Posts Tagged ‘ windows

Back Up Your Data Online with IDrive 09 December 2009 at 8:26 am by admin

Back Up Your Data Online with IDrive


Your data is important to you. Those family photos are absolutely invaluable and irreplaceable, so why would you leave it up to chance? Maybe you have an external hard drive for backup purposes, but that is in the same physical location as your computer. They could both be harmed at the same time.

This is why online storage is getting increasingly popular. Thankfully, it is also getting increasingly affordable. The idea behind IDrive may sound like a familiar one, but you’ll find over the course of this review that it’s some good features that you may not find elsewhere.

Back Up Your Valuable Data

In a nutshell, IDRIVE provides full-featured online backup. There is a desktop application that you install on your computer and then you are able to backup your photos, music, documents, and so forth to your IDRIVE account. It’s free to sign up for an account.

Back Up Your Data Online with IDrive

The application, which is available for both Mac and Windows, is more than just an online drive where you can drag and drop your data. This is a full backup solution, just like the software that comes with some external hard drives.

Looking at the features page, you can see such highlights as Continuous Data Protection (CDP), which “automatically recognizes the modified parts of file(s)/folder(s) and backs them up every 10 minutes.”

The Desktop Application

Back Up Your Data Online with IDrive

After you sign up for an account and download the application (about 9MB), you can get started with the IDrive Classic program to set up your backup preferences and schedule. You can see the “Backup” and “Restore” tabs for their respective functions, allowing you to navigate through your folders and mark off the files that you would like to backup to IDrive.

You’ll notice the aforementioned continuous backup option in the lower-right corner, but you can also use the button next to it to set up your preferred backup schedule. This appears to be much more robust than the idea behind a competing “box” where you can “drop” files, since you get a full-featured backup solution with IDrive.

Back Up Your Data Online with IDrive

Further to the backup functionality, the IDrive online backup also saves up to 30 individual versions of your backed up data, so you can revert back to older copies of your files if you’d like. The drag-and-drop interface can still be accessed with the optional IDrive Explorer plug-in, so you don’t lose that functionality.

Another sticking point of some other similar online backup solution is the lack of speed. When I started the backup process with IDrive, I was able to get a transfer rate of up to 500kbps. Naturally, your performance will vary based on the type of files, current server load, and your Internet connection.

The Online and Mobile Components

What if you want to access your files from a computer that does not have IDrive installed? That’s where the online browser kicks in. All you have to do is log into your account on the IDrive website and you’ll see all of your files.

Back Up Your Data Online with IDrive

This obviously isn’t as robust as the desktop application, but it means that you can store files in your IDrive account to be accessed later from a remote location. This is fantastic for travel, for instance, since you may not have your main computer with you on the road.

As an additional service, you can also opt for IDrive Lite. This is an application for the iPhone and BlackBerry platforms that allows you to back up, manage, and restore your contact list.

Start with 2GB, Upgrade for More

If you’re looking for some very basic backup and you don’t need a lot of storage, you may be satisfied with the IDrive Basic account. If you need more, you may be more inclined to consider an IDrive Pro account. The personal account gives you 150GB of storage for $4.95 a month (or $49.50 a year). There are also options for families and businesses.

Less than $50 for 150GB of online backup? That sounds like a pretty decent deal. One feature that I would like to see implemented, however, is the ability to share a public link if you want to send a specific backed up file to a friend or colleague. With that in place, IDrive looks like it could be a solid option.

CLICK HERE TO GET STARTED WITH IDRIVE ONLINE BACKUP

Discover the SECRETS I’ve Learned to go from zero a month to over $40,000 a month from blogging. Download Make Money Online with John Chow dot Com for FREE!



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Back Up Your Data Online with IDrive

+ Friday Recap - Social Chokehold Edition By admin 23 October 2009 at 3:58 pm and have No Comments

Happy Friday, friends! Hungry for a recap?

The week’s big news was that social search entered the mainstream. Bing, and subsequently Google, announced social search integration into their respective search engines. Bing partnered with Twitter and Facebook to serve status updates and tweets in search results, and the social search service is now up and running. Quick aside: Bing’s parent Microsoft also released the Windows 7 operating system this week.

Meanwhile Google, in a move that smacks of thunder theft, has said that its social search will launch in Labs in a few weeks. (Not content to just slap Microsoft, Google co-founder Sergey Brin managed to smack Yahoo! this week as well.)

For more on the social search features and how they may affect SEO, check out Marc Elison’s exploration of the subject on the Bruce Clay Australasia blog. [Hallo down under! --Paula]

happy girl eating ice cream
CC BY 2.0 Ice cream = Happiness

The social networks themselves also celebrated accomplishments this week as Twitter reached its five-billionth tweet and Facebook data was used to create a Gross National Happiness Index based on the sentiment expressed in users’ status updates.

In other social news, Facebook elaborated on its leaked and as-of-yet-unreleased home page design, and Twitter use is being blacklisted by some segments of Hollywood.

Now, living in L.A. you see lots of weird things. But have you ever seen a group of people break into song in the middle of a grocery story? Improve Everywhere, the infamous group of improv artists that spreads smiles in the New York City area, pulled off this very feat, with all the gape-mouthed glory you’d expect if life turned musical before your eyes.

Rumors that Google is entering the music game were all but confirmed by leaked screenshots of a new service where Google allows users to stream music through the search engine and purchase songs through iTunes and Amazon.

However, the search engine did announce new features for Google Analytics and an API for Website Optimizer. The company’s newly approved patent for “trustrank” also piqued interest in the search community.

Communities are really the lifeblood of the online world, and posted comments are like a vital sign. Outspoken Media has posted seven illnesses of a comment-less blog, and more importantly, their cures. If you should be taking advice on building blog engagement from anyone, it’s clearly The Lisa. I know I do.


Study of e-mail user demographics by RapLeaf

The findings of a RapLeaf study of 120,000 e-mail users will be revealed in a multi-part series on the consumer data company’s blog. The first part, available now, breaks down the users of AOL, Gmail, Hotmail and Yahoo! e-mails by age and gender. The study shows that there are more male than female users of Hotmail, more female than male users of Gmail, and email users age 46 and up prefer AOL.

