Posts Tagged ‘ kids

Why James Chartrand Wears Women’s Underpants 14 December 2009 at 6:57 am by admin

image of underpants on a clothesline

You know me as James Chartrand of Men with Pens, a regular Copyblogger contributor for just shy of two years.

And yet, I’m a woman.

This is not a joke or an angle or an analogy — I’m literally a woman.

This is my story.

Once upon a time, I found myself having to make some hard decisions.

The welfare application was on my kitchen table. It was filled out and signed, waiting for me to bring it to the people who would decide whether I’d be able to make rent next month or put food on the table.

I hated looking at it. I didn’t want to be in this situation. I’d thought that when you start over, make a clean break, life was supposed to get better, right?

But here I was, out of money and out of choices.

I had two young daughters to take care of. I was single and alone, having left an unhealthy relationship, and I was living in a crappy, tiny apartment.

I’d used up my savings trying to make ends meet, supplementing as best I could with the money I earned from a dangerous part-time job that gave me all of 4 hours pay a week at minimum wage. I had been looking for a better job, but there were none to be had in the low-income/high-unemployment area where I lived.

And I couldn’t get a full-time job anyway — I was still on the waiting list for a spot in daycare.

How did I get here?

It was ironic. I’d once had a respectable, safe job in a corporate office. I’d had the nice salary, the paid vacations, the opportunity for advancement. I had formal education, diplomas, brains, and skills, and life had been good.

Now it wasn’t.

My older daughter told me she could look for work to help pay the bills.

She was 12.

As a last-ditch resort, I turned to the internet. There must be something I could do. There must be jobs out there . . . maybe in writing. I was a good writer.

And sure enough, there was writing work for me on the ‘net, work I could do from home that paid quickly. I signed up with the company, thinking I was so lucky to have this chance to pull myself out of the mess.

I struggled to get gigs — there was tough competition from more experienced hustlers. When I did manage to grab a job before someone else could, I worked hard and wrote well. I wanted to do my best.

I earned $1.50 an article. I averaged $8 a week.

I was treated like crap, too. Bossed around, degraded, condescended to, with jibes made about my having to work from home. I quickly learned not to mention I had kids. I quickly learned not to mention I worked from my kitchen table.

I quickly learned that this sucked.

So I started looking for better gigs and clients, now that I knew there was writing work to be had.

I scoured Craigslist and job sites and gig auctions and sent applications to all sorts of people.

And it worked. I started getting real clients, for real pay. I was earning more, feeling good. I even began hiring people to work with me as a team.

But . . . it still wasn’t really working

I had high-quality skills and a good education. I was fast on turnaround and very professional. I hustled and I delivered on my promises, every single time. I worked hard and built the business, putting in long hours and reinvesting a lot of the money I made.

I really, really wanted to make this work.

But I was still having a hard time landing jobs. I was being turned down for gigs I should’ve gotten, for reasons I couldn’t put a finger on.

My pay rate had hit a plateau, too. I knew I should be earning more. Others were, and I soaked up everything they could teach me, but still, there was something strange about it . . .

It wasn’t my skills, it wasn’t my work. So what were those others doing that I wasn’t?

One day, I tossed out a pen name, because I didn’t want to be associated with my current business, the one that was still struggling to grow. I picked a name that sounded to me like it might convey a good business image. Like it might command respect.

My life changed that day

Instantly, jobs became easier to get.

There was no haggling. There were compliments, there was respect. Clients hired me quickly, and when they received their work, they liked it just as quickly. There were fewer requests for revisions — often none at all.

Customer satisfaction shot through the roof. So did my pay rate.

And I was thankful. I finally stopped worrying about how I would feed my girls. We were warm. Well-fed. Safe. No one at school would ever tease my kids about being poor.

I was still bringing in work with the other business, the one I ran under my real name. I was still marketing it. I was still applying for jobs — sometimes for the same jobs that I applied for using my pen name.

I landed clients and got work under both names. But it was much easier to do when I used my pen name.

Understand, I hadn’t advertised more effectively or used social media — I hadn’t figured that part out yet. I was applying in the same places. I was using the same methods. Even the work was the same.

In fact, everything was the same.

Except for the name.

The answer was plain. Without really thinking much about it, I tried an experiment when I chose my new pseudonym:

I became a man (in name only)

Taking a man’s name opened up a new world. It helped me earn double and triple the income of my true name, with the same work and service.

No hassles. Higher acceptance. And gratifying respect for my talents and round-the-clock work ethic.

Business opportunities fell into my lap. People asked for my advice, and they thanked me for it, too.

Did I quit promoting my own name? Hell yeah.

Eventually, I had earned enough income and credibility to get a mortgage, and I bought a tiny, modest house for me and my kids in a quiet town near my mum. It was the first home of my life I could truly call my own, paid for by long hours and hard work. Paid for by my own sweat and tears, at the tender age of 37.

It’s nothing new

Using a male pseudonym when you’re a woman isn’t anything new. Writers have been doing it for centuries. George Eliot, George Sand, Isak Dinesen. Even the Brontë sisters, championed today, wrote as Currer, Ellis, and Acton Bell back in their time.

Why did they do it? To have their work accepted, because women weren’t supposed to be writers. Their work had a much better chance if their audience didn’t have to get over initial skepticism that a woman could write at all, much less do it well.

Since then, we’ve had feminism. We have the right to vote, to own property, to be members of Parliament and Congress, to get a job, and to be the main breadwinner of the family. And yet apparently we haven’t gotten past those 19th century stigmas.

The evidence was right there in front of me.

I never wanted to be an activist, or to fight the world. I’m not interested in clawing my way up a ladder to a glass ceiling. Life’s too short for that.

I just want to earn a living and be respected for my skills. I want my kids to be happy and have access to what they need. I want them to go to university and have good opportunities in life.

When it started to take off

I really didn’t think any of this would ever happen, to be honest.

The blog I’d started to get some clients and show off my skills? For a long time, so few people read it that weeks would go by without a single comment.

But things changed. Slowly at first, but then all of a sudden they picked up speed. There were more comments on the blog, and more again.

I didn’t overthink it — I just answered them and kept on blogging to earn clients.

Then my blog hit Michael Stelzner’s list of the Top Ten Blogs for Writers. The flood of people who came to visit was overwhelming.

And they liked what I wrote.

And I thought to myself, “Oh shit. What do I do now?”

What I did next

I was in too deep to back down, too survival-minded to do anything but go forward, and, quite honestly, too scared I’d lose everything I’d worked so hard to build.

So I didn’t do anything at all. I didn’t really know what to do.

I thought about it a lot, though. And logic told me that the loss of my real name was a small concession for the ability to be able to support my family and ensure their financial security for years to come.

