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The online auction is nothing new. If you’re looking to score a deal on a new Nintendo Wii or maybe a used digital camera, heading to a place like eBay isn’t such a bad idea.

One of the newer developments in recent years is the penny auction, giving you the opportunity to buy an iPod for pennies on the dollar. Quite literally.

Taking a slightly different approach to this concept is Bid on Cash, the website that serves as the subject of today’s review. As its name implies, you actually bid on cash prizes.

Getting into the Game

Getting started with Bid on Cash is a very quick and painless process. First, you’ll need to fill out the user registration form, which really only asks for a username, email address, and password.

From there, you’ll need to confirm your email address and you’re pretty much ready to go. There is a section to fill out the rest of your personal profile, but you don’t have to do this right away. You will, however, need to spend a little cash to buy some bids.

So, How Does It Work?

In case you’re not familiar with the penny auction system, you need to buy bids (a dollar each) that you can subsequently spend on the various auctions. Each time that a new bid is placed on a prize, the cost of the auction goes up by a penny and the countdown timer goes up for a set amount of time.

As you can imagine, the auction ends when the timer runs out. The key, then, is to get in the last bid, hoping that no one else puts down another bid after you. The difference with Bid on Cash is that you are, well, bidding on a cash prize of varying value.

The prizes seem to start at $30 on the low end, all the way up to about $400 on the high end. If you figure that each dollar spent on a bid results in one extra penny in the value of the auction, then Bid on Cash needs to get at least 30 bids ($0.30 value) to break even on a $30 auction.

Look at the list of closed auctions, it seems that they’re currently falling pretty far behind on that goal. Most auctions are ending at below the break-even mark; I saw a $100 auction end at 11 cents. In effect, Bid on Cash lost $89 there, not including the other costs involved in running the site.

BidJames is Your Automated Sniper

While you could spend hours on end staring at the main page of Bid on Cash, eyeing the auctions that are soon drawing to a close, you can set up an automated solution instead. That solution is called BidJames.

This virtual assistant, so to speak, will automatically bid on the auctions on your behalf. You activate his services, tell him the bid range and the number of bids to use, and he’ll do the rest. As you can imagine, you can burn through the bids pretty quickly using a system like this.

Getting Extra Free Bids

You can buy additional bids for the site in packs of 20, 30, 50, or 100, but there is no incentive to buy the larger bundles. It always works out to a dollar a bid and, from a business standpoint, I recommend Bid on Cash provide more of an incentive to “players” to buy the larger bundles.

If you don’t want to buy more bids, you can earn some free bids by referring your friends. When someone signs up and buys a bid package using a referral link, you get 10 free bids and the referral gets one free bid.

The Penny Auction for Cash

You probably shouldn’t expect to get rich from Bid on Cash. It can be a fun game, perhaps, but it can get very expensive at a dollar a bid. Also, like all the other penny auctions on the Internet, you do run into the possibility of fraud and deceit. I received five free bids to do this review and, well, I was always outbid. I saw others win auctions at much lower totals.

CLICK HERE TO BID ON CASH

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How’d You Like to Bid on Some Money?

If you missed last night’s PPV Webinar with Jonathan Volk, David Ford and Corey Bornmann, then you missed out big time. It was one of the best webinar I’ve ever attended. David and Corey held nothing back and even showed how they have earned $27,287.50 in affiliate commissions in only 8 days using PPV traffic. That is serious money! It was one of the very few webinars I’ve attended where I actually took notes.

For those who were not able to make the webinar, Jonathan has made the entire PPV session available for download. Trust me, you will want to download this! The information David and Corey present was simply awesome. I’m sure readers who were at the Webinar will be chiming in the comments about its awesomeness.

The PPV Webinar download is only available to people who downloaded Jonathan’s new Affiliate Marketing 101 guide. If you have the guide, then you should have received an email from Jonathan with the webinar download link. If you don’t have the guide yet, then go sign up for it and Jonathan will send you Affiliate Marketing 101 and the PPV Webinar.