E-mailing and text messaging, according to a study by The Participatory Marketing Network and the Lubin School of Business’ Interactive and Direct Marketing Lab at Pace University, are the last activities that Gen Y would be willing to part with. Gen Y, those babes of the Baby Boomers, would give up the phone, TV, social networks and basically the whole rest of the Web before letting anyone pry e-mails and texts out of their hipster hands.

SEO vlogger Neal Rodriguez published his interviews with Bruce and me from SMX East earlier this month. Bruce talks about the coming new-and-improved SEOToolSet suite of diagnostic tools for Internet marketers. Neal and I talk about BCI’s liveblog coverage and my favorite learning moments at SMX East 2009. And just in case it’s not clear, the name’s Nussey, Virginia Nussey. (Cue secret agent theme music.)

Things I learned from Boing Boing this week:

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Friday Recap - Social Chokehold Edition

+ Google SideWiki Fail By admin 24 September 2009 at 5:20 am and have No Comments

I thought I would quickly checkout sidewiki on my :

OS

But I ended up with this screen :

sidewiki

Hmmm that Rare Windows Vista Business OS !!

Dave

See the rest here:
Google SideWiki Fail

+ Review of AutoPligg Backlink Tool By admin 01 September 2009 at 2:42 pm and have No Comments

If you already own AutoPligg read this post anyways. I promise you’ll learn something…

Today’s tool review is of a tool called Autopligg by the Syndk8 crew. You’ve probably already heard of it by now but I’ve been using it for the last 6 months or so and I wanted to give you some insight on the tool and maybe some resources if you don’t already have it. Autopligg is a windows or serverside based tool that spams the popular Pligg platform, which is a CMS that basically is like Digg. There is a TON of sites out there using the PLIGG platform which makes this tool more than deserving of a review.

How Is It Useful
I use the word spam tool hesitantly in the case of Autopligg because it’s unique in the fact that yes it is a spam tool and it is automated link building but I think its real power lies in using it for white hat purposes and a way to mass post your stories to a whole lot of fuckin sites that want your posts. If you look at the typical PLIGG site it’s structured much like Digg with categories and you put up your links in those categories and people can either vote them up or down and people leave comments on it. Ya know all that bullshit you’re already familiar and tired of. You can get links one of two ways on them. You can post your links (typically article links if you don’t want them deleted) as stories or leave comments. Very few of these sites are very high PR or of a high link quality but anytime you have a platform that allows you to post links on it with well over a 100k working sites out there using it; It becomes a link builders wet dream. For that Autopligg becomes a very useful tool. Here’s where the catch 22 happens however.

The Quality Of The Links It Builds
It’s no secret that I’ve never been a believer in nofollow and its ability to be “not followed” but I’m never very vocal and definitive about it because 10 minutes after I say something about it, it could change lol. Ain’t that a bitch. The main story links are nofollowed by the Pligg platform. So every link you post as a story will be nofollowed. HOWEVER! The link will be the top outside link excluding the site’s possible navigation. It will be in a heading tag and have your anchor text. Plus it gets its own page that will be cycled through the main page. Here’s the strange shit, the comment links are dofollow. They are only placed automagically by the platform by putting the full url including the http:// in your comment. They are dofollow but they don’t have your anchor text. They don’t cycle through the main pages and they are standard links beyond the point of the page’s navigation. By now, if you’ve been paying attention to this blog, you should already know what link type I prefer….both! But lets not loose focus on the point of this tool by worrying about the quality. It is by all uses a Link Volume building tool NOT a link quality building. It’s nice to have at least a bit of link quality with every link so they produce the link worth necessary to make them count instead of going supplementals. This brings up another SEO concept that the tool was kind enough to also address, link indexing saturation. I was really curious with all the links it builds at once if it’ll have at least something to get them indexed. It does have a pinger that also allows proxy use. Cool! Good enough for me. Between that and the outputted list of successful postings I have everything I need to get as high of a link indexing saturation rate as possible. Kudos on that.

How Is It Not Useful
I may spare no punches when it come to the negatives of tool reviews on BlueHat but to date I’ve never given a negative review of a tool. This is simply because I’ll only post the review if I think the tool is useful to you the reader. I tend to reserve that right when asked to do a review. Autopligg does have a VERY strong negative side which I was really hoping would go away in the months since it’s release that way this review can be all positive and not get a negative just because of a few issues that typically work themselves out after the first few months after it’s release. At this point, almost 8 months later, it appears this isn’t going to happen so the beef still stands. Anytime a new link building tool comes out there’s always those few people (amateurs) that want to get their “monies worth.” They use the tool in the most retarded way possible and do it as hard as they can. It typically makes the tool worthless for the first couple months. It does them no good and provides no benefit and at the same time hurts everyone else and the tool itself. Autopligg stemming from the Synkd8 crowd who is notorious, and even self proclaiming, for pulling this kind of shit wasn’t expected to be an exception. ESPECIALLY since it has a windows based version. At least with serverside versions you have to have at least a few braincells to use the program and with web based you can cancel their accounts. So this was entirely expected, but what shocked me was. It was and since the launch always has been only about 3 users of the program that have been doing this idiotic irresponsible use of the tool. Unfortunately as I mentioned above, they’ve yet to stop.

What they’ve done is, they’ve opened up like 10 instances of the program and put in a single super long comment into the comment poster that’s nothing but a ton of links to separate subdomain spam on a single site (i guess after buying the tool they couldn’t afford more domains). They have a macro restarting each submissions over and over and over so every single post on every single Pligg site instantly gets hit with a ton of worthless spammy links. The main domain has been banned for months now so instead of stopping the script they just forwarded the domain as if it was going to do them any fucking good. Especially since they forwarded the domain and all its subdomains to a single wordpress blog with some spammy text written by the worlds worst content generator and no ads or offers or particular keywords. Here let me show you what I’m talking about and you can decide if this isn’t the most retarded shit you’ve ever seen: http://www.5wing4.net/story.php?title=Cat_Urine_Removers-1. If you’re like OMG that’s my site he just outed consider this before bitching to me. If you don’t want attention don’t be an attention whore. You did it to yourself, fuck off I don’t care. The sites were worthless the moment you got put in charge of SEOing them anyways.

