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While I get many questions from bloggers asking for advice on ‘how to blog‘ perhaps one of the biggest questions a new blogger needs to ask themselves before they move on to the HOW to blog question is ‘WHAT will I blog about?’

There is no real right or wrong answer to this question as blogs come in all shapes and sizes and focus upon all manner of topics. However thinking through the question before you start a blog will help you make some of the other decisions that you’ll want to make later on in this guide (for example the domain name and the name of your blog will probably come out of this decision).

Reasons to Focus Upon a Niche with Your Blog

Choosing a niche to blog about is important for a number of reasons. These include:

1. Niche Blogs Appeal to Readers

My first blog was a personal blog with no real niche focus. It did start with a main focus upon Spirituality, but over time began to cover a large range of topics including blogging, photography, culture, politics, personal stuff that I was doing etc. The more topics I covered the less I appealed to everyone.

Sure a certain group of people were interested in Spirituality and Blogging, but less of them were into photography, even less also liked my stuff about Australian Pop Culture….. each topic narrowed the chances of me writing something that would appeal to all of my readers. I started to get complaints from them – ’stop writing about XXXX’.

When I began to break topics out onto their own blogs my audience responded well – those who were into photography gathered around that topic, those that were into blogging gathered on that blog.

In the end this is about relevance – people seem to be drawn to niche focused blogs because they know that they’ll see content on them that focuses upon the things they are specifically interested in.

2. Niche Blogs Monetize Better

I tried to make money from my personal blog for a while but found the going really tough. At the time I mainly tried to make money from advertising and found that sponsors were simply not interested in promoting their product (which had a specific focus) to an audience who were there to read about a whole range of things.

What camera manufacturer wants to promote their latest camera on a blog about photography that also touches on spirituality, politics and what movie I saw on the weekend?

Niche blogs also tend to work better with contextual ad networks like AdSense. AdSense is getting better are providing ads that related strongly to what is on a specific page of content but I have seen instances where blogs covering lots of different topics attract ads that don’t always relate to content on a particular page.

The other thing about AdSense is that it is a system that gives advertisers the ability to target specific sites. These types of targeted campaigns can be quite profitable but they are less likely to happen if a blog covers a large range of topics, many of which don’t relate to that advertiser.

When I went niche I found monetizing with advertising a lot easier. In fact monetizing with a variety of methods seems to be easier on niche blogs. Affiliate promotions and selling your own products work better because your audience is there to get information on certain topics – so when you promote products on those topics…. they’re much more likely to buy.

3. Niche Blogs Do Better in Search Engines

It is possible to rank well for all kinds of topics on a generic/multi topic blog. It’s possible – but I find it is easier when you have a blog with a focus upon a niche topic. If your whole site is about the one topic Google treats it as more of an authority on that topic the more content you add, the more you interlink the posts, the more other sites in your niche link to it etc.

There are certainly exceptions (mega sites like Wikipedia are obvious ones) but unless you have the pulling power of a massive site like that a niche focused site could be the way to go.

4. Niche Blogs Build Credibility and Profile

One of the consequences of moving to more of a niche focus with my blogging was that I noticed I was starting to become known for that topic.

The first time this happened was after I started my first photography blog and 2 months later had a phone call from a city-wide newspaper asking for a quote on a photography related story. This had not happened to me before as a result of my personal/multi topic blog but having a site purely focused upon a single topic gave a perception that that topic was ‘my thing’.

For me having niche focuses has helped me to become known on different topics – which has led to all kinds of opportunities in those niches – including writing books, speaking opportunities around the world, main stream media appearances and all manner of partnership opportunities with wonderful people in my industries.

Not everyone wants to build their profile and become known in an industry – but if that’s part of your goal then a niche blog on those topics can be powerful.

Note: Niches Need Not Just be Topic Related

Before I conclude this post on niches I thought it might also be worth noting that a blogs niche need not only ever be focused upon a topic. I explored this more fully in a post titled – Does Your Blog Focus Upon a Niche Topic or a Niche Demographic? As the title of that post suggests – there are some successful blogs around that cover a variety of topics – that appeal to a similar type of person or demographic.

So instead of just writing about video games – a blog might choose to blog about topics that appeal to teenage boys – video games being one of the topics that they might have an interest in.

Worth noting though is that if you do decide to target a niche demographic rather than a niche topic – you could be opening yourself up for a lot of work. Covering a diverse range of topics can certainly work – but to cover them all comprehensively can take a lot of time and energy.

How to Choose a Niche for Your Blog

Now that we’ve looked at some of the reasons WHY a niche can be a powerful thing to think about before you start looking at HOW to blog – later this week I’m going to continue this post with a followup post exploring a number of factors that those looking to start a blog might consider when choosing a niche.

Post from: Blog Tips at ProBlogger.

How to Blog: Choose a Niche for Your Blog [Why Niches are Important]

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How to Blog: Choose a Niche for Your Blog [Why Niches are Important]

Do you despise long sales letters, yellow highlighters and blood-red, hype-laden headlines?

These tried and true copywriting tactics are proven winners at converting “cold” traffic into paying customers – and $10,000-a-page copywriters use them without hesitation because they appeal to the baser instincts of the easily swayed. They may be embarrassing to look at, but historically, they’ve just plain worked.

But if you’re a Third Tribe type of marketer, you’re in a quandary because you know these push-comes-to-shove sales page tactics just won’t work in your case.

They won’t work for you because you won’t be able to sleep at night. They won’t work for your audience either, because they’re smart and savvy, and they’ll lose faith in you and go off in search of someone more professional.

But these cheesy tactics are tempting nonetheless, because you’ve seen them on pages that you know are converting a lot of customers. Against your better instincts, you might feel a pull to use just one or two of them to stack the deck in your favor – especially if your current page isn’t converting as well as you’d hope.

There’s good news, though – you don’t have to sell your integrity to sell more of your products. All you need to do is learn how to use some semantic aikido to harness the power of these psychologically effective strategies – all the while saying “hold the cheese.”

Let’s take a look at 5 “hard sell” tactics and apply some Third Tribe magic to make them feel better for you and your future customers.

The “Everything Will Be Better In A Week” Tactic

You see this one all the time, online or off. Online it’s usually “Give me 7 days and you’ll have a horde of customers trampling each other to give you their money!” Offline it could be more subtle, such as the SlimFast slogan “Give us a week – we’ll take off the weight.” The promise is significant (as it should be in a headline) but it’s not realistic.

Sure, it works on those desperate for results, and that’s why it will never go away. But your customers are smart enough to know that they can’t really get those results, and that hurts your credibility. They know they’re not going to go from zero to $20,000 in a week or go from a complete unknown to A-list blogger in 7 days, no matter what people tell you.

