Posts Tagged ‘ more

How Google’s Algorithm Works 23 February 2010 at 10:00 am by admin

Google logoI sometimes struggle to explain Google’s ranking algorithm to small business owners. I just tried last week during a workshop here in my hometown, and I’m not sure if I did a good job. But fortunately there are other resources out there that do a better job than me.

One is this new article from Wired magazine: Exclusive: How Google’s Algorithm Rules the Web. Here’s a good portion of it:

Take, for instance, the way Google’s engine learns which words are synonyms. “We discovered a nifty thing very early on,” Singhal says. “People change words in their queries. So someone would say, ‘pictures of dogs,’ and then they’d say, ‘pictures of puppies.’ So that told us that maybe ‘dogs’ and ‘puppies’ were interchangeable. We also learned that when you boil water, it’s hot water. We were relearning semantics from humans, and that was a great advance.”

But there were obstacles. Google’s synonym system understood that a dog was similar to a puppy and that boiling water was hot. But it also concluded that a hot dog was the same as a boiling puppy. The problem was fixed in late 2002 by a breakthrough based on philosopher Ludwig Wittgenstein’s theories about how words are defined by context. As Google crawled and archived billions of documents and Web pages, it analyzed what words were close to each other. “Hot dog” would be found in searches that also contained “bread” and “mustard” and “baseball games” — not poached pooches. That helped the algorithm understand what “hot dog” — and millions of other terms — meant. “Today, if you type ‘Gandhi bio,’ we know that bio means biography,” Singhal says. “And if you type ‘bio warfare,’ it means biological.”

It’s not too technical for me, which means it shouldn’t be too technical for anyone. Highly recommend reading this, not for specific SEO tips but just because the more you understand about how search engines work, the more likely you’ll be able to succeed in increasing search visibility.

One more thing: This Wired article is similar to a series of articles that BusinessWeek ran a couple months ago. I recapped those articles on Search Engine Land, along with links to read each one. Also recommend reading those articles and interviews.

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This is a post from Matt McGee’s blog, Small Business Search Marketing.

How Google’s Algorithm Works

Related posts:

  1. Catching Up: NYT on Google Algorithm

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How Google’s Algorithm Works

+ How To Make a Girl Fall In Love with You By admin 04 September 2009 at 4:43 pm and have No Comments


How to make a girl fall in love with you, all your answers here!

How to make a girl fall in love with you is one of the most important questions you can answer. And which girl am I talking about? Well, Google of course. Some simple tips as to how to make a girl fall in love with your blog, the Google girl ;) Some simple SEO tips.

What Kind of Girl Are You After?

Decide who your audience are, what they will want to read about, what key terms they will search to find that reading material and then optimise your blog for those terms and blog about it.

Chose a Cool Name or Use Your Own Name

Ideally buy a URL with the keyword in it that you want the blog to rank for, or your name. Google looks at the works that link to your blog, and you rank for those works. People inevitably link to your blog by its domain name, and if that is one of the words that you want to rank for, then you will rank for that more easily. Google also places a lot of emphasis on domain names. If you are building a personal brand then buy a domain name with your name in it.

Title Your Blog

In the HTML code of your blog there is what is called a title tag. This is the Title tag on Murray Newlands.com “Affiliate Marketing Blog & Social Media Marketing Blog”. This should be the key term that you want your blog to rank for. I want my blog to rank for affiliate marketing blog, affiliate marketing affiliate blog, social media marketing and social media marketing blog. My choice of Title tag helps my site to rank for those terms.

Blog Posts: a love letter to her

  1. Blog about what you want to be found for!
  2. Think of title for your posts and then use Google external tool to see how much traffic is available on the terms you are looking for.
  3. Do a search on Google for title:”key term from Google external” to see what the competition on that term is. If you are optimising a post for a key term you will put the term in the title: therefore the more people with the key term in the title the more competitive it is. and the harder it is to rank for that term.
  4. Use the key term in the first paragraph of the post.
  5. Use the key term several times in the post.
  6. Use the key term at the end of the post.

