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Last night’s SMX After Dark party was kickin’ — thanks Bing!

Oh, and get this. I left my iPhone at the BCI booth and they locked up the expo hall before I realized it. So last night I was feeling a little concerned. You know how it is when A) you don’t have your phone, and B) you think you know where it is, but you’re not sure, so you realize maybe you’re putting your hope in the wrong thing when really you should be looking elsewhere. Ugh!

Luckily the awesome SMX team worked some of their lovely magic and got the convention center security to let me in to get my phone. Thanks so much, Michelle Robbins, Karen DeWeese, and Santa Clara Convention Center Security! This is one happy, mobile-ready blogger!

Now on to the keynote! Peter Norvig, director of research at Google, is beyond impressive. He’s a search pioneer, an author, a rocket scientist and was an “adult partier” in the Nutcracker. And that isn’t even half of the accomplishments moderator Chris Sherman just rattled off. Google and their geniuses.

Peter will start by presenting a number of Google’s research projects:

1. Person Finder: really useful after natural disasters
2. PowerMeter
3. Earth Engine: shows deforestation of rain forests
4. Trike and Snowmobile StreetView: taking StreetView to new frontiers
5. User Photos in StreetView
6. Image Swirl: see images related to each other
7. Web-Scale Image Annotation
8. Image Rotation Captcha: Instead of swirly, hard to read words, they’re experimenting with having users turn an upside-down picture, right-side up.
9. Goggles: take a picture and get info on it
10. Discontinuous Video Scene-Carving
11. Sharing Cluster Data
12. App Inventor for Android: introductory program development
13. Speed Recognition
14. Punctuation/Capitalization in Transcribed Speech
15. Translating Phone: translate text, Web pages and documents
16. Low-Resource MT: Yiddish: Some languages don’t have much written text examples, but they used languages that share attributes with Yiddish and were able to figure out translation
17. Sound Understanding
18. Google Squared
19. Clustering
20. Attribute Extraction
21. Browser Size

“You can observe a lot just by watching.” -Yogi Berra

Now Danny Sullivan and Chris Sherman will be throwing out questions.

Q: What’s the biggest thing that came out of the 20 percent project?

One story is that both Gmail and Adsense were built by a Googler because he was frustrated he couldn’t search his e-mail. Machine translation is similar. And speech recognition has come so far since its original iteration.

Q: How hands-on are Google’s founders in 20 percent projects?

They’re still involved, but we don’t see them around as much. I don’t think they have their own 20 percent project because their jobs are pretty much 100 percent.

Q: Are your research facilities around the world separated by project or is it you just can’t fit everyone in Mountain View?

It’s both. Some projects you need to have people that are living in the language and culture. Also, sometimes we need more engineers and we can’t hire everyone from the same pool.

Q: What’s the most hyped technology development?

I think the emphasis is on the right place right now. Mobile emphasis is appropriate. Are we going to have hand-curated tags or be able to machine read the content? That’s going to be messy but I don’t think it’s overhyped any more.

PageRank is one thing that’s overhyped. Yes, the PageRank computation is important, but it’s just one of many things. It’s got the catchy name and the name recognition, but we’ve always looked at all the available data. The infrastructure that we built

Q: Is there a difference between core search vs. ads vs. other projects?

Yeah, in some sense there’s a separation of the house, just like at a newspaper they don’t let the ad department effect the editorial department.

Q: If you want to grow up to be a search engineer, how does someone do that? There’s no school for search engineering.

In other industries you can get trained at school and then step into the field quickly. When people are doing information retrieval in college and then come to Google, after a few months they’ll say, wow this is a whole different world than what I did in school. The books coming out now are getting better now, expanding from library science to search.

Q: What’s the training to become a Googler?

There’s a course they start with, then they get put on a starter project. They get experience and lots of help as they get their feet wet.

Q: Do people move around a lot at Google?

We encourage moving around. We try to keep projects short, three or six months. And you find that people will come up with a new idea as they’re working on a project that they want to develop once it’s over. The infrastructure of departments is parallel, which makes it easy to move around.

Q: Anything you’d like to know from our attendees?

How are we doing?

[The audience applauds!]