So please, use this tool responsibly. Even if others aren’t it’s still a very useful tool and one I would definitely recommend you have in your arsenal because like I said, it’s for link volume and deep link volume not link quality. For that reason I’ll go over the best way to use the tool and how to get the most out of it, because often times the trick to harnessing the optimal power out of a link building tool is using it correctly.

How To Use Autopligg The Right Way
As with all Blue Hat Techniques the short answer is, mimic the white hatters. Now that you know how not to use the tool I’ll show you how I used it and got a lot of success. I am actually planning on writing a guest post for this for SEOBook that’ll cover it more in depth, but for now I’ll at least introduce what I call MacroNiche Blogs and if he doesn’t end up publishing it I’ll at least post it here for yall. <- Check it out Quadzilla another new SEO concept! Quick copy paste copy paste copy paste!

MacroNiche Blogs
People often talk about Niche Sites and MicroNiche Sites. In case you’re not familiar they’re basically talking about the size and focus (scope) of a particular site. For instance a niche site might be a site on female orgasms. It’ll have the main page which sells some product(s) related to those and it’ll have a few other articles on particular such as Gspot orgasm, Clit orgasms and various other myths. Each of those pages will also typically sell a product or an offer related to them as well. A MicroNiche Site is very similar except its more focused such as the main page being solely on the Gspot orgasm then a few supporting subpages on the same topic but all pushing the same product and offer. Since I love to confuse things I tend encompass all of these types of sites into the single “Money Site” term. This is because i technically consider every site no matter where it is in the empire’s scale a niche site because it does focus on a niche thus it is a niche site. Therefore I tend to group things on the intensity and focus of the site pushing a single offer or product. A Money Site would be at the top of that scale. Therefore a MacroNiche Site or in this case MacroNiche Blog is exactly what it implies. It’s a single blog that encompasses a very large niche but doesn’t focus on that niche. Instead it focuses on lots of much smaller niches within the single site and uses the authority being passed through the subsections to help the others so new sites for each microniche isn’t required to rank for each individual offer.

Although accurate I may have explained that in a way that was a bit more complicated then it is. Let’s use an example, an example that happens to be the very first test site I used AutoPligg on. My blog’s macro niche was Health. I then looked through a bunch of offers on some CPA networks and made a list of niches based on all the offers I found that would fit into the Health macro niche. So I setup my blog with a bunch more categories such as: Weight Loss, Hair Care, Teeth Care, Bodybuilding, Skin Care, Exercise. The list goes on and on. I was very thorough in my niches. I then put in some subcategories under each that were my microniches. These were more focused on individual offers. For instance under Weight Loss I put in Dieting, Diet Pills and under Teeth Care I put in stuff like Teeth Whitening and under Exercise I put in Exercise Equipment, Yoga blah blah.

This MacroNiche structure was the perfect test for AutoPligg because it utilized AutoPliggs most powerful attribute, it’s ability to build both deep link volume and main page link volume. Had I have only used a Niche Site or a MicroNiche Site after submitting the main page and all the subarticles I would have become immediately limited to just spamming the comments for further link volume. The ability to continuously use both the article submission for the microniches and the standard niches and the comment postings for the main page authority and link volume gives this structure a huge benefit in it’s overall domain authority and it’s ability to quickly rank new posts. So that’s exactly what I did and continue to do.

First, once I got the design and categories setup, I hired a couple writers to go through each of the categories and subcategories and schedule several months worth of daily posts making sure each category and subcategory were accounted for within the first month then subsequently each following month at least once. Once they were done I immediately did a directory submission for each primary category as well as the main page along with some social bookmarking and various other link building. As you’re all bound to ask, for my primary keyword for the main page I picked one that was fairly medium competition that would grab the attention of other health related bloggers. That way later when I got that ranking and wanted to do some blogroll link exchanges it was easy to find willing targets. Then every day I would give special attention to the individual blog posts for that day. For each one I would submit it through the story submitter in AutoPligg so it would get several thousand links plus each of those links would get pinged for some link saturation along with a few daily rounds of comment postings for that category and the main page. I would then do a quick scan for similar articles on each post and submit those through several hundred article directories with links to both the singular post and the main page as well as the subcategory with the keywords for each. I would then ping and social bookmark the individual post. After that all I had to do was find 5 new posts with the same keywords as that post and exchange links within the post to the other blogger’s post *cough* Pingcrawl *cough*. This also got the attention of other bloggers in the niches and macroniche to notice my site and be more willing to do blogroll exchanges. That caused each individual post to quickly start ranking the same day/week it was posted and brought up the total site authority with every one. Which brought me to my final step, bringing up the total site authority as much as possible via the main page, by placing links to the main page across my SEO Empire and running some automated link building tools as well as general link building such as commenting on other blogs/news sites. The fact that it was a MacroNiche Blog with legitimate articles on each subject made each post more credible and the site more credible overall so if there was a human review or in the case of directory submissions, more palatable and acceptable to the reviewer.

This is where it turned into a mutha fuckin Money Site! I could go through the offers at my leisure and write targeted salescopies pushing the offers and throw them up as I wrote them as if they were their own microniche site. Likewise when new offers would come out on untapped niches, while everyone else has to start building new sites around them and then start the link building to get them ranked I could just immediately jump in with a new post and instantly hold a new ranking using the site’s existing authority. You actually see this happen all the time when shit like Oprah’s fat ass blogs about a product. All I was doing was using Autopligg and my eye for structure to mimic that effect. There’s obviously a lot of spins and ways to build a MacroNiche Site as with any structure, but if you start out and do it right the first time you’ll quickly learn and expand very nicely. There’s also a lot of macro niches out there to take over such as Business (bizops, grants, paid surveys etc) Consumer Reports (Credit Cards, Credit Reports etc) Downloads (adware, recipe/music/games programs, etc).