Link Love for to get the Girls to like you.

  1. Google makes sites rank for the words that people use as terms to link to that site from. Link to my site using the words “Affiliate blog” and I will start to rank for that term. Link to me for the term Obama and I will start to rank for the word Obama.
  2. Link to other blogs from your posts and they are more likely to do the same back.
  3. If you are going to link to my blog please write about me as said Murraynewlands.com Affiliate blog and link on the term affiliate blog, or celebrity blogger, or affiliate marketing. Why? Because I am currently trying to rank for those terms. Not sure how I want you to link to me? A – ask me, B- look at the key terms in my title bar.
  4. Know what terms you want to rank for and ask people to link to you from those words.
  5. If you want to rank for a term that is not in your title description do a blog post about that term and then ask people to link to your site using that word to that post.

    I.E., please link to me using the words “Celebrity blogger” to the post to this post http://www.murraynewlands.com/index.php/2009/07/celebrity-blogger-celebrity-blogger-murray-newlands/

    Link to this post on the term “how to make a girl fall in love with you”

Get a Wingman

  1. Teach this to your friends, all of them.
  2. They will rank better.
  3. They will get better links.
  4. They will get more traffic.
  5. When they link to you it will help your site more.

Create a Speed Dating Event and Make It a Love In

The more sites you link with and teach better seo and the more they link to you the better your seo will be and the more your blog will grow.

For this post I chose a fun title “how to make a girl fall in love with you”. It is off topic for my blog but “how to make a girl fall in love with you” is a search phrase with lots of traffic and comparatively few intitle competitors.

This was a guest post from MurrayNewlands.com Affiliate Blog (he’s the guy on the right).



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How To Make a Girl Fall In Love with You

+ How to find Readers for a Business Blog By admin 26 August 2009 at 7:39 am and have No Comments

Later today I’m speaking to a couple of groups of business people about the power of blogging and social media to help market a business.

One of the question I’ve already been told to prepare a question for is - How do you find Readers for a blog?

The question is of course one of the most common ones that I get and the answer is far more complex than I could possibly answer while on a 45 minute panel - there are a myriad of techniques for growing a blog’s readership (I’ll link to some posts I’ve written on that topic below). But I did today want to share the main points I plan to make in my answer today.

By no means is the following comprehensive or applicable to every single blog - but it’s where I’d start in tackling the challenge of finding readers:

How do you find Readers for a Business Blog?

Start With Your Current Network

Keeping in mind that I’m talking to businesses about blogging here - I think the best place to start with finding readers for a blog is to start with those that your business is already in contact with.

Any business will already have some kind of network which will include:

  • Employees
  • Previous and Current Customers/Clients
  • Industry Groups
  • Suppliers
  • Mailing Lists

This is where I’d start if I were a business starting a blog. Get those you’re already in relationship aware of your blog. These are the people who know you (and hopefully like and trust you) - they can help get the ball rolling in terms of generating some subscribers, comments - this will hopefully help create some social proof to help hook others.

Leverage Other Places Where you Have a Presence

Most businesses will also have other points that they can highlight their blog including

  • business cards
  • email signatures
  • signage
  • letterhead
  • advertising
  • websites
  • social media pages

There will of course be others - but the key is to find appropriate places to highlight your new blog and drive traffic from those who might be outside of your network but who you come into some kind of contact with.

Content as a Foundation

The content appearing on your blog will be one of the most important factors in getting those who stumble upon your blog to come back again (and spread the word of it to others).

Your blog posts need to meet a need of readers in some way. Readers of business blogs needs will vary but could include a need for news about your industry, a need to learn how to use your products, a need to get updates on developments/news about your company that relates to them, a need to see how others are using your products.

Once again - this list of needs could go on and on and will vary greatly from business blog to business blog. The key is to work out what your customers (and potential customers) needs are and to develop content that will help those people solve their problems and enhance their lives in some way.

Content also needs to be well written, clearly communicated, of a good standard and compelling.