…I didn’t do this session justice. So much good stuff and my fingers aren’t awake yet or something. Thankfully there’s a whole slew of bloggers covering this session:

• Rob Hof’s coverage (I don’t know Rob but he’s sitting next to me and it looks like he’s caught stuff I missed.)
• Search Engine Land’s coverage
• Outspoken Media’s coverage

Keynote: Peter Norvig, Google was originally published on BruceClay.com, an SEO services company.

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Keynote: Peter Norvig, Google

To the tune of “Get Down Tonight” by KC and the Sunshine Band: Do a little dance! Make a little noise! It’s Friday night! It’s Friday night!

Sometimes these fits of brilliance just hit me.

I love coming across the hilarious antics of people who know Google Street View is in town. SEO and social media marketer Michael Gray found a great one this week: two dudes chasing Street View in scuba gear! The story told by traveling through that moment in time is priceless. If you go back a frame you see them waiting in their lawn chairs while reading the paper.

We’re trying out a new recurring feature on the BCI Facebook fan page. In our Facebook question of the week, we want to know what you think about topical issues in Internet marketing. This week’s Super Bowl advertisers had me wondering if traditional media ads have more-or-less become a means for driving online traffic. Add your two cents to the convo, please!

Oh, and it’s also important that you weigh in on PajamasJeans. They’re pajamas and they’re jeans. I believe Susan’s comment was: “I can’t tell if these are brilliant or insane.” One vote for brilliant! PajamaJeans are so the next Snuggie!

Here’s another fun find, and this one’s especially useful for folks who like a dash of personality with their analytics data. VisitorVille is an analytics program that represents your site, your visitors, and the sites from which they came as a virtual town. The sites are buildings, the visitors are people and search engines are buses! It’s like Sims for statistics!

Bruce Clay, Inc.’s cohorts down under have been busy! Bruce Clay Australasia made its SEO Factors and Trends Report, previously available only to clients, available to the public. The report includes recommendations for social media marketing, link building and personalized search optimization.

Want some tips on personal branding? (I do!)

First, don’t let NBC do to you what it did to Leno. Some brand analysts believe Jay Leno’s brand may be tarnished beyond repair.

Next, look on the bright side of life. According to analysis by social media marketer Dan Zarella, negative remarks expressed on Twitter may result in fewer followers.

Finally, see what lessons you can take away from the big guys. Mashable breaks down the keys to success when building a brand hub through media. Not surprisingly, social media participation plays an important role.

If you’re looking for some pointers for performing site audits, SEO Alan Bleiweiss has published the first part of a series that offers just that. From putting a price tag on failure to the generation of an action plan, this is hands-on SEO at its finest.

Internet marketing firm Outspoken Media celebrated a one-year anniversary this week. Co-founder Rae Hoffman shared her insider’s view on launching a startup. From the post I got an idea of initial setup costs, considerations in developing company structure, and areas of significant growth.

CC BY-SA 2.0

Here’s some more interesting insight into the inner workings of a company. A Silicon Alley Insider Chart of the Day charted Microsoft’s operating profit by division. Online services and entertainment and devices have been reliably in the red, while Microsoft Office is the company’s winner by a mile.

I’ve become personally invested in a soon-to-be iPhone app from my buddy Dan, @dgiul. This year I’ve had a minor obsession with food holidays and have been happily announcing them on Twitter. Dan had the brilliant idea to turn the food holiday calendar into a handy app, and he’s open to ideas for names. It’d also be great if you could vote on your favorites! Thanks for helping make this dream a reality!

Susan continues to rub in the fact that she’s got a darling baby niece and we don’t. Hey Susan! Just so you know, that dewy-eyed angel you were snuggling is actually a lying, murderous bigot! I’m on to you now, babies! (J/K. Susan already knows about those naughty monkeys. She sent me the post!)

Digiday is surveying mobile marketers for their Mobile State of the Industry Q1/10 report. Participants will receive the survey results, two weeks free access to their digital knowledge base and the chance to win a pass to a DM2Event or a gift certificate.

Just in time for the Winter Olympics, Google has introduced a snow mobile to its Street View fleet. Yahoo! Sports is decked out for the Olympics, and Bing Maps is putting its tech preview of Streetside Photos to good use with pics of Vancouver.

I ran across a series of travel quizzes on National Geographic, which could be hours of fun for those snowed in this weekend! There are quizzes on countries, cities and national parks. I got a pathetic 5/8 for my home town of L.A. Think you can do better?