But it still works on the easily swayed, because they’re desperate for results. Your audience may be desperate as well, but they’re just too darned smart to fall for the idea of an “instant solution.” So what can you do?

Take The Third Tribe Approach: Instead of promising instant victory over a situation, promise them immediate progress instead. For example, “Give me 7 days, and you’ll have a detailed and doable plan of action for getting more customers in the door this month.”
You’re still making the implicit promise of getting more customers, but you’re explicitly promising something more realistic in the short term – a sense of certainty about what actions to take next. That’s what gets product sold while protecting your credibility.

The “Set It On Autopilot” Tactic

I’m seeing this more and more online, and I’m sure you are too – phrases like “The Lazy Marketer’s Guide To Building an Email List” or “(result happens) automatically while you sleep!” Again, this tactic works on the easily swayed, because they are likely to, well, be pretty lazy people. They don’t want to do the work. They want to push that big red magic button and get their results.

But when you’re pitching to a more savvy, successful audience, this tactic backfires almost immediately. They know that success takes hard work (because they worked hard to be successful!) and that there’s very, very little in life that falls into the “set it and forget it” realm. And beyond that, they know if something seems “too easy” it’s either not legit or something that’s bound to be ineffective.

But in reality, there may be things about your product or service that for the most part have a “hands-off” aspect (for example, building a fantastic landing page that brings opt-in subscribers to your list day in and day out). How do you position these types of things without resorting to cheesy language?

Take The Third Tribe Approach: Instead of using words like “lazy way,” “autopilot,” or “does the work for you,” focus on how this aspect of your offer is truly something that streamlines a process that your reader knows is time or effort-intensive. Then follow up with the measurable benefit they receive.

For example, an email autoresponder service that “pulls in new subscribers like clockwork” sounds corny. But a service that automates opt-in form creation and has reporting statistics frees you from coding so you can spend that time tweaking forms for higher conversion.

Now you’re talking about automating one aspect so you can redirect time to higher-value activities … and that kind of benefit-driven description makes for a stronger selling point.

The “You’re Lucky I’m Talking To You” Tactic

This off-putting tactic is a staple of someone following the heavy-handed marketing techniques that by and large, have worked on the easily swayed in the past. You’ll see it in phrases like “At my normal hourly rate of $2,000/hour (if you could even get me!) …” and implies authority (based on the price) and a tension-inducing scarcity of the marketer’s time.

Now, there’s nothing wrong with stating your rates – mine are fairly high, and I use them as a selling point – but when you use it as the predominant selling point, it can work against you. This is especially true if you bring it all up before you’ve made your other, more significant selling points. And talking about how you don’t have time for clients can come off as reputation-diminishing bragging.

Savvy audiences don’t fall for this – they know that bragging is usually a sign of insecurity. And who wants to buy from someone who’s working so hard to try and impress you?

Take The Third Tribe Approach: Instead of leading with how in-demand you are and how expensive your rates are, save this selling point until later and gently position it in terms of the overall value you’re presenting and how the delivery medium causes a change in pricing.

There’s nothing pushy about saying “This workshop represents what I would cover in a ten hour, $2,500 one-on-one consulting package. But since I can only offer a large package like that to so many people, I’ve distilled those ten hours of consulting into a self-paced workshop that you can purchase for $197.”

With this approach, you’re not making a in-your-face statement that can turn off savvy customers, but you are effectively communicating the true value of what you’re offering in a way they can respect.

The “You’re Dead Meat If You Don’t Buy” Tactic

Since fear-based selling can be such an effective tactic, marketers often paint a post-apocalyptic picture of what will happen if you don’t buy their products. You may be told your business will fail, your competitors will eat your lunch and your spouse will leave you for a smarter, younger version of you who knows these “insider secrets.”

The idea is that if the sense of panic can be cranked up, the urgent need to find a solution will appear. And in 99 cases out of 100, you’ll find that same marketer telling you that only their product can save you from certain doom.

You’re too smart for this “Chicken Little” sales tactic, and since your customers are too, you need an approach that can boost the feelings of urgency and desire without resorting to panic.

Take The Third Tribe Approach: Instead of saying “all is lost” and pulling out the melodrama, paint a picture of how a particular product will be harder to solve without your product (and easier with it).

For example, you could say “It’s certainly possible to network with other savvy online business owners simply by participating in blog comments and using Twitter, but that can be a slow process with uncertain results. Being in the Third Tribe forums, however, means you’re immersed in the highest concentration of willing-to-network entrepreneurs you’re likely to find on the Internet – and that can take your business to the next level much faster.”

Could you write an effective sales letter without this tactic? You could, but you’d have to work a lot harder. (Get it?)

The “There’s No Good Reason Not To Buy” Tactic

I recently read a sales letter with this message at the bottom and shook my head, knowing that a few easily swayed individuals would fall for it. Certainly, it stands to reason that this line could work, because it’s one of those “proven” staples of a “good sales letter.” But it falls flat when selling to a savvy reader. (Which is a shame, because this marketer had a relatively savvy audience).

Why is it such an off-putting phrase? For starters, it’s insulting. It implies that whatever reason you have for not buying isn’t a reasonable one, and calling your potential (and intelligent!) customers unreasonable is a sure way to lose the sale – especially since the marketer doesn’t even know the objection.

And that’s where it gets embarrassing – because when readers realize they do have valid objections, it’s the marketer who looks foolish. Goodbye sale.

Take The Third Tribe Approach: Instead of trying to push your customers into this kind of hard-line close, do a little up-front research and discover as many potential objections as you can. Take each one and build a pre-emptive response into your sales letter.

For example, if price is an objection, remind them of how your product can pay for itself quickly. If satisfaction is an objection, re-emphasize how strong your guarantee is. The more thoroughly you defuse potential objections before the close, the less you have to work to close the sale.

And instead of bullying customers into having “no good reason not to buy,” you’re reminding them of all the very good reasons they have to give your product a shot.

What’s Your Sales Page Personal Pet Peeve?

These are only five old-school tactics that make your sales page unattractive to the Third Tribe type of customer – and as a savvy entrepreneur you’re likely to have your own set of sales page elements that drive you crazy. Share them in the comments below – and if you don’t mind, briefly tell us what you see as the “Third Tribe” alternative.

About the Author: Dave Navarro is a product launch manager who proudly wears his Third Tribe colors – and invites you to join the thousands of people who have downloaded his free workbooks in the Launch Coach Library (no opt-in required). There’s really no good reason not to.