Pricing
Now that I gave it a fairly positive review and got you started on how to have success with it (the two make a logical partner) lets talk pricing because as it stands now it’s a bit more complicated then it should be for tools I review. It’s normal for IM tools to fluctuate their prices to accommodate sales volume drops or when they say its only $5 for the first 5 people then it’s a $100 for every person after that. That’s all mind fuck marketing bullshit. The only excuse to fluctuate a price in a tool is when new versions come out (new versions with new features not new versions that simply fix old bugs for that matter) because that causes more development costs along with support and marketing costs. So in that right it’s understandable. Normally as a condition of doing a review I get assurance that the price, at least for the readers here, will not change and that there is always some sort of long standing discount. This time I’m going to break the rule just a bit. When Autopligg released it costed $289. As of writing this post it’s $189. I’m told a new version is coming out next month and the price will go back up to the $289. This is okay with me in this case for three reasons. First, I was okay with the original $289 price so as long as the flux doesn’t go back above that then I’m cool. Second, I’ve been assured that the people who buy at the $189 price will get a the new version free. There’s nothing I hate more than having to buy the same product twice. Third, allegedly the new version will have a new feature of being able to crack the recaptcha captchas used by many of the autopligg sites. This opens you up to literally tens of thousands of new targets. That in itself is a big enough feature to warrant a price change. Finally, after talking to Earl Grey (the owner) I got a coupon code that should last through the price change with the new version.

AutoPligg Purchase Website
Use the coupon code: BLUEHATSEO for a $45 discount.
I recommend you use the Windows desktop version. It’s faster and more efficient then the serverside version. I know I know weird eh :)

BONUS
Since lists of good pligg sites are tough to come by and the program requires it, I took the liberty of building my own list for you guys. Here’s the database of the 12,323 pligg sites I use. Although most require manual registration (till the new version comes out) all are scraped by me tested, work and are importable into the program. It should be fairly error free at the time of writing this post, but they do change daily so bear with it if the list becomes systematically worthless as time passes. The best advice I can give you is for now ignore the lists they hand out in the private forum. Most are raw lists and a colossal waste of time to import (several hours each) and only get 200-400 good ones out of.

List of AutoPligg Sites
Right click Save As

See more here:
Review of AutoPligg Backlink Tool

+ Six Questions with Michael Boland By admin 06 August 2009 at 11:54 am and have No Comments

When SES rolls around next week, how many people in attendance will not own a smartphone? Enough to count on two hands? The mobile revolution has been a long time coming. But don’t be surprised if you feel a breeze in the room during Keeping it Local: The Convergence of Phones & Local Search. That’s just the mobile era whizzing past, slamming the door shut and announcing it’s here to stay.

Michael Boland
Michael Boland

Michael Boland is the senior analyst for The Kelsey Group, an independent research and business strategy organization that examines the local and digital media space. Michael’s a speaker and moderator of several SES sessions focused on the intersection of local and mobile marketing, and is no stranger to the Bruce Clay blog.

Last year Mike shared his thoughts on the state of local search and small businesses. This time around, mobile search, mobile applications and the effect of the economy take the stage.

1. You’ll be speaking during The Convergence of Phones & Local Search panel. A look at the session description seems to suggest that mobile search has finally reached critical mass in the U.S.: “These folks aren’t looking for web sites - they’re looking for physical locations. This is Local Search finally working!” Would you agree?

We’re getting closer but there is still a long way to go. The mobile products are in place, based on better device standards that have entered the market, and an opening up to third party innovation (mobile apps). So the consumer facing models are somewhat in place, but that’s only half of what I consider to be a successful scenario in mobile search.

In order to monetize these mobile search products, we’ll need more advertiser interest. That will eventually follow but right now it isn’t happening fast enough, due to lots of factors, including the economy. It’s kind of ironic that we’ve seen so much evolution on the product and user adoption side, and then the economy tanks - making advertiser interest slow down considerably.

Since mobile is viewed by many advertisers as “experimental” it’s often the first thing to be cut from ad budgets. On the bright side this is having the opposite effect on some advertisers out there who are being forced by recession to reevaluate their ad spends and demand more measurability and concrete ROI. This has accelerated a shift from traditional media ad spending to more measurable media like search and mobile.

But we’ll see even greater advertiser demand as we emerge from recession. Like other forms of media, advertiser demand will start with larger brands or agencies and then reach adoption at the local SMB levels. With mobile marketing that hasn’t happened yet, so that’s another reason why I think we’re not quite there yet. There are 23 million small businesses out there and that’s where the true mobile local opportunity will lie.

2. The Kelsey Group is known for its independent research in the fields of mobile and local marketing. Mobile and local marketing are often tied together because local search is often conducted on a mobile Web device, as a user is out and about and looking for something. But what about mobile apps? Should search or app development be the priority as mobile Web usage continues to grow?

windows mobile smartphones
CC BY-ND 2.0

This is an interesting area. Stepping back to a historical perspective, the online (desktop) web has moved away from heavy desktop software towards more browser based products and content that resides in the cloud. This is behind what many define as Web 2.0 - (although that term has been stretched out).

But in the past few years of mobile, we’ve moved in an opposite direction - towards apps that reside at the client level. To answer your question, I believe we’ll see a reversal of this trend and we’ll move closer to the aforementioned online trend of more browser based products - call it mobile web 2.0.

This will be driven by more capable web browsers that can perform the functionality that was previously reserved for native apps. The most recent example is the introduction of the iPhone V3.0 software which came with a more functional version of the Safari web browser. This includes a lot of self contained functionality like pulling in a user’s location and launching maps from within the browser. More evolutions like this across the industry, which utilize the emerging HTML 5 standard, will signal a move towards more innovation on the mobile web.

In other words - less apps and more mobile websites, a.k.a web apps. Google has already announced on a few occasions that this is the direction it is moving. Most of the products it’s launched on the iPhone so far have been web apps rather than native apps, including Gmail, GTalk, and Latitude. We’ll see much more of this to come.

3. Earlier this year The Kelsey Group predicted local mobile ad revenue is set to grow over the next few years. From your comments in this article, it sounds like most of this revenue is coming from an online ad format that’s been ported over to a smaller screen, with display advertising being a good example of this. You explain that there’s also experimentation happening with mobile ad formats, like game apps, but that these strategies often don’t account for how people use their mobile devices. Could you give these misguided marketers some tips?

What I think I remember saying is that most of the money being spent on mobile marketing so far is national brand advertisers or agencies. And what they’re doing is mostly porting over their online strategies to a smaller screen. This mostly involves display ads in both branding and direct response formats.

This is okay and is what I would expect them to do at this point. But eventually we’re going to require ad formats that better utilize the unique capabilities of the mobile form factor. Because it is location aware, and because it’s portable (i.e. in your pocket when you go to the store), there will be lots of room for other content and ad delivery that more effectively drives conversions. This could involve more cost per action ad models such as mobile coupons, promotions or “reserve item” functionality.