Truth be told, if just a name and perception of gender creates such different levels of respect and income for a person, it says a lot more about the world than it does about me.

Why am I telling my story now?

Well, people talk.

For three years, I’ve kept my true name and gender pretty tightly under wraps and only confided in a tiny handful of people I trusted. But there was always that risk that someone, someday, would end up spilling the beans. And for years I sat braced for that moment.

And sure enough, someone I trusted got mad and decided to out me. (Someone who, incidentally, was using a male pseudonym and identity too. Go figure.)

Here’s the thing.

My life, my terms. No one handed me anything. I’ve worked damned hard for this. I took care of myself and my family, and I’ve given the best of my creativity and knowledge to each of my clients and my readers.

I’d like to keep doing that.

P.S.

Oh, my real name? Well, I never really wanted that revealed, totally apart from the gender issue. I know better than most how quickly and profoundly revealing just a tiny bit of personal information can affect (and even destroy) people’s lives.

I have kids. I’m not interested in making myself vulnerable in that way.

So please. Just call me James.

About the Author A rose by any other name would still turn in the great writing for clients that James does at Men with Pens.


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+ The Importance of Having Your Own Product to Sell By admin 07 December 2009 at 6:01 am and have No Comments

Recently while on a beach vacation my family was out on the street having ice-cream when we came across two street performers/buskers.

The first one was set up 15 meters to one side of the ice-cream shop we were visiting. He had a guitar and had his guitar case open in front of him to collect the loose change of those walking by. He was pretty good and we stopped to listen to him for a moment or two before walking on and leaving $1-$2 in change in his case.

After buying our ice-cream we noticed another performer a little further down the street. This guy was something of a one man band with honky tonk guitar, harmonica, bells on one foot and a homemade kick drum/box on the other. He too had a case out for donations/tips but also was doing something that in my estimation pulled in at least 10 times the money that the other performer was making – he had two CDs for sale.

You could get one of his CDs for $15 and both for $25.

Not only was this guy pulling in tips like the other guy – but every 10 or so people to approach him was buying at least one of his CDs.

In the 15 minutes that we stopped to listen to this guy (our kids were fascinated by his act and caused quite a commotion by doing an impromptu dancing concert on the sidewalk in front of him drawing a big crowd) I saw him sell 8 CDs. He was obviously pulling in some decent money in comparison to busker #1.

Having a CD to sell was great for revenue but interestingly it seemed to also play a part in his overall act. People seemed to take him a bit more seriously than the other guy – I heard at least a few people comment to one another about the fact that he was obviously serious if he’d recorded a CD – it gave him credibility as well as giving him a talking point when chatting with people.

The Power of Having your own Products

As I tucked my boys into bed that night and my 3 year old insisted in sleeping with his new ‘honky tonk one man band CD’ (yep, we bought one too) next to his bed it struck me just how powerful having a product to sell can be.

As bloggers trying to make a few dollars from our online activity many of us get stuck thinking about making money by slapping ads on our blogs – but in doing so perhaps we’re doing the equivalent of busking for tips (not the perfect illustration I know). I know I’ve fallen into that trap myself over the years but in working to develop products to sell I’ve seen a variety of benefits including:

  1. Revenue – obviously selling a product (whether it be a book, ebook, membership site, consulting, coaching etc) has the potential to make you money. The cool thing about it is that you’re not splitting revenue with an ad network or someone whose product you’re promoting with an affiliate promotion – but it’s all yours.
  2. Credibility/Authority – I discovered the power of having something of my own to sell when we launched the ProBlogger book. Suddenly people not only referred to me as a blogger – but an author. While a hard cover book does carry weight in some circles more than an ebook – any quality product gives you another thing to list as the creator of in your CV/bio and can lend weight to your authority and credibility.
  3. Opportunities – Within 24 hours of releasing my photography E-book recently I had two publishers contacting me asking if we’d be interested in having them publish it as a real hard cover book. 2 weeks after launch I’ve spoken to more photographers and photography site owners about possible collaborations than I can count. When you have a product of some kind people in your industry and niche tend to take notice. It shows others in your industry that you’re serious and able to produce more than just a blog and it shows you’ve got initiative. People are attracted to that and all kinds of opportunities can emerge.
  4. Deepen Relationships with Readers – when someone buys something from you once there’s an increased likelihood that they’ll buy something else from you at some point in the future – IF you keep in relationship with them. Keeping a list of those who’ve purchased something from you opens up future profitable interactions. While it’s great to have an email list of readers – it’s a pretty powerful thing to have an email list of people who are proven ‘buyers’ of products in your niche.
  5. Lengthens Relationships with Readers – three weeks after our holiday has ended my son is still talking about the honky tonk performer. He’s been listening to the CD and every time that happens the experience he had a few weeks back is reinforced. Just yesterday I had an email from someone who bought 31 Days to Build a Better Blog who told me that they had the e-book on their computer’s desktop. She told me that every time she did another of the daily exercises she also was reminded to also check out the latest posts on the blog – something she might not have done otherwise. That e-book is drawing visitors back to my blog on a regular basis.
  6. Accelerated Learning – regular readers of ProBlogger will remember that last week I revealed some of the lessons that I’ve learned in the last few weeks while launching a Photography E-book. I shared 8 lessons in that post but the reality is that while it was the most profitable week I’ve had as a blogger it was also the week that I’ve learned the most about internet marketing in the last 7 years. I’ve read a lot about how to launch products online, I’ve talked to a lot of people who have done it and I’ve viewed a lot of case studies of successful launches – but there’s nothing like DOING something to learn how to do it. The theory and past conversations and case studies are helpful – but on the job training is the best. Developing and launching a product will teach you so much about many aspects of blogging, business and yourself – it’s the kind of experience money can’t buy.
  7. Traffic – This morning I was digging around on my photography site’s stats. Before I logged in I expected to find that traffic had been a little down on the previous month as a result of launching the ebook over the last two weeks (because I’ve been a little distracted and posted less posts than normal) and as a result of the normal Thanksgiving lull in traffic. However I was surprised to see traffic was up by about 9% over the last 30 days as compared to the 30 days before that. You can see the chart below but the 9% rise was almost completely a result of the days after the launch. As I dug further into the stats I realized that launching the e-book meant more of our regular readers hit the site to check it out but that it also created a buzz around the web as other sites linked up and as people passed on word of the launch via Twitter. Similarly – RSS and newsletter subscribers went up by more than normal in the last two weeks – launching the product has found us new readers.

dps-traffic-launch.png

Post from: Blog Tips at ProBlogger.

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The Importance of Having Your Own Product to Sell

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+ 10 Things to Be Grateful For By admin 26 November 2009 at 8:35 am and have No Comments

image of a turkey dinner

I’ll admit it. I have a soft spot for Thanksgiving.

