Posts Tagged ‘ financial

What Do You Do When You Run Out of Knowledge? 08 March 2010 at 8:12 am by admin

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Bloggers have a distinct disadvantage.

When someone hires an expert in — oh, let’s say marketing — that expert can dispense the same information she did for the last client.

And the client before that one. And the one before that.

Not bloggers. Blogging is about breaking down everything you know into bite-sized chunks so that people can learn it all over a period of time. If they look back through the archives, they can often see the entire breadth of your knowledge.

Then one day, your well runs dry.

This is a scary moment for any blogger. It’s not like running out of inspiration or having writer’s block. This is when you’ve said it all. Your blog contains absolutely everything you know.

And let’s be fair — it’s a lot of knowledge. But you simply don’t have anything new to say.

What do you do?

Go get yourself some new knowledge

I’m always amazed by how few people continue to educate themselves on their topic after they’ve become an acknowledged expert in it.

Hey, everyone knows me as the number one guy on naked mole rats! Clearly, I know everything there is to know!

But as an old coach of mine used to say, you’ll never know everything there is to know in your field of expertise, and there’s always something new to learn. People make new discoveries and innovations every day. You have opinions about those innovations. You agree or disagree with them. You try them or manage to take them a step further.

Of course, if you don’t find out what those discoveries and innovations are, you don’t have anything to say about it. No wonder you’re stuck for posts.

Actively pursuing new knowledge about your area of expertise has a side benefit: it provides more value for your clients. You may find the inspiration for a new ebook or web course to help newcomers understand and benefit.

New knowledge could be the next big thing for your business — if you go out and find it.

Doctors are one of the few professions actually required to update their knowledge of their field of expertise continually. If a doctor doesn’t know the latest innovation in surgery, his next patient might die from the lack of that knowledge. That’s a huge incentive for the doctor to always be learning and for the patient — and the medical board — to insist on that continual education.

No one is going to force you to attend conferences or read books or take courses, but you’ll be much more respected as an expert if you continually update your knowledge. Your client’s life may not be on the line, but their business, their financial goals, and their happiness probably is — at least, their happiness with your products and services.

Where can you find new knowledge?

Well, you may not have heard about this gizmo called the internet, but it’s pretty handy for that sort of thing. It seems silly to mention using the internet to upgrade your knowledge on an online blog, but shocking numbers of people don’t use it for this particular purpose — even those who practically live online.

Libraries are an awesome (and free) resource for new knowledge too, and so is your local bookstore. Go pick up some new literature and get someone else’s perspective on what you do.

Magazines and trade journals, of course, are terrific for more recent innovations and information. Find ones that focus on your area of expertise and stay on the lookout for new ideas that sound interesting or innovative. Once an article grabs your attention, go do some independent research on that topic and find new resources to pursue.

Actively pursuing new knowledge won’t just make you a better businessperson — though that’s reason enough right there. It’ll also pretty much guarantee that you’ll never run out of blog topics ever again.

About the Author: For new knowledge that makes you a better businessperson — and that helps you hit the bullseye of success for your freelancing career, check out Men with Pens — or better yet, grab the RSS feed here.


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+ Why James Chartrand Wears Women’s Underpants By admin 14 December 2009 at 6:57 am and have No Comments

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You know me as James Chartrand of Men with Pens, a regular Copyblogger contributor for just shy of two years.

And yet, I’m a woman.

This is not a joke or an angle or an analogy — I’m literally a woman.

This is my story.

Once upon a time, I found myself having to make some hard decisions.

The welfare application was on my kitchen table. It was filled out and signed, waiting for me to bring it to the people who would decide whether I’d be able to make rent next month or put food on the table.

I hated looking at it. I didn’t want to be in this situation. I’d thought that when you start over, make a clean break, life was supposed to get better, right?

But here I was, out of money and out of choices.

I had two young daughters to take care of. I was single and alone, having left an unhealthy relationship, and I was living in a crappy, tiny apartment.

I’d used up my savings trying to make ends meet, supplementing as best I could with the money I earned from a dangerous part-time job that gave me all of 4 hours pay a week at minimum wage. I had been looking for a better job, but there were none to be had in the low-income/high-unemployment area where I lived.

And I couldn’t get a full-time job anyway — I was still on the waiting list for a spot in daycare.

How did I get here?