We’re already starting to see product models develop around these principles. TheFind is a great mobile app that pulls in data from point of sale inventory systems and tells users after they search for a product, who carries it, how many are on the shelf, and for how much. Another favorite is ShopSavvy, a Google Android app that lets you scan bar codes at the point of purchase to find out more about products, pricing, reviews and who else carries it. This is a powerful scenario, and different ways to monetize this and drive conversions at the local level will follow.

4. You’ll also be moderating Follow the Carrot: Cool Mobile Apps. In your research, do you see any trends that you expect to grow in the future? Are users showing a preference to informational, entertaining or other kinds of apps?

mobile game app
CC BY 2.0

Lots of the most popular apps so far are more entertainment than they are utility. Gaming is a big category among mobile apps. But it’s getting harder and harder to rise above all the noise in Apple’s app store, given more than 60,000 apps. Many apps see very little usage, and there are only so many apps you can have. Technically you can have 148 on the iPhone but the amount you will use on a daily basis will barely fill up one screen.

I think we’ll see a lot of application developers migrate to other platforms where there is still some semblance of “virgin territory”. This includes Palm’s application store, Blackberry and Android. Android is in fact, where I’m placing a lot of bets. It’s proven to be robust, flexible and not to mention free.

Many OEM’s are beginning to power more devices with Android including HTC, Samsung and Motorola. This will take share from Windows Mobile which has faltered on coming out with its next generation operating system (6.5) which will replace 6.1 and be able to complete with the functionality of the iPhone, Android and Palms WebOS.

5. According to research by The Kelsey Group, Europe, and Western Europe specifically, are witnessing the biggest boom when it comes to mobile search adoption. What can U.S. marketers learn from the European market that might help draw users here in the States?

Yes, that’s our recent Western European mobile forecast which examines mobile search and display ad revenues in the region from 2008 to 2013. During this period, mobile search ad revenues will grow from 39 million euros to 2.3 billion euros, a compound annual growth rate (CAGR) of 125.4 percent. Mobile display ad revenues will grow from 14 million euros to 1.1 billion euros, a 138.3 percent CAGR.

But the fastest growing area of the forecast will be mobile local search ad revenues. This is the local slice of the aforementioned search ad revenues, defined by ads that drive conversions to geographically specific areas or store locations. Ad revenues in this category will grow from 18 million euros to 1.4 billion euros, a 139.3 percent CAGR. This growth will be driven by local search volume increases and rates associated with locally targeted ads.

To answer your question, Western Europe leads the U.S. in each of these areas, mainly due to the region’s greater number of mobile handsets — currently 499 million, compared with 266 million in the United States. Smartphones will also drive mobile advertising, growing from 43 million to 149 million. This is a 28 percent CAGR, compared with overall handset CAGR of 2.8 percent.

Much of the ad revenue growth in the forecast in fact derives from expected smartphone penetration and mobile Web consumption. As mobile Web use continues to gain share among mobile subscribers, ad inventory will grow with it. This will combine with a growing demand for mobile marketing as advertisers shift spend from traditional media to more targeted and measurable mobile advertising. We’ll see a similar dynamic occur in the U.S. market over the next 5 years.

6. While you’re at the show, are there any sessions you plan to attend? Where can people meet up with you while in San Jose?

Definitely. I’ll also be speaking at the Local Search Summit run by Local Search News. It’s essentially an offshoot of SES which attendees can go to. Think of it like a separate mobile and local track. That’s on the 13th at the San Jose Marriot. I’ll also be going to some of the other main SES sessions on online video and social media, which are topics I’m very interested in. Anyone can get in touch with me to meet by following me or sending me a direct message on Twitter @thekelseygroup.

Thanks, Mike. These sessions are a sure win for small business owners and marketers working in the local and mobile space. Viva la smartphone! SES is going to be awesome!

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Six Questions with Michael Boland

+ How To Build Your Online Brand By admin 01 August 2009 at 10:31 am and have No Comments

In branding, whether it is for your company or for yourself, consistency is crucial. The idea of branding and brand is to engrain a certain image or idea into the minds of viewers. If you keep changing the words and images you use in your branding campaign, how can it succeed?

Hence, I have put together the following list of ways you can keep your brand identity consistent in any online marketing campaign using social networking and communication websites, social media websites, blogs, e-mail addresses, IM clients, and beyond.

Always Keep a Consistent Username

No matter what service you sign up for, keep the same username and stick with it. You should use the same name over every instant messaging client you use (Skype, AIM, Windows live Messenger, Yahoo! Messenger, etc.), on any social networking sites where you create profiles or groups or fan pages (Facebook, MySpace, Twitter, LinkedIn, Flickr, Bebo, etc.), and on any social media websites you use (Digg, Stumble Upon, Reddit, del.icio.us, etc.). In addition, this name should also be the e-mail address you use when communicating with others and should be apparent on all company documents and marketing materials.

Pick a name and stick to it. Spell and structure it the same way every time (capitalization and spacing, ie. For my blog I use AM Beat , not ambeat or AMBeat, or Ambeat) and do your best to ensure that others do it the same way (without being pushy).

Always Keep a Consistent Image

Whenever you create an account on a web service, chances are you have the ability to upload a profile picture. Always make sure to use the same picture with every service you use. If you are branding your company, use your logo. If you are branding yourself, then use the same profile picture across all web services.

For a company, there are two main logos you can use, the actual logo itself and the symbol portion of your logo (or a certain smaller element which clearly resembles the full logo). This smaller portion should serve as your website’s favicon and can be used as profile pictures if the service only allows room for smaller pictures (Instant Messaging clients for example) where the full logo would not fit.

Maintain a Consistent Design

Some services such as Facebook won’t allow you to do this; however on other websites such as MySpace and Twitter it could be a worthy investment to create a custom template for additional branding. This means a background to your profile that features your logo and some other elements of your company. If possible use the same design templates that you have for your blog or website for templates on other websites.

Use E-Mail Signatures

This may not sound like much but e-mail is still the most popular way to communicate and get work done online. If you are going to be constantly e-mailing all day, you should take some steps towards being consistent in your e-mails. The easiest way to do this is by creating an e-mail signature that is automatically added to the end of every e-mail you send.

