Posts Tagged ‘ week

Your First Week of Blogging – Plan Your Future Blog Posts 18 February 2010 at 6:17 am by admin

Lets look at another idea of what to do in your first week of blogging. Related to our previous post in this series which focused upon writing compelling content – is a task that I think can be a very useful habit to get into – developing an Editorial Calendar, or at the very least doing some planning on the future content that you’ll be producing for your blog.

Today I want to show you three techniques that I use in my process of future planning for posts.

1. Capturing Ideas

One of the most useful folders that I have on my computers desktop is one that I simply call ‘Ideas’.

Screen shot 2010-02-18 at 10.24.40 AM.png

Inside that folder are four other folders – one for each of my blogs and another for miscellaneous ideas.

Screen shot 2010-02-18 at 10.26.01 AM.png

Inside each of those folders are many many text files. Each text file is a different idea for a blog post.

  • Some are completely empty and the name of the file is simply a short phrase which is an idea I could write about.
  • Other text files are simply a list of 3-4 points that I could write about.
  • Others are more developed ideas – they might contain an introduction or even a full draft of a post (although generally once they are at this stage I move them over to saving them as a draft in WordPress).

These text files generally begin their lives at random times during the day when I’m thinking about something else and an idea pops into my mind. The key is to capture them quickly, record them in a way that they can be found again and to develop them as much as I’m able to as the idea is fresh.

Sometimes, if I have the time and energy for it, I’ll work on the ideas for a while straight away but many times I simply get as much of the idea down into the file as I can and then save it for another time.

This means that at any point of time I have quite a few post ideas at different stages that I can tap into.

2. MindMapping

mind-map.pngI won’t write an extended post on this as I’ve covered it previously but one of the most powerful techniques that I’ve ever used for coming up with blog ideas to write about is mind mapping.

You might choose a different method of brainstorming – but the key is to set aside specific times (I try to do it monthly) to simply come up with ideas to write about.

You can read more about how I do this in at Discover Hundreds of Post Ideas for Your Blog with Mind Mapping. Note: I used to use whiteboards for this process but now use a Mac tool called MindNode.

Generally once I’ve done the mind mapping exercise I’ll then convert the best of the ideas that I’ve generated into text files to save in the ideas folders mentioned above.

Note: Incidentally – I also use mind mapping when planning a new blog. It’s similar to the technique outlined above on coming up with post topics but I find it also helpful in planning out categories for a new blog.

3. Editorial Calendars

I’ve used a variety of approaches to creating editorial calendars over the years. I’ve adapted my approach over time to suit the different stages of my blogs. These days as I’m actively editing two decent sized blogs with up to 30 posts a week I find that I need to map out what posts I’ll be doing ahead of time.

In doing this you’re able to develop content that builds momentum (posts that build upon each other), take your readers on a more thoughtfully planned journey and give them a more balanced run of content.

I found previously that if I wasn’t planning ahead in this way that I’d end up with too much of one kind of content all in a row which didn’t really benefit readers as much.

The other good thing about this approach is that you know what writing you need to have done by certain times of the week – deadlines work well for me in motivating me to work.

My Editorial Calendar approach these days is pretty much based around spreadsheets. I’m on a mac and use its ‘Numbers’ program for this and simply have a spreadsheet which looks like a weekly calendar. Here’s last weeks:

editorial-Calendar.png

You can see here that DPS has a 2 post per day schedule and that ProBlogger is on a 1 post per day schedule – but I like to throw in a few extras each week. This is obviously a completed week – I generally am playing around with it during the week and am finalising timings as the week progresses as I (and my writers) finish posts.

I also have editorial calendars on the go for future weeks at any given time – they’re less developed but I do add to them as I get closer to the beginning of each week.

At this point spreadsheets work best for me but previously I’ve taken different approaches including using a paper diary, using iCal and Google Calendar, using tools like Basecamp etc. It’s about finding a system that works for you and setting it up so that you do it naturally as part of your workflow.

Also check out Day 12 in the 31 Days to Build a Better Blog – it is all about Editorial Calendars.