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Excerpt from:
Five “Old School” Tactics That Could Ruin Your Sales Page

In this post Roman from How this Website Makes Money describes how after taking a month vacation from blogging he was glad to see that all his subscribers were still there.

My blog is one year old. For the last year I have devoted at least 9 hours a week to the blog. Since I keep track of all my hours I know that for the entire year I have spent 511 hours on the blog.

So this Christmas I took a month long break. A break from everything. From writing posts, reading other blogs, visiting forums, leaving comments, and agonizing over my slow progress. Needless to say, the blog free month was total bliss.

But before I took the break I had a problem.

In the last year I managed to get 80 subscribers. 80 people that, because of their personal quirks, found my blog interesting enough to promise to come back by subscribing to my feed. 80 followers is nothing compared to other blogs that can boast 1000’s – but I loved my 80 followers because they were mine. My precious followers – the gang.

Before I took the break I was worried that I would let the gang down by not posting for a month. It is a mantra, preached everyday from the highest rooftops, that you need to post often. To keep your subscribers happy and interested you need to post often. The argument follows the logic: why would anybody continue to subscribe to a blog that does not have a steady and frequent flow of posts?

At first glance, and without really thinking about it, I agreed with the logic. I do not know why, but it just sounded right. So I was concerned that my break would result in the lose of a few of my precious followers. But I desperately needed a break. So hell – if taking a break meant loosing followers then so be it.

The month went by quickly. It was time to get back to the blog. I checked my Feedburner stats. Over the month of no posts, I gained 4 followers.

What happened? Why did I not lose any subscribers?

The answer is simple. It is difficult for your followers to unsubscribe if you do not post.

Usually people are subscribed to many feeds. So the only time they become aware of a particular feed is when they receive a new post either in their inbox or in their reader. This is a crucial point. Most of your subscribers are not aware of you if you do not post. They completely forget about you. They are not going to wake up and suddenly think, “I am going to unsubscribe to blog xyz today – it is really bothering me that I have not seen a post in a long time.” When you do not post you are invisible and safe from people unsubscribing.

The only time to worry about people unsubscribing is when you post because that is when they are presented with an option to unsubscribe. Each post is a risk, because each post gives them the option to leave. Be more fearful of writing a hasty and poor quality post then of writing no post at all.

My month break gave them no chance to leave. I forgot about them and they forgot about me. Instead of writing poor posts followed by the unsubscribe link, I offered no posts at all.

So if you are thinking about taking a break from blogging, but worried that you will loose all your followers, don’t be. They will not realize you are gone. And then when you do come back and they receive a quality post they will quickly forgive your absence.

Discover the SECRETS I’ve Learned to go from zero a month to over $40,000 a month from blogging. Download Make Money Online with John Chow dot Com for FREE!

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Why Taking a Break From Blogging Will Not Cause Your Subscribers to Flee

Like everyone else on the social web, I just read Seth Godin’s new book Linchpin. It’s a big book, not so much in number of pages, but in number of ideas.

One core theme is the idea of emotional labor — bringing more human feeling and connection to your work, some essential part of yourself that can’t be automated or outsourced.

It strikes me that this gets to one of the key distinctions between different models for doing business online.

No matter how you approach business, you’ve got to decide on a topic, and probably niche that down to a viable sub-topic.

So you might be in the fitness business or the beauty business or the writing business or the business business.

One approach has us doing some keyword research within our topic, creating enough good content to rank for those keyword phrases, and then applying a revenue strategy — maybe advertising, maybe an affiliate offer, maybe an ebook.

Simple enough.

The other approach has us creating a blog on the topic, doing a lot of soul searching to figure out our USP and/or our sub-topic, finding some readers who particularly resonate with our approach, understanding who we connect with (and being willing to scare off everyone else), and then making an offer (or series of offers) that bring in money.

The biggest difference isn’t how the revenue comes in, how our site is set up, how we approach SEO, or just where on the “long tail” our keywords are.

And contrary to what you might think, the difference isn’t in how much work we put in. Both approaches take a lot of work.

The difference is emotional labor.

The problem with paint-by-numbers

When you’re starting out, it’s tempting to look for a paint-by-numbers solution.

Something that tells you exactly where to start, what to do, and how to do it. Something that works a lot like a franchise, with a three-ring binder that explains what buttons to push.

The problem with push-button systems is that you can train a robot, or an ultra low-wage worker offshore, to push that button for you.

If the business’s genius resides in the system and not in you, what happens when someone comes along who can push the button 104% more efficiently than you can? Or who can push it at 97% of your cost?

My problem with paint-by-numbers systems isn’t that they lack creativity. My problem is that they’re risky. When you make yourself into a cog, by definition you make yourself replaceable.

Don’t be afraid to bring your best game

Emotional labor is about the part that’s outside the system.

It’s about the part that you can’t train a chimp to do. It’s about the part that wants your creativity, your strange ideas, your ADHD, your intersection of interests, your passion, your giving a damn, your hard thinking.

Simply put, it’s the love that you put into it.

You might pour a lot of emotional labor into maintaining a fantastic relationship with your readers and customers. Or you might pour that energy into making something that’s more useful, more user-friendly. Or you might pour it into developing a market position that no one’s seen before, that fills an old need in a new way.

You might pour it into “all of the above.”

Even if you’re following a system (and I think systems are tremendously useful), it’s when you get outside the system that you start to find real success.

By “success” I mean money, sure. But also satisfaction. The thrill (and terror) of saying, “Actually, I’m much too interesting and complex to be a cog. I’m a human being. Here’s how I help other human beings get what they want.”

Money can’t buy love, but can love buy money?

My favorite technique for competing in a hyper crowded niche?

Make yourself more useful or better-loved. Ideally, both.

Now you don’t have to put your personal life into your blog or business. Some people just aren’t comfortable doing that. They may want to protect their privacy, or it just may feel too awkward and embarrassing.

You get to decide. That’s why you started a business in the first place.

But if you think you might be comfortable putting a little more you into your brand, it can, frankly, be the shortest path between you and success. You don’t have to share every detail of your personal life (and please don’t tweet about the sandwich you’re having for lunch), but it’s very helpful to be a complex and individual human being.

Make a stronger connection. Care more. About your readers, about your customers, and about your own business. I don’t care if you have a four-hour work week or a hundred-hour one. I care about how much love you bring to the work when you get there.

Happy Valentine’s Day, everyone!

About the Author: Sonia Simone is Senior Editor of Copyblogger and a co-founder of Inside the Third Tribe.

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Is Your Business Getting Enough Love?

Last year I began a semi regular series of posts here on ProBlogger that explored the principles that I saw being exhibited in successful blogs. So far in the series we’ve talked about Listening, Trust, Usefulness, Community, Being Personal and Story Telling.