Download Affiliate Marketing 101 and PPV Webinar

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PPV Webinar Available for Download – $27,287.50 In 8 DAYS!

Famous Internet marketer, Frank Kern, is giving away his Four Day Cash Machine for free as part of his pre-launch for his new course. The Four Day Cash Machine was originally included in Frank Kern’s legendary $2,000 Mass Control system…and now you can have it free!

The Four Day Cash Machine is a DONE-FOR-YOU marketing campaign that works like crazy! One person pulled in $7,455 in just four days from a tiny list of only 200 people. Another person got a 16.5% conversion rate. And one lady used it to pull in $79,060.00 in just four days. Pretty amazing stuff.

The Four Day Cash Machine works really well in all kinds of niches. Plus, Frank is giving you everything you need to use it, including:

• All the email templates
• The web page template
• A video walk-through showing you how it works (and why)

Frank made a video to explain what the Four Day Cash Machine is and how it works. Give it a watch and then go download your own cash machine!

Get the Four Day Cash Machine

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Make Money Online with The Four Day Cash Machine

They always say that blogging is already saturated. Saturated especially if you are going to use blogging to target a wide audience and then make money. I’m always observing the blogosphere and while I can’t argue that there are so many blogs out there on a certain topic, I think it’s not enough to call it saturated yet. Not even close if you ask me.

I always classify bloggers into three. There are those who we call professional bloggers, the medium caps bloggers and the average bloggers. Pro bloggers are those who are considered the experts, the famous ones or simply “web celebrities”. Mid cap bloggers are the ones who I describe as bloggers who do things right but not as popular as probloggers are yet. And obviously average bloggers are the pollutants, they are the majority of what comprise the entire blogosphere.

Ok, I understand that pollutants is a bit of a harsh term but unfortunately, most people don’t realize that they just fall into this category. In this post I will give a list of 10 signs why you are just an average blogger. Without further ado, here they are.

1 .You don’t have a goal (and specific goals)

Goal Setting is a very important part of every business. And blogging is an internet business, so you need to set one as well. When I ask people what is their goal, their usual response is to make money. David Risley recently made a very good post on how people should get things done. In that post, he outlined that most people just put a long haul general goal and the problem is that almost all of the times, it’s not attained.

Setting goals, targeting specific tasks and outlining subtasks are important for online success so make sure you’re not neglecting this one.

2. You don’t build a list

I used to think that list building was for spammers only. But as I’ve observed how famous people use list to their advantage, I realized that it’s really a must-have for all serious bloggers. My blog has been up for 2+ years and its just last year that I started building a customer’s list.

Remember each and every of your readers is your potential customers. They build your business for you and it’s really imperative to collect them.

3. You think of making money too much

Most bloggers get into this mistake. They start a blog then put some content, market it a bit and then go full force into making money. Most of the times they do it by plastering ads to their site or by simply switching from giving good value to their readers by having the obvious intention of making money.

Listen, do you really just want to waste all the effort you exerted by forcing your monetization tactic? It’s hard to build a loyal base of audience and once they start clicking that unsubscribe button, it’s gonna be hard for you to make them come back.

4. You have a crappy design

The problem with this is that usually people really don’t realize their blog design sucks! Just because you think it’s cool it doesn’t mean it’s great in the eyes of the majority as well. The thing is you really need to follow the majority. If they think it sucks, then ditch it!

One of my tips is to actually just make use of forum review sites. Most people think its sole purpose is for quick traffic but the use of it is still to provide reviews. Most forum lurkers are pretty straightforward so you’re going to expect some great suggestions there. People always say content is king, but isn’t it that design is part of the content?

5. You don’t utilize social media

Social Media represents Web 2.0. I’ve seen some bloggers who skyrocketed their profiles in their blogs by just maximizing its use of social media. If you’re new to social media then please consider taking some time on reading about it, understanding it more.

When I was in my early stages I even studied how each of the social sites work, built relationship with reputed people and just invested an ample part of my time. If you’re not into social media as one of the tactics in your blog then you’re missing out a lot.

