feed hat blog

The 4th annual SearchFest conference is in the books, and this one was a lot different than previous SearchFests. The venue was bigger, the crowd filled it, and — for the first time — there were three tracks running concurrently. I’m hoping to do another post on one content-related element from the show, so this post is only going to be a link to my Flickr photoset and an embedded slideshow below. (Disclaimer: The lighting made photography exceptionally difficult, so don’t be alarmed if some of these look … different.)

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This is a post from Matt McGee’s blog, Small Business Search Marketing.

SearchFest 2010 Photos

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SearchFest 2010 Photos

No stupid gimmicks like “follow us on Twitter” or “buy us a beer” or anything – we just happen to have a spare copy of the brand new 2nd edition of Brian Clifton’s superb Advanced Web Metrics with Google Analytics lying around the office and we’ve decided to give it away.
If you fancy getting a [...]

Google Analytics Book Giveaway! is a post from: Dave Naylor’s SEO Blog.

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Google Analytics Book Giveaway!

I have wanted for quite some time to write this post but just never got around to it so here we go. Side note before we start I don’t handle the pricing in my company (Becky does), in fact I don’t really know how much a client pays, I don’t need to. I do this [...]

SEO Pricing and how we work is a post from: Dave Naylor’s SEO Blog.

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SEO Pricing and how we work

Wow .. No WOW what a day in my life! I don’t tend to get nervous these days as I have spoken at so many conferences now it’s almost like going to the pub, you know that some place comfortable but you don’t quite know who you’re going to meet or how the nights going [...]

My Sky News Experience is a post from: Dave Naylor’s SEO Blog.

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My Sky News Experience

Yes you heard right: it’s an anti Bing Title. This stuff annoys the hell out of me…
Bing are at one of the trickiest stages when it comes to building a brand. There is awareness about the brand and people are trying it out, but there’s no massive emotional attachment to it like there is to [...]

Bing: Left hand, Right hand get your shit together is a post from: Dave Naylor’s SEO Blog.

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Because you are the best doesn’t mean that you deserve top rankings in the best search engine in the world, and this is similar to any industry. Take the BetaMax video recorder back in the 80’s, they died off as it was VHS that did the deals and won out, even though BetaMax had the [...]

Google vs The World – well just the EU at the moment is a post from: Dave Naylor’s SEO Blog.

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Google vs The World – well just the EU at the moment

If you’re reading this while at SMX West, a big welcome to you. Thanks for visiting SmallBusinessSEM.com. In my presentation, I mention a half-dozen web sites that you may not have had time to jot down while I was speaking. If that’s the case, here are all the references I made in chronological order:

• GetListed.org
• Universal Business Listing
• Localeze
• Google Local Business Center – Category Tool
• Nielsen: Consumers Trust Real Friends and Virtual Strangers the Most
• Local Search Ranking Factors

If you have any questions or feedback about my presentation or the session in general, feel free to leave a comment below. There’s also a Contact button at the top of the page. I’d love to hear from you!

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This is a post from Matt McGee’s blog, Small Business Search Marketing.

Welcome SMX West Attendees

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I love competition. I compete against just about anyone, at just about anything. For the last few years, competitive webmastering has been my focus. I like to start a site in a small to medium sized niche, and outrank everyone. There are two niches that I hold the top 5 spots for, and it’s exciting. Let me give you a few secrets that you can implement right now to help you outrank your competition.

1. Do what they do.

The first step is to try to get all of the links that your competition has. If they’re linked in Wikipedia, you should try to get linked. If they pay $299 for a Yahoo Directory link you should too. If they put out a little cash for regional web directories like WoW Directory and Ezilon Web Directory, so should you. The point is that in order to beat your competition you need to have everything they do, and more.

2. Grab the easy links they don’t have.

There are generally two sides to the linkbuilding argument. One side says to focus on quality links, the other says to focus on large quantities of links. I agree with both. Since it’s easy to get junk links from sites like Twitter, blog comments, forum profiles, wikis, etc, go get those links! When you’re burnt out with those junk links, move on to the next step. Don’t discount quantity, I have sites that rank #1 with mass junk links.

3. Start getting the difficult links.

For the last couple years I’ve been following viagra SERPs. If you browse the top 20 sites for “buy viagra” you’ll see interesting trends. Right now I see a site that is 6 months old with 4k links, PR 2 ranked #4. Below it is a 2 year old site with 29k links, PR 6 ranked #9. Why does that new site outrank that older better linked site? Link quality. This site went the extra mile to get links.

4. Make the quality links if you can’t find them.

I’ve got burnt out on buying links. Instead, I’ve been making quality websites with the purpose of linking them back to my money site. These sites are generally built on existing WPMU domains (like these). I build links to these blogs and seed them with some generic spun content. Once they start getting some age and trust I link them to my money pages. This enables me to have good old blogs linking to my money pages without paying for those links. It does take extra time, but I can continue using the same blogs for additional projects after I get my #1 rankings.

In order to outrank the competition you have to go above and beyond what they are doing!

Over the last 5 years, Brandon Hopkins owns over 150 content-rich websites. When not building links to his own websites he does linkbuilding for clients as well as Fresno website design. Brandon can also be found blogging (rarely) at Brandon-Hopkins.com as well on about 5 different webmaster forums, Twitter, LinkedIn, Facebook, and most other social networking sites.
photo credit: ianmunroe

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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

Outrank Your Competition By Taking One More Step

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Now, don’t get me wrong. Google Local and Google Maps are extremely valuable tools that I use a few times every week. But every so often they get something wrong–so wrong, in fact, that I’m not sure where the wires got crossed.

Let’s assume I wanted to stop by a local pub on a Saturday night. Maybe I’d want to check out the website first to see what was going on, so I’d type in the name and town [molly blooms amityville] and get this result:

For those of you who might not remember, I live in New York (more specifically on Long Island). The last time I checked I’m pretty sure that’s part of the United States. Not Canada. However, sometimes odd things happen and, for one reason or another, maybe the domain is somehow connected to Canada. But a quick check of the Molly Blooms location page reveals locations in Canada not the US (thanks Rae).

Granted, there are probably a hundred or so bars across the country name Molly Bloom’s, so this isn’t entirely out of left field, but you know that PhD’s who can figure out how to connect you to your abusive ex husband should be able to figure out what country something is in. I clicked the “is that accurate” link and said no it wasn’t. Since there was no form, however, I couldn’t tell them what was wrong. I have to hope the person on the other end can figure out Amityville (famous for the Amityville Horror House) is actually a few hundred miles away from Canada and is not connected to the right domain name. If only Google had put search wiki technology someplace where comments might be useful …
photo credit: frielp

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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

When Google Local Gets it Wrong

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When Google Local Gets it Wrong