Not all successful blogs will do all of these things – but in my experience, many of them do.

Today I’d like to continue this series by talking about another such principle – Uniqueness.

The Problem of Clutter

Almost every time I’m questioned about blogging I’m asked whether I think it is too late to get into the medium. There are so many blogs that have been going for so long on almost every topic – isn’t it too crowded, cluttered and noisy to start something that gets noticed?

On some levels there’s real truth to this.

There are many thousands of blogs being started each day and there are what seems like a myriad of blogs in each niche. It can be overwhelming to step back and look at the blogosphere – an organism that is churning out millions of new pages of content each month. How will your single blog rise above the rest? Isn’t it all just too hard?

Yes it is hard – but…. (and this might sound harsh) that’s life. We live in a world of billions of people, all striving to achieve. We live in a world surrounded by thousands of companies and businesses, each struggling to to succeed. Life is cluttered and congested – but it doesn’t (or shouldn’t) stop us. The key is to find a way forward that works for you.

New Blogs DO break onto the scene and ‘make it’ on a regular basis. Yes – they’re in the minority – but it is possible. I know in the photography blogosphere that there are significant new blogs that get a hold on part of the wider niche started every year. In one of the most congested niches of the blogosphere (making money online) new players always are emerging also.

What sets them apart?

Of course there is no single thing that sets good blogs apart – in fact that’s the point – they usually have something about them that is unique.

Side Note: in the original version of this post I was planning to share a personal story here. But the story evolved and became a post of itself – Lessons about Blogging from a 90’s Road Trip. The point of the post – for me one of the turning points in my own blogging journey was the time I decided to stop trying to be someone that I wasn’t – imitating the style of others did help me learn about blogging, but it didn’t help me set my blog apart from the crowd. Part of being unique is being yourself.

How to Be Unique as a Blogger

Of course teaching someone to ‘be unique’ is a challenge. Uniqueness by definition isn’t something that I can really tell you how to be – your blogs uniqueness is something that needs to come from your own uniqueness as a person – at least to some extent.

Having said that – some of the ways that blogs tend to be unique and stand out from the crowd often start with:

1. Voice – your style of writing. Manolo the shoe blogger is the blogger was the first blogger I remember reading with a really unique voice (he writes in the third person).
2. Topic/s – Manolo again an example of uniqueness in this – his two topics when he first started were ‘celebrities’ and their ’shoes’. John Chow perhaps is another example – who ever heard of a make money online blogger who documents his food and talks about cars?
3. Design – the way your blog looks is a great way to make an impression, grab attention and stand out from the crowd.
4. Being First – not easy to do but if you can be one of the first blogs in a niche it can help you stand out. ProBlogger would be my own lucky example of this – at the time no one else was blogging about making a living from blogs.
5. Your Blogs Name – sometimes it is just the name of a blog that makes it stand out whether it be by being confronting, funny or otherwise.
6. Being a ‘Character’ – the Fake Steve Jobs blog comes to mind as one blog that was unique not only by the content being great but by the blogger blogging as Steve Jobs and keeping his real identity secret.
7. Use of Media – some bloggers mashups of different types of media set them apart – clever use of video, imagery, audio and text all together in a post can have a real impact.
8. Depth of Content – a number of bloggers that I follow set themselves apart by producing content that obviously has a lot of thought put into them. Instead of quick and short posts that do nothing much more than link to other sites they carefully and thoughtfully ponder a topic and produce content that is deep and thought provoking.
9. Frequency of Posts – it strikes me that some of the most popular blogs product A LOT of content. Engadget and Gizmodo being two examples. This high frequency of posting makes them prolific and means that if a story is breaking in the gadget space that you’d be certain that they’re covering it. On the flip side some blogs take the opposite approach – their new posts become so rare that people value them highly and share them prolifically.
10. Vaults of Resources – some bloggers become successful because their blogs are just filled with such rich resources. These bloggers might not have as much original thought but they are passionate about gathering information and resources from others and sharing it with their network. People read them because they save them time by researching and gathering the information that the rest of us need but don’t have time to find.
11. Community Focus – some bloggers go above and beyond when it comes to their readers. They put the rest of us to shame by the way that they pay personal attention to everyone, interact with every comment and seemingly know every person who reads by name.
12. Opinion – one of the easiest ways to make your blog is to share your opinion. Your opinions won’t always be unique but the combination of them and the way you express yourself will be and will often set yourself apart from other bloggers who just report news.
13. Usefulness – some blogs are insanely useful. I know we’ve covered this earlier in this series but it needs to be said again – useful blogs build themselves a solid foundation for success.
14. Originality – its amazing how some people just have an ability to explore a topic that everyone else has talked about but put a new spin on it! I sometimes feel this way about Seth Godin’s blog – his ability to make me have light bulb moments around simple concepts is amazing.
15. Personality – I’m finding this one hard to define but some bloggers just ooze personality. Perhaps another way to describe it would be that they have Mojo or are charismatic. They are just infectious with the way that they write and interact.
16. Personal – as you read some blogs you sometimes get a spooky feeling that its almost like the blogger is there in the room with you. They blog in a way where you can almost hear their voice and feel as though you’re in a conversation with them. They share on a level that goes beyond just the transference of information – they share of themselves.
17. Expertise – some bloggers rise to the top of their fields because they are simply authoritative and have real expertise in their field. They are well read, have extensive experience and have forgotten more about their topic than most of us will ever know about it.
18. Connectors – other bloggers are successful because they are so well connected in their niche. They not only know a lot of people but they have a gift in helping others to connect with those in their network.
19. Prolific – some bloggers are unique because… well they’re everywhere. These bloggers seem to have the ability to be in more than one place at a time – they blog, they’re active on multipole social networks, they are at conferences, they are guest posting on other blogs, they’re in forums…. they are everywhere!

There are of course an almost unlimited list of other ways that bloggers set themselves apart and rise above the millions of other blogs. Yesterday I asked on Twitter what makes people’s favorite blogs unique – the list of answers have some similar themes to my own list as well as a few others.

Post from: Blog Tips at ProBlogger.

The Power of Uniqueness [19 Starting Points for Being a Unique Blogger]

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The Power of Uniqueness [19 Starting Points for Being a Unique Blogger]

I had lunch today at Corner Bakery and while I paid for my scrumptious meal, I feel I walked away richer thanks to a cookie and a smile.

I was noshing on some soup and sourdough and reading the Times when my attention was captured by a curly-haired woman with a perky set of pearly whites suddenly standing in front of me. I’d seen her earlier, waltzing around the room, chatting up other smiling folk.