6. You think blog commenting is the best marketing tactic

Blog commenting is cool especially if you just started a new blog. It’s a pretty great way to say “hey I exist!” But one thing I see most bloggers do is use it as their no.1 marketing ploy. Sure there’s nothing wrong in commenting but just doing that will bring you nowhere!

Consider who’s going to gain more traction between the two. The first blogger comments on 150 blogs everyday while the second blogger do guest posts at least thrice a week. Who’s going to get more traffic and readers at the end of one week? You judge!

7. You don’t do Guest Postings

Reading the previous one, it’s obvious that we’re going to head into this topic. Guest Posting is probably the quickest way to spit your brand out there and get noticed in a very wide scale of audience. I bet all of you guys reading this article know it but I doubt you put this into work.

Writing guest articles is not just doing it three times, four times or eight times. Man, you have to do it in bulks! You can easily notice as well that even popular bloggers do guest posting. That’s because of the unending search for a new audience that would turn into a loyal customer. Guest Posting is probably the most cost-conscious method that you can use to drive great traffic to your blog.

8. You spread yourself too thin

This is the common mistake that most bloggers make. They believe they already know the recipe for success and as a result, they create multiple blogs. In order for anyone to be successful in blogging, it takes a lot of hard work and dedication. In short, you need to spend a considerable amount of time in your blog to make good progress. Don’t fall for this common mistake, don’t spread yourself thin.

9. You mass market your blog

There is nothing anything worse than seeing someone create a thread in popular forums only to say “hey check out my blog, its cool”. Or going to a high traffic social site like BlogCatalog only to spam your link out there. This is another crucial mistake that most bloggers are still doing! They think that by letting as much people as possible see their blog, they’re going to convert well.

It’s really a huge mistake not only because you get to annoy people there who cause them not to even look at your site, but more importantly you’re most likely targeting the wrong demographics. Remember, quality is more important than quantity.

10. Your content doesn’t make sense

OK, assuming everything is in line now. You now have that good design, have done a ton of really great guest posts, have an awesome list, you focus only on one blog and stuffs. In the end it all boils down to this last point, writing good content.

This has been rehashed probably a million times already but obviously everything that you’ve done is useless if you don’t write good content. Just imagine, you managed to guest post on several authority blogs, people love what you wrote and as a result they are clicking to your link. What if what they saw in your site is post about your cat? Or how ugly is your enemy? Or how you loathe you Math teacher?

In the end it all goes to waste. You see, it’s really a tough pill to swallow isn’t it? How do you write good content then? By sticking to your niche. I discuss a lot how professional blogging isn’t about having perfect grammar, superb fluency and being boring. And writing good content doesn’t have to be like that. As long as you think you’re connecting well with your readers, you’re fulfilling their needs; you’re doing your job.

Conclusion

So to end this one, I would leave it all to you. If you have been blogging and you think you’re exerting some effort and still not growing, then maybe it’s time to re-evaluate, time to jot down notes on things that you are working hard with, yet are not producing good results for you. Remember those average bloggers never evaluate things. Just by doing your job now will put you way ahead of most bloggers.

Melvin is a young blogger and entrepreneur who blogs at MelvinBlog Dot Com. He has also created a report for his readers entitled Blog Marketing for Fame which is available for download.

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10 Signs Why You Are Just An Average Blogger

Twitter is worth an estimated $1.5 billion. For most of us, it’s a figure that we simply cannot afford. However, if your name is Mark Z and you have $300 million in cash and $4 billion in Facebook stock, the story might be a little different. Still, Mark wasn’t sure if he could afford Twitter so he decided to call up financial guru Suze Orman during her “Can I afford it” segment to see if Miss Orman would approve of Mark spending $1.5 billion on the micro blogging platform.

Did Suze Orman approved or denied Mark’s request to buy Twitter? Watch the video to find out the answer.

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Can I Afford To Buy Twitter?