First, because it’s an excuse for me to bake for three days. (If you need a last-minute recipe for the world’s best chocolate cream pie, I’ve got you covered.)

And second, because it reminds me to quit grumbling and start noticing all of the amazing stuff I’ve got in my life.

Here’s my list of 10 things I would humbly recommend you add to your own “gratitude list” this year. They’ve done great things for my business and I think they’ll do great things for yours.

1. The crummy economy

I know, this seems weird. I’m not discounting the very serious and significant problems this has created for millions of people. One of whom might well be you.

But in cracking open the existing systems and shaking them like an ant farm, the horrible economy has also created some amazing opportunities.

If you think of the big companies as dinosaurs who’ve just been hit between the eyes with a gigantic meteor, remember that you’re the smart, agile, adaptable monkey who’s going to inherit the earth.

Frankly, the economy is going to suck for awhile no matter how you feel about it. So you might as well look for the angles that can benefit you.

2. The social web

Brian’s not a fan of this term, since of course everything about the web has always been social. It was built by humans, after all.

But there’s no question that a revolution in communication technology lets you be social with more people, more easily, over incredible geographic and cultural distances, with less friction than ever before.

Which means you can get the word out about what you do for hardly any money, with no special technical ability, to tens of thousands or even millions of people.

And that’s just cool.

3. The quality of free information

Stewart Brand didn’t just say “information wants to be free.” He also said, “information wants to be expensive, because it’s so valuable.”

What this boils down to is that a lot of smart people have put together great tips, techniques, and help for you to do just about anything. Very often, they start by selling that information at a hefty price tag, to those for whom it’s most valuable.

Then some time goes by, they keep developing their stuff, and they “move the free line” by giving away tremendously valuable information for free.

Yes, the free goodies take time to sift through. Yes, there’s a whole lot of junk.

But if you’re bootstrapping your project, you can spend a little more time and energy and find the answers you want.

Because the current ethos is “give away incredibly valuable stuff for free to build trust and rapport,” you can benefit from that.

You have to choose wisely, of course. Don’t spend your time watching or reading anything from people you don’t respect or relate to. But if you stick with the people your gut tells you are right for you, you can learn amazing things without spending a dime.

4. The quality of paid information

Because there’s so much excellent free material out there, it means that for people who are creating paid information products (membership sites, ebooks, home study courses, etc.), their stuff has to be top notch.

So when you find yourself crossing that line where you’ve got some spare money but not much spare time, you have increasingly excellent opportunities to educate yourself online.

It doesn’t matter whether you’re learning to fly fish, climb the corporate ladder, design gardens, potty train your kid, be a happier person, or even (yes) market your business online, there are terrific resources that will teach you to do that for a very reasonable fee. And you can access these courses from virtually anywhere on earth.

5. Twitter search

Companies have taken hundreds of millions of dollars in VC funding to build tools that “listen in” to the conversations buzzing around the Internet.

That’s fine, but you can do an amazing job of this for free by signing up for a Twitter account.

Too many people think Twitter is mostly about telling people what kind of sandwich they’re having for lunch today. But for smart business people, Twitter is mostly about listening.

Search Twitter for the kinds of phrases your customers tend to talk about. Maybe it’s low-carb dessert recipes or finding a karate school for their kids.

You’ll find out what they’re saying, what kind of language they use to talk about it, what bugs them and what delights them.

These are staggeringly useful things to know when you’re trying to market a product or service. And you can get it by spending maybe 6 or 7 minutes a day, for free.

6. Connections with incredible people

Whatever it is you like to blog or write about, there are amazingly cool people who like to blog and write about that, too.

They’re posting wonderful articles and interesting perspectives and asking fascinating questions. And you can get to know them just by writing about their stuff (with a link, of course), posting reasonably intelligent comments on their blog, and following them on Twitter.

The smart, funny, snarky, interesting, kind, and entirely wonderful people I’ve met by blogging have blown me away. And I’m always finding new folks. (That was true before I started writing for a “big blog,” by the way. In fact, it’s how I started writing for a big blog.)

7. Aweber

Aweber (www.aweber.com) is my email newsletter management tool. They do a great job getting mail into in-boxes (mostly because they hate spammers even worse than you do). They have useful tools, a fantastic how-to blog, an easy-to-understand interface, and I can’t recommend them highly enough.

A great email autoresponder sequence is my single favorite marketing tool (above a blog, even), and Aweber is the tool I think is best for the job.

8. Backpack

37Signals is another company I think is terrific, and I would be toast without their Backpack product.

Backpack keeps everything I do in one spot. Half-written blog posts, GTD lists, my calendar, reference notes for client projects, wild-hair ideas for new ventures, gardening plans, checklists for things I’m building, even backups of the million ebooks and audio education products I buy.

For me, they have the exact right combination of flexibility and simplicity, at an excellent price. If it doesn’t fit into my Backpack, I can probably live without it.

9. My copywriting library

A lot of those “secrets of the internet money-getting zillionaires” came from books you can buy for $12 on Amazon.

You can’t make money unless you can persuade someone to pay attention to what you’ve got, and then build a case for its value. That’s copywriting. (It’s even copywriting if you’re doing it with video.)

Classics like Scientific Advertising and Tested Advertising Methods are joined by newer giants like Robert Cialdini’s Influence and Seth Godin’s Permission Marketing, and a handful of great web-based references like Gary Bencivenga’s Marketing Bullets.

Learning to write great persuasive copy is mostly a matter of studying the techniques (which don’t change much, because human nature doesn’t change) and then trying them out. There’s no “push button” service that will magically do it for you. But the truth is, it’s well within your ability. You just have to get out there and start trying it.

10. The Third Tribe

This was an idea that bubbled up on Copyblogger back in February, after we were asked the question “Whose side are you on?”

Brian and I talked about this question quite a bit, and realized that we definitely weren’t on the strict yellow-highlighter-squeeze-page side. But we weren’t on the “blog for 20 years before you dare to ask anyone for the sale” side either.

So we made up a third side. :)

Actually, it had been there all along, going back four years to when Brian first created this blog. But once you have a label, you find that you start to articulate what you’re doing more clearly.

That led directly to the brand-new Copyblogger email newsletter, which kicks off with a 20-part course on how to be an ethical, non-sleazy, relationship-based kumbaya blogger and still make a very nice living. If that sounds like something that would interest you, you can learn more about the newsletter here.

What’s on your list?

What are you grateful for this year? What do you think other readers would be grateful for if they knew more about it? Let us know in the comments.

About the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication.


