Posts Tagged ‘ offer

How To Use Prepop Offers To Build A Big Mailing List 04 January 2010 at 9:04 pm by admin


In my last post on making money with prepop offers, I showed you how to use a custom thank you page to send the subscribers to a prepop offer. This works really well if you have a blog that people are subscribing to. However, what if your blog gets very few readers? How do you built a list then? In this post, I’m going to show you one of the coolest affiliate marketing trick you’re ever going to see. The method was first shown to me by Jonathan Van Clute. You may remember him as the winner of the Top Affiliate Challenge. I’m sure some affiliate marketers are going to get pissed at me for posting this for free but hey, revealing stuff that others would charge for was one of the reasons I got so big.

Some Background Information

If you’ve just join us in this series and don’t know what a prepop offer is, then please go read my post on How To Make Money Online with Prepop and Aweber. This will give you the background information you’ll need to follow along in this post.

What You’ll Need

For this example, I’ll be using the free Louis Vuitton purse offer from Market Leverage. The pre-popable email submit offer pays $1.30 per lead and is open to both email and search traffic. A screen shot of the landing page is below.

Prepop Email Submit Offer

When a visitor enters his email address and clicks continue, you will make $1.30. How most affiliate marketers make money with an offer like this is they send traffic to the landing page using Google AdWords and hope enough people enter their email to make a profit on the ad spend. If your average cost per click is 10 cents, then you need one person in 13 submitting their email address to break even. If you can do better than that, then you’re making money.

The Problem with The Average Affiliate Marketing Model

The problem with the above is it’s not a very good business model. There is no foundation being built. It requires the affiliate marketer to constantly spend money on advertising or the traffic will stop. If the traffic stop, so does the money. Mind you, there are many affiliate marketers making good money doing this. However, what the affiliate marketer is really doing is building the foundation and email list of the advertiser, who is making far more than $1.30 per email submit. The advertiser has the visitors’ email addresses and can email them again and again with their offers. All the affiliate marketer got was $1.30 less the ad cost.

A better business model would be to capture the emails of all those visitors who entered their email address into the advertiser’s offer. This way you’re making money with the offer and building an email list at the same time. Here’s how to do that.

The Prepop Squeeze Page

Prepop Lead Capture Page

Using Squeeze Theme, I was able to create the above squeeze page within a matter of minutes. Squeeze Theme is by far the easiest way to create an email capturing landing page. The theme is powered by WordPress so any blogger will be able to use it.

My squeeze page explains how to get the free Louis Vuitton purse. It’s very simple with a clear explanation on what visitors have to do in order to claim their purse. It has an attention grabbing headline with easy to follow step-by-step instructions and a place to enter their email.

Instead of sending search traffic to the advertiser’s landing page, you send the traffic to your squeeze page. When a visitor enter his email address, you’ve captured it instead of advertiser. Next you send the visitor to the advertiser’s landing page with his email address already pre-populated.

Prepop Landing Page

Once at the offer page, all the visitor has to do is hit continue (which you’ve instructed on step 3 of your squeeze page) and you’ll make $1.30 PLUS you’ll have the visitor’s email address. Most Internet marketers spend money to build their email list. With this method, you can make money while building your list! Even if you break even, you are ahead of the game because you’re building your mailing list for FREE. Depending on your advertising budget, it’s possible to acquire hundreds, even thousands, of emails everyday.

Aweber Makes All This Possible

One of the best feature of Aweber is its ability to automatically append user data to a thank you or landing page. After a visitor enters his email address and click submit on your squeeze page, Aweber will open up the Louis Vuitton landing page and prepop the visitor’s email into the email field. Here’s how to do that.

Aweber setting

Log into your Aweber account and click the Web Forms tab. Select the form you’ll be using for this promotion and go to Basic Settings. You’ll see a Thank You page drop down menu. Choose custom page and enter the URL to the prepop offer landing page. You can get the offer URL from the affiliate network. In this case the URL was:

http://limitedcertify.com/a.php?a=CD8285&b=36304&d=0&l=0&o=&p=0&c=6024&s1=&s2=&s3=&s4=&s5=&email={!email}

Noticed I added &email={!email} at the end of the URL. Aweber will automatically change {!email} into the visitor’s submitted email address and place that to the email field of the Louis Vuitton landing page so all the visitor has to do is hit continue.

By using Aweber, Squeeze Theme and a prepop offer from Market Leverage, you’ll be able to quickly build an email list that you’ll be able to market to over and over again. If these people respond to one email submit, chances are they will respond to second one (or third or forth). This additional income is 100% pure profit!