Go to Potential Readers

A ‘Build it and they will come’ mentality does not apply to blogging. The reality is that your potential readers are unlikely to find your blog unless you get a little (or a lot) proactive.

One of the keys to finding readers is to identify what type of reader you’re looking to attract and then to identify where those types of people are gathering (online or offline).

Do some thinking about the type of person who you want to connect with - this might be a certain demographic, a person with a certain hobby or interest, someone in a certain type of job etc. Once you’ve got them pictured begin to brainstorm where they gather. It might be online on another blog or forum, it could be on a social media site, it could be reading an offline publication like a magazine or it could be in some kind of real life networking group.

Once you’ve started to identify your potential reader’s gathering points you need to begin to find ways to build a presence in those places. If it’s an online blog, forum, social networking site it might be as simple as joining the community and being a useful and social member. It could also include creating content for these sites. If it’s an offline networking group it could mean becoming a member, attending, presenting etc. If it’s an offline publication there may be opportunities to contribute or advertise.

Build Relationships with Others in Your Niche

Other bloggers and website owners in your niche may well be ‘competition’ in some ways - but they also could be collaborators. Blogging is a medium that has been built on bloggers within a niche having conversations, linking to each other and collaboration - don’t treat other bloggers as the enemy - reach out and see what opportunities for working together there may be.

Experiment, Track and Evolve

In the early days of a blog (and beyond the early days) it’s important to try new things on your blog. Try new types of posts, experiment with different voices and mediums (think video, podcasts, images etc) etc. In time you’ll begin to find that some types of posts get more reaction and attention from readers than others. It could be topic related or perhaps the style of posts.

Track what works and what falls flat on its face. Build upon the positives, repeat what works and learn from your mistakes. If you keep doing the types of things that have worked in the past you’ll often find you become known for a certain type of blogging and momentum will grow.

Build Community

Many people online don’t just want to consume content - they want to belong, contribute, participate and interact.

I’ve found that the more I concentrate on creative spaces for interaction with and between readers and the more permission I give readers to be active - the more my blogs and business grows. This can happen on many levels but at the most basic level it can start by simply asking readers questions and interacting with their replies.

Don’t just be a content creator - be a community builder!

Add Your Tips for Building Traffic to Business Blogs

As I’ve mentioned above - there are many many ways to build traffic to a blog. I’ve got some further reading listed below - but I’m also keen to hear your suggestions - particularly from those who have ‘business blogs’ (ie blogs attached to an existing business). What would you add?

Further Reading on Finding Readers for Blogs

Post from: Blog Tips at ProBlogger.

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+ Starting A Successful Blog Is Like Planning An Invasion By admin 22 August 2009 at 7:57 am and have No Comments

dscn0802-invasion-map-blog.jpg

This post was written by Alan Skorkin. Alan shares his thoughts about software development, people and teamwork on his blog skorks.com.

Every blogger wants to be successful, it is only natural. We often start out blogging about something that is our passion and we want everyone else to be just as excited about our passion as we are. It is therefore surprising just how many people have no concrete plans regarding what they want to achieve with their blog (let alone how they are going to achieve it) beyond vague dreams of grandeur. I understand that it can be difficult to set yourself concrete goals, you may not really know what you’re capable of and so much is simply beyond your control. But, I have a trick that you can use whenever you’re starting a new blog (or want to kick-start your existing blog) that will help you focus and put everything in perspective.