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+ Going From ZERO To Popularity – Real Examples By admin 13 November 2009 at 10:58 am and have No Comments


When your blog is already highly trusted by Google and has over 50,000 subscribers, it would seem that anything you say is instantly popular. For example, Shoemoney had free internet marketing guides, as does John Chow– and anything they put out immediately gets a ton of traffic. But what if you’re starting from zero? It’s a catch-22.

Consider the case of Keith Wilcox, a stay at home dad turned professional blogger just two months ago. He had zero experience blogging before, doesn’t have programming experience, but does know a lot about parenting, home schooling his kids, and fitness.

Consider Velina Lujan, a Boulder massage therapist whose business was struggling, after suffering a yellow pages rip-off. She put her site on wordpress, too, wrote articles, and started driving traffic.

Here are the steps they both followed– brand new to blogging– to start getting enough traffic to make a living. Not a crazy, superaffiliate lifestyle, but one that a normal person could sustain– one that is possible for you, too!

Are you following these simple steps that they did?

  • wordpress logoThey put up a wordpress site, which takes all of 5 minutes to do. Go to wordpress.org or use one of the many free or almost free hosting sites that can one-click install your blog. We don’t have to go into all the reasons why wordpress is great for SEO– it just works.
  • They wrote about a topic they know DEEPLY– in this case, parenting issues and how to do a great massage. Keith put up Hooked on Phonics video reviews, as he is good in front of a camera, while Velina wrote articles on Boulder elder care. If you don’t like to write, but enjoy making videos– do that. If you prefer doing podcasts, ditto. Just start creating great content about something you are passionate about, since odds are that it will be expert content that others will want to read and share with friends.
  • They connected with similar users: Most bloggers stop at the above and wonder why they don’t get traffic. Keith spent days assembling the Top 115 daddy bloggers on the web and attracted attention from those site owners. He developed relationships with these folks– and started exchanging posts between each other. Those guest posts back and forth demonstrated to Google that he was a trustworthy site, like the ones that he friended. If you aren’t connected to these other guys, Google will think you’re a spammer.
  • SatelliteTeaserThey began reaching out socially: Velina tied in her Facebook profile and added 157 friends. Granted, she doesn’t have thousands of friends, but the ones that are there are good quality and drive traffic to her site– especially clients that are repeat customers. She also started doing some Facebook advertising, setting up geo-targeted campaigns– and this was much more effective than traditional Google AdWords PPC, which is quite expensive in the United States.
  • They did not SPAM: Meaning no fake content, no paid links, no cloaking– just good old fashioned networking combined with solid information. The results grow over time and you build great reputation with the search engines and human users.

Sounds like magic? You’d be surprised (or maybe not) how many people WISH that they could be successful, but don’t actually take steps to do it.

How much effort does it take?

  • big-cap-vs-small-capFor a niche that is low in competition– such as for the term “unnecessary baby products“– 100 blog posts should be enough to start to get you traffic– so that’s just one blog post a day for 100 days, and each blog post will take you only 15 minutes. Can you do that?
  • For a moderately competitive niche, maybe “alaska garage sales“, you need perhaps 1,000 posts to get to rank on the first page of Google or Yahoo!.
  • For a term like free ringtones, that’s ultra hard– you might need 10,000 or 100,000 posts and links to be competitive. That’s the area where social media, linkbaiting campaigns, and large teams come into play.

But if you’re just one person and you don’t need more than a couple hundred dollars a day, winning on low competition terms– to dominate your small niche– should be more than fine. I wish you the best fortune on your blogging journey!

This post was guest blog by Dennis Yu.

Discover the SECRETS I’ve Learned to go from zero a month to over $40,000 a month from blogging. Download Make Money Online with John Chow dot Com for FREE!



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+ The 7 Harsh Realities of Social Media Marketing By admin 13 November 2009 at 6:51 am and have No Comments

image of boxer taking a punch

Last Friday I was in Atlanta, where I gave a talk on social media marketing at Dan Kennedy’s InfoSUMMIT conference.

I’m something of a fish out of water at a Glazer-Kennedy event. For example, unlike at Blogworld, I’m the only person in a room of 800 who has pink hair.

I wasn’t sure they’d be too receptive to what I had to say, but they surprised me.

They were warm, welcoming, and extremely interested in my no-shortcuts, no-magic-beans answers to their questions about how to use social media for marketing and business.

So in honor of Dan Kennedy, who sometimes styles himself as the “Professor of Harsh Reality,” I thought I’d talk today about some of the not-so-kumbaya aspects of social media marketing.

Harsh Reality #1: No one is reading your blog

As far as anyone can figure, there are about 200 million blogs around the world. Technorati tells us there are about 900,000 blog posts made every 24 hours.

The world is not waiting breathlessly to hear what you have to say about losing weight with acai berries, making big money as an affiliate marketer, or how to join your Secrets of the Breakthrough Millionaire Insider Guru Mastermind Platinum Club.

Me-too content gets ignored. Scraped and remixed junk won’t cut it. There’s too much good content that you need to compete with. And there’s no magic system that can replace sitting in front of your keyboard and producing something that somebody wants to read. (Or partnering with someone who can.)

If you don’t have a great answer to the question “Why should anyone read your blog?” you’re going to be pretty unhappy with your results. That’s why we spend so much time teaching you how to produce better, smarter, more effective content.

Harsh Reality #2: You’ve got to give (some of) your best stuff away

It’s very natural to expect to get paid for what you do. And you should have a business model that leads to exactly that.

But first, you’ve got some dues to pay.

Commenter Corree Silvera mentioned her favorite Brian Clark quote from this year’s Blogworld Expo:

Don’t sacrifice a lot of money later for a little money now.

The answer to the question in Harsh Reality #1, “why should anyone read your blog?” is that you’re going to give away some of your best, most valuable, most life-improving material away for free, within a well-defined content marketing plan.

Just remember Sean d’Souza’s bikini concept. You can give 90% of it away, but there will always be people who will happily pay to see that last 10%.

Harsh Reality #3: It will eat your life (if you let it)

Social media marketing would be pretty easy if we never had to eat, sleep, shower, or hang out with our kids.

But if doing those things is important to you, you’re going to have to set some boundaries.

Know what you want to do with social media, keep yourself focused, and set a timer if you have to. The tools are amazing, but so is their power to distract you from what you’re trying to accomplish.

Harsh Reality #4: Social media hates selling

Is there anything more pitiful than that guy who gets on Twitter and won’t shut up about how he can put you in a condo today with no money down despite your lousy credit rating? Even the spammers are blocking this dude.

It’s really hard to sell products and services in social media, mostly because this audience hates salespeople worse than they hate Microsoft. You may be able to get some limited success out of it, but more likely you’ll be banned, blocked, shunned, and abused.

Instead of promoting a product or service, promote fantastic content. Promote a great special report or an amazingly valuable email course. Promote wonderful stuff that you’re giving away.