Many new bloggers and Internet marketers don’t start their list because they don’t think they can build it fast enough to justify the cost. Aweber pricing start at $19 a month for up to 500 names. Many people feel that unless they can build to 500 names quickly, they’re not getting their money’s worth. With the above method, it’s possible to get to 500 names in less than a day. What are you waiting for?

Start Your Email Marketing List For Only $1.00

Aweber offers a $1 trial account for all new customers. The account is just like a normal Aweber account and includes unlimited email campaigns, newsletter, broadcasts and follow ups. Using the above method of capturing leads with a squeeze page and making money with a prepop offer, there is no possible way for you to not make the $1 back. You’ll be building your list and you’ll be making money on it as well. You can’t get a much better deal than that!

If for some amazing reason, you can’t make $1 doing this, then email marketing (and making money on the Internet) is clearly not for you. Send Aweber an email and they’ll give the $1 back.

$1 Aweber Offer

Discover the SECRETS I’ve Learned to go from zero a month to over $40,000 a month from blogging. Download Make Money Online with John Chow dot Com for FREE!



See the rest here:
How To Use Prepop Offers To Build A Big Mailing List

+ The Secret to Profitable Membership Sites? By admin 24 November 2009 at 11:32 am and have No Comments

The Secret to Profitable Membership Sites?


Are you looking for a way to make money online? Of course you are. If you weren’t interested in this market, you probably wouldn’t be reading John Chow dot Com. Maybe you’ve tried your hand at domain-flipping or professional blogging, but you haven’t been able to achieve any measurable success? Maybe you want to give another technique a try?

Even though there is a lot of information that is freely available in the blogosphere these days, there is still money to be made through a membership-based site. Don’t know where to start? You might be interested in the e-book from Membership Sites Secret, which serves as the subject of this review. The e-book is meant to walk you through everything you need to launch and run a successful membership site.

Getting Started with Membership Sites

Heading over to the main sales page, you’ll find that you have the opportunity to purchase Continuity Sites Secrets, an e-book on “how to setup a professional looking continuity membership site.”

The Secret to Profitable Membership Sites?

This e-book is just 53 pages long, but you won’t find any charts or images taking up any unnecessary space. It’s all text that gets straight to the point. Even so, it’s hard to justify the $49.95 asking price. You’re paying almost a dollar a page.

At the same time, you’ll find a lot of other “make money online” packages going for $400 or more. It’s up to decide whether these prices are inflated or not.

What Will I Learn?

The assumption that many people make about the profitability of membership sites is that you have to charge a monthly fee from these members in order to make any money. That’s not necessarily the case. In this e-book, you are reminded that you can offer “free” memberships, cashing in on product referrals and affiliate commissions instead.

The Secret to Profitable Membership Sites?

The Continuity Sites Secrets e-book also tells you why membership sites are a good way to go, though I have to question some of the stats and techniques described within. The above excerpt is quite vague. What does “paying for content” mean exactly? Is this a dollar figure? Number of people? Percentage of online revenue generated? Average price of paid content?

Further still, this excerpt seems to have its statistics backwards. It’s saying that “paying for content” was a larger market in 2004 than it was in 2005. Doesn’t that mean that the market is shrinking (and not growing)?

Going through the rest of the membership site e-book, we are told about choosing your niche, using an auto responder, deciding on a publishing schedule, and setting up a paid membership site. Other sections discuss how to get content, capitalize on affiliate programs, and market your product.

Given the shorter length of this e-book, it’s not surprising that most of these sections tend to lack depth and the onus will still be on you to create a profitable membership site. Intermediate to advanced Internet marketers may struggle to find any real “secrets” contained within.

A Couple of Bonus Secrets to Boot

When you submit your fifty bucks, you get a little more than the 53-page e-book. You also get two additional e-books: How to Get Instant Traffic to Your Membership Site and Simple Strategies to Sky Rocket Your Traffic. These add a little bit of value to the package, but they really should have been included as part of one larger, more comprehensive e-book instead.

The Limited Time Offer

The Secret to Profitable Membership Sites?

If you’re going to use a limited time offer to sell your product, the offer should really be for a limited time. However, navigating over to the Membership Sites Secret homepage, you’ll find that the sales copy refers to a price that is only available for the next five minutes. Go ahead and revisit in an hour or even a few days; the offer will still be there.

Further still, considering that the product is about running a successful membership-based site, it’s a little ironic that the “members” section of the site is hardly protected at all. There is no password needed to enter the download page, nor is there any protection for the URL where you can download the PDF files. If you know the URL, you can download the package without paying.

I don’t recommend doing that, since it’s fraudulent and akin to stealing, but the more evil John Chow dot Com readers among us will probably figure out how to do it anyway.