During the Vancouver 2010 Winter Olympics, we had a chance to head down to the Yaletown Cactus Club Cafe and sample the new Rob Feenie menu items plus enjoyed some of his old favorites. Chef Feenie is the Food Concept Architect at the Cactus Club Cafe, a chain of 20 restaurants with locations in British Columbia and Alberta. Chef Feenie is Canada’s Iron Chef, a title he earned when he defeated Masaharu Morimoto in Iron Chef America, Battle Crab. To this date, Chef Feenie has been the only Canadian chef to ever win against an Iron Chef.

The new Cactus Club menu contains three new signature dishes by Chef Feenie. Well, it’s actually two new dishes and one tweaked dish. In addition to the new items, the menu at Cactus Club Yaletown offered all the old RF signature dishes except for the BBQ Duck Clubhouse, which happens to be one of my favorite items (the Cactus Club in West Van has it).

Rob’s Hunter Chicken

The first new RF dish is simply call Rob’s Hunter Chicken and features a fresh full breast of chicken that has been brined to a juicy perfection for twenty four hours in a mixture of sugar, salt and spices. The chicken is then bedded on crispy oven roasted fingerling potatoes tossed in lemon thyme vinaigrette, crunchy buttered green beans and a rich four mushroom veal demi glace sauce. Damn! It was good!

Sake-soy Marinated Sablefish

The second new RF dish was the Sake-soy Marinated Sablefish. This Japanese inspired sablefish dish is a light and healthy choice (which really appealed to Sarah). The sablefish is baked and served with buttery fingerling potatoes, shiitake mushrooms and steamed asparagus in a pure dashi broth. One of the best sabelfish dishes I’ve ever tried.

Ravioli & Prawn Trio

This is the tweaked dish. It started live as the Butternut Squash Ravioli but Rob turned it into a signature appetizer by topping it each ravioli with a pan seared jumbo prawn and a crispy sage leaf. If you like the Butternut Squash Ravioli, you’ll love the Ravioli & Prawn Trio.

Beef Carpaccio

One of my all time favorite appetizer. Peppercorn-crusted tenderloin with grainy dijon aioli, pickled shallots, fried capers, parmesan and five-herb crostini. It just melts in your mouth.

Short Rib Sandwich

The short rib sandwich with caramelized onions, beef jus and emmental cheese on toasted sourdough. It’s real cool twist on the classic beef dip. It’s normally served with sea-salted fries but we subbed in the salad because if Sally Chow sees fries anywhere, she won’t eat anything else!

Prawn & Scallop Spaghetti

Prawn & Scallop Spaghetti, made with pan seared prawns and scallops, roasted tomato sauce, garlic and Parmesan crostini. This is one of the best pasta dish in Vancouver.

Chocolate Peanut Butter Crunch Bar

Rob showed off this dessert at Taste of Yaletown and it has become a best seller at Cactus Club. One bite and you’ll understand why. To this day Ed Lau still raves about it. The bar is made from smooth peanut butter and dark chocolate mousse top a crunchy chocolate base. Finished with caramel sauce, crunchy chocolate pearls and tahitian vanilla bean ice cream.

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Trying Out The New Rob Feenie Menu At Cactus Club Cafe Yaletown

Moderator: Christine Churchill, President, KeyRelevance.com

Speakers:

Rich Devine, Director of Search, ZAAZ
Dennis Hart, Vice President, SE Jones, LLC
Ryan Lash, Vice President, Search, ymarketing
Ian Lurie, CEO, Portent Interactive

My last lunch of SMX West hit the spot. This session is sure to do the same. Dennis is up first.

He wants to challenge us to think of the goals of your site before you set up an AdWords strategy. They categorize customer needs with some of the first questions they ask them. How many hits can we get? Not a great sign. How can we get more data? Also needs coaxing to get them thinking in the right direction.

What is User Engagement?

• Turning on a prospect and surrounding them with useful information.
• A deeper understanding of site visitor behavior and intent.
• Rarely possible in one metric or KPI
• Beyond: UX, conversion tracking, or time on site
• Beyond satisfaction: it’s a measure of interest and action and may be represented as loyalty
• Importantly, it requires a plan to measure effectively and affect improvement

Observations

• It’s rare to find a company satisfied with their analytics plan
• Too many confuse reporting with analytics
• Too many suffer from analysis paralysis
• You don’t know what you don’t know, and that’s the biggest challenge. Figuring out your marketing goals 6 months or a year from now is hard. But you don’t want to lock yourself into a solution that can’t change with your changing needs.