It was ironic. I’d once had a respectable, safe job in a corporate office. I’d had the nice salary, the paid vacations, the opportunity for advancement. I had formal education, diplomas, brains, and skills, and life had been good.

Now it wasn’t.

My older daughter told me she could look for work to help pay the bills.

She was 12.

As a last-ditch resort, I turned to the internet. There must be something I could do. There must be jobs out there . . . maybe in writing. I was a good writer.

And sure enough, there was writing work for me on the ‘net, work I could do from home that paid quickly. I signed up with the company, thinking I was so lucky to have this chance to pull myself out of the mess.

I struggled to get gigs — there was tough competition from more experienced hustlers. When I did manage to grab a job before someone else could, I worked hard and wrote well. I wanted to do my best.

I earned $1.50 an article. I averaged $8 a week.

I was treated like crap, too. Bossed around, degraded, condescended to, with jibes made about my having to work from home. I quickly learned not to mention I had kids. I quickly learned not to mention I worked from my kitchen table.

I quickly learned that this sucked.

So I started looking for better gigs and clients, now that I knew there was writing work to be had.

I scoured Craigslist and job sites and gig auctions and sent applications to all sorts of people.

And it worked. I started getting real clients, for real pay. I was earning more, feeling good. I even began hiring people to work with me as a team.

But . . . it still wasn’t really working

I had high-quality skills and a good education. I was fast on turnaround and very professional. I hustled and I delivered on my promises, every single time. I worked hard and built the business, putting in long hours and reinvesting a lot of the money I made.

I really, really wanted to make this work.

But I was still having a hard time landing jobs. I was being turned down for gigs I should’ve gotten, for reasons I couldn’t put a finger on.

My pay rate had hit a plateau, too. I knew I should be earning more. Others were, and I soaked up everything they could teach me, but still, there was something strange about it . . .

It wasn’t my skills, it wasn’t my work. So what were those others doing that I wasn’t?

One day, I tossed out a pen name, because I didn’t want to be associated with my current business, the one that was still struggling to grow. I picked a name that sounded to me like it might convey a good business image. Like it might command respect.

My life changed that day

Instantly, jobs became easier to get.

There was no haggling. There were compliments, there was respect. Clients hired me quickly, and when they received their work, they liked it just as quickly. There were fewer requests for revisions — often none at all.

Customer satisfaction shot through the roof. So did my pay rate.

And I was thankful. I finally stopped worrying about how I would feed my girls. We were warm. Well-fed. Safe. No one at school would ever tease my kids about being poor.

I was still bringing in work with the other business, the one I ran under my real name. I was still marketing it. I was still applying for jobs — sometimes for the same jobs that I applied for using my pen name.

I landed clients and got work under both names. But it was much easier to do when I used my pen name.

Understand, I hadn’t advertised more effectively or used social media — I hadn’t figured that part out yet. I was applying in the same places. I was using the same methods. Even the work was the same.

In fact, everything was the same.

Except for the name.

The answer was plain. Without really thinking much about it, I tried an experiment when I chose my new pseudonym:

I became a man (in name only)

Taking a man’s name opened up a new world. It helped me earn double and triple the income of my true name, with the same work and service.

No hassles. Higher acceptance. And gratifying respect for my talents and round-the-clock work ethic.

Business opportunities fell into my lap. People asked for my advice, and they thanked me for it, too.

Did I quit promoting my own name? Hell yeah.

Eventually, I had earned enough income and credibility to get a mortgage, and I bought a tiny, modest house for me and my kids in a quiet town near my mum. It was the first home of my life I could truly call my own, paid for by long hours and hard work. Paid for by my own sweat and tears, at the tender age of 37.

It’s nothing new

Using a male pseudonym when you’re a woman isn’t anything new. Writers have been doing it for centuries. George Eliot, George Sand, Isak Dinesen. Even the Brontë sisters, championed today, wrote as Currer, Ellis, and Acton Bell back in their time.

Why did they do it? To have their work accepted, because women weren’t supposed to be writers. Their work had a much better chance if their audience didn’t have to get over initial skepticism that a woman could write at all, much less do it well.

Since then, we’ve had feminism. We have the right to vote, to own property, to be members of Parliament and Congress, to get a job, and to be the main breadwinner of the family. And yet apparently we haven’t gotten past those 19th century stigmas.

The evidence was right there in front of me.

I never wanted to be an activist, or to fight the world. I’m not interested in clawing my way up a ladder to a glass ceiling. Life’s too short for that.