CLICK HERE FOR MEMBERSHIP SITES SECRET

Discover the SECRETS I’ve Learned to go from zero a month to over $40,000 a month from blogging. Download Make Money Online with John Chow dot Com for FREE!



Go here to see the original: 
The Secret to Profitable Membership Sites?

+ Three Ways to Make Your Competitors Irrelevant By admin 27 October 2009 at 8:06 am and have No Comments

Eliminate Competition

Buying online is a consumer’s paradise, right?

One can compare competing offers ‘til the heart’s content, all with simple clicks of a mouse.

Well, it’s not that great if you happen to sell online.

And what if I told you it’s not really that great for consumers, either?

Sound crazy? Read on.

Preface: Start with a killer product or service

This should go without saying in our age of global competition and reduced barriers to entry. But so often merchants are looking for a magic bullet to widely distribute something that the market simply finds inferior.

The problem is, there are plenty of people out there with exceptional products and services who are losing out to others with lesser offerings and higher prices.

What’s going on with that?

Superior marketing and sales techniques, that’s what. Here are 3 ways to level the playing field (or even tip the scales in your favor).

1. Eliminate competition with artful positioning

Wouldn’t selling online be wonderful without competition? Well, it’s possible, if only to the extent that a certain type of person considers you the absolute only option. Yes, it’s our friend positioning again, and we’ll keep talking about it because it’s so vital to success.

The traditional approach to positioning involves offering a benefit your competition cannot or will not offer, thereby making your offer the only choice for those who value that benefit. It still works too – look at the insane level of customer service that Zappos offers, and you’ll understand why throngs of people wouldn’t dream of buying shoes elsewhere.

For small and micro-businesses, positioning (a/k/a your unique selling proposition) can be as simple as creating a unique bond with enough people to build a thriving business. Whether by creating a hybrid business at the intersection of disciplines, crafting a better metaphor that communicates what people need to hear, or creating an emotional bond and huge trust based on your own personality, modern online positioning has come down to connections that resonate authentically and generate loyalty.

Remember, it’s not about where you rank in a hierarchy against others. It’s about carving out your unique territory and owning it outright.

2. Confront your competitors proactively

Let’s face it, in some markets, positioning alone might not get it done. When you’re selling retail items such as consumer electronics or commodity goods, shoppers are more focused on overall value for the buck.

The most common merchant response to the threat of online comparison shopping is not very effective. “Hey, let’s pretend they’re not there!” is nice as wishful thinking, but let’s be realistic.

You’ll hear time and again that the initial objectives of copy in a call-to-action environment is to 1) attract attention; 2) express benefits; and 3) overcome objections. The fact that your prospect thinks you have legitimate competition is really just an objection to buying from you right now.

Instead of sticking your head in the ground, why not proactively address why your offer is better than the other guy’s? Don’t assume that your prospect “gets” that your offer is superior; “show” her it’s better by doing a head-to-head comparison with charts, checklists, or even an interactive apples-to-apples demonstration.

People examining your offer want you to be the solution to their desire or problem. It’s your job to eliminate the lingering doubt that exists in the form of objections, and like it or not, your competition is one of those objections.

3. Emotional benefits make everyone happy

We tell you over and over (and over) to focus first on benefits rather than features, because people decide to buy based on lightening-fast emotional responses, and justify that decision with logic. But what if it turned out that making purchase decisions via emotion (instead of by overly-rational research and price shopping) actually made us happier?

Recent psychological resaerch indicates just that. The study focused on using proven methods to impede logical decision-making, thereby forcing people to go with emotional, intuitive choices instead.

The results?

Those who used primarily emotion rather than primarily logic made more consistent choices. And consistency is one of the hallmarks of a “rational actor.” In other words, the “emotional” people made more “rational” choices than those who focused on rationality!

What does that mean? From the study:

For the consumers, contrary to lay perceptions, attending to one’s emotional responses may prove to be very valuable in understanding one’s preferences. It is possible consumers would be much happier with choices based more on their emotional reaction. For example, if one buys a house and relies on very cognitive attributes such as resale value, one may not be as happy actually living in it, as opposed to a person who attends to his or her emotional reaction to the house prior to purchasing it.

Jonah Lehrer, author of How We Decide, thinks that online price shopping might actually make us unhappy. He notes that the study speculates that the Internet leads consumers to engage in more rational deliberation, which in turn produces an outcome that contradicts our assumptions about the “online shopping paradise.”

Remember, when introduced to an emotional benefit in an offer, neurology shows that our brains react as if we were already experiencing the actual benefit. In essence, employing emotional benefits not only begins the customer satisfaction experience before the sale, this latest research indicates that initial satisfaction maintains after the sale.