“Hi,” she beamed. “I wanted to let you know about the Corner Bakery e-mail newsletter. If you sign up to receive it your very first e-mail from us will be a voucher for a free cookie, and after that we’ll send you news and cool offers and coupons for more free stuff. Wanna sign up?”

A free cookie, eh? We all know what happened next.

Driving back to the office later it hit me. This woman had convinced me to hand over my personal info — my actual personal e-mail account, not just the one I keep for spam — using two simple tools: a cookie and a smile. And while we can’t all compete with the likes of a snickerdoodle, we can all keep a cookie and a smile in our marketing arsenal.

On today’s episode of SEM Synergy, Bruce Clay’s weekly podcast on WebmasterRadio.fm, I spoke to Tamar Weinberg.

Along with being an Internet marketing blogger and consultant, Tamar is the author of The New Community Rules: Marketing on the Social Web. From strategy development to tactics for individual platforms, the book teaches readers about the nascent need for businesses to engage in conversation marketing on the increasingly social Web.

Prior to its release last year, Tamar introduced the book on her blog, Techipedia.com. From her post:

“There are two things that act as an extension to social media: #1: great customer service, especially since everything is now public, and #2: great content, so that you can do something that is clearly remarkable that people would want to talk about.”

There you have it! Content and customer service, also known as a cookie and a smile. This simple duo wins me over every time.

Your cookie is the value you can add to a consumer’s life. It’s the piece of the marketing equation customers can see and feel and share. In the online world, the cookie is the content that a reader sees as valuable. It’s what the reader can walk away with that they didn’t have before they came, like a piece of info they didn’t know before or a really funny joke. It doesn’t have to be an expensive cookie. It just has to be delicious or nutritious.

Your smile is the way you treat your customers. Whether you’re approaching them with an offer or they’re coming to you with a complaint, maintaining a positive vibe is key to maintaining a positive online reputation for your businesses. Everyone has a megaphone on the Internet and stories of extremes, such as horror and, elation have a way of spreading fast. By always communicating with customers with an attitude of helpfulness and respect, the stories echoing around your brand will be good ones.

People online are hungry for some happy. So… are you smiling? And what’s your cookie?

Social Marketing with a Cookie and a Smile — SEM Synergy Extras was originally published on BruceClay.com, an SEO services company.

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Social Marketing with a Cookie and a Smile — SEM Synergy Extras

The tenth anniversary of the ill-fated Time Warner-AOL merger came and went this week. It was on January 10, 2000 that the old media stalwart and the new media darling came together in marriage. The union was a highly celebrated realization of the long-anticipated digital revolution.

We’ve since traveled 10 years down the road. The couple that once shouldered the hopes of the digital soothsayers has divorced. Though, by the time the final nail was driven into the coffin, the fortunes of the pair had spent the previous decade in a nose dive.

http://www.flickr.com/photos/f-r-a-n-k/ CC BY 2.0

The New York Times this week published a retrospective on the Time Warner-AOL merger that’s a must-read for anyone in the digital space. AOL’s co-founder, Stephen Case, was interviewed for the piece. Describing the merger announcement, Case said:

“It was a moment of achievement after a decade or in some cases, in our case two decades, of trying to prove that this concept had real merit, suddenly the Internet had arrived and we’re beginning this new century with a combination of these two great companies.”

So what went wrong?

In 1999, the year before Time Warner and AOL announced their historic partnership, another giant, this one of the auto industry, effectively split with what was once considered a transformative technology: the electric car.

In the documentary Who Killed the Electric Car?, a theory is posed: not only did oil companies object to electric cars — a technology that could dampen demand for their product — but car companies were also resisting the change.

Earlier this week Detroit welcomed the annual North American International Auto Show once again. Guess what technology is playing heavily into the line-up of auto makers across the globe? Electric cars, of course. And this time around, they’re more efficient, more in vogue, and sexier than ever.

What’s so different this time around?

Learning from the Past

The stories of the incompatible couple and the mismanaged motor have a lot more in common than you might think. They both hold lessons for businesses doing business online today.

http://www.flickr.com/photos/joelzimmer/ / CC BY 2.0 There’s a fork in the winding road. Which path will you take?

In the case of the electric car’s temporary demise and subsequent reprise, we find that when it comes to the wave of the future, there’s no stopping it. Businesses following traditional business models have tried to avoid the Web, have tried to maintain the monologue beloved by the ghost of marketing past, and have suffered losses of consumers and reputation alike. Made stubborn by fear, these businesses have tried to squash the need for presence and communication online, but it’s an undeniable force.

When recounting the past around Time Warner and AOL, we see that a culture clash was partly to blame for the soured relationship. In the Times article, Time Warner’s president at the time of the merger, Richard Parsons, said, “I remember saying at a vital board meeting where we approved this, that life was going to be different going forward because they’re very different cultures, but I have to tell you, I underestimated how different.”

Similarly there’s a culture war happening in board rooms and marketing departments across America today. While I’ve read many success stories of the changing of the guard, I read about just as many gaffes and missteps of companies resisting or failing to understand the new media world. Rather than butting heads at the expense of success, business leaders must embrace the new landscape and carve out their company’s place in it.

Electric Cars and Fallen Giants: Marketing Lessons from the Fates of Time Warner, AOL and GM was originally published on BruceClay.com, an SEO services company.

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Electric Cars and Fallen Giants: Marketing Lessons from the Fates of Time Warner, AOL and GM

In this post Jade Craven shares her thoughts on 30 bloggers worth keeping an eye on in the year ahead!

1. Dave Navarro

Dave was featured as one of tomorrows star bloggers in 2008 and has continued to impress in 2009. His tenacity and hard work have helped cement himself as a leading blogger and  coach. He has a truly impressive resume with guest posts on Copyblogger, two product reviews here on Problogger and joint ventures with other high profile bloggers.

2009 has been the year where he strategically built up his profile to become a respected member of the blogging community. In 2010, I expect he’ll be leveraging that profile to provide more awesome resources to help bloggers succeed. You can check him out at The Launch Coach and be sure to sign up for his advance discount list and for advanced notice of his More Buyers Every Month training.

More on Dave:

• Review of How to Launch the **** out of Your Ebook
• How 12 Experts Make Money Through Their Blogs (And How You Can Learn Their Secrets)

2. Skellie Wag

Skellie has kept quite for most of 2009. She has focused on her work at Envato and providing the occasional killer resouce at Skelliewag. Despite her absence, many bloggers still credit her as one of their favourite bloggers.

I hope we will be seeing a lot more of Skellie in 2010.