Think of your blog as a country that is planning an invasion. What does an invasion have to do with the internet, I hear you ask? Well, consider this. What you want to do with your blog is to take over the internet (i.e. be successful), but the internet is a big place and you probably won’t be able to hold the whole thing, so what you’re really trying to do is carve out a little piece of the internet for yourself (being the supreme ruler, god and emperor of it is strictly optional :)) and that is exactly what an invasion is all about - at least in the classical sense. Whenever you’re planning an invasion you don’t just send your troops out to ’see how they go’ and ‘play it by ear’ the first thing you need is…

A Strategy

Every grand strategy starts with a grand objective. Where do you want to end up and at what point will you pronounce yourself a success? You need to know what you’re working towards, it gives you your general direction. Once you have a direction, you need to map out - in broad strokes - how you will achieve your grand objective. What are the steps on the road to your goal - these are your milestones. Get 1000 subscribers, have at least 100 blog posts published, guest post on 10 of the top 100 blogs, get at least 300 visitors per day from Google, these are all great milestones and can form part of your strategy. And don’t forget to set yourself some deadlines, you’re invading, not going for a leisurely stroll, you don’t want to be at it forever. This is all well and good, I hear you say, but how do I reach each of those milestones? For this you need…

Superior Tactics

A grand strategy is necessary, but invasions are not won with grand plans, it is all about having superior tactics from battle to battle. In the blogging world it comes down to:

  • how targeted your posts are - make sure your posts fit your niche, otherwise you dilute your message. It can make tactical sense to creatively jump out of your niche once in a while, but in general you want to play to your strengths (presumably you chose your niche based on your strengths). You will fight better and last longer (i.e. write better posts) and you will constantly reinforce your message.
  • how timely your posts are - learn to know what’s happening in your niche, find out what’s important, what’s hot and what everyone is talking about. You need to know when and where to strike to achieve maximum impact. People don’t want stale content, that doesn’t mean you always have to break news, but a timely opinion piece on a hot topic can bring a tremendous amount of exposure.
  • how your promote your posts to give them maximum exposure - you can’t just use brute force all the time, sometimes it helps to use terrain to your advantage. In blogging terms that means you need to promote your posts, use the social media terrain and let it do half your work for you.

Even with all these efforts it can still be tough, you’re targeted and you’re timely, but the terrain is vast and there is just so much ground to cover. Plus the more ground you cover, the more you leave your flanks exposed, not a good situation. You will need some help, you have to find yourself some…

Allies

Often you get stuck in a rut, you hit a stalemate, you and the internet are just equally matched. This is where having allies comes in really handy. It sometimes makes sense to band together with another invader, you’re both after the same goal and there is more than enough territory for everyone. You can help promote each others content or provide a fresh voice on each others blogs, and you don’t have to band together with just one, sometimes a coalition is a good idea - everyone benefits. You might even try to get the support of a major power (a top blogger), that can be a real bonus, all you have to do is be creative and persistent in your approach (a little luck doesn’t hurt either). And of course don’t forget the local powers (the social media power users), these can make the outcome of some of your battles a foregone conclusion. A successful invasion can be largely about relationships and the internet is no different. But of course, no amount of allies will help you win your battles if you don’t…

Win The Skirmishes

Skirmishes are the bread and butter of any invasion. They are not glamorous and there are lots of them, but together they combine to let you succeed when you fight your major battles. In blogging the skirmishes are your daily (or at least) regular periods when you produce your content. It is not a glamorous time and it is not very social, but it is the bread and butter of a successful blog. You need to make time to regularly produce content, it doesn’t have to be daily, but you do have to keep doing it. The more skirmishes you fight the more you wear down the enemy, or in the case of blogging the more content you get out there the more chances you have of being noticed. There is one thing though, that will always jeopardize your chances of winning your skirmishes (and battles)…

Getting Distracted By The Scenery

There is always more to learn in the blogging world. There is a lot of info, much of it free and you can keep reading and learning indefinitely. But while you might get knowledge or satisfaction from watching the scenery, it is also how you get ambushed. You look around at the beautiful trees (or helpful blogging info) and before you know it you’re ambushed and have lost the skirmish (not writing content) and ultimately the battle and the war. You have your strategy and you know what tactics to employ, these may or may not be the latest and greatest, but they’re tried and true and they do work - stick to them. And if you really want to give yourself some motivation and kick this invasion up a notch try…

