, or correctly more academic, can be in your best interest. Generally speaking you try to make your copy easy to read and understand, with your keyword or variations built into the text naturally, but what if you didn’t. What if instead of trying to make sure the keywords were contained in the text, you made sure the keywords were absent from it. What if instead of a high keyword density you tried to get it as low as possible. What if instead of trying to be clear, concise and easy to understand, you strove to be over as many people’s heads as possible. What if you used this tactic of reverse optimization to “improve” that wikipedia article situated above you.

Even if you do an exceptional job and eliminate the keyword from the page everywhere except the title, the wikipedia result isn’t going to disappear, but it has a good chance of dropping to the #2 or #3 slot. So go out and find that writer you fired for using superflously excessive adjectives and having a writing style that meanders about like a 5 year old in a chuck e. cheese, and make wikipedia better, or at least more encyclopedic in nature.

Want to see your advertisement here find out how.

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

How to Invalidate Wikipedia Articles

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1. Wikipedia Invades Google News The follow
2. Google Loves Wikipedia – Even the Empty Pages If you

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