Tasks for Your First Week

Perhaps an editorial calendar like the above one is a little advanced if you’re in the first week of your blog – however the concepts behind it can be good to explore. If I were starting a blog today I’d be taking the above three exercises and doing something like this:

  1. Set up an Idea Collection Process – whether it be using folders and text files as I’ve mentioned above, getting a notebook and pen or using a tool like Evernote on your iPhone – set up a system where you can collect ideas as you have them for future use.
  2. Set aside time to brainstorm topics – schedule time into your monthly (or weekly) workflow where you’re simply setting aside time to brainstorm possible topics to write about on your blog.
  3. Develop some kind of system to help you look ahead at the future posts on your blog – You might use a calendar of some kind or simply have a section of your notebook where you plan your next week or month of content.

Share Your Approach to Planning Future Content on Your Blog

I’ve shared 3 of the techniques I use to help me keep fresh content coming on my blogs – I’d love to hear from you on how you do it in comments below!

Post from: Blog Tips at ProBlogger.

468x60.jpg

Your First Week of Blogging – Plan Your Future Blog Posts

Share This

Here is the original post: 
Your First Week of Blogging – Plan Your Future Blog Posts

+ Electric Cars and Fallen Giants: Marketing Lessons from the Fates of Time Warner, AOL and GM By admin 12 January 2010 at 4:41 pm and have No Comments

The tenth anniversary of the ill-fated Time Warner-AOL merger came and went this week. It was on January 10, 2000 that the old media stalwart and the new media darling came together in marriage. The union was a highly celebrated realization of the long-anticipated digital revolution.

We’ve since traveled 10 years down the road. The couple that once shouldered the hopes of the digital soothsayers has divorced. Though, by the time the final nail was driven into the coffin, the fortunes of the pair had spent the previous decade in a nose dive.

electric car

The New York Times this week published a retrospective on the Time Warner-AOL merger that’s a must-read for anyone in the digital space. AOL’s co-founder, Stephen Case, was interviewed for the piece. Describing the merger announcement, Case said:

“It was a moment of achievement after a decade or in some cases, in our case two decades, of trying to prove that this concept had real merit, suddenly the Internet had arrived and we’re beginning this new century with a combination of these two great companies.”

So what went wrong?

In 1999, the year before Time Warner and AOL announced their historic partnership, another giant, this one of the auto industry, effectively split with what was once considered a transformative technology: the electric car.

In the documentary Who Killed the Electric Car?, a theory is posed: not only did oil companies object to electric cars — a technology that could dampen demand for their product — but car companies were also resisting the change.

Earlier this week Detroit welcomed the annual North American International Auto Show once again. Guess what technology is playing heavily into the line-up of auto makers across the globe? Electric cars, of course. And this time around, they’re more efficient, more in vogue, and sexier than ever.

What’s so different this time around?

Learning from the Past

The stories of the incompatible couple and the mismanaged motor have a lot more in common than you might think. They both hold lessons for businesses doing business online today.

winding forked road

There’s a fork in the winding road.
Which path will you take?

In the case of the electric car’s temporary demise and subsequent reprise, we find that when it comes to the wave of the future, there’s no stopping it. Businesses following traditional business models have tried to avoid the Web, have tried to maintain the monologue beloved by the ghost of marketing past, and have suffered losses of consumers and reputation alike. Made stubborn by fear, these businesses have tried to squash the need for presence and communication online, but it’s an undeniable force.

When recounting the past around Time Warner and AOL, we see that a culture clash was partly to blame for the soured relationship. In the Times article, Time Warner’s president at the time of the merger, Richard Parsons, said, “I remember saying at a vital board meeting where we approved this, that life was going to be different going forward because they’re very different cultures, but I have to tell you, I underestimated how different.”

Similarly there’s a culture war happening in board rooms and marketing departments across America today. While I’ve read many success stories of the changing of the guard, I read about just as many gaffes and missteps of companies resisting or failing to understand the new media world. Rather than butting heads at the expense of success, business leaders must embrace the new landscape and carve out their company’s place in it.