I just want to earn a living and be respected for my skills. I want my kids to be happy and have access to what they need. I want them to go to university and have good opportunities in life.

When it started to take off

I really didn’t think any of this would ever happen, to be honest.

The blog I’d started to get some clients and show off my skills? For a long time, so few people read it that weeks would go by without a single comment.

But things changed. Slowly at first, but then all of a sudden they picked up speed. There were more comments on the blog, and more again.

I didn’t overthink it — I just answered them and kept on blogging to earn clients.

Then my blog hit Michael Stelzner’s list of the Top Ten Blogs for Writers. The flood of people who came to visit was overwhelming.

And they liked what I wrote.

And I thought to myself, “Oh shit. What do I do now?”

What I did next

I was in too deep to back down, too survival-minded to do anything but go forward, and, quite honestly, too scared I’d lose everything I’d worked so hard to build.

So I didn’t do anything at all. I didn’t really know what to do.

I thought about it a lot, though. And logic told me that the loss of my real name was a small concession for the ability to be able to support my family and ensure their financial security for years to come.

Truth be told, if just a name and perception of gender creates such different levels of respect and income for a person, it says a lot more about the world than it does about me.

Why am I telling my story now?

Well, people talk.

For three years, I’ve kept my true name and gender pretty tightly under wraps and only confided in a tiny handful of people I trusted. But there was always that risk that someone, someday, would end up spilling the beans. And for years I sat braced for that moment.

And sure enough, someone I trusted got mad and decided to out me. (Someone who, incidentally, was using a male pseudonym and identity too. Go figure.)

Here’s the thing.

My life, my terms. No one handed me anything. I’ve worked damned hard for this. I took care of myself and my family, and I’ve given the best of my creativity and knowledge to each of my clients and my readers.

I’d like to keep doing that.

P.S.

Oh, my real name? Well, I never really wanted that revealed, totally apart from the gender issue. I know better than most how quickly and profoundly revealing just a tiny bit of personal information can affect (and even destroy) people’s lives.

I have kids. I’m not interested in making myself vulnerable in that way.

So please. Just call me James.

About the Author A rose by any other name would still turn in the great writing for clients that James does at Men with Pens.


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+ Speaking with the Wealthy Wilma By admin 07 December 2009 at 3:05 pm and have No Comments

John Chow and Wealthy Wilma


I’ll be speaking on a panel this Wednesday at the Elephant & Castle, 385 Burrard Street, in downtown Vancouver with Bernadette Giet of the Wealthy Wilma Book Club. The topic will be on internet marketing and connecting with clients online. If you have nothing to do on this Wednesday, I would love to meet you. Cost is free to attend. You can RSVP here. The fun starts at 6PM.

John Chow, the ‘make money online’ guy and Bernadette Giet of the Wealthy Wilma Book Club will be speaking at the Financial Services Marketing Meetup on December 9th.

John Chow has a long history of successful internet marketing at JohnChow.com. With over 50,000 followers on Twitter, John Chow ranks among Canada’s most influential tweeters and sponsored tweets are his newest way of making money online. His sponsored tweets were reported in the Vancouver Sun, then really got huge when they hit the New York Times last week. John will be joining us to discuss his thoughts on internet marketing and connecting with clients online.

Bernadette Giet founded the Wealthy Wilma Book Club to empower financial independence for women through a light-hearted and irreverent approach to investor education.

With over 400 Wealthy Wilmas in six countries, Bernadette is making the subject of finance more approachable for women. She made a big splash with her interview on BNN and in a profile about her club in the Vancouver Sun.

Each month, the Wilmas get together to discuss a new book, this month it’s Ask for It. You can follow Bernadette here on Twitter.

The Vancouver Financial Services Marketing Meetup Group

Discover the SECRETS I’ve Learned to go from zero a month to over $40,000 a month from blogging. Download Make Money Online with John Chow dot Com for FREE!



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+ Steal This Trick: The #1 Secret of Confident Bloggers By admin 23 October 2009 at 8:08 am and have No Comments

image of a guy doing a handstand

There are a million techniques to make your blog bigger, better, and more popular.

(Heck, after four years, there are probably a half-million just here on Copyblogger.)

Strong headlines, smart copywriting technique, celebrity gossip, telling stories, making readers laugh, stategic use of controversy, reviews of the latest technology, reveling in your love of Steve Jobs and all he creates.