Isn’t bonding with prospects and customers better for everyone?

It’s amazing how many of the initial assumptions sparked by the Internet continue to be dead wrong. E-commerce was supposed to benefit the consumer by providing limitless options, and yet the counterintuitive paradox of choice shows that too many options make us anxious and unhappy.

Instead, we now have an entire movement devoted to voluntary simple living. We don’t necessarily want more choice; we want something that does what we need it to do when we desire a solution.

In an ultra-competitive environment, a quality product or service is an indisputable market obligation (and I’d say an ethical obligation as well). But given how we actually operate as human beings in the face of overwhelming choice, isn’t a communication approach that bonds emotionally with our prospective customers also a market obligation? Perhaps even an ethical one?

What do you think? Let me know in the comments.

About the Author: Brian Clark is founder of Copyblogger and co-founder of DIY Themes, creator of the innovative Thesis Theme for WordPress. Get more from Brian on Twitter.


Thesis Theme for WordPress

Here is the original post: 
Three Ways to Make Your Competitors Irrelevant

+ White Fire Media Wants to Make You Money By admin 30 September 2009 at 3:40 pm and have No Comments

White Fire Media Wants to Make You Money


You have a lot of options when it comes to how you want to make money online. You can choose to become a professional blogger or freelance writer like me. You can choose to flip domains for profit. You can choose to develop digital products like WordPress themes and plugins.

Similarly, if you take the path of affiliate marketing, you’ll also find that there are many different advertising networks for you to consider. One of the newer players to enter the game is White Fire Media. It may not have the same level of popularity and prominence as some more established names in the business, but this review is a part of their marketing plan to get the word out and attract some more publishers (and advertisers).

If You Can’t Stand the Heat…

Do you have a flame burning inside of you, yearning to become a dot com mogul? If that’s the case, you have to be prepared to put in the hours and the effort to learn the tools of the trade. As the saying goes, if you can’t stand the heat, get out of the kitchen.

I suppose that could have been the inspiration for the naming of White Fire Media, but I’m just going on personal conjecture. In short, White Fire Media is a CPA network that promises to offer the “highest payouts in the industry.”

As you may already know, the CPA (cost per action) model of advertising means that you direct traffic that completes an action of some kind. When visitors do this, you get paid a commission. On the surface, White Fire Media looks like it is very similar to nearly every other CPA network out there. It’s unfortunate that the information page doesn’t offer much in terms of information.

Navigating the User Dashboard

White Fire Media Wants to Make You Money

After you log into your account, you are presented with the standard user dashboard from White Fire Media. There are five main navigational links near the top: Home, My Account, Request Offers, My Offers, and Reporting.

From the main page, you can see the featured offers, news and events, new offers, and your manager’s contact information. Strangely, when I clicked on any of the new or featured offers, I was given a page saying that no offers could be found. Broken links are a definite no-no.

The user interface is clean and easy to understand, but this also gives the impression that it is not as robust as it can be.

Browsing the Affiliate Offers

Interestingly, White Fire Media presents its list of offers as if they are not all available for your disposal right away. Instead, you have to find them under the “Request Offers” section.

White Fire Media Wants to Make You Money

From here, you get at-a-glance information for the name of the offer, the average rating, a brief description, the payout level, category, and so on. There is a preview link to the left and a “Request Offer” button to the right. This makes it seems like you have to apply to use any given offer, but when I tried a few, they were all “approved” right away.

White Fire Media Wants to Make You Money

Clicking to find the details of a specific offer after approval, you are given the basic information for the payout, a preview, and the list of creatives. It would be nice to see how well the offer is converting for other affiliates in the network, but this functionality may be added when White Fire Media has grown some.

Payment Details

Reading the terms and conditions at the bottom of the signup page is the only way that you can find out about the payment details. I think that having a proper FAQ page would be preferable.

In any case, White Fire Media operates on a net-30 payment schedule based on a minimum payment amount of US$50. You will need to provide them with a valid taxpayer identification number of social security number. The assumption is that payment is made by check in the mail.

Make Money Online with White Fire Media

Is White Fire Media worth your time? This is still a very young CPA network, so they are aggressively looking to gain new publishers, as well as trust and credibility. In this semi-beta stage, White Fire Media doesn’t really have anything to set it apart from the crowd. As with anything else, your mileage will vary.

CLICK HERE TO SIGN UP WITH WHITE FIRE MEDIA

Discover the SECRETS I’ve Learned to go from zero a month to over $40,000 a month from blogging. Download Make Money Online with John Chow dot Com for FREE!



See original here: 
White Fire Media Wants to Make You Money