Electric Cars and Fallen Giants: Marketing Lessons from the Fates of Time Warner, AOL and GM was originally published on BruceClay.com, an SEO services company.

Read the rest here: 
Electric Cars and Fallen Giants: Marketing Lessons from the Fates of Time Warner, AOL and GM

+ 52 Blog Tips to Kick Start Your Blog in 2010 By admin 05 January 2010 at 5:31 am and have No Comments

Over the week between Christmas and New Year I took the week off from blogging here on ProBlogger and posted a simple series of ‘best of posts’ from 2009 in 5 different categories.

I had so much good feedback from sharing these links (a couple of them went pretty wild on Twitter particularly) that I thought I’d repost the complete list for those who also took that week off.

All in all those lists contain 52 links to the most popular posts on ProBlogger in 2009 and hopefully they will help resource you for 2010!

Post from: Blog Tips at ProBlogger.

468x60.jpg

52 Blog Tips to Kick Start Your Blog in 2010

Share This

Original post: 
52 Blog Tips to Kick Start Your Blog in 2010

+ How To Increase Traffic 30% in a Week By admin 21 December 2009 at 5:14 am and have No Comments

Screen shot 2009-12-21 at 10.00.35 AM.pngThis morning I glanced down at the Alexa traffic indicator for ProBlogger in my Firefox browser and noticed that in the last week I’ve had a noticeable upswing in traffic to ProBlogger.

At first I couldn’t think of why this might have been. In the last 7 days none of my posts have gone viral around the web – no big site has linked up – nothing much has changed.

I clicked through to Aweber to see if the chart there was any different. It similarly showed an upswing in traffic.

traffic.png

Perhaps it is just one of those Aweber ‘glitches’ that happens every now and again – so I checked my site metrics and the same upswing was reflected there. Traffic was up a bit over 30% on normal over the week.

I dug down further to see which post drew in all the traffic thinking that perhaps one went viral while I slept one night and then returned to normal – but there was nothing abnormal. All of the posts in the last week had normal kind of traffic – hmmmm.

As I continued to ponder I realised that the upswing wasn’t due to any one post – it was simply due to the fact that last week I posted 13 posts instead of my normal 7-8. The increased number of posts wasn’t a strategic move – it was just that there were more stories to cover during the week with a few breaking news stories.

I guess the take home lesson is that an increase in posting frequency can lead to an increase in traffic.

Of course it isn’t quite as simple as just doubling your posts and seeing an automatic increase in traffic. A few things to keep in mind are:

  • This will be more the case for a site with existing subscribers than a new one – increased numbers of posts means your subscribers are being presented with more options for things to read – increasing their chance of finding something that fits their needs.
  • Of course increasing your post frequency too much and too quickly can annoy some of your subscribers. Keep in mind that when I surveyed readers on why they unsubscribe to blogs that the #1 reason given was too many posts.
  • The key is to keep your posts relevant, on topic and useful. If you do want to increase your post levels you probably should also do it a little gradually. I got away with 13 posts last week instead of 8 like the week before but if I’d posted much more than that in the week I’m sure I would have got some push back from readers. Don’t suddenly decide to be like some of the big tech blogs and push out 20 posts in a day unexpectedly!

Post from: Blog Tips at ProBlogger.

468x60.jpg

How To Increase Traffic 30% in a Week

Share This

Here is the original:
How To Increase Traffic 30% in a Week

+ What Are You Doing with Your Blog Over the Holidays? By admin 20 December 2009 at 5:35 am and have No Comments

What are you doing with your blog over the holidays?

As the end of the year draws nearer I’ve been pondering what to do with my blogs over the Christmas/New Years break.

In the past I’ve done a number of things including:

  • Blogging on as normal
  • Getting a Guest in to cover the blog over a week
  • Running a special series of ‘lighter’ posts
  • Running a variety of guest posts

This year I’m going to do something I’ve not done before – take a break from blogging for a whole week.

I will be putting up a few posts over the week that are wrap up posts looking back at the year that has been on different topics – but these will be written in advance and set to go off so that I can have a break from blogging between Christmas and New Years. I won’t be having the week off completely though – I have a couple of other writing commitments that I need to finish off so will use the week to tackle those.