Analytics Planning Strategies

• Access
  • Do you have access to good data
  • “and” strategy, not “or” (Reflective of Avinash’s comment at this morning’s keynote)
  • There is no perfect or complete tool
• Configuration
  • Conversion metrics (Think of soft conversions as well)
  • Segments
  • KPIs
• Scheduling
  • Reports are not analytics
• Ad Hoc Exploration
  • Plan to fumble around. That’s how you learn.

Here are some search KPI examples (note: all KPIs assume across time)

• SERP rankings for targeted keywords/phrases
• Competitive organic search share for top 200 industry search terms
• Organic search traffic trending

The info in the slide above doesn’t show you compared to what, over time. Plus with new technologies, a single KPI could change meaning over time.

• User engagement KPIs
• Average PVs per visitor from search
• Conversion rate from paid search
• Bounce rate against “competitive benchmark”
  • Review comp sites
• Downloads from socially referred visitors
  • Encourage sharing
• Form completions (leads) from organic
  • Enhance conversion opps on top organic pages

Instead of looking at ranking, it can be better to look at “Breadth and Depth”:

• Breadth=total traffic from organic search
• Depth=total number of keywords from organic search

Ryan is next. He says there are lots of metrics that can be measured and he just threw out 20 different acronyms. So much data, so little time. So what to do about it?

1. Stare at your screen
2. Spreadsheets
3. Take a stab in the dark
4. Or take a step back and audit the situation.

Did you say audit? They take a long time and can be painful. But it gets results. So what to expect?

WoW

• CPC -74 percent

MoM

• PPC CR +264 percent
• SEO CR +250 percent

YoY

• Leads +40 percent
• Cost per lead -40 percent
• Orders +54 percent

With an audit you come up with an actionable plan based on analysis of results.

The PPC scorecard:

1. quantitative
2. qualitative
3. unique KPIs

Here are 20 questions that speak to 1 and 2 above.

1. Number of PPC accounts

• 1=1, 2=2, 3=3, 4=4, 5(+)=5
• 1=1, 2=2, 3-5=3, 6-10=4, 11(+)=5
• 1=1, 2-5=2, 6-10=3, 11-19=4, 20(+)=5
• 0-100=1, 101-1,000=2, 1k-5k=3, 5k-20k=4, 20k(+)=5
• 1=1, 1,000(+)=2, 51-1,000=3, 6-50=4, 2-5=5
• 1=1, 2-5=2, 6-10=3, 11-19=4, 20(+)=5
• 1=1, 8(+)=2, 5-7=3, 2-3=4, 3-4=5
• 1=1, 2-5=2, 6-10=3, 11(+)=4, Infinity (multivariate testing)=5
• 1=1, 2=2, 3=3, 4=4, 5(+)=5
• 0=1, 1=2, 2=3, 3=4, 4(+)=5
• Non-specified=1, account level=3, campaign level=5
• Broad=1, broad+negative=2, exact=3, phrase=4, embedded=5
• Search Engine=1, Customized SE=2, Google Analytics=3, Customized GA=4, Paid analytics=5
• Annually=1, Monthly=2, Weekly=3, Daily=4, Intraday=5
• None=1, One TFN=3, Multiple TFNs=5
• None=1, Manual=2, Conv. Optimizer=3, 3rd party=4, 3rd party w/ attribution=5
• None=1, Manual=2, Free (WSO)=3, Customized WSO=4, Paid w/ Segmenting=5
• None=1, Location Based=2, Network Selection=3, Bidding/Budget=4, Advanced=5
• DKI=1, Static=2, DKI+Static=3, DKI+Static+Custom Display URLs=4, High KW Dense Converting Static=5
• Never heard of it=1, w/ Text Ads=3, w/ Display Ads=5

1. Number of campaigns in an account

1. Number of ad groups per campaign

1. Total number of keywords across an account

1. Number of active keywords per ad group

1. Number of text ads across entire account

1. Active text ads per ad group

1. Unique landing pages

1. Number of goals (conversion events)

1. Bid rules

1. Budget

1. Keyword match types

1. Conversion tracking

1. Campaign update frequency

1. Call tracking

1. Bid management

1. Landing page testing tools

1. Campaign settings

1. Text ad copy

1. Retargeting/Remarketing

Now tally up your score.