They each have their advocates, and they can all work.

But there’s one insider’s trick that makes the rest of it easy.

It starts from the very beginning, when you’re figuring out what you want to blog about anyway.

Start by picking a crowded topic

Copywriter Gary Halbert famously advised copywriters to look for a “starving crowd.” In other words, if you want to open a restaurant, put it where there are already plenty of people who want exactly what you’re offering. If you’re a blogger, look for topic that lots and lots of people want to know more about.

Why are there so many blogs about technology, weight loss, marketing, making money online, and celebrities?

Because there are millions of people who want to read every day about those topics.

In the past few years, the traditional Internet marketing advice has been to find a little niche that you can own completely. But there are two problems with making yourself a big fish in a small pond.

The first is that you’ll always be looking over your shoulder for some punk kid to come along and beat you at your own game.

The second is that when you choose a tiny topic, you set a limit on how big you’ll ever be able to get.

This leads directly to a lot of what plagues a lot of traditional Internet marketing. Going after obscure niches means you’ve got to put lots of sites together to make the financial picture work. Which tends to make it hard to develop any kind of real relationship with the readers. Which leads to the sleaze-and-squeeze school of copywriting, where you shake your new prospect hard and hope he’s got a few pennies in his pocket.

Nobody goes there any more, it’s too crowded

If just picking a “Me-too” topic was enough, obviously everyone would have a successful blog.

But it’s hard to stand out. It’s relatively easy to rank in the search engines for “naked mole rats.” It’s damned hard to get a page-one ranking for “weight loss” or “learn forex trading.”

Instead of being a big fish in a small pond, allow me to suggest another approach.

Be a small, ridiculously evolved, very rare and weird fish in a great big pond.

A weight loss blog is going to be hard to pull off. A weight loss blog for polyamorous computer programmers of color is going to find its audience pretty efficiently. And that tribe is bigger than you might think it is.

Stock market education? Insanely overdone. Stock market education for stay-at-home parents? Now you’ve got some kind of chance.

Marketing blogs are as common as houseflies, and nearly as annoying. But a marketing blog for people who hate marketing can develop a very nice following.

(Although that, too, is getting crowded. When you find that even the sub-niches are crowded, move on to the next tip.)

If it’s not working, get weirder

“Weird” is grade-school shorthand for “you’re not like us, are you?”

This is a bummer in the third grade but it turns out to really pay off down the line.

All the stuff you had to hide to get that crummy day job? Start putting that in your blog.

Your weird hair. Your Tourette’s. Your bad attitude. Your nearly pathological need to put the other person first. Your religion. Your sexual orientation. Your morbid fascinations. The peculiar way you talk or walk or think. The jokes no one else thinks are funny. Your nerdy obsessions. The fact that you are a gigantic dork. Your tragic inability to say the appropriate thing at the appropriate time. Being calm when everyone else in your niche is hyper. Being hyper when everyone else in your niche is calm. The fact that you care more than anyone you know.

Because the Internet is really big, and because you chose a gigantic pond, there will be a fair number of people interested in your topic who also resonate with your particular brand of weirdness. And that weirdness will shine like a little beacon to attract them.

Tribes are, often as not, defined by who they aren’t. If you can get weird enough, you’ll find a nice little village of readers who are longing to be part of your thing.

It’s not about you. And it’s totally about you. If you can learn to keep both of these in your head at the same time, you’ll do brilliantly.

About the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication.

Want lots more secrets to becoming a more confident blogger? Sign up for the brand-new Copyblogger newsletter. It’s free, and it’s the smartest way to get the very best advice about how to make a living online.


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+ How a Venture Capitalist thinks and acts By admin 04 October 2007 at 7:40 am and have No Comments

Listen to an interview with William Quigley taken by the USF Entrepreneurship Club. William Quigley is one of the Managing Partners at Clearstone, a VC who invests hundreds of millions in startups.

Whilst previously representing the interests of the Walt Disney Company, William has moved to the financial and investing market, where the big bucks are.

Amongst Clearstone’s assets there are: PayPal, Overture, Mp3.com and others.

So if you are new to entrepreneurship and want to get your mind ready for some action, or might want to find out how to even get referred to a VC, listen to this short interview (22 minutes).

Hit Play below:

http://mphp.usfca.edu/mbapodcast/William.mp3

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How a Venture Capitalist thinks and acts