What are you doing with your blog over the holidays?

Post from: Blog Tips at ProBlogger.

468x60.jpg

What Are You Doing with Your Blog Over the Holidays?

Share This

Read more from the original source:
What Are You Doing with Your Blog Over the Holidays?

+ Friday Recap: Special Snowflake Edition By admin 18 December 2009 at 4:37 pm and have No Comments

Happy Friday! This has been one of the longest, craziest weeks I’ve had in some time, and I know I’m not alone.

Not that I’m complaining. Being busy is better than being bored any day, especially when the busyness is due to a preponderance of fun! In just a few days, we decorated the office in festive fashion, laughed and played at the office holiday party, and experienced the spiritual awakening known as the bacon explosion. Join in on our holiday fun!

Earlier this week the BCI team headed out to the nearby go kart racetrack for this year’s holiday party! These pics tell the story…

Maryann, me, Dawn, Nasim, Steffani, Paula and Pam wait for the flag to start our heat:

bci at the kart racetrack

And we’re off! Paula and I were monsters on the track! Who’m I kidding? Paula was a perfect gentlewoman. However, if you catch me in your rearview…

paula racing go kart virginia racing go kart

Sure, it looks like fun and games, but the competition was fierce!

bci at the kart racetrack

In the end, it was a numbers game, and only a select few could claim the top spots. Congrats to the BCI winners’ circle!

Christopher Hart is in town this week from our office in New York and he treated the group to a homemade Bacon Explosion 2.0. The original Bacon Explosion™ from BBQ Addicts is one of the most beloved meat treats among the SEM community and Chris showed us why. BCI programmer Michael Terry summed it up nicely:

[12/17/2009 5:08:27 PM] BCI-Michael Terry: let me put it this way
[12/17/2009 5:08:36 PM] BCI-Michael Terry: ususally when you play something up
[12/17/2009 5:08:42 PM] BCI-Michael Terry: people are disappointed
[12/17/2009 5:08:44 PM] BCI-Virginia Nussey: right
[12/17/2009 5:08:52 PM] BCI-Michael Terry: because you set expectations high
[12/17/2009 5:08:58 PM] BCI-Michael Terry: but bacon explosion is like michael jordan
[12/17/2009 5:09:05 PM] BCI-Michael Terry: no matter high the expectations are set
[12/17/2009 5:09:09 PM] BCI-Michael Terry: they still exceed them

Here’s something that exceeded my expectations this week. A video of a cat saying “nom nom nom” as it slurps up some tasty sour cream. Truly adorable! Like nuns in a snowball fight and puppies dipped in cupcake batter.

Those last two links were found through the social media power network Twitter. (Thanks @phillian and @LisaBarone!) The Huffington Post announced that it would start using Twitter as a monetization stream by allowing advertisers to place paid tweets among the live Twitter feeds on the site.

Google has added some advanced results to the Suggest feature of its search. The new Suggest includes weather, flight status, local time, definitions, currency and unit conversions and more. On the other side of the fence, online marketer Michael Gray pointed out some problems with Google Suggest.

Know what I have a problem with? Cheaters. Now, I always knew that food commercials weren’t that up front — after all, the cake is a lie — but it was rather fun and surprising to see the make-up artist routine food goes through before being camera ready. Plus the fact that this video is straight out of the 80s gives it an extra special sparkle.

If you’re looking for a laugh, I’ll tell ya, I was rolling on the floor throughout this podcast from SES Chicago. I know this isn’t a story from the last week, but if you’re a search marketer and you missed it, well, miss it no more. Behold the SEO Old Timers Roundtable, starring Bruce Clay, Rae Hoffman, Dave Naylor, Todd Friesen, Disa Johnson and host Daron Babin.

On a more somber note, the Cincinnati Bengal’s wide receiver Chris Henry passed away this week after an accident. However, rumors of his death were spreading through the interwebz before he had passed away. In the aftermath we’re left wondering how an irresponsible use of social media may have contributed to an irreverent frenzy.