Use excellent free stuff to build authority and trust. Then you have the right to make an offer and possibly do some business. Not before.

Harsh Reality #5: What they say is a million times more important than what you say

Your marketing might be beautifully executed. You might have a special report that goes more viral than H1N1, a great-looking blog that hits Digg twice a day, and an email marketing sequence that copywriting genius Gene Schwartz would have been proud to write.

If your reputation sucks, none of it matters.

People with lousy products, crummy business practices, and shady backgrounds get found out. And word spreads with frightening speed.

Treat people right, because if you don’t, you will be exposed. And it will not be pretty.

Harsh Reality #6: A blog is not a marketing plan

Blogs are cool, but a single useful tool isn’t the same thing as a solid business and marketing plan.

Blogs are just one way to get your best content out there, and they work best when you pair them up with email autoresponders, special reports, Twitter, and any of a dozen other powerful tools.

Just hanging out and being cool isn’t enough. If you’re in social media to do business, you have to develop a strategy for taking mildly interested strangers and turning them into raving fans . . . and customers.

Harsh Reality #7: You don’t get to opt out

Businesses that think they can ignore all this “Twitter stupidity” tend to get painfully rude awakenings.

The conversation will happen with or without you. You definitely don’t need to respond to every chucklehead with a Facebook account (and you shouldn’t), but you need to keep your ear to the ground, and you need a clue.

OK, enough about harsh reality already! If you want our best advice about what to do to create a great online business, subscribe to Internet Marketing for Smart People, the Copyblogger email newsletter. It’s some of our best stuff, no junk, no fluff. And of course we will never, ever spam you or share your information with anyone.

About the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication.


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+ Four Ways to Be More Interesting By admin 06 October 2009 at 6:15 am and have No Comments

image of interesting man

I’d like you to stop and think about something for a second.

Try to remember the last time you visited a site that had good, solid content but read like a technical manual. I’m talking factual and helpful, but not terribly compelling.

Maybe you wanted to know how to gap your spark plugs. You searched, you followed links, and you found a very blog that told you how to do exactly what you wanted to do. The instructions and site as a whole were dry, but very informative. You read, you took notes, and then you went out and used what you had learned.

What next? Well, assuming you’re not a true car devotee, your problem was solved once you were done gapping those spark plugs. You didn’t really need any more car tips, so you moved on.

Sites that capture our interest

Now instead, think about the last time something on a site really caught your interest — regardless of the topic.

Maybe a blogger wrote an emotional piece about how she never sees her kids due to her job, and determined to find a way to work at home so that she could see them more. Maybe a writer was an insightful oddball, saying all kinds of peculiar things that made you think. Or maybe what you read made you laugh out loud.

Did you return to that site? Well, assuming the subject matter was remotely relevant to you, there’s a good chance you did.

You were curious whether the blogger would leave her job. You wondered if you would read more oddball thinkers. You hoped you would find more to laugh about.

You came back because you were intrigued and emotionally engaged.

You came back because the site was interesting.

If you want your blog to have a regular, devoted readership, remember this:

People come because of the information you provide, but will usually only stay if you provide it in a way that interests them.

Here are four things I’ve found that will keep those people coming back.

1. Teach through personal experience

Consider inserting yourself into what might otherwise be a purely factual lesson or set of step-by-step instructions. Simply adding the personal touch can be enough to create a sense of connection between you and the reader.

One person who does this really well is customer service expert Steve Curtain. In my opinion, customer service is just about as uninteresting as it gets, but Steve’s posts are far from dry.

Instead of giving bullet points on why a given company’s customer service is good or bad, he writes about his family’s everyday encounters with various businesses.

The result is an often-funny tale of an ordinary guy haplessly navigating a world of service superstars and bumbling idiots.

Customer service? Interesting? Yes, Steve actually manages to do the impossible.

2. Stray from what’s relevant

The conventional advice is that our readers will abandon us if every word and thought isn’t about our blog’s central topic.

But that’s not always true. A bit of off-topic rambling now and then shows that your site is human, rather than a how-to manual, and will make readers more likely to be intrigued by you and what you do.

Consider marketing blogger Naomi Dunford’s post about getting a wine box stuck on her hand.

Did she abandon her topic in writing that post? No, it actually contains a marketing lesson.

But was she human, going off on tangents about enjoying wine a little too much, among other things? Yep. And was it engaging? In fact, was it easily one of her most popular posts to date? Yes again.

3. Create recurring themes and features

The internet is big. Very big.

Because of this, it’s easy for your blog to feel anonymous to your readers. You write something, they read it; you’re two ships passing in the night.

Anything you can do to create a sense of “inside” versus the faceless internet “outside” will make your site feel more intimate to readers.

A great way to do this is to have regular, recurring events, such as the caption contests on Mattress Police.

On a regular basis, author Diesel will take a pop culture photo, add his face to it, and ask readers to caption it. He then declares a winner .

+ How To Start a Money Making Membership Site – Part 2 By admin 01 October 2009 at 4:00 am and have No Comments


Before we dive into the part two of this coaching series, read part 1 if you haven’t already done so.

Ready? Let’s talk about selecting a market for your membership site in this lesson. This is going to be a long lesson (up to 10 pages), so roll up your sleeves and dive…

Choosing Your Target Market

Choosing the right market is essential – and take it from someone who has launched a bundle of info-products of his own only to see them flop in the most embarrassing manner imaginable.

Effective market research is critical to the success of any product – and FTM sites especially so. As you will see in a moment, membership sites of this kind are a profoundly different marketing proposition from regular information products.

How to Find Potential Niches

Finding niches – profitable or not – is one of the biggest challenges of aspiring marketers. Go to any IM forum and you will find hundreds of posters all ranting about the profit potential of an untapped niche. But how do you actually find them?

Amazon – Personally, I always prefer to start with Amazon – for the simple reason that, if books are being published on this subject, then it’s probably because there’s demand for information. For example, head to Amazon and select Books -> Crafts & Hobbies. Here’s just a sample of topics that you will immediately find there:

  • Baskets
  • Candlemaking
  • Knitting
  • Origami
  • Scrapbooking

Zinio.com – An alternative way to discover potential niches is to take a look at magazine publications. These are, as you know, multimillion dollar businesses that rely primarily on advertising for their revenues. And where there’s advertising, there’s also an audience that’s able to buy and manufacturer’s willing to sell – in short, a potentially lucrative market.

The site I usually use for magazine research is www.Zinio.com – not only can you see all the major magazines there as well as the categories they belong to, but you can also buy digital versions of them for as little as $3.99! This makes niche research both cheaper and more convenient.