More from Skellie:

• The Trust About Creating a High Traffic Blog
• How to Write Posts That Set Stumbleupon on Fire
• Blogging with Audacity

3. Sarah Prout

Sarah Prout runs a boutique publishing company called Sprout Publishing. She creates cool products targeting business, bloggers, social media professionals and entreprenuers.

She has caused quite the stir in the local social media scene with her blog, Entreprenuerial sparkle. She has built a strong reputation on delivering quality products and being really useful to her twitter followers.

You can check out my review of her Twitter Success Blueprint at Twitip and find out about her new course, Sprout Buzz. I am so keen to learn what awesome projects she’ll be working on next year.

4. Johnny B Truant

Johnny B Truant was rocking it at his humour blog before getting the attention of Naomi Dunford. He offered to be a guinea pig of her Online Business School and started guest posting on Ittybiz about his attempts to build an online business.

He raised his profile quickly with strategic guest posts and free offers. He quickly became a fixture in the blogging community and restuctured his online presence so that all posts are hosted at Johnnybtruant.com.

He now makes a considerable income through technology consulting, affiliate commissions and sales of his product Zero to Business. You can check his new venture with Charlie Gilkey at Charlie and Johnny Jam sessions.

I hope he expands his products available in 2010 and that he continues to provide his awesome guest posts.

More from Johnny:

• How One Blogger Made 3k a Month By Helping People – And How He Can Help You
• Six Ways to Make More Money as an Affiliate
• How to Boost Your Business By Developing Bulletproof Trust

5. Leo Babauta

Leo was already widely regarded in the blogosphere, but this year he has shown why he commands so much respect. He has released two new blogs – Mnmlist and Zen Family Habits as well as courses at A List blogging Bootcamps. He has also released the free minimalist theme, the ebook on minimalism and the motivation handbook.

He has done this on top of promoting his book The Power Of Less and maintaining the high calibre of writing at Zen Habits. He shows no signs of stopping in 2010 with rumours of more projects in the works.

More from Leo:

• The Essential Guide To Growing Your Blog On Minimal Time
• 7 Essential Things You Should Be Doing When Your Blog is Still Young
• How Passion Can Transform Your Blog

6. Ali Hale

Ali Hale has made waves in 2009 with her staff blogging, guest posts and subsequent release of her Staff Blogging Ebook. She has set a new standard for high quality guest posts.

She has recently launched her blog at Aliventures where she provides in depth articles and comprehensive product reviews. I believe she will be contributing even more to the blogging community in 2010.

More from Ali:

• Thirteen Steps to Write and Publish A Free Ebook in Thirteen Hours
• The Other Side Of Problogger: Making Money Right From the Start of Your Blogging Career
• Every Blogger Starts From Zero – You Could Be On the A-List Next Year

7. Yaro Starak

Yaro Starak has shown bloggers just what they can acheive if they dominate a niche. Yaro started blogging at Entreprenuers Journey and has created a drool-worthy product funnel.

He has released a series of membership sites targeting bloggers at all levels of success including the very successful Blog Mastermind. I’m hoping he releases some new products in 2010 and continues to show bloggers what can be acheived through perserverence and delivering high quality content.

More from Yaro:

• 10 Techniques for Finding Blog Readers
• Don’t Be an Insular Blogger
• Free Blogging Tips Podcast With Darren and Yaro

8. Joanna Penn

Joanna has been the hidden success story of 2010. Her blog, The Creative Penn, has had a lot of success in both the local and intertional blogging communitiese is developing a strong reputation for providing high quality content and is famous for providing high quality links on twitter.

She shows how rising stars can be useful and gracious. I know her blog is just going to get even better in 2010 and feel honoured to be part of that journey.

9. Naomi Dunford

Naomi Dunford is awesome. She has a shaved head, conspires against a duck and likes to swear. She also has one of the freshest blogging voices online.

Her blog, Ittybiz, is one of the best resources on how to marketing your blog and business. She provides tonnes of free material and affordable courses as well as other courses like Marketing 101, Marketing School, SEO School and Online Business School. for her loyal customers. So many of my friends credit her for their inspiration and success. She is fresh from a recent redesign and I can’t wait to see how her site evolves in 2010.

10. Chris Guillebeau

Chris has received a lot of attention with his blog, the Art of Non Conformity. His unique philosophy and compelling writing style propelled him to authority blogger in less than 279 days.

He has released a number of unconventional guides and partnered with skilled writers to deliver niche products.

2010 will see Chris travel to fascinating countries, release more unconventional guides and the publication of his first book.

More from Chris:

• Blogging and Insecurity: Conquering the Fear of Presenting Your Big Ideas

11. Mike CJ

Mike has created a name for himself in the blogging niche. He become a Problogger in 2008 thanks to Mikes Life and his two travel blogs.

He stood out with his practical blog posts and fast developed a community around Mikes Life. In 2009, he released his blogging course http://www.mikeslife.org/content/become-mikes-life-affiliate and twitter guide http://www.mikeslife.org/content/become-mikes-life-affiliate. In 2010, he has just released Beyond Blogging (cowritten with Nathan Hangen.)

12. Dan Schawbel

Dan Schwawbel is a brilliant example of an authority blogger. He has risen to the top of the personal branding niche having released a book (amazon), magazine and awards.

In 2009 he expanded the personal branding network with the creation of the Student Branding Blog. His content is syndicated by Forbes, Reuters and Fox Business.

In 2010, I think we will see Dan take niche blogging to a whole new level. I feel privileged to watch it happen.

More from Dan:

5 Ways Blogging Can Make a Difference For You in This Economy

13. Jonathan Fields

Some of you may not know Jonathan. He is the a blogger, author and speaker. Thats just the simple version, his bio described him as

a giddy dad, husband, New Yorker, multi-time health & fitness industry entrepreneur, recovering S.E.C./mega-firm hedge-fund lawyer, slightly-warped, unusually-stretchy, spiritually-inclined, obsessed with creation, small-biz and online marketing-catalyst, speaker, direct-response copywriter, entrepreneur-coach, yoga-teacher, columnist, author, once-a-decade hook-rug savant, pro-blogger and career renegade™ gone wild.

He wrote a fantastic book called Career Renegade (amazon)  and released a killer report, The Truth About Book Marketing. He’s spent this year helping as many people as possible – whether it be through his speaking events and workshops or the creation of new projects like Tribal author.

It will be fascinating to see what he accomplishes next year.

More from Jonathan:

• 3 High Powered Reader Engagement Tactics
• Are Your Readers Doing What You Want Them to Do?
• Bloggers Without Boundaries: Are the Lines Getting Too Blurred?