I want to send a congratulatory shout out to WordStream for two new free keyword suggestion tools debuting this week. Check out the keyword niche finder and the keyword grouper and simplify your keyword research process.

Having powerful tools at your disposal is always a good thing, as is having powerful insights. Trendwatching.com’s monthly briefing is about 10 crucial consumer trends for 2010. Are you ready for urbany, fluxury and profile myning? [I think my trend for 2010 will be refusing to use the "word" myning. --Susan]

Puzzle loving movie buffs will get a kick out of the Name That Movie series. In it, illustration sequences tell the story of films, and you’ve got to figure out what the flick is. Is your film fanaticism is up to snuff? Thanks to our tipster, Mrs. Esparza! :D [See, Mom? I do so pass the links you send me on. --Susan]

Half of the fun of the holidays is dressing everything up in tinsel and lights. Everything’s just happier when it twinkles. Making paper snowflakes is fun part of the decorating tradition here at Bruce Clay, Inc., so we drew incredible inspiration from these amazingly intricate paper snowflakes.

Then we tried our own hand at them. With adrenaline and bacon fat coursing through our veins, we reveled in decking the office halls. And then we squished all that love into a little video to share with you!

Friday Recap: Special Snowflake Edition was originally published on BruceClay.com, an SEO services company.

Read the original post: 
Friday Recap: Special Snowflake Edition

+ Subscribe to the ProBlogger Newsletter 2.0 Here By admin 29 November 2009 at 4:20 pm and have No Comments

Today I’m pleased to announce that the ProBlogger Newsletter is Back!

The next newsletter to go out is queued to go out in 10 hours from now.

Add Your Email Address Here to Subscribe

Note: if you use an ad blocker you’re unlikely to see the signup form on this page. To signup you’ll need to disable the adblocker for a moment and refresh this page.

Early on in the life of ProBlogger I produced a weekly newsletter that ran parallel to this blog.

I did this as a way for readers to keep in touch with the latest information about the blog, get a little exclusive inside information on what I’d been doing, to promote new products and services available to bloggers and to make advance announcements about ProBlogger. The newsletter was well received by readers.

Unfortunately due to other projects the newsletter got put on the back burner – until now.

Those of you who were on the newsletter previously will be automatically subscribed. If you no longer wish to get them – simply unsubscribe when you get the first email.

For those of you who were not previously subscribed (or if you can’t remember) you can subscribe using the following form:

Add Your Email Address Here to Subscribe

If you’re not sure if you’re subscribed – subscribe again and it will weed out duplicate emails addresses automatically.

What is this newsletter about?

Frequency: I aim to put this email out 2-3 times per month.

Content: There will be a similar mix of content to last time and it will include:

  • Recaps on the hot threads of conversation on ProBlogger from the last week
  • Inside information on techniques that I’m trying in my blogging
  • Pointing out tools and services that you might find useful
  • Exclusive newsletter only tips from time to time that won’t go up on the blog (or at least won’t appear on the blog for a few weeks)

Each week will be a little different – for example this week’s newsletter is a story of how I’m changing my approach to blogging for income – it doesn’t include an update on the latest posts from ProBlogger – next week’s will be more of an update from the blog – the week after’s will be something different again.

If at any point you wish to stop receiving the ProBlogger newsletter simply click the unsubscribe link in every email we send. Your emails will always be kept private and unsubscriptions will always be honored.

Looking forward to connecting with you via the newsletter in the weeks and months ahead.

Post from: Blog Tips at ProBlogger.

468x60.jpg

Subscribe to the ProBlogger Newsletter 2.0 Here

Share This

View original here:
Subscribe to the ProBlogger Newsletter 2.0 Here

+ Dot Com Pho – Apple Halloween Edition By admin 31 October 2009 at 7:08 pm and have No Comments


Last week, we had a full house for Dot Com Pho. This week we had a near empty one with only four people showing up. I guess everyone got scared off by Halloween or something. That’s really too bad because all those people who didn’t show up missed out on the free Macbook Pros that Apple gave away.