A Blitzkrieg

In a blitzkrieg you hit the enemy fast and you hit them hard, and you keep moving before they get a chance to recover. This means you brainstorm an idea for several successful posts or a series of posts, then you write them all and then you release them in quick succession and go all out promoting each one. I don’t mean release them one minute after each other, but instead release them judiciously. Build some hype around the first one and before it starts dying down, you release the second and build hype and promote that one, and then do the same for the third. Don’t give them a chance to recover. A blitzkrieg series of posts can really allow you to move far in short period of time. The allies you built before will really come in handy here (to protect your flanks as you move forward). Sometimes though, all this is not enough, none of it seems to work because you have forgotten one of the most important things…

The Logistics

Your invasion will only continue to have momentum as long as it is well supplied, ratty equipment and threadbare clothing will come back to bite you eventually (invading Russia in the middle of winter has proven this time and time again :)). For you this means, looking at where your blog lives and maybe sprucing it up a little while you’re at it. Make sure your blog is hosted reliably, a poor host can really cost you. It doesn’t mean you need to pay an ëarm and a leg’, but it does mean you server should be able to handle traffic spikes that you will no doubt supply through your promotional efforts. At the very least you need to make sure you have a caching solution of some sort in place (e.g. WP-Cache plugin for Wordpress). It is really embarrassing when your blog falls over after a small traffic spike - almost as embarrassing, as realizing your tanks are not water proof when you need to cross a river. Oh and do invest a little bit into your blog design it will pay off handsomely in the long run. Everyone enjoys a unique and cool-looking design, it may not be the major selling point of your blog, but it does add that little bit extra. Finally, if you remember nothing else, always remember this old maxim…

No Plan Survives Contact With The Enemy

What this means in terms of an invasion is that no matter how good your strategy and tactics are it can all go to hell in a second when you’re in the thick of things. The key is being flexible enough to adjust to these changing conditions, take advantage of the opportunities and minimize the losses you take from circumstances you couldn’t foresee. In blogging terms it means - well, exactly the same thing. You need to have a grand plan, you need to set milestones for yourself and work towards achieving them, you need to know how you will promote your content and your blog and you need to build relationships to help you do so. But above all you need to be flexible enough to adjust to anything. If something is not working for you, scrap it and try something else, figure out a different way to approach that A-List blogger instead of giving up. Find a way to advertise creatively rather than using Adwords like everyone else. Always remember this, you can become as successful as those who have come before you by emulating them, but to surpass them you will need to forge your own path. I wish you a successful invasion!

Post from: Blog Tips at ProBlogger.

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+ How to Create Better Content: Treat Your Readers Like Dogs By admin 31 July 2009 at 8:31 am and have No Comments

Dog

Do you want a wider audience, more subscribers, better conversion to paying customers, fanatically loyal readers, and enviable word of mouth?

You can have all of them by keeping one simple piece of advice in mind:

Treat your readers like dogs.

If you want to teach your dog to sit, how do you go about it?

Any good trainer will tell you that the smart way is to give him lots of rewards and love every time he sits when you say, “Sit!”

It doesn’t take long before he’s waiting eagerly to see what other kinds of instruction you might have. Would you like him to shake hands? Fetch your pipe and slippers? Take out the trash and wash the dishes?

Positive reinforcement makes an ally of your dog. You’re in the same pack. He wants to do things for you. He’s happy and you’re happy.

How to treat readers like dogs

Every time a reader does something you like (read a post, subscribe to your blog, open a message in an email newsletter, etc.), you want to give that reader a reward — a cookie.

(When I say “reader,” I also include podcast listeners, video watchers, etc.)

That’s what I call “cookie content,” and it has three characteristics.

1. Cookie content makes life better

Cookie content makes the reader’s life better somehow. It might be a funny image, a useful tutorial, or just a really good low-carb dessert recipe.

But in some way, large or small, cookie content makes the reader glad she took a few minutes to consume it.

Reference and how-to content make great cookie content. Inspiring, funny, or heartwarming content can work too, if you’re good at it.

If your readers print out your content so they can refer back to it, or bookmark it on Delicious, you’ve got it right.