If you’re not snowed in this weekend, you’ll probably be celebrating Valentine’s Day with your sweetie. No sweetie? No worries. Romance isn’t always what it’s cracked up to be, right, xkcd?

Friday Recap: SEO Olympics — Love, Flips and Tricks Edition was originally published on BruceClay.com, an SEO services company.

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Friday Recap: SEO Olympics — Love, Flips and Tricks Edition

“Tell us how you ‘really‘ get traffic to your blog?”

After presenting to a group of bloggers at an event recently I was surprised to be asked this question by someone in the audience.

I wasn’t surprised that people would want to know about how to get traffic to a blog – it’s something most bloggers want to know about – I was surprised to be asked it at THIS event because i’d just finished speaking for 30 minutes on the topic of ‘getting traffic to your blog‘.

After 30 minutes of sharing how I generate traffic to my blogs – I was asked to share what ‘really’ works. Hmmmm – was my presentation that bad… or was there something else going on here?

I sat down for a coffee with the person who asked me the question to dig a little deeper and as the conversation unfolded it became clear to me that the blogger was after a ’silver bullet’.

He wanted some secret method of generating traffic that would flood his blog with new readers, some new technique that most bloggers had not cottoned onto yet that would lift him above the rest and propel him to blogging super-stardom.

He told me that he’d tried all the normal tips on how to get traffic – some had worked and had found him new readers and others had not – but now he wanted something new. What advice could I give?

I decided to share my ‘real’ secret to big blogging traffic.

Identify What Works…. and Do it Again…. and Again….. Improving it Each Time

Here’s the thing – there’s no one technique that is going to bring every blog new traffic.

But if you try lots of different approaches and identify what does work – even if it only works a little – you’re on the way.

Find something that works for your blog, your niche, your demographic and then build upon that.

Here’s an example of how this worked for me:

• A couple of months after starting my photography site (a few years back now) I started a Group on Flickr which allowed readers to share their best shots – to show them off, get some critique on their work and see what others on the site were doing with their photography.
• Readers LOVED sharing their shots. We soon started a forum with a specific area for sharing of shots – (ingeniously called the ‘Share Your Shots‘ section).
• This section of the site became so popular that we expanded it and started a ‘Critique‘ area where people could not only share a shot but get feedback on it.
• This section was so popular that we started multiple critique areas – for different types of photography (eg: Landscape photography, Portrait photography etc).
• Also early in the life of the forum we started doing Weekly Assignments to let readers all go out and take shots on the same theme each week and then come back and share their best one.
• To this point all the sharing of shots happened in the forum – but I began to realize that not all of the blog readers visited the forum so on a whim one day I asked readers on the blog to share their best shot ever. We had 300 comments left – most with links to their favourite shot on Flickr or a photoblog.
• I continued to invite readers to occasionally share a favorite shot on the blog in comments – usually when we posted a tutorial on a specific type of photography. Each time I did this we had heaps of comments left.
• Earlier in the year I decided to give readers a ‘photographic challenge’ – to photograph something within 10 meters of them. People really responded to the idea of a challenge.
• As a result I decided to start ‘Weekend photography Challenges’ on the blog – similar to weekly assignments on the forum but for those who either didn’t become forum members or those who wanted two challenges a week. At first they were only every few weekends (the first was a Landscape one) but as readers responded so well to them we made them weekly.
• The challenges continued to become popular so we added a plugin to the blog that allowed people to share photos IN the posts (see this in action in our Pet Photography Challenge) – not everyone uses this feature but it increased participation a lot. We also improved the challenges by getting people to tag their photos on Flickr with a common tag and link to the challenges.

What started as a fairly simply idea (giving readers a place to share their shots – not even on my own site but using Flickr – evolved into multiple ideas that built upon that initial idea. Each time we evolved the idea we created buzz, reader engagement, traffic and site stickiness.

Keep in mind that this process has taken us over 3 years. The changes have been gradual, we’ve made mistakes along the way, but instead of spending all our time trying to find a ’silver bullet’ that we could just drop into the site to bring heaps of traffic – we improved something that showed promise in the early days.