By the way – if you do buy a magazine this way, take a good hard look at all the advertisements you find inside. If you see an advertisement for, say, anti-wrinkle cream, then it usually means that there are millions of people out there all wondering how to get rid of wrinkles. A quick Google Keywords search reveals that 135,000 people a month search for “anti wrinkle” – how’s that for a market with high demand?

Lastly, when examining advertisements, be on the lookout for the unique selling proposition that the advertisers are trying to communicate (how they seek to differentiate themselves from the competition). Differentiation strategies are strong indicators of niches – for example, if an advertiser emphasizes organic anti-wrinkle creams, then it’s usually because there is a niche for natural wrinkle solutions.

Forums and Online Communities

Forums are great for finding lucrative, laser-targeted niches, provided that you’re willing to invest some time into research. Once you have decided what broad market you want to work in (e.g., parenting), spend some time on relevant forums to see what questions users ask and what needs they seem to have.

Look for threads along the lines of:

  • “How do I…?”
  • “How can I…?”
  • “How to…?”

For example, sticking with the parenting example above, a quick scan of parenting forums reveals the following potential niches:

  • How to potty-train your child
  • How to help your 6-year old with social problems at kindergarten/early school
  • How to deal with bullying/reverse bullying

This list of potentially very profitable niches (remember, most parents are absolutely crazy about their kids and will happily spend as much money as needed on them) took me all 10 minutes to come up with, and that’s in a market I have absolutely no experience in.

Another way to use forums for niche research is to actually involve other forum members and get them to tell you what problems they have that need solving. For the parenting example above, you can simply make a post on the forum and ask people what the number one problem with their three-year old was. Before you know it, you will have hundreds of people all sharing stories, complaints and experiences – and even providing solutions!

Market Segmentation

Another great way to find lucrative niches is to segment your market. Professional marketers use this term to describe the process of breaking an otherwise big market down into smaller, manageable chunks.

For example, let’s say you want to release an FTM site in the dating market. As you know, this represents an enormous group of customers – in fact, every single adolescent and adult person in the world is a potential customer!

However, let’s see if we can segment the market somewhat by identifying groups of customers. The most obvious way to do it is by gender – after all, there’s a world of difference between dating advice for men and for women.

This leaves us with a market of approximately 3 billion customers, so let’s segment it further still. If we were to look at our potential male customers, how can we divide the group even further? The following criteria come to mind:

  • Age
  • Ethnicity
  • Sexual Orientation

Let’s apply the criteria above – dating advice for men would clearly be a market segment, and an enormous one at that. But what about dating advice for homosexual Asian men over 40? In just one fell swoop, we narrowed our target market from an unmanageable 6 billion to a small, niche segment.

Beating the Competition

This is by far the most challenging way of finding niches – simply because, while identifying one should be pretty easy, taking action and penetrating the market will be a downright nightmare.

If you really, really find yourself without any ideas on lucrative market niches, then sometimes it pays to look no further than your competition. Visit Clickbank and see what products are in high demand (they are usually the same products that hold leading marketplace positions).

The idea here is very simple – figure out what your competition is doing, and then do it better. Oftentimes, there’s no need to reinvent the wheel, since there’s usually always room for more than one contender in any given niche.

Niches and Markets

One of the biggest problems with online market research is the ongoing confusion of terminology. A lot of marketers claim to show you how to find profitable niches – when in reality what they’re pointing you towards are markets.

The difference between the two terms is profound – and important to grasp. A niche is a small subset of the market – one that oftentimes remains unclaimed by existing product manufacturers.

For example, “beauty care” is a market. “Pet care” is a market. Wrinkle treatments and dog training are still market segments, with tens of millions of customers and fierce competition.

In comparison, wrinkle treatments for women aged 50 and over is a niche. Dog training for naturally aggressive dogs is a niche. The difference, as you can see, is the extent to which you narrow down your target market, until you identify a small segment untapped by existing offerings and fellow marketers.

So next time someone tells you that they have an info product in the dating niche, feel free to laugh in their faces and tell them to study the fundamentals of marketing – dating is a market (and an enormous one at that), and not a niche.

Profitability Factors

As hinted earlier, FTM sites are a very different beast as compared to traditional information products. In fact, I’ll even go one step further and say that traditional indicators of a potentially profitable niche – such as a desperate audience – are not necessarily applicable to FTM sites.

Luckily, in this section I have compiled a list of 5 main factors that can help determine whether the niche you have in mind is suitable for an FTM site. Simply use this litmus test before you start developing your membership site, and you will never end up with a commercial flop on your hands!

Why a Desperate Audience Isn’t Necessary

If you’ve been around the block in Internet Marketing, then you’ve probably heard all about the concept of a desperate, hungry audience looking for an immediate solution to their problem. Such an audience is routinely described as the key element of any marketing campaign – if you find such prospective customers, then everything else will fall into place. After all, they have a burning need to solve a pressing problem, and you’re offering the solution. How could you go wrong?

This approach works almost every time – except for FTM sites. Of their nature, FTM sites spread the solution to the problem over a period of time – and it can be as long as 12 months.

So, for example, let’s take one of the hottest markets out there – acne. Every day, millions of acne suffers wake up to a terrible reflection in the mirror. There’s nothing they wouldn’t give for a magic solution that got rid of their acne in a week.

These people have a desperate problem – but would they be willing to spend a year’s worth of membership fees just to figure out how to get rid of acne? Clearly not – they want a solution, yes, but they also want it right now.

FTM sites do not easily lend themselves to solving immediate problems. Instead, when creating a FTM site, you’re better off focusing on areas of improvements. For example, a course showing you how to improve your copywriting skills and maybe even find your first few clients would be a great concept for a FTM site – simply because anyone who’s serious about copywriting knows that it is a learned skill that takes years to master. Similarly, a membership site showing how to improve your golf skills would be another example of a site that people would be happy to pay for – because any serious golfer knows that this kind of improvement just doesn’t happen overnight.

In this respect, then, FTM sites go against the conventional wisdom of Internet marketing. Instead of focusing on a burning problem that requires immediate solution, they concentrate on long-term opportunities for improvement.

Memberships as a Concept

Not all markets are equally accepting of membership sites as a concept. For example, if you have spent your entire online career solely in Internet marketing, then you’ve probably seen many membership sites come and go. In your mind, they’re nothing new – and you might not have a problem paying for one, so long as it continued to create value for you during the subscription period.

In contrast, a lot of people outside IM have never encountered a membership site, much less paid for one. This, in turn, makes selling memberships to them exceptionally difficult.

This, then, forms the second component of your market analysis – how likely is the target market to accept the concept of a membership site in the first place? One good way to do it is to identify such markets is to find problems that require a long process to resolve.