2. Cookie content can be used right away

The 60-Year Plan for Getting Moderately Well-Off doesn’t tend to make for good cookie content. 10 Things You Can Do This Weekend to Repair Your Credit does.

No, you don’t want to overpromise quick “magic bullet” schemes. But cookie content isn’t about the long term and it’s not about hard work. It’s about fast, simple solutions that people can use right away.

It’s fine to talk about the longer term too. But be sure you have enough quick cookies in your content to keep things palatable. Your readers have enough complexity to contend with. They’re not looking for more in your content.

3. Cookie content tastes good

Cookie content is highly readable. It brings the reader pleasure. It’s often entertaining. It’s well organized, which makes it digestible.

Cookie content uses your best writing skills. Not to show off how smart and talented you are, but to make the content more delicious for your reader.

Easy reading is damn hard writing
~ Nathaniel Hawthorne

Training your readers

In a crowded email inbox or RSS reader, cookie content will tend to attract your reader’s attention first. You’re literally training that reader to consume your content, because the content is beneficial and appealing.

Each time she reads your work, she feels better. It doesn’t take long for you to become a pleasurable habit with that reader. (Even better, you’re 100% fat free.)

Does this mean you never get to promote yourself? Not at all. You can make high-quality offers regularly (and should, if you want to make a living). Just be sure you’re including enough cookies to keep your reader’s attention and interest.

You probably don’t want to create content that consists of nothing but cookies. That can give even the most self-indulgent reader indigestion.

But include enough that you’re always training your audience to open your email, read your blog posts, and pass along your special reports. You’ll find that the more you reward them, the more they reward you.

About the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication.


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+ Buy the Thesis Theme for WordPress Today, Get SEO School for Free By admin 31 July 2009 at 7:38 am and have No Comments

Thesis Theme for WordPress

I haven’t posted anything about our Thesis Theme for Wordpress lately, which is criminally negligent on my part given that it’s one of the main ways that pays the bills around here.

But this time I wanted to do something a bit more than a product update.

So I was thinking… one of the big selling points of Thesis is its search optimized code and the built-in content optimization features that make SEO easy… right from the WordPress posting interface.

SEO School

And yet, so many bloggers and content marketers are in the dark about the basics of search engine optimization. Some people actually seem to be scared of it, while others think it doesn’t matter.

Here’s a hint: it’s not scary and it does matter. So I want to do something to help.

That’s where SEO School comes in.

  • If you purchase Thesis during this promotion (Thesis demo videos here), you’ll get a free copy of Naomi Dunford’s SEO School ebook.
  • That’s a $39 value included at no extra cost (Naomi could easily sell it for $97, and I’ve been telling her for a year to raise the price already… it’s good stuff).
  • You can read my review of SEO School here.

If you want to get your free copy of SEO School, here’s what you do:

  1. Purchase Thesis through this link.
  2. Send your payment receipt to naomi@ittybiz.com.

She’ll send you your free copy of SEO School, you keep the $39 in your pocket, and you’re on your way to getting more traffic from search engines. This is a limited time offer, so…

Get your traffic rolling with Thesis and SEO School today.


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+ 10 Tips for Kicking Ass as a Freelance Writer By admin 15 July 2009 at 7:55 am and have No Comments

Kick Ass!

Want to be the greatest, most in-demand, kick-ass freelance copywriter ever? It’s not about the basics, like knowing how your spellcheck works or being a grammar god. You do need those, but being really good at the basics only gets you to “competent.”

Not great. Not kick-ass. Just competent.

So what’ll take you to the next level? What’s going to make you fantastic? What tricks help you hook your readers, get clients clamoring, and bring you the success you want?

Here are ten tips to steal from top kick-ass writers — so you can give them a swift kick and be a contender.

1. Readers don’t care about writing mechanics

Some of the most in-demand writers aren’t all that good at the kind of “good writing” your Grade 5 English teacher liked.

Many of the most successful copywriters don’t have degrees. They break all the rules. And no one notices. Readers just don’t care.