A further example of this would be the site’s email newsletter list. In the early days when we first tried it I remember wondering if it was worth the effort of sending a weekly newsletter out to 100 people… but I saw some potential in it and each week it grew, each week I learned something new about improving the newsletters and each week it became more worth the effort. Today it drives hundreds of thousands of visitors to the site each week.

Some questions to help identify what is working (or what might work) with your readers and niche:

• What topics generate most comments on your blog?
• What topics generate most comments on other blogs in your niche?
• What other sites do your readers visit a lot? What activities are they doing there?
• What features are readers asking for?
• What was your biggest traffic day – what brought it about?
• Which of your posts seem to get Retweeted most on Twitter and passed around most on other social media sites?
• Which of your posts are getting linked to most from other blogs/sites?
• What other sites send you most traffic? How can you build relationships with these sites?

This list could go on and on – really it is about looking for points of life on your site (even small ones) where there’s some kind of energy or positive outcome happening – and then repeating them in some way – looking for opportunities to build upon and improve what you previously did.

Got any examples to share of where you’ve done this on your own blog?

Post from: Blog Tips at ProBlogger.

My REAL Secret to Growing Traffic to a Blog

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My REAL Secret to Growing Traffic to a Blog

They say that a picture is worth a thousand words, but it’s also true that some pictures are worth thousands of dollars. Many bloggers will tell you that it’s a good idea to include a relevant picture with most of your blog posts, but the average blogger cannot afford to pay the expensive royalties for high end photos.

Sure, you could just jump into your favorite search engine and pull out some pictures that way, but you could just as easily run into all sorts of copyright issues should you take that route. Thankfully, there is an equally easy way to get pictures that is 100% legal and 100% free. It’s called PicApp.

Discovering a World of Free Photos

Some of you may already be familiar with the Digital Millennium Copyright Act (DMCA) and how it protects the copyright of digital content found online. If you chose to pull and use a protected image from a website without the right permission, you could run into a whole world of legal issues. That’s why PicApp could be a more suitable solution.

Going through the PicApp library, you will find literally millions of photos at your fingertips. These premium pictures come at no cost to you, thanks to special agreements that PicApp has made with the copyright owners. The pictures come from Corbis, Getty Images, and other similar sources.

By using a picture from PicApp, you agree to the terms and conditions. For example, you must link back to the PicApp site each time.

How Does It Work?

To get a better sense of what PicApp is all about and how it works, watch the brief video overview embedded here.

You can browse through the photo galleries, view the most recent uploads, and so forth. Naturally, you can also perform a search based on your chosen terms. For example, here are the results I got when I searched for a picture of Indianapolis Colts quarterback Peyton Manning.

Integration with WordPress Blogs and More

When I click on any individual image, I am provided with more information, like the date and location, as well as the important code options for embedding image in a blog. Here is the pop-up that I got on an image of Roberto Luongo at the poker table.

The “image code” is regular HTML and should be compatible with most blogging platforms. It also contains a brief snippet of Javascript, search engine optimized tags, and a link back to the image page on PicApp. You can also define your alignment settings and choose from the three available sizes.

Here is a live example of an embedded image using this method. You can also choose to download the new PicApp WordPress plugin for your self-hosted blog.

Underneath the standard image code is a special shortcode for WordPress.com blogs. This is a more recent development and it is one that has been highlighted on the official WordPress blog.

One of the key differences is that you get a photo slideshow underneath the embedded image if you use this method instead. This can provide extra value for your readers, since they can view all of the related images from PicApp right from your blog.

An Invaluable Resource for Bloggers

Many bloggers seem to think that they are immune to any copyright infringements. They think that they can get away with using any kind of “borrowed” content that they’d like, but this is just as illegal as software piracy.

If you want to avoid any legal gray areas, the powerful image resource from PicApp seems to be just the ticket. You get access to millions of licensed photos and none of them will cost you a penny. They’re all high quality too, but you are restricted to maximum width of 500 pixels. The WordPress integration, both for WordPress.com and self-hosted WordPress.org blogs, is quite good too.

CLICK HERE TO GIVE PICAPP A TRY

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How to Use Licensed Photographs for Free

Now that Pubcon is over I’m going to let you in on a tool that helps me keep track of, organize, find, and use the information I get from conferences, trade shows, and seminars:  Evernote.