For example, consider weight loss – you clearly can’t lose weight overnight. To shed those extra pounds, you’ll need to embark on a long process that will take you six months at the very least. And, precisely because the solution to this problem is a process rather than a quick fix, you will find it much easier to explain to prospective customers why you’re offering a membership site rather than a one-off e-book.

Real Disposable Income

No matter how you slice it, membership sites are expensive. Even if you charge $9.95 a month – which is pretty cheap as far as memberships go – that still works out to an impressive $$119.40 a year.

In turn, this means that another important factor you need to keep in mind when deciding on the market for your site is whether your potential customers have sufficient real disposal income to afford your service in the first place. For instance, you’d be hard-pressed to sell a job-hunting site or a frugal living membership solution to the unemployed; but you could easily get away with a golf training membership site, simply because your target market is likely to be relatively upscale and affluent.

Personal Expertise

Do you have enough knowledge of the subject matter to keep producing valuable content month after month?

As any ghostwriter will tell you, you don’t need to be an expert to produce a winning, in-depth e-book that delivers value and solves your customers’ problems. All you have to do is spend a few weeks conductive exhaustive research – and soon you’ll have more material than you can shake a stick at.

Unlike e-books, however, membership sites aren’t one-off affairs. You don’t just have to create valuable content once – you have to keep churning it out week after week, month after month. And if you don’t know the first thing about the subject matter, then there’s only so much information you can provide to your subscribers before you run out of things to say (and, soon, out of subscribers as well, as the quality of content starts going downhill).

Keyword Research

How popular is your market? Are there enough people looking for information on this topic to justify developing a full-fledged FTM solution?

Keyword research is a great way to answer this question. As you know, there are many keyword research tools out there – some are paid, while others are free. While all have their own advantages and drawbacks, I personally am not a fan of paying for keyword research data that I can already get for free.

This is the reason why I always stick with the Google Keywords Tool. Of course, it’s not 100% accurate – no keyword tool is – but it enables you to pull data directly from the Big G, instead of relying on metacrawlers.

With this, we conclude the part-2 of this membership mastery coaching. Don’t sit back and forget what you have just read. Until you take action and narrow down the niche for your FTM site, the next week lesson won’t help you. You have full one week to research and come up with your niche.

If you require any help in determining the niche for your FTM site, then feel free to ask your question(s) by commenting below. Alternatively, you can ask your question(s) on my blog.

Next Week: Setting Up an FTM Site

If you’ve never put together a site before, then the prospect of assembling a membership website may sound daunting. Luckily, from the technical point of view, FTM sites are very easy to set up. And I will uncover every aspect of it in my next week’s lesson. I will even show you the exact scripts that you can use and a case study of a FTM site that charges $3400 a year. So stay tuned.

You can meet Deep Arora, read more of his tips & tricks and watch some of his free videos at www.SiteJerk.com.

Discover the SECRETS I’ve Learned to go from zero a month to over $40,000 a month from blogging. Download Make Money Online with John Chow dot Com for FREE!



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+ Blogging Is A Dialect: Do You Speak It? By admin 27 August 2009 at 4:08 am and have No Comments

Earth Boy

I have a vivid memory of using the word “idiosyncrasy” in fifth grade during a group project. I didn’t know the definition, just the word. This enraged a boy named Chance to the point where he spit on me and encouraged everyone else to do so. We all fought on the floor until the teacher pulled us apart.

I don’t blame the little ruffian, even though his favorite game was putting a bucket on his head and charging the wall. It was my fault. I’m a librarian and have always been one at heart. My parents pushed learning, curiosity, and books and that was the boy they created.

I failed to speak the dialect of my peers, and took my knocks for it. And on your blog, not speaking the right dialect can cost you relationships and readers.

What is a dialect?

Here’s one heinous example from a terrible poem by Fred Emerson Brooks called Foreigners on Santa Claus:

The bonnie Scotchman niver doot
Wi’ Scots Wauhai!
That Santa Claus goes a’ aboot . . .

Oh, man. This eventually leads to:

We have ze Santa Claus een France
We see him when we get ze chance

But dialects don’t necessarily involve bad accents.

Let’s include jargon as well. Doctors speak the dialect of medicine, bodybuilders speak the dialect of pec-tasticness, bloggers speak the dialect of plugins and trackbacks and tweets. Being fluent in the various dialects of your readers is a major key to successful blogging.

If something sucks, just say it sucks

The late, great David Foster Wallace wrote a wonderful essay about grammar wars (they do exist) in his book Consider the Lobster.

He suggests that the kids who know the big words on the playground are future social misfits. If what we might call “book talk” is your only dialect, you run the risk of alienating anyone who doesn’t communicate in that way. The more dialects you know, the more people you can make a connection with.

Wallace describes a boy striking out during a little league T-Ball game. Which of the following scenarios will serve him best with his peer group?

  1. He shouts “How incalculably dreadful!”
  2. He shouts “That sucks!” and stalks to the dugout.
  3. He roars and slams his bat into the ground before bursting into tears of rage (been there).

Most kids on the bench will identify more with the kid who shouts, “That sucks!”

Why write anything in a style that creates distance with your readers?

Successful blogging = relationships

If you’ve ever read Copyblogger before, you know any commandments and buzzwords of traffic building that I could quote you.

And so on . . . .

Why do you do any of these things? So readers won’t leave you. So they might even feel like coming back again tomorrow.

When you speak your readers’ language, you solidify the relationship. And that lets you use all the other copywriting techniques in the most productive way possible.

How do you learn the dialect of your readers?

Unless your blog has been a colossal failure, you probably already know the lingo readers want from you.

Look at your progress so far. It will show you how well you’ve been getting your message across.

What do readers want from you? What problems do you solve? Why are they reading your blog?

These questions should be in your head from day one.

If readers return often and your links grow steadily, you’re fine. Your relationships are solid and your language is appropriate to your goals.

But watch for warning signs. Beware of plummeting stats or emails that say: “Attention! I’ve noticed that you’re behaving like an imbecile and I hate you.”

Reevaluate often.

When in doubt, keep it simple

Here are some guidelines for writing that builds better relationships.

  • Don’t use elaborate words when simple ones will do.
  • Select words with your audience in mind.
  • The goal is to help your readers, not impress yourself. Let someone else be the smartest person in the room (or the blog).
  • There is no Nobel Prize for beautiful blogging. If you have literary aspirations, either write for a literary readership or write a book.
  • Break long sentences into shorter sentences when possible.
  • Learn when you can break the style rules — being too inflexible with your writing can get school-marmish if you’re too fussy.
  • Be yourself. If your readers expect you to say that something “sucks,” don’t say that it’s “incalculably dreadful” instead.

If you take nothing else from this

If I could say one thing today and make it stick, it would be this:

Don’t fall in love with your own cleverness, smarts, or talent. Let your readers and results reward your efforts. Forget what you think you know about yourself for a while.