No, you don’t want to turn in copy full of typos. But you need to write in a way that readers care about.

Readers care about being touched on an emotional level. A few words resonate, they read a little more and then they’re hooked. They’re in the grip of the story, the persuasive content and the message that’s reaching them.

No emotion? No readers. It’s that simple.

2. Readers want to be interested

You might think your job is delivering information. But it’s not. Your job is to get people to read the next word.

Your job is to get the reader interested — and that means you need to be interesting.

Writing is more than words. It’s a performance. Think of public speakers. The best ones don’t just talk; they get up and walk around. They wave their hands. They make jokes. They get excited in the right places and pause at the perfect moment.

Give your writing some life, and give readers a good show.

3. Readers want to feel they’re great

People don’t care about you if you only care about yourself. Not many people are impressed by claims of greatness these days. Boasting about how great you are (or how great your client’s product is) won’t work.

Help readers and customers feel like they’re great. If they feel you genuinely like them, then they’ll feel better about you. And they’ll start coming back for more.

4. Readers like personality

When readers notice someone fun, interesting or engaging, they pay more attention. They want to be entertained.

The best characters in TV and movies show how it works. They use strongly-drawn personalities to reach audiences and get them paying attention.

Don’t believe me? Picture your two most memorable high school teachers. Think about everything you know about them.

Now picture the two main characters from X-Files.

Case closed.

5. Readers like secrets

Be confident about bonding with readers and customers. Don’t be afraid to show the real you, with all your quirks, flaws and passion. That spark of life makes you more real. No one wants to deal with a façade.

Mention the little details that make a big difference. Give someone a ’secret.’ Sometimes just hinting at an interesting confession, or admitting that you have to have a blast of Eric Clapton with your morning coffee, does the trick. Your readers will feel trusted and important — and that’s a good thing.

Just beware — there is such a thing as too much intimate information. Giving a few personal details doesn’t mean you don’t have boundaries.

6. Clients like a great business experience

Being a kick-ass writer means you need to know how to get and keep customers. You need to be smart about marketing, prompt with replies, friendly with your service, and ready to give the best customer experience ever.

That’s what clients want — a great experience. Frankly, you’ll rarely hear a customer say, “Great use of alliteration in the third paragraph. Oh, and love your ellipses!”

7. Readers like confidence

Your self-assurance, confidence and determination are big factors to your success. No one likes wimpy uncertainty.

You have to have confidence. It has to show in every word of your work. That may mean hiding your terror of goofing up deep down inside, but if that’s what it takes, do it. The more you step up, the more confidence you’ll gain and the more it’ll show in your writing.

8. Readers like something different

Kick-ass freelance writers have their own edge. They’re distinguishable. They have to be, because in a sea of sameness, they need to find ways to make people pay attention.

So what’s your winning difference? What’s your edge? Go ahead — break a few rules and find ways to zig where others zag. Find something that you can call all your own, and make yourself stand out as special.

9. Readers like you to be humble

No one likes snotty people who think they’re better than everyone else. And it’s often easy for creative types to get that inflated ego going on.

No one’s perfect. Everyone makes mistakes. Keep that ego in check, don’t get too lofty about your skills or self-worth, and accept that sometimes you suck — because everyone does. Acknowledge your shortcomings gracefully.

10. Everyone likes you to tell it like it is

Skepticism is one of the hallmarks of today’s age. Honesty is the name of the game. In fact, it’s one of the most commonly appreciated qualities these days.

So when you write, be open, honest, and transparent. Don’t treat people like dummies, don’t try to pull the wool over their eyes, and don’t sneak around with questionable tactics. People sense when they’re being sold, and they can smell a scam a mile away.

What do you think it takes to be a kick-ass writer? Which techniques and tricks have you used to get ahead in your own career?

About the Author: James Chartrand is a kick-ass freelance writer breaking all the rules over at Men with Pens. Click here to get James’ book, The Unlimited Freelancer. It’s your ticket to unleashing your freelance business.


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10 Tips for Kicking Ass as a Freelance Writer