In attendance this week were Greg “Big C” Morgan, Michael “FATal1ty” Yurechko, Gary “iPhone Lover” Ng and yours truly. In addition to getting the Macbook, Gary showed off our gadget of the week, the new Apple Magic Mouse. This has to be the slickest mouse ever made and goes really nicely with the Macbook Pro. We also took a visit to the Apple store. A big thanks to Apple Canada for sponsoring the Halloween edition of Dot Com Pho.

Anyone is welcome to join us for Dot Com Pho. Most of the time, there are no gifts for attendees but one in a blue moon, some company will lavish us with toys that will make any tech geek wet his pants. To find out the time and location of the next Dot Com Pho, follow me on Twitter. Happy Halloween!

Discover the SECRETS I’ve Learned to go from zero a month to over $40,000 a month from blogging. Download Make Money Online with John Chow dot Com for FREE!



Originally posted here: 
Dot Com Pho – Apple Halloween Edition

+ League of Awesome Optimizers: Induction Ceremony - SEM Synergy Extras By admin 21 October 2009 at 5:23 pm and have No Comments

Today on SEM Synergy, Bruce Clay, Inc.’s weekly podcast on WebmasterRadio.fm, weighty, important news leads the show. Bruce, Susan and I talk about Yahoo!’s discontinuation of its Search Submit paid inclusion program and how long-tail searches remain on the rise. Along with user behavior and search engine technology — the times, they are a’changing.

Guest Gregg Poulin, general manager of online research company Compete.com, offers up some fascinating early indicators of the e-commerce holiday season, what Compete.com data reveals about searcher behavior when it comes to paid and organic results, and ways marketers can act on behavioral audience data.

For these revealing and actionable insights, check out this week’s episode of SEM Synergy. Because right now I’m not going to expand on any of this heady info. Instead I’m going to elaborate on the final segment, i.e. the way-too-fun, you-have-to-do-this-yourself-too discussion we had to close out the show.

David Harry, a renaissance man of the SEO world, does just about everything you can think of when it comes to the search industry. He publishes a research-heavy SEM blog at Huomah.com, he compiles the weekly SEO Geeks Newsletter, he contributes to other industry media including SEM Synergy and, recently, Search Engine Journal, and just this week he opened the doors to a new search industry learning community and hang-out, the SEO Dojo.

In between all that he managed to assemble a rough-and-tumble crew of SEO superheroes, the League of Awesome Optimizers.

David carefully crafted my alter ego, the Siren, and I was so excited and inspired to be counted among this honorable team, that I wanted to spread the joy throughout the SEO community. We all have skills and talents that make us good at what we do. Why not translate that to superhero form?

So Dærick, Michael, Susan and I chatted about the super powers we’d most want if we could be the Superman of the SEO world. The convo was so entertaining I wanted to bring it to the next level. I used the HeroMachine to bring these vivid superheroes to life, and it was so fun and illuminating that I suggest all SEOs join the League. Go ahead, bring that super-alter-ego of yours to life!

In the meantime, without further ado, please welcome the newest members of the League of Awesome Optimizers: The Headliner, Doctor Influence and Algo Buster.

Doctor Influence

Dærick Gröss, aka Doctor Influence

Only using his powers of persuasion for good, Doctor Influence uses his mental muscle to turn the heat up on clients afraid to act and improving their search presence.

A mesmerizing gaze, sharp tongue and massive grey matter are the good doctor’s tools for convincing clients that he’s looking out for them and acting in their best interest. His fist of fire and fury brings home the point that when you listen to the doctor’s orders, you’ll soon be seeing green.

But when all is said and done, one has only to look at Doc’s fiery red hair to know not to mess with this charmed medicine man.

Algo Buster

Michael Terry, aka Algo Buster

Part man, part machine, Algo Buster uses his ability to communicate with his robot cousins to dominate organic search rankings.

Working with code late one night, his eyes caught the glow of the full moon reflecting on the computer screen. The radiant light is the last thing he remembers before undergoing a mysterious transformation that made him a human-computer hybrid. As a fluent speaker of the language of search engine spiders, no keyword is too saturated and no industry too competitive for Algo Buster.

