Have you ever considered how many people Google your name? Employers, for example, will often search your name on Google before hiring you. What comes up could be the difference between getting the job or not. And likewise, friends, family and colleagues can search your name at any time and will make judgements about you based on what shows up.
So with this in mind: think of just how beneficial it would be to have a positive set of results about you come up in Google for your name, just the way you want … with no negative information or anything you don’t want. Having articles highlighting your achievements or giving good references is very likely to create a favourable impression each time someone Google’s your name.
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Google has published a new set of guidelines for local businesses using the Local Business Center — guidelines that continue to get more specific to counter the very specific ways small businesses spammers try to bend or completely get around the rules.
In a nutshell, there are three completely new guidelines that deal with spam/attempts to take advantage of the LBC system:
- The business name on Google Maps must be your full legal business name.
- PO Boxes do not count as physical locations.
- A property for rent is not considered a place of business. Please create one listing for the central office that processes the rentals.
I went into more detail on the changes in this Search Engine Land post. There’s also some great discussion in the comments on Mike Blumenthal’s post about the new guidelines.
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This is a post from Matt McGee’s blog, Small Business Search Marketing.
New Google Local Listing Guidelines
Related posts:
- Google Lays Down the Law for Google Maps Business Listings
- The Joy (& Frustration) of Updating a Bing Local Listing
Read the original post:
New Google Local Listing Guidelines