The company describes Evernote as an external brain. Your external brain. It remembers things so you don’t have to. Evernote is a clipping service with a browser based client, web interface, desktop application, and smart phone interface (it works on the iphone, blackberry, and others). Evernote is also cloud based, so information that’s added from your smartphone is sync’d to your desktop automagically. But enough promotional chatter. Let’s get down to some real world usage.

Once you’ve got an evernote account set up, you’re going to create a notebook for the conference. Think of it as a big bucket for holding all the Pubcon stuff. By default your notebooks are private, but you can share them with select people or the entire internet, which is what I’ve done with my Pubcon 2009 Notebook. Go ahead–take a look.

To make your notebook useful, you’ve got to put stuff in it like the conference schedule. While you could just as easily bookmark the page,  Evernote’s advantage lies in its technique. It actually stores the data from the page so that, when the 2010 schedule goes up and erases what’s there now, you’ll have a permanent record of 2009. The next thing I added was live blogging session posts from Outspoken Media, 10e20, Top Rank Online Marketing, and Search Marketing Sage. Normally I would have added Search Engine Roundtable too, but they are using a new app that doesn’t render the text on the page. Evernote can’t read it.

Now that I’ve got all that content in my notebook, I can start doing searches. I heard the session about the Las Vegas Hotels using twitter was pretty interesting, so let’s do a search for [las vegas hotels twitter].   I get three live blogging recaps I can use for reference.

After the conference, you’ll get a CD with all the presentations; however, unless you remember where the information is or what its name is, sometimes it’s hard to find what you’re looking for. If you uploaded all the presentations to evernote, though, the content is fully searchable. Now there are some legal restrictions and some people don’t let their presentations go public, so for this notebook I only uploaded mine (since I’m pretty sure I can’t sue myself). However, if you keep your notebook private, you don’t have anything to worry about. Let’s say you remember something in a presentation about banned sites. Executing a quick search on [banned sites] brings up the presentation and the live blogging recaps.

You may be thinking, “Well this is all pretty neat, but can’t I do the same thing with a Google custom search engine?” You could if you only wanted to search text, but what about images? Evernote has some extra functionality. An example: maybe you’re really bad with names and faces. While evernote isn’t savvy enough to have facial recognition, if you are clever and take people’s pictures in front of their speaker cards, evernote can read the text. Can’t remember what Jennifer Laycock of Search Engine Guide looks like? A quick search for [Jennifer Laycock] will bring up the picture you took. If you click through you’ll see it actually reads the text from her name card and highlights it in yellow.

As long as you take the picture fairly straight on and not at an oblique angle, it works pretty well. Here’s another example. A search for [image indexing] returns a picture of  Bruce Clay in front of a slide with the words “image indexing” on it.

Maybe that’s still not awesome enough for you. Have you ever lost a business card? If you use Evernote to take a picture of the card, you’ll have a picture of it and be able to get back in touch with that really smart person. Are you bad about losing your receipts? If so, you can use evernote to take a picture of the receipt so you can find it when your bookkeeper needs it. If your smart phone has GPS, it will also record the location for you. You can also scan the receipt and import that way, but you lose the nifty mapping functionality.

There are lots of other ways that you can use Evernote but, as a conference reference guide, it’s a pretty powerful tool. Evernote comes at two levels: free and paid. The paid product is $45 per year, which gives you a huge increase in upload file size, more file types, and a few other things too. Full details are available on the premium membership page.

Disclosure: This wasn’t a paid or sponsored post. This post contains no affiliate links. I wish there was an affiliate program because I would absolutely join it. My membership wasn’t comped or discounted. I paid the full price for a premium membership. If the nice folks at Evernote like this post and want to send me some swag or a t-shirt (x-large) it would make me almost as happy as batch of warm chocolate chip cookies

Click here to view the embedded video.

Thanks to Michael Dorausch of Planet C1 Chiropractic for allowing me to include his photos.

photo credit: TheLizardQueen

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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

How to Use Evernote to Create the Ultimate Post Conference Reference Guide

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Happy Labor Day weekend! I’m sure everyone’s itching to start up the long weekend, so let’s do this weekly recap so you can go on your way and play!

Gmail had an outage on Tuesday. Users appreciated Google’s transparency about the source of the down time. Ironically it was caused by a server upgrade that took longer than expected and ended up knocking the server offline completely. Fun times had by all.