The same advice can hold true when participating on forums.

Widen Your Presence

In order for branding to be successful you need to become a prominent user on a number of different internet platforms and communication platforms. First ensure you have taken care of the basics from developing a website and creating an e-mail address. From there you can expand to creating profiles on social networking websites and social media websites. You should also ensure that you have at least one instant messaging account. After this point, you should search your industry for other relevant blogs and participate through the use of comments, again using the same image and username. Services like Gravatar can automate this.

Lastly, take time to browse your niche for smaller community oriented websites where anyone can join and create profiles. This can include forums, niche social networking websites, industry conference websites databases, etc. and get involved.

However, remember not to overdo it on the number of websites where you dedicate your branding efforts. While it is great to be present via a number of diverse platforms, it is also important that you are visible on these platforms. The only way to be visible is through becoming an active participant and kit is difficult to do this if you are on too many platforms.

Overall, while branding won’t send direct traffic to your blog and its success rate is hard to measure, history has proved that having a well branded company is essential for gaining recognition and traction in any industry. However, branding efforts are completely dependent on consistency and having one idea or message to brand. The web features a variety of vast and affordable platforms on which you can brand yourself and your company and the guidelines included above should help you with branding online.

This post was written by Aditya Mahesh, founder of AMBeat.com, a complete resource for entrepreneurs dedicated to “innovation entrepreneurship” and small business opportunities.

Find out what I’m doing right now by following me on Twitter.

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How To Build Your Online Brand

+ My Favorite Travel Site By admin 22 July 2009 at 5:56 am and have No Comments

My favorite travel site doesn’t have a database filled with thousands of hotels or cruises or flights. My favorite travel site doesn’t use words like “amenities,” and it doesn’t change prices on me depending upon the time of day, day of week, week of month, or month of year.

There’s no fancy content management system, live support chat, keyword stuffing of page titles or headings or content, and the word “cheap” doesn’t appear in that title the way that it does in most of the pages that you’ll see if you search for “travel” in one of the major search engines.

The word “sale” doesn’t show up once on my favorite travel site, and I’m not bombarded with information about how much of a percentage I’ll save on my journeys. There’s no inexplicable lawn gnome, or standard stock image of an operator with a headset, or Canadian celebrity, or “top deals” or “packages” on its pages.

If you visit my favorite travel site, you may find yourself imagining that you can smell the salt air wafting through your windows. You may find yourself hearing people enjoying shops and cafes and life, echoing through roads empty of cars, filled with laughter and joy much like they were centuries ago. You may not feel like a tourist at all.

My favorite travel site doesn’t include top 20 lists, press releases, legal disclaimers written in all capital letters. But it does have a Frequently Asked Questions section that might have been written by a warm and knowledgeable friend or relative. It has a page of links that you could spend months studying, so that when you arrive you will have hundreds of things to do, and likely not enough time to do them all. It has a picture gallery lovingly put together with views that make you wish you were there taking the pictures yourself.

My favorite travel site is for a couple of cozy and charming apartments in the heart of a city with a very long history, and an incredible amount of charm. I’m not going to tell you which city, and I’m not going to give you a link to the site - I don’t want you to book one of the apartments before I do.

Though I’m tempted to send you there. I’m tempted to show you what this site is like, so that if you were to decide to build a site like it, you just might do so. You might show me, rather than tell me, what I would see if I visited. You might talk to me as if I were an individual, explaining to me about the little things that I might experience - good and bad - and how to prepare for them. You might offer, if the apartments are booked, and unavailable when I intend to travel to contact you anyway, and you will help me find alternative places to stay.

But I won’t send you to the site. I might think about it, but I probably won’t. At least, not unless you ask me nicely.

I have no economic motive in writing about my favorite travel site. I have no interest in bringing you to its pages, except maybe to inspire you. But I did want to share a few thoughts with you about why it’s my favorite travel site. When I visit its pages, I feel like I’m there. I feel like I know the person who created the site, and the people who make these apartments available. I feel like they want me to have an experience that I wouldn’t come close to having if I were to stay in a hotel that looks and feels like it could be anywhere it the world.

They’ve made me want to travel there in person.


Copyright

+ Protect Against Threats with VIPRE Antivirus By admin 13 June 2009 at 10:13 am and have No Comments



As you transverse your way through the Internet and try to make money online, you are going to encounter a wide range of threats. It is no longer valid to say that you are safe simply because you avoid sites with adult material and warez, because you can run into malware and viruses at just about every turn. Seemingly harmless sites, like those that offer song lyrics and ringtones, can actually be among the most dangerous. And let’s not forget about all the threats related to instant messaging, email, and other applications.

In this way, it is of utmost importance that you protect yourself as you embark on your journeys around the Internet. Over the course of this review, we’ll take a look at the VIPRE Antivirus and Antispyware software package. According to the developers, this is “the end of antivirus software as you know it.”

VIPRE Antivirus Is Pronounced Viper

As much as we would like to have the most robust of antivirus, antispyware, and antimalware programs running on our computer at all times, many of these tend to be very resource-heavy. As a result, they can bog down the performance of your machine. Sunbelt Software claims that VIPRE is high-performance but not a resource hog. In my brief experience with the software, it does appear to be more efficient than some other solutions.

vipre-main

When I first encountered VIPRE, I wasn’t entirely sure how to pronounce its name. In my head, I kept reading it as “vie-pree.” As it turns out, it’s pronounced “viper,” just like the sports car or the snake. I guess you could say it’s taking a bite out of the bad guys.

In terms of features, VIPRE offers automatic updates, active protection, email protection, ThreatNet reporting, scheduled scans, and integration with Windows Security Center. The Active Protection is of particular note, since it will preemptively protect your computer from threats before they are able to present any harm. This is done through Signature Detection, Heuristic Detection, and Behavior Detection. You can learn more about these features through the video demo.

Installation, Setup, and Updates

vipre-setup

The installation process for VIPRE Antivirus is pretty well the same as other similar software packages. You’ll be taking step-by-step through the basic configuration settings, all of which can be changed after the fact through the regular tools. It should be noted that you do not want to run VIPRE alongside another antivirus program as this has been known to cause all sorts of issues. Not surprisingly, the installation of VIPRE also requires a restart on your part.