D: 20-50

C: 51-70

B: 71-90

A: 91-100

Rich takes the podium next. They focus on the intersection of creative and data. You can be both, and here’s a new hybrid approach.

Agenda:

• Goals driven analytics
• Beyond the conversion
• Monetization modeling
• Some examples

When we succeed with clients, 5 characteristics pop out

1. They know analytics and technologies
2. They seek first to know their business and goals
3. They seek to improve access and appetite for data – upward and across the organization
4. They focus strictly on actionable data that empowers stakeholder decision making
5. They don’t avoid the weeds, but they don’t get stuck in them either

Getting Started

Identifying stakeholders :

1. Ask really good questions
2. Identify their unique business objectives
3. Roll up stakeholder feedback
4. Define collective business goals
5. Review and seek consensus across stakeholders

Business goals dictate site goals, which inform other digital channel goals.

• Less is actionable
• More is nice to know, or at worse, paralyzing
• Okay to have sub-goals

Looking Beyond Conversion

There’s a lot of site traffic but only a small portion of that is measured as success. All the other activity also has success, so they try to understand the value of it. They build models that define the money value of micro-conversions. They are custom-built performance models.

Examples:

Use monetization to guide project or optimization priority. Score each project for size of opportunity, ROI, and business priority. Weight each score to determine an aggregate weighted score. Use score to guide decisions, not as an absolute rule. As revenue / cost estimates are revised, so is the monetization model.

What’s the opportunity cost of in-action? This is very effective for justifying longer-term, higher-cost projects.

Ian is our final speaker. (BTW, check out our awesome interview from this week’s SEM Synergy!) He says he’s going to get into the weeds. Who has seen a raw log file? A good number of people have, so he says this shouldn’t be too awful.

If you stick your head in the sand, the only thing you can out of is your bum. With organic search, worry about three things:

• Opportunity
• Competition
• Attribution

Opportunity and competition are about optimization, improving rankings on terms you want. Attribution is about keeping your job, showing evidence that what you’re doing is working, and if you need to do more of one thing or another.

Keyword driven research isn’t bad, but you have to look at other things first. You’ll miss opportunities for keywords that are almost on page one. You’ll miss the opportunity gap. If you can follow that up with a narrow competition gap, that’s a good position to be in.

Step 1 is to determine opportunity. Start by looking at pages, which pages are getting the most pages from organic search. For each of those pages, look at which organic keywords are driving traffic to those pages. Now look at keyword data. If you see 2,900 searches for your keyword, and 250 visitors from that term, there’s an opportunity gap. The question now is, can I compete. He recommends the Keyword Difficulty Tool or SEO for Firefox that show you how hard it is to compete on a term.

Now you can optimize the ranking page. Link to newer content to drive people to updated content on your site. A tool that will show clicks from page 2 and one that will show pages with no clicks, will help you.

The only way to do attribution is to learn to love your log files. Scrub the log file so all you have are pages, and sort traffic by cookie and IP address.

I betcha Ian will post these on his vimeo!

[Ian also shared his Google Analytics Cheatsheet. --Susan]

Analytics Action Plans For PPC & SEO was originally published on BruceClay.com, an SEO tools provider.

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Analytics Action Plans For PPC & SEO

You shouldn’t put all your eggs in one basket, but I think most of us would agree that search engine traffic can be very powerful regardless of the type of website you run. Whether it’s a personal blog, an online marketplace, or a company website, it is in your best interest to rank for your target keywords.

How do you go about doing this? They say that knowledge is power and SerpIntel says that it can provide you with that information. Over the course of this review, we’ll take a look at the three tools included in this software package and how they can help you in your SEO quest.