14. Marko Saric

Marko has had astonishing success during 2009. He marked a year at How To Make My Blog and successfully launched his Twitter Marketing ebook. He earns a consistent income through his Thesis theme reviews and blog consulting. He did a fantastic presentation about how to build a better blog at a recent meetup in London.

I hope 2010 brings more products and presentations because he brings a lot to the blogging community.

More from Marko:

• Get Inspiration From Blog Comments When Writing Your Next Post
• Create a Media Kit to Attract Advertisers to Your Blog

15. Charlie Gilky

Charlie Gilkey is many bloggers secret weapon. He is a business and productivity coach that writes at Productive Floroushing.

He recently launched Email Triage and has joined with Johnny B Truant to produce monthly Jam Sessions.

He will be released more affordable products in 2010, as well as helping more bloggers kick arse. I cant wait to see what he and his clients achieve.

16. Robb Sutton

Robb has impressed many with the success of Mountain Biking 198. He has received over $100′000 in review products which he spoke about in his book Ramped Reviews  . He now works on his network while blogging about his journey to success at Robb Sutton. You can check out his comprehensive free ebook, Ramped Blogging, while there.

He shows how people can apply practical business schools to the blogosphere and what you can achieve when you don’t doubt yourself. He does done multiple guest posts and podcasts this year and I look forward to hearing about his future projects.

More from Robb:

• How To Treat Your Blog Like a Business
• How Getting an F On Your School Paper Makes You a Better Blogger

17. Gary Vaynerchuk

What can I say that hasn’t already been said? He crushed it during 2009.

He launched Vaynermedia, a business specializing in building brand equity. He signed a 7 figure book deal with Harper Studio and released his best-selling Crush it. He has had many high profile press mentions and television appearances.

Gary has given many bloggers something something to aspire to. Knowing him, he’ll give us even more next year.

18. Chris Brogan

Chris has accomplished so much this year. His book, Trust Agents, became a New York Times bestseller. He touched a lot of people with his overnight success video series and grew his blog to almost 40′000 subscribers. I’ve had trouble with keeping up with all he’s accomplished this year because he has done so darn much. He works incredibly hard to ensure that his work helps as many of us as possible.

Judging by his business wishlist, he will be achieving so much more in 2010.

19. Michael Martine

Remarkablogger has been a good friend this year and it has been a pleasure to watch his site grow. On top of his blogging and coaching duties, he helps market the Headway wordpress theme. This theme has really impressed a lot of my designer friends, and I know they have great plans for it.

Michael is definitely someone to watch in 2010. I just hope that, despite his success and accomplishments, he’ll always be the awesome guy I’ve come to respect.

20. Lea Woodward

Lea and her husband, Jonathan, have shown that you don’t need to stay in one place to rock the blogosphere. They have taken one blog, Location Independent, and developed an entire community around it.

The expanded the blog to create a network – using the birth of their daughter mali as motivation for Location Independent Parents. She also expanded to develop a series of Location Independent guides.

2010 will see them expand their product range as well as develop the Location Independent community. If you are aspiring to blog while travelling, they are a must read.

• How Stressful Do You Find Blogging?
• Are Bloggers Really Puitting Their Health At Risk?

21. David Risley

David is now a fixture in the blogging community. He tells it like it is at his DavidRisley.com blog and makes 6 figures a year from his PC Mech blog and products such as the Blog Masters Club.

He has taught us so much this year and will continue to do so during 2010. It will be interesting to see what new projects he comes up with.

More from David:

• Why Nobody Cares About Your Blog
• How A Blogger Creates a Real Full Time Income

22. Glen Allsopp

Glen Allsopp has a resume that would make many established bloggers envious. He has guest posted at many high profile blogs and is a successful staff blogger. He launched Cloud Living to much acclaim and has followed that up with another killer ebook - Reality Switch. I’ve loved learning about Glens story, both at PluginID and Viperchill.

More from Glen:

• You’re Losing Your Subscribers: How To Get Them Back
• How To Find Your Passion
• Analysis of StumbleUpons Top 50 Stumbles

I’m confident that his business will skyrocket in 2010 – especially with his $1 million case study.

23. Laura Roeder

Many bloggers owe a lot of their success to Laura Roeder. She has shown how you can leverage social media effectively and how to market with class. Her blog, and business, boomed in 2009. She released a paid version of The Dash, launched her Creating Fame course and developed that into the Creating Fame Classroom (and more like Backstage pass to Twitter).

I hope she continues to create more brilliant information products in the new year and that she continues to provide so much value to the community.

More from Laura:

How to Make Deals with Bigshots in Less Than 10 Minutes

24. DM Scott

DM Scott isn’t the sorta guy you normally see on these lists. I met him at a Social Media Masterclass and was blown away by his blogging knowledge. He has written two successful books – World Wide Rave and The New Rules of Marketing and PR. He has released many killer free ebooks and blogs at Web Ink Now.

He is someone you should get to know if you want to learn how to get world wide attention using social media. He knows his stuff and I’m sure he’ll be providing high quality content beyond 2010.

25. Darren Rowse

Darren already rocks the blogging community. He has a top 100 technorati blog, is one of the co-founders of b5 media and is the inspiration for many leading bloggers.

He took things to a completely new level in 2009. He launched Problogger.com, a personal blog as well as 31 days to become a better blogger Workbook.

I’ve heard that he has amazing things planned for his other blogs and can’t wait to see how he develops Twitip and Digital Photography School.

26. Collis Ta’eed

Collis is Ta’eed is many bloggers worst nightmare. I don’t want to know how much money I’ve spent on market places like Theme Forest and Graphic River.

Envato has grown so much this year. They have launched many new marketplaces, blogs and tutorial sites. They have cemented themselves in the creative communities.I’m really excited to see how Envato will develop next year. I hope that I can somehow even be part of it.

Also valuable are the E-books that Collis is part of from Rockable Press – how to be a Rockstar Wordpress designer and how to be a Rockstar Freelancer.

More from Collis:

• More On Hiring People To Write For You
• How To Climb Mountains

27. James Chartrand

2009 has certainly been a busy year for James. When he isn’t pumping out content on Men with Pens, he is actively commenting or connecting to the community via twitter.

2010 will be for interesting for James after the recent revelation that he is, actually, a she. James is still one of the best ‘blokes’ I know, but this story has really set the blogosphere on fire. It will be very interesting to see how it unfolds in the new year. Will she release a book? Will mainstream press pick up the story? I don’t care – as long as she continues to bring class to the blogosphere.

Also co-authored by James is the Unlimited Freelancer e-book.