When you first install this antivirus program, you will need to run through the first batch of updates. This brings in the most current library of threats, which can then be updated as often as every couple of hours. Hackers don’t sleep, you know.

Virus Scans and Managing Tools

After going through the updates, you’ll want to run your first scan. The interface is quite straightforward, letting you choose between quick, full, and custom scans. The quick scan only takes a couple of minutes, but be prepared to let the program run for a few hours if you want the full scan.

vipre-scan

From the main screen, you are given at-a-glance information for the main components, your risk detection statistics, and other similar info. Also, you can access tools for your history, quarantines, scheduled scans, and areas where you will always block or allow access. There is also a secure file eraser, history cleaner, and PC explorer.

For a closer look at some of the other VIPRE features, you can check out more screenshotson the Sunbelt Software site.

Make Money Online Protecting Others

vipre-aff

It costs $29.95 to purchase a copy of VIPRE Antivirus and Antispyware for personal use, but you can recoup this cost by referring other customers to Sunbelt Software. Through their Sunbelt affiliate program, you can earn a 30% commission with every sale generated. The program tracks sales based on cookies and IP address click history.

CLICK HERE TO LEARN MORE ABOUT VIPRE ANTIVIRUS

Find out what I’m doing right now by following me on Twitter.

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+ Looking at Windows MaxiVista By admin 28 May 2009 at 1:51 am and have No Comments

I’m a big fan of the remote desktop I use it all the time to run scripts without having to log in/out on multiple computers. Check it out for yourself at MaxiVista.com.

Click here to view the embedded video.

Advertisement: Is SEO taking too much of your time? Here’s how you can SEO less and achieve more

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

Looking at Windows MaxiVista

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+ User Contributed - Captcha Breaking W/ PHPBB2 Example By admin 11 March 2008 at 4:25 am and have 11 Comments

This is a fantastic guest post by Harry over at DarkSEO Programming. His blog has some AWESOME code examples and tutorials along with an even deeper explanation of this post so definitely check it out and subscribe so he’ll continue blogging.

This post is a practical explanation of how to crack phpBB2 easily. You need to know some basic programming but 90% of the code is written for you in free software.

Programs you Need

C++/Visual C++ express edition - On Linux everything should compile simply. On windows everything should compile simply, but it doesn’t always (normally?). Anyway the best tool I found to compile on windows is Visual C++ express edition. Download

GOCR - this program takes care of the character recognition. Also splits the characters up for us ;) . It’s pretty easy to do that manually but hey. Download

ImageMagick - this comes with Linux. ImageMagick lets us edit images very easily from C++, php etc. Install this with the development headers and libraries. Download from here

A (modified) phpbb2 install - phpBB2 will lock you out after a number of registration attempts so we need to change a line in it for testing purposes. After you have it all working you should have a good success rate and it will be unlikely to lock you out. Find this section of code: (it’s in includes/usercp_register.php)

if ($row = $db->sql_fetchrow($result))
{
if ($row['attempts'] > 3)
{
message_die(GENERAL_MESSAGE, $lang['Too_many_registers']);
}
}
$db->sql_freeresult($result);

Make it this:

if ($row = $db->sql_fetchrow($result))
{
//if ($row[’attempts’] > 3)
//{
// message_die(GENERAL_MESSAGE, $lang[’Too_many_registers’]);
//}
}
$db->sql_freeresult($result);

Possibly a version of php and maybe apache web server on your desktop PC. I used php to automate the downloading of the captcha because it’s very good at interpreting strings and downloading static web pages.

Getting C++ Working First

The problem on windows is there is a vast number of C++ compilers, and they all need setting up differently. However I wrote the programs in C++ because it seemed the easiest language to quickly edit images with ImageMagick. I wanted to use ImageMagick because it allows us to apply a lot of effects to the image if we need to remove different types of backgrounds from the captcha.

Once you’ve installed Visual C++ 2008 express (not C#, I honestly don’t know if C# will work) you need to create a Win32 Application. In the project properties set the include path to something like (depending on your imagemagick installation) C:Program FilesImageMagick-6.3.7-Q16include and the library path to C:Program FilesImageMagick-6.3.7-Q16lib. Then add these to your additional library dependencies CORE_RL_magick_.lib CORE_RL_Magick++_.lib CORE_RL_wand_.lib. You can now begin typing the programs below.

If that all sounds complicated don’t worry about it. This post covers the theory of cracking phpBB2 as well. I just try to include as much code as possible so that you can see it in action. As long as you understand the theory you can code this in php, perl, C or any other language. I’ve compiled a working program at the bottom of this post so you don’t need to get it all working straight away to play with things.

Getting started

Ok this is a phpBB2 captcha:

It won’t immediately be interpreted by GOCR because GOCR can’t work out where the letters start and end. Here’s the weakness though. The background is lighter than the text so we can exclude it by getting rid of the lighter colors. With ImageMagick we can do this in a few lines of C++. Type the program below and compile/run it and it will remove the background. I’ll explain it below.


using namespace Magick;

int main( int /*argc*/, char ** argv)
{

// Initialize ImageMagick install location for Windows
InitializeMagick(*argv);

// load in the unedited image
Image phpBB(”test.png”);

// remove noise
phpBB.threshold(34000);

// save image
phpBB.write(”convert.pnm”);

return(1);
}

All this does is loads in the image, and then calls the function threshold attached to the image. Threshold filters out any pixels below a certain darkness. On linux you have to save the image as a .png however on windows GOCR will only read .pnm files so on linux we have to put the line instead:


// save image
phpBB.write(”convert.png”);


The background removed.