What is SerpIntel?

According to the official website, SerpIntel allows you to “spy on your competitors the easy way.” It claims that this system is “so effective at robbing sales from your competition, it should be illegal – but it’s not.”

In a nutshell, this “revolutionary covert software” arms you with a load of data related to your website, your keywords, and how they compare to your direct competition. It’ll look at the top ten (or more) search results for your chosen keywords and provide you with the relevant information you desire.

Three Tools in One

This SEO software is downloaded directly to your computer, but there is no real installation process needed. Just de-compress the RAR file and boot up the application to get started.

Double-clicking on the application icon brings up the SerpIntel Launcher utility. It is from here that you get a look at the Rorschach-like character and gain access to three tools contained within: Rank Checker, Competition Checker, and SERP Statistics.

Rank Checker

The idea behind the rank checker is that you can input your (r or anybody else’s) URL and see how it ranks for a certain keyword phrase. It’ll work with Google, Yahoo, and Bing and it can provide results for a broad match, exact match, and all in title match.

Unfortunately for me, the program crashed every time that I clicked on “go” to start the process. It’s unclear whether this is an issue with my computer or the SerpIntel software, so your mileage may vary.

Competition Checker

The second tool is called Competition Checker and it yields the search results for a keyword phrase. The default configuration shows the top ten results, but you can increase that number through the pull-down option menu.

Using this, you can get such information as the meta description, pages indexed, keyword density, total backlinks, GOV backlinks, DMOZ directory, PageRank, and domain age. This encompasses both on-page and off-page SEO tactics, showing you what the competition is doing to get ranked so high (and what you need to do to get there).

SERP Statistics

The third and final tool in this search engine optimization utility is SERP Statistics.

Using this, you can see how difficult it would be to rank for a certain keyword phrase. It shows you the number of competing pages in the search result and if there are any web 2.0 properties in there.

Ranking for “freelance writer” or “John Chow” is quite challenging; the difficulty factor is “Dont [sic] Waste Your Time.” Some other keyword phrases can yield a difficulty factor like “Doable.”

A Special Price for John Chow dot Com Readers

Despite its relatively simple appearance, SerpIntel looks like it could be a useful tool as part of your SEO journeys. It’s not providing any information that you could find yourself manually, but it does automate the process considerably.

The regular price is $77 and the website is showing a current reduced price of $57. To save even more, enter “johnchow29″ as your coupon code and you’ll save an additional $20. That brings the price down to just $37.

CLICK HERE TO BUY SERPINTEL SEO SOFTWARE

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Spy on the Competition with SerpIntel

One of the easiest way to get people to join your Facebook Fan page is to invite all your current Facebook friends to join. However, the process can be quite time consuming if you have a lot of friends. I have over 4,000 friends on Facebook. To invite everyone of them to join my Fan page means I have to manually select everyone, which I estimate would take over two hours. Here’s a little trick that was shown to me by Michael Yurechko that will allow you to select all your Facebook friends automatically.

Tell Your Friends About My Fan Page

The best way to demo how this system works is to have you actually do it by inviting your Facebook friends to join my Fan page. Go to my Fan page and click the “Suggest to friends” link. This will bring up a pop up box with a list of your friends to invite. Normally, you would have to manually select everyone on your list. However, enter the following line of code into your browser’s URL field and it will automatically select all your friends.

javascript:elms=document.getElementById(‘friends’).getElementsByTagName(‘li’);for(var fid in elms){if(typeof elms[fid] === ‘object’){fs.click(elms[fid]);}}

If you have a lot of friend, it may take a minute or two before everyone gets selected. Now, just hit the “Send Invitation” button and an invite will go to your friends asking them to become a fan of John Chow dot Com. That’s it, you’re done! You can use this for any Facebook invite. Have a big party you want to promote? Use this to send everyone an invite!

If you’ve found this post helpful, then please send an invite to all your Facebook friends and tell them to become my fan. It’s really easy. Just follow the steps above.

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How To Make Your Facebook Fan Page Go Viral, Invite All Friends