Gmail outages always cause a stir around the Web. Losing touch with your email is very stressful to some. And many people can’t afford to add any more strain to their pressure-filled routines. Forbes published their annual list of America’s most stressful cities. I know I’m a couple weeks behind on this, but if your city is on the list, make an extra special effort to relax this weekend.

Here’s an idea. Comfort food. Maybe something sweet and savory, warm and crispy melting in your mouth? Tomorrow is International Bacon Day! Whip up some toasty bacon, take a few mouth-watering photos, eat the bacon and let it warm your soul like sunshine in your tummy, and then submit your photos to the International Bacon Day photo contest from BBQ Addicts. Entries put you in the running for a bacon-themed goodie bag.

Winning stuff is awesome. But imagine finding a treasure worth more than $1 million in the $4 painting you bought at the antique mart. It’s a stretch, I know. But one lucky art collector discovered an original print of the Declaration of Independence, one of just 24 known copies, in just this way.

Sometimes there are treasures hiding right before my very eyes, and sometimes the important stuff remains under the hood and out of sight. Edward Lewis, aka pageoneresults, has compiled and analyzed the validation of prominent search industry sites and news sites. The SEO Website Validation Showdown will be regularly updated to reflect the sites’ validation of HTML, CSS and errors and warnings. The BCI blog has some work to do, but we fully intend to fill that red and yellow box with more green.

With Labor Day we welcome back the school year — “welcome” might not be the right word there, but you know. [Depends if you're the kid or the parent. For some it's the most wonderful time of the year. --Susan] When the fall semester starts, DePaul University in Chicago will offer a first-of-its-kind journalism course: Digital Editing: From Breaking News to Tweets. The class will look at how to confirm the validity of breaking news in tweets and how to use the Web to find story leads and context.

Looks like kids aren’t the only ones with homework to do. An online survey by Common Sense Media suggests that parents are out of touch with their children’s social network use. Fifty-one percent of children report visiting a social network every day but only twenty-three percent of parents believe this is the case for their child.

Another survey released last week shows that in July, the online video TV channel Hulu had more unique viewers than Time Warner Cable. Considering the scope of Hulu’s minimal market share when compared to highly-viewed properties like YouTube, these statistics suggest strong tendencies for online video viewing.

If you like statistics — who doesn’t? — you may get a kick out of an infographic that maps the prominence of the seven deadly sins across the country. Los Angeles seems to be a hotbed for greed, sloth and pride. That’s a triple threat that’ll get you far! Did your region make the map?

Things I learned from Boing Boing this week:

• Wikipedia’s making some changes to the article editing process. Find out what it really means.
• This week was the Internet’s 40th birthday. Happy birthday, Internet!
• iPhone fanboys/girls like myself will get a kick out of the Best iPhone Apps: Guide for Discriminating Downloaders.
• And to end things on an up note — we’re all mutants! Yeah! [Does that mean we're now owned by Disney? --Susan]

As a reminder, since Monday is a holiday, we’ll be closed and there will be no blog update. We’ll see you all on Tuesday. Have a great Labor Day weekend, everyone!

More here: 
Friday Recap - Sensation ‘Round the Nation Edition

While I don’t make my use of  Google products like Google Apps and Google Reader secret it still continues to amuse some people when I do.  However a few weeks ago when I went to SES San Jose, I encountered a new “feature” that occurs when you change time zones, and it didn’t do me any favors.

Before SES San Jose I got emails from Vanessa Zamora of  WebmasterWorld and Abby Prince of  Web Pro News to schedule some interviews, and I set them up for local time on the west coast. When I got to the west coast Google Calendar recognized this and asked me if I wanted to adjust my calendar, I said yes and it went and adjusted all my appointments. Since I wasn’t prepared for this I didn’t screen shot the behavior, however now that I’m back I did. Here’s a screen shot asking me if I want to change the time zones (note the time’s of the appointments)

Here’s the screen shot after the change to east coast time, notice the appointments moved

I only had a few appointments scheduled so it was easy to move stuff back to where it should be, but I don’t think this behavior is what any users want.
photo credit: Emma Rose Photos

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

How Google Calendar Can Screw Up Appointments When Changing Timezones

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How Google Calendar Can Screw Up Appointments When Changing Timezones