Ok that’s one part sorted. Problem 2. We now have another image that GOCR won’t be able to tell where letters start and end. It’s too grainy. What we notice though is that each unjoined dot in a letter that is surrounded by dots 3 pixels away should probably be connected together. So I add a piece of code onto the above program that looks 3 pixels to the right and 3 pixels below. If it finds any black dots it fills in the gaps. We now have chunky letters. GOCR can now identify where each letter starts and ends :D . We’re pretty much nearly done.


using namespace Magick;

void fill_holes(PixelPacket * pixels, int cur_pixel, int size_x, int size_y)
{
int max_pixel, found;

///////////// pixels to right /////////////////////
found = 0;
max_pixel = cur_pixel+3; // the furthest we want to search
// set a limit so that we can’t go over the end of the picture and crash
if(max_pixel>=size_x*size_y)
max_pixel = size_x*size_y-1;

// first of all are we a black pixel, no point if we are not
if(*(pixels+cur_pixel)==Color(”black”))
{
// start searching from the right backwards
for(int index=max_pixel; index>cur_pixel; index–)
{
// should we be coloring?
if(found)
*(pixels+index)=Color(”black”);

if(*(pixels+index)==Color(”black”))
found=1;
}
}

///////////// pixels to bottom /////////////////////
found = 0;
max_pixel = cur_pixel+(size_x*3);
if(max_pixel>=size_x*size_y)
max_pixel = size_x*size_y-1;

if(*(pixels+cur_pixel)==Color(”black”))
{
for(int index=max_pixel; index>cur_pixel; index-=size_x)
{
// should we be coloring?
if(found)
*(pixels+index)=Color(”black”);

if(*(pixels+index)==Color(”black”))
found=1;
}
}

}

int main( int /*argc*/, char ** argv)
{

// Initialize ImageMagick install location for Windows
InitializeMagick(*argv);

// load in the unedited image
Image phpBB(”test.png”);

// remove noise
phpBB.threshold(34000);

/////////////////////////////////////////////////////////////////////////////////////////////////////
// Beef up “holey” parts
/////////////////////////////////////////////////////////////////////////////////////////////////////
phpBB.modifyImage(); // Ensure that there is only one reference to
// underlying image; if this is not done, then the
// image pixels *may* remain unmodified. [???]
Pixels my_pixel_cache(phpBB); // allocate an image pixel cache associated with my_image
PixelPacket* pixels; // ‘pixels’ is a pointer to a PixelPacket array

// define the view area that will be accessed via the image pixel cache
// literally below we are selecting the entire picture
int start_x = 0;
int start_y = 0;
int size_x = phpBB.columns();
int size_y = phpBB.rows();

// return a pointer to the pixels of the defined pixel cache
pixels = my_pixel_cache.get(start_x, start_y, size_x, size_y);

// go through each pixel and if it is black and has black neighbors fill in the gaps
// this calls the function fill_holes from above
for(int index=0; index fill_holes(pixels, index, size_x, size_y);

// now that the operations on my_pixel_cache have been finalized
// ensure that the pixel cache is transferred back to my_image
my_pixel_cache.sync();

// save image
phpBB.write(”convert.pnm”);

return(1);
}

I admit this looks complicated on first view. However you definitely don’t have to do this in C++ though if you can find an easier way to perform the same task. All it does is remove the background and join close dots together.

I’ve given the C++ source code because that’s what was easier for me, however the syntax can be quite confusing if you’re new to C++. Especially the code that accesses blocks of memory to edit the pixels. This is more a study of how to crack the captcha, but in case you want to code it in another language here’s the general idea of the algorithm that fills in the holes in the letters:

1. Go through each pixel in the picture. Remember where we are in a variable called cur_pixel
2. Start three pixels to the right of cur_pixel. If it’s black color the pixels between this position and cur_pixel black.
3. Work backwards one by one until we reach cur_pixel again. If any pixels we land on are black then color the space in between them and cur_pixel black.
4. Go back to step 1 until we’ve been through every pixel in the picture

NOTE: Just make sure you don’t let any variables go over the edge of the image otherwise you might crash your program.

I used the same algorithm but modified it slightly so that it also looked 3 pixels below, however the steps were exactly the same.

Training GOCR

The font we’re left with is not recognized natively by GOCR so we have to train it. It’s not recognized partly because it’s a bit jagged.

Assuming our cleaned up picture is called convert.pnm and our training data is going to be stored in a directory call data/ we’d type this.

gocr -p ./data/ -m 256 -m 130 convert.pnm

Just make sure the directory data/ exists (and is empty). I should point out that you need to open up a command prompt to do this from. It doesn’t have nice windows. Which is good because it makes it easier to integrate into php at a later date.

Any letters it doesn’t recognize it will ask you what they are. Just make sure you type the right answer. -m 256 means use a user defined database for character recognition. -m 130 means learn new letters.

You can find my data/ directory in the zip at the end of this post. It just saves you the time of going through checking each letter and makes it all work instantly.

Speeding it up

Downloading, converting, and training for each phpbb2 captcha takes a little while. It can be sped up with a simple bit of php code but I don’t want to make this post much longer. You’ll find my script at the end in my code package. The php code runs from the command prompt though by typing “php filename.php”. It’s sort of conceptual in the sense that it works, but it’s not perfect.

Done

Ok once GOCR starts getting 90% of the letters right we can reduce the required accuracy so that it guesses the letters it doesn’t know.

Below I’ve reduced the accuracy requirement to 25% using -a 25. Otherwise GOCR prints the default underscore character even for slightly different looking characters that have already been entered. -m 2 means don’t use the default letter database. I probably could have used this earlier but didn’t. Ah well, it doesn’t do a whole lot.

gocr -p ./data/ -m 256 -m 2 -a 25 convert.pnm

We can get the output of gocr in php using:

echo exec(”/full/path/gocr -p ./data/ -m 256 -m 2 -a 25 convert.pnm”);

Alternatives

In some instances you may not have access to GOCR or you don’t want to use it. Although it should be usable if you have access to a dedicated server. In this case I would separate the letters out manually and resize them all to the same size. I would then put them through a php neural network which can be downloaded from here FANN download

It would take a bit of work but it should hopefully be as good as using GOCR. I don’t know how well each one reacts to letters which are rotated though. Neural networks simply memorize patterns. I haven’t checked the inner workings of GOCR. It looks complicated.

My code

All the code can be found here to crack phpBB2 captcha.

Zip Download

In conclusion to this tutorial it’s a nightmare trying to port over all my code from linux to windows unless it’s written in Java :D . If only Java was small and quick as well.

It’s worth stating that phpbb2 was easy to crack because the letters didn’t touch or overlap. If they had touched or overlapped it would probably have been very hard to crack.

I plan to look at that line and square captcha that comes with phpBB3 over on my site and document how secure it is.

Thanks for the awesome guest post Harry.

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User Contributed - Captcha Breaking W/ PHPBB2 Example