28. Caroline Middlebrook

Caroline Middlebrook was one of the star bloggers during 2008 but has slowed things down this year to work on her software project.  Her income has been consistent despite only spending only one hour a week.

Caroline will be launching her software project later this month. It will be interesting to see how her blog and project evolves in 2010.

More on Caroline:

• The Power of Commenting on Blogs

29. Adam Baker

Adam shows that you don’t need to be a metablogger to be successful. He has indirectly taught me, and many others, so much about engaging your community. He writes at Man Vs Debt and has spent most of 2009 travelling/working in Australia and New Zealand.

Adam celebrated the 6 month anniversary of Man Vs Debt with a fantastic article about how NOT to suck at blogging. I’m genuinely excited to see how he develops the blog over the next 12 months.

More on Adam:

• Review this Blog – Man Vs Debt

30. Sonia Simone

As the senior editor at Copyblogger, Sonia has the finger on the pulse of the blogosphere. She shows how you can make writing informative and fun. She’s joint ventured on many awesome products this year including Freelance X Factor and Marketing For Nice People. She recently launched the Remarkable Marketing Blueprint – something I’m still annoyed I missed out on.

If you want to excel at content marketing, Sonia can help you. I’m sure she’ll be providing many opportunities to do so during 2010.

Who would go on your list?

These are the people that made it onto my radar this year, but I know there are many fabulous bloggers I haven’t met yet.

Share who you think are the bloggers to watch and why. Some of them may be featured in future Problogger posts.

Disclaimer: While there are affiliate links in this post, none of them are mine.

Post from: Blog Tips at ProBlogger.

30 Bloggers To Watch in 2010

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30 Bloggers To Watch in 2010

The way people talk, you’d think there are like four customers in the world. Maaaaybe five if you look around really hard — but that’s about it.

So whatever you do, if you’re lucky enough to have one of those customers, you’d better not do anything that minimizes the income you receive from them.

You’d certainly better not share them. You’d better cut your expenses to the bone on the back end, and hey . . . if you know that a competitor is courting one of the other three or four customers? Well, then you’d better get over there and work on stealing them away.

Right now, you’re rolling your eyes at this dumb picture I’m painting. But just for fun — just to see if I’m totally off base — ask yourself the following:

• Are you willing to partner with someone if it means that you’ll make less profit per customer, but have access to more customers?
• Are you willing to pay handsomely for referrals — 50% or more in some cases?
• Would you be willing to share your business with a competitor who does the same basic thing as you do?

If the answer to any of the above is no, then you’re suffering from a scarcity mindset.

You don’t really believe there are a lot of fish in the sea. You believe there are only a few fish. Or, maybe there are more fish way out deep, but in order to get to them, you’ll need to charter a boat, which means trusting some skeevy boat captain. And what happens when you get into a boat with someone who you can’t trust? You get whacked while baiting your hook, like Fredo in The Godfather.

I’m going to suggest getting over that perception.

There are a LOT of fish in the sea. And the sooner you learn to work with other people to help you get them, the faster you’re going to get ahead.

Anatomy of a successful partnership

One of the things I do in my business is set up WordPress blogs for clients. Just a few months ago, I met Genuine Chris Johnson of Flat Rate Web Jobs. Now, Chris does something interesting in his business. He sets up WordPress blogs for clients.

So what did Chris and I do with this apparent conflict of interests? We teamed up, of course.

See, if you do business in the way I tell readers and consulting clients alike, you’ll soon realize that there are “your people” and there are “not your people.” And once you figure that out, you’ll see that most of your seeming competitors really aren’t competitors after all. Even if your services are the same, your people probably are not.

Yes, Chris and I both set up blogs, but our audiences are very different. Chris’s customers come mainly from the offline world and are learning the power of blogging for the first time. My customers usually already understand the internet and the blogosphere.

The way he finds and contacts clients (often including a phone call) is very different than the way I do (social networking and blogging, never using the phone). The questions and pain points that he addresses for clients (”What’s a blog, and how will it help my business?”) are different than the ones I address (”How quickly can I get my blog off of Blogger?”). His packages include a ton of training material. My customers don’t usually need much training, at least in the basics. Accordingly, our prices are fairly disparate.

Lastly, our personal strengths are different, and complementary. Chris is very good at sales and would rather that someone else handle customer service and implementation. Conversely, I don’t want to sell. I’d rather implement and do customer service.

We could pretty easily have decided that we were competitors. Chris could have kept selling his packages, and been bogged down each time with building sites, answering emails, and so on. I could have stuck solely with “my people,” and worked to sell each job I did.

But instead, the partnership has allowed each of us to make thousands of extra dollars a month.

Now, that’s a dramatic example (side note: it gets more dramatic when you realize that Chris dated my wife before I met her, a fact that caught both of us by surprise), but there are a few ways that you can increase your business through strategic partnerships that don’t necessitate seeking out apparent competitors.

Here are a few ways to start small:

1. Get a team

Or at least get an assistant. You can only do so much as one person, and insisting on holding all of the reins yourself ensures that not only will your business not grow past a certain point, but also that you’ll be stressed out and unable to take time off.

2. Start paying for referrals

A lot of people are reluctant to pay for referrals (or to start an affiliate program) because it means shrinking your profit margin.

That’s short-sighted thinking. If you offer commissions to people who send you business, those people send you more down the road.

Remember, a referral is business you would otherwise not have gotten. So be cool and kick a thank-you to the person who sent it your way. For services and tangible products, 10-20% is a good commission rate. For digital products, it should be 50% — or even more.

3. Bundle your products with other people’s products

If you sell your Widget Buster Extraordinaire for $50 and another person sells Widget Smashing Secrets for $50, consider making a deal to sell both products together for $80 and split the profits.

Yes, you’ll make $10 less each time you sell a Widget Buster. But the new Buster + Secrets offer is so much more attractive to customers that you’re almost certain to sell enough more to make up for it.

Don’t be short-sighted. Assuming your margins still support it, 50 sales at $40 is better than 25 sales at $50.

Getting beyond doing it yourself

There’s a certain romance in “going it alone,” especially for bloggers. But taking the DIY (do-it-yourself) mindset too literally just ensures that your business will never be able to grow beyond the capabilities of one person.

Trust me, other people are cool. Partnering with them is fun. And doing so is absolutely the way to accelerate your progress. So have a little faith and try it already.

About the Author: Johnny B. Truant is a website builder and consultant extraordinaire who wants everyone to know that he’s raising his rates on January 1st — so if you’d like to work with him, now’s the time. (Contact him now and he’ll even build you a free blog.) You can also follow him on Twitter, where he’s moderately amusing.

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How Your DIY Attitude Is Keeping You Poor