Be humble and have fun. Remember, you’re here to help, not impress. After all, parroting a few big words didn’t make wiping that spit off my face any fun back in the fifth grade.

And in case you’re wondering…

I won that fight. Big time.

About the Author: Josh Hanagarne writes World’s Strongest Librarian, a blog with advice about coping with Tourette’s Syndrome, book recommendations, buying pants when you’re 6’8”, old-time strongman training, and so much more. Please subscribe to Josh’s Stronger, Smarter, Better Newsletter to stay in touch.


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+ Forget Everything You Know About Making Money Online… And Start Making Some By admin 24 August 2009 at 6:48 am and have No Comments

Teaching Sells video

It’s that time of year again…

Summer’s just about over, the kids are heading back to school, and Teaching Sells is opening up for the Fall semester.

Many of you might not be familiar with Teaching Sells, and that’s perfectly fine.

Here’s what we’ve got to introduce you:

For starters, a 22-page PDF report (or audio version) called Forget Everything You Know About Making Money Online (And Start Making Some). You’ll discover why you need to forget all the “get rich quick” crap and start building a real online business.

Plus, we’ve got three case studies for you that demonstrate three different ways Teaching Sells members have taken advantage of the online training opportunity we provide. You’ll also see why being an “expert” at the training you sell is completely optional.

Plus, we’ll also send you:

  • A bonus report about building quick and easy membership sites.
  • A 20-Step Process Map to building an online training business.
  • An instructional video that reveals the solution to the “traffic problem” every online entrepreneur faces.
  • And a complete course listing of the entire Teaching Sells program.

But hey, why read this?

We put together a brand new video that explains all of the above to you in wonderful Technicolor Teaching Sells style (and yes… we teach you how to create videos like this in the course).

You’ll notice the video is a bit of a tongue-in-cheek play on the typical “make money online” promotion. We had a lot of fun making it, so hopefully you’ll be entertained as well as informed.

Watch the Teaching Sells video here and sign up of all the free goodness.


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+ 3 Money-Making Magazine Strategies for Blogging Success By admin 19 July 2009 at 7:31 am and have No Comments

magazines.pngIn this post Rodricus Kirby shares some strategies of making money blogging by looking at strategies used in the Magazine world.

Magazines have been a medium to contend with for years because of their influence over readers, large subscription bases, and their power to generate big advertising dollars. By maximizing these 3 advertising strategies you’ll begin the profitable transformation of weblog into web property;

Seek Featured Advertisers

Strategy: Think of it as a “one advertiser to rule them all” type of deal. A featured advertiser should be one main company or brand that can get their message across effectively through every opportunity available on your site. This includes; a written featured article about the company, its products and services, a 1-on-1 interview to coincide with the article, a product or service review, and banner ads across high traffic areas of your site. Essentially you’ll come out from behind the desk as a blogger and into the arena of journalism and entrepreneurship. It’ll take some work, a little networking, and some sales tactics, but once you land that first account it’s all money from there.

Why is it a win for you? – You’re able to charge a premium advertising fee depending on your site’s traffic, your online social status, and how much targeted content you can generate for the advertiser.

Why is it a win for the advertiser? – It’s simple, less competition for your readers’ attention on your site = more traffic and profitability for them.

Note: Create different advertising packages with different price points. Depending on what the advertiser spends will depend on how much, “content coverage,” he or she receives. (Don’t go overboard with the pricing, if you’re a new blogger then you probably haven’t built up a large enough audience to entice big dollars from a major advertiser. Be strategic!)

Tools: When you write the featured article, use tools such as twitter search (real-time conversations) and yelp.com (community reviews) to find out what others are saying (only the good comments) about your featured advertiser. Also, try out Blogtalkradio.com (internet radio show hosting) for conducting your interviews, and possibly shooting video for the product or service review. The more dynamic the content the more engaged your readers will be which = an epic win for your advertiser.

Get Sponsors for Featured Content

Strategy: When I say featured content I don’t mean your life tips or opinion piece typed articles. The post has have a certain level of marketability. Something that will resonate with readers and be a perfect fit for a sponsor. For example; “Black Enterprise’s Top 100 Entrepreneurs under 40 Sponsored by Bank of America.” Or, “50 Greatest Gadgets of all time Sponsored by Microsoft.” Get it? This featured content becomes less of an article and more of a multimedia presentation as you should incorporate video, audio, and written pieces to drive your main points of view home. It’s a more targeted piece of content than that of the first tip. Where as the latter is kind of spread around with a focus on the advertiser, here, the advertiser focuses on a particular topic.

Why is it a win for you? – When you have a Featured advertiser as mentioned above, they will take up all the attention of your readers. However, having sponsors for your featured content easily allows you to sign as many advertisers as you would like since they’ll be attached to specific pieces of content on your blog. Say it with me together kids, “M-O-N-E-Y!”

Why is it a win for the advertiser/sponsor? – The first thing sponsoring featured content does is; it gets the advertiser closer to their target market. Trust me; Pepsi’s not going to sponsor a list of the “50 Greatest Kool-Aid Flavors of All Time.” The second thing it does is; it positions the advertiser’s brand as a participant in their market. It shows market engagement and a form of connection to who they want to buy their products or services.

Note: Brainstorm and come up with lists or featured stories that would resonate within your blog community. Select a few companies (online or off) who target the same kind of market, put together sponsorship proposals, and be persistent in pursing them. It might also be a good idea to partner with different bloggers and come together for a huge collaborative feature and seek sponsors together. The greater the “market basket” for a potential sponsor, the easier it is to seal the deal for the sponsor seeker.

Create a classified Ads Section

Strategy: Every magazine I flipped through had a classifieds section toward the back of their books. It listed every company under the sun that offered just about every kind of opportunity, service, or product. No doubt, this was the last line of offense for generating revenue for a magazine. Why can’t it work for bloggers as well if it’s done in a tasteful way?

Note: Keep your ads specific towards a certain market and you’ll attract more relevant advertisers. That means if you’re running a Christian blog then there shouldn’t be any Viagra ads on your site. Consider having a “free” classifieds section and run ad sense or other affiliate ads of your own for “traffic generating money.” Also, as mentioned above, you might pool your resources with other bloggers and split the costs, workload, and revenue of this marketing technique.

These are just a few examples that magazines give us as bloggers on effective advertising for our blogs. While ad sense, affiliate links, and text links are great ways to generate income, these techniques will take your blog to new heights. I would love to hear your feedback on this topic in the comments below.

Rodricus Kirby is an author, success coach, and consultant. He is also the editor-in-chief of The Success Center, the #1 online destination for Christian entrepreneurs to become inspired, empowered, and equipped for success.

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