Watch out SERPs. His boots were made for stomping — the competition!

The Headliner

Susan Esparza, aka The Headliner

A master of short prose, The Headliner deftly wrangles content into seductive titles and headlines that catch reader attention and drive traffic.

With her sparkling wit, The Headliner whips content into shape or carves it into quick and digestible one-liners perfect for headlines. On her hip rests a red editing pen and sticky notes to leave behind language lessons for those in need. While the pen is mightier than the sword, she prefers to have both handy for cutting down content to its click-worthy core.

And if you don’t like her changes, she can always edit your face.

Original post:
League of Awesome Optimizers: Induction Ceremony - SEM Synergy Extras

+ Friday Recap - Doom Defying Edition By admin 16 October 2009 at 5:27 pm and have No Comments

Hooray! It’s Friday and the weekend is about to begin! Some weekends are just right for curling up with a good read. And if you’re looking for a read that’s full of the month’s search industry news as well as content and conversion funnel recommendations, look no further than the fresh new SEO Newsletter hitting inboxes right now.

Of course, you may have come here for something similar — so here are my handpicked search, tech, marketing and miscellaneous highlights for the week.

Google removed the PageRank indicator from Webmaster Tools. A Google employee explained that it was a move that made sense considering their recommendation that webmasters not be concerned with the PageRank metric. Now PageRank is only reported through the Google Toolbar.

Yahoo!, meanwhile, squashed its paid inclusion program Search Submit. Both Search Submit Pro and Search Submit Basic will no longer be available at the end of the year.

Twitter, on the other hand, grew its feature set with the launch of Lists. Users can categorize the accounts they are following. The lists are easy to view and share and may make reading streams easier through the additional focus provided. For a good example of Twitter Lists at its best, check out @dannysullivan’s setup. In other Twitter news, another DM phishing scam made the rounds this week.

Did you know that yesterday was Global Handwashing Day? Japan made a special effort to promote awareness of hand washing and hygiene, including a video of one of the country’s leading choreographers singing a catchy little diddy and performing a kooky little dance.

The SEO community once again rallied to evangelize to the Web on behalf of beneficial search engine optimization. Talk about passion for your craft. Go team!

As it happens, it’s up to the community to come to its own defense at times. Too bad there’s no band of superheroes to protect us. But wait! Maybe there is! Welcome to the neighborhood the League of Awesome Optimizers! If I weren’t blue, I’d be blushing right now. ;)

Social media monitor and analytics provider Sysomos evaluated brand mentions across the Web and ranked the brands mentioned most as well as those with the highest and lowest overall sentiment ratings. Congrats to the companies with the highest sentiment ratings, which are all (coincidentally?) in the computer hardware and services sector.

A couple kids may be in need of a reputation boost after almost giving their parents heart attacks this week. A six-year-old Colorado boy thought to have vanished after flying away from home in a balloon was found hiding in a box in the attic. And a baby in a stroller defied death when he was run over by a train in Australia. While both are any parent’s worst nightmare, thankfully both stories had happy endings.

Speaking of Australia, the smartphone market has witnessed explosive growth thanks to the popular iPhone. In the first half of this year, smartphone shipments Down Under have shot up 29 percent. I guess Aussies like to cruise the mobile Web while barbequing all that shrimp!

The GOP has eagerly jumped on the online bandwagon with rather shaky legs. Hours after this week’s launch, GOP.com was the victim of numerous bugs, glitches and crashes, in stark contrast to the message of the GOP chairman’s blog “What Up.”

Things I learned from Boing Boing:

  • The origin story of gummi bears is juicier than I ever imagined!
  • Those things that are too small for the eye to see? They can just stay that way, thank you very much.
  • Look at me! I’m a scary dinosaur and I can bite your head off with my hugs! (They need to make these in adult sizes already.)

  • The country of Finland has declared that access to broadband Internet access is a legal right. Power to the people!

Original post:
Friday Recap